Compare Act-On and Clari 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansClari
Star Rating
(5,575)4.6 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ClariAct-On vs Clari
When assessing the two solutions, reviewers found Clari easier to use, set up, and administer. Reviewers also preferred doing business with Clari overall.
- Reviewers felt that Clari meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Clari is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Clari over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Clari
No pricing availableFree Trial
Act-On
No trial information availableClari
No trial information availableRatings
Meets Requirements
8.2
893
9.0
4,120
Ease of Use
8.0
900
9.1
4,188
Ease of Setup
7.7
510
8.6
839
Ease of Admin
8.2
516
8.7
603
Quality of Support
8.7
859
9.1
3,371
Has the product been a good partner in doing business?
8.6
496
9.2
597
Product Direction (% positive)
8.1
884
9.1
3,900
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Intelligence
Not enough data
8.6
419
Not enough data
8.7
483
Not enough data
8.7
462
Lead Management
Not enough data
8.8
437
Not enough data
8.6
403
Not enough data
8.9
465
Marketing Campaigns
Not enough data
8.7
399
Not enough data
8.6
345
Not enough data
8.6
345
Not enough data
8.8
406
Not enough data
8.9
481
Campaign Execution
Not enough data
8.3
218
Not enough data
8.9
461
Not enough data
8.9
433
Not enough data
9.2
516
Agentic AI - Account Data Management
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
7.8
10
Not enough data
8.2
10
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.6
296
|
Verified
Not enough data
7.9
325
|
Verified
Not enough data
7.9
322
|
Verified
Not enough data
7.7
309
|
Verified
Organization
Not enough data
9.1
509
|
Verified
Not enough data
8.8
470
|
Verified
Not enough data
8.7
433
|
Verified
Performance Analysis
Not enough data
8.3
406
|
Verified
Not enough data
8.8
478
|
Verified
Sales Analysis
Not enough data
8.4
382
|
Verified
Not enough data
9.2
500
|
Verified
Generative AI
Not enough data
7.1
112
Not enough data
7.2
111
Agentic AI - AI Sales Assistant
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.8
13
Not enough data
9.1
13
Integrated Workflows
Not enough data
9.0
875
Not enough data
9.4
1063
Not enough data
8.6
736
Not enough data
8.8
697
Not enough data
9.4
979
Not enough data
9.0
534
Not enough data
8.6
413
Repeatability and Reportability
Not enough data
8.9
806
Not enough data
9.1
913
Not enough data
9.1
868
Not enough data
8.6
649
Not enough data
8.1
364
AI and Automation
Not enough data
8.4
391
Not enough data
8.3
377
Not enough data
8.5
409
Not enough data
8.1
352
Not enough data
8.2
351
Generative AI
Not enough data
7.0
138
Agentic AI - Sales Engagement
Not enough data
8.3
22
Not enough data
8.1
22
Not enough data
8.4
22
Not enough data
8.2
22
Not enough data
7.9
22
Not enough data
8.1
22
Not enough data
8.0
22
Call Analytics
Not enough data
9.2
147
Not enough data
8.2
128
Not enough data
8.7
141
Not enough data
7.7
105
Artificial Intelligence - Conversation Intelligence
Not enough data
8.1
106
Not enough data
7.8
141
Not enough data
Not enough data
Generative AI
Not enough data
7.8
30
Agentic AI - Conversation Intelligence
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Sales Team
Not enough data
8.3
181
Not enough data
7.3
161
Not enough data
7.1
162
Intelligence
Not enough data
8.1
176
Not enough data
Feature Not Available
Not enough data
7.5
163
Mapping
Not enough data
Feature Not Available
Not enough data
7.3
161
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.2
421
Not enough data
9.0
480
Not enough data
8.4
474
Not enough data
7.7
404
Not enough data
8.0
404
Not enough data
8.1
382
Not enough data
8.1
354
CRM Data Enrichment
Not enough data
7.6
398
Not enough data
7.6
411
Not enough data
7.2
380
Not enough data
Feature Not Available
Not enough data
7.1
307
Account Management
Not enough data
7.1
359
Not enough data
7.4
361
Not enough data
7.7
390
Not enough data
8.2
415
Not enough data
7.8
336
Not enough data
7.5
335
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.8
54
