Top Free Transactional Email Software

Check out our list of free Transactional Email Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Transactional Email Software to ensure you get the right product.

Results: 30
(1,129)4.6 out of 5
Entry Level Price:$0 / month

Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

Stefano B.
SB
Extremely easy to use and the cheapest around. Beatiful graphic. Read review
Satyam P.
SP
I like their pricing. I think it is one of the best in the market. Their plans are quite pocket-friendly and there are options of customization as... Read review
(240)4.5 out of 5
Optimized for quick response

A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Searchable logs mean you always know what is happening to your email while tags make it easy to A/B test and report on your data, all via our webhooks.

Samuel J.
SJ
The speed of delivery combined to the delivery rate is just great for email campaigns management Read review
Lenny C.
LC
Clean UXI for exploring the framework, straightforward setup, clear dashboard to discover issues rapidly and explore around the site. Capacity to... Read review
(249)4.0 out of 5
Entry Level Price:$14.95 to $29.95 per month

SendGrid makes it simple and stress-free to communicate with your customers. Our technology and expertise helps senders save time, scale their business, and succeed in an ever-changing email landscape. We are trusted by over 80,000 customers globally - big and small - to send over 45 billion emails every month. We help developers send with confidence by providing: FAST AND FRIENDLY INTEGRATION SendGrid's optimized integration tools and standardized API were built by developers for developers t

MG
This tool is very well on its way with its integration of different complements that are working today, programming and automation of e-mails,... Read review
AA
Their stats page. It was very informative and gave various insights. Their support was very responsive and they actually accept that the fault is... Read review
(174)4.7 out of 5
Optimized for quick response

A fast and scalable email service provider, for sending transactional and marketing emails and viewing reports on email delivery. Complexities such as reputation monitoring and DKIM are professionally managed for each customer. Native-English speaking support is available worldwide (agents in the USA, UK, Australia, and New Zealand). Servers are also located around the world, meaning fast connection speeds and network redundancy.

Utkarsh A.
UA
Email tracking works so well. Offers reliable service. fast costumer service and support for resolving your queries on time . Hugh server... Read review
Surabhi C.
SC
- Best reliable and trackable email delivery platform for any business, really serves the marketing purpose. - Online support team is available... Read review

Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using the pre-designed templates, layouts, and the drag-and-drop editor.  Say goodbye to importing and exporting list data from CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on yo

VM
Zoho Campaigns is reasonably priced for those who want to get started in the world of email marketing. This software has templates that are very... Read review
EA
It is an interactive interface which allows you to start with marketing in a much more attractive way because implementing it to the company can be... Read review
(133)4.6 out of 5
Entry Level Price:$25 150,000 emails/month

Pepipost is a cloud based transactional email delivery service helping businesses send their important emails like notifications, newsletters, updates, etc. Everyone loves Pepipost because it focuses on what matters: deliverability, pricing, and good analytics. Our highly scalable platform is capable of delivering billions of emails every hour with best inbox rates. Easy integration and disruptive pricing model makes Pepipost the ideal email delivery partner for both burgeoning startups and indu

RL
It is easy to be used, easy dashboard and sure it has an amazing analaytics Read review
QD
Pepipost is really a user friendly software, it has a lot of features and also it offers a good service for a good price. I like the analytics... Read review

Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports. We specialize in delivering transactional and marketing email.

JAGDEEP S.
JS
We have been making use of Elastic email from very last a single calendar year and we have been entirely content with this system. Elastic email... Read review
Cristian W.
CW
It's simplicity to operate and the price point of its services. Read review

Amazon Simple Email Service (Amazon SES) is a bulk and transactional email-sending service.