Not enough data
7.8
56
Not enough data
7.2
53
Not enough data
7.1
54
Not enough data
7.4
52
Integrations
Not enough data
7.3
87
Not enough data
8.7
95
Not enough data
8.2
88
Not enough data
7.9
87
Not enough data
9.1
92
Branding & Customizatio
Not enough data
8.5
89
Not enough data
8.6
90
Not enough data
8.2
89
Automatic Rules & Configurations
Not enough data
8.2
90
Not enough data
8.4
91
Not enough data
8.1
90
Agentic AI - Business Scheduling
Not enough data
7.5
8
Not enough data
8.1
8
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Agentic AI - Sales Performance Management
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
7.7
25
Incentives
Not enough data
7.2
112
Not enough data
8.2
261
Not enough data
6.8
117
Not enough data
7.6
113
Personalization
Not enough data
8.4
273
Not enough data
8.6
289
Not enough data
8.9
351
Not enough data
8.5
258
Administrative
Not enough data
9.0
336
Not enough data
8.7
274
Not enough data
8.7
285
Agentic AI - Email Tracking
Not enough data
7.0
11
Not enough data
6.7
10
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
7.2
10
Not enough data
7.5
10
Analytics
Not enough data
9.2
1446
Not enough data
9.1
1445
Not enough data
9.0
1354
Customizations
Not enough data
9.3
1518
Not enough data
9.3
1468
Not enough data
9.2
1461
Not enough data
9.1
1210
Not enough data
9.2
1518
Generative AI
Not enough data
7.2
168
Agentic AI - Sales Analytics
Not enough data
7.4
33
Not enough data
7.9
33
Not enough data
7.6
33
Not enough data
7.4
32
Not enough data
7.3
33
Data Sourcing
Not enough data
8.3
1128
Not enough data
8.2
1162
Not enough data
8.1
1113
Not enough data
8.7
1328
Not enough data
8.4
1141
Predictive Analytics
Not enough data
7.7
1072
Not enough data
8.3
1232
Not enough data
7.9
1117
Not enough data
8.9
1263
Sales Management
Not enough data
9.0
1313
Not enough data
Feature Not Available
Not enough data
8.3
1164
Not enough data
8.6
1288
Agentic AI - Outbound Call Tracking
Not enough data
6.7
9
Not enough data
7.0
9
Calling
Not enough data
8.7
608
Not enough data
8.7
604
Not enough data
8.9
672
Not enough data
8.9
691
Not enough data
7.5
12
Contacts
Not enough data
9.0
768
Not enough data
8.8
665
Not enough data
8.9
684
Insights
Not enough data
9.1
734
Not enough data
9.0
723
Not enough data
8.5
496
Not enough data
9.3
763
Not enough data
8.8
591
Not enough data
7.2
10
Agentic AI - Sales Coaching
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.5
8
Training
Not enough data
8.3
100
Not enough data
8.3
102
Not enough data
8.1
93
Not enough data
8.8
117
Feedback
Not enough data
8.8
108
Not enough data
8.3
90
Not enough data
8.2
89
Not enough data
8.3
85
Not enough data
8.4
95
Not enough data
8.4
93
Not enough data
8.3
84
Generative AI
Not enough data
7.4
30
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Clari share no categories
Unique Categories
Clari is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), Customer Revenue Optimization, Business Scheduling, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Account Data Management, Sales Coaching, Outbound Call Tracking, Sales Analytics, Email Tracking, Sales Performance Management, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clari
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Computer Software
27.5%
Information Technology and Services
20.7%
Marketing and Advertising
6.2%
Computer & Network Security
4.1%
Financial Services
3.5%
Other
38.0%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What groove means in music?
7 Comments
NM
Happy- Pharrell Williams
Groove has improved my workflow phenomenally I can get so much more done, my workflow is so simple and allows me to do so much in...Read more
Is it possible to edit a template in-line when using gmail?
6 Comments
MM
Yes!
1. Hit Goove icon
2. Select you template
3. hit the pencil in the top right
4. Done. :)Read more
How can I get the Indian Accent/ neutral accent script?
3 Comments
RS
Watch more podcast of Indian Influencer so that you will get idea about the way we are speaking ang our tounge twisting.Read more
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