Tyson R.
TR
Amazon SES increases the probability for an email to hit a client mailbox and not the spam directory, as it provides DKIM signage for all calls.... Read review
SP
We use SES to receive huge number of emails. Number goes into 10's of millions daily. The rate at which SES can receive emails is just amazing. We... Read review
(100)4.2 out of 5
Entry Level Price:$150 0 to 12,000 profiles

Customer.io is a marketing platform for sending targeted and automated emails, push notifications, and SMS messages to engage and retain an audience. Customer.io is a marketing platform for sending targeted and automated emails, push notifications, and SMS messages to engage and retain an audience. Harnessing real-time behavioral data and advanced segmentation across web and mobile channels, Customer.io empowers marketers to send contextually-relevant communication that creates a great customer

Amy B.
AB
With Customer.io I have automated the sending of emails, achieved more subscriptions to my list and my social networks YouTube, Instagram and... Read review
WL
Customer.io is a great software, in a very practical way it automates the sending of emails, being very flexible its use. Another feature that I... Read review

Mailchimp Transactional Email (formerly Mandrill) is built for developers to send highly contextual emails using API or SMTP.

Kapril A.
KA
I setup is easy and can be done within few minutes. They have beautiful graph where we can see how many emails are sent each day their opens rate,... Read review
Adolfo C.
AC
It allows integrations with other tools, Mailchimp offers you hundreds of integrations, both with well-known and more specific applications (such... Read review
(82)3.9 out of 5
Entry Level Price:$0.00 per month

Mailjet is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails. Mailjet’s flexible infrastructure can auto-scale to send up to 15M emails/hour (per user) via our Email API, even during peak sending periods. Our proprietary architecture is based on low-level optimized code and a distributed cache strategy, which allows us to achieve the most rapid processing possible. Mailjet is ISO27001 certified and

Serafin M.
SM
Mailjet is a tool with a low cost and that is what I like the most. It is possible to easily integrate it with WordPress to synchronize subscribers... Read review
Franck p.
FP
Price but end of the day your email will all go to spam because of their poor SPF Read review
(56)4.0 out of 5
Optimized for quick response
Entry Level Price:$20 per month

SparkPost is the world’s #1 email infrastructure provider and the most performant email delivery service available. Our customers send over 5 trillion messages a year, over 37 percent of the world’s business email. Several SparkPost customers—including the largest social networks—send over a billion emails a day, making us the fastest-growing email delivery service provider on the market. For more than a decade, we’ve developed the leading technology in the email industry and the first email de

JL
Sparkpost is very intuitive and easy to use. The User interface as well as all the features are easily explained and have very easy instructions to... Read review
Alexandria P.
AP
So far I am heavily relying on the summary results. The data available is fantastic. Read review
(617)4.1 out of 5
Optimized for quick response

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.

VM
GetResponse has a friendly UI and allows you to manage campaigns easily. It also has attractive templates to create the content of the messages. It... Read review
AP
Price point for the basic plan was great. Easy to use format and straightforward, so it seemed. Read review
(30)4.5 out of 5
Entry Level Price:$10 per month

Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer

AN
Customer support requests are answered promptly, a low cost and simple option that gets the job done. Read review
AM
Customer Service Easy to use Price Reports Read review
(32)3.4 out of 5
Entry Level Price:$56,00 per month

MailUp is a simple and scalable solution to create, automate and customize Email, SMS and Messaging Apps Marketing campaigns. Trusted by 11,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. Advanced Marketing Automation features, bespoke consultancy, training resources, and solid expertise. MailUp offers companies and agencies everything they need to shape effective Email, SMS and Messaging Apps Marketing strategies.

AI
Pricing model, based on time to send instead of size of list as for the competition Read review
AR
It is an italian platform (or at least help desk speaks italian) Read review
(36)4.6 out of 5
Optimized for quick response

Email is what we do. Making sure your messages are delivered is our top priority. And extraordinary service is our promise. We’ve spent over 15 years perfecting the art and science of easy, reliable delivery for your email. Regardless of the size or complexity of your business, we have the technology, reporting, and support resources available to maximize the success of your email. Looking for a simple, headache-free experience? We’ve struck just the right balance between a feature-rich outgoi

KB
They handle unsubscribe requests seamlessly and they are plugged in to spam reporting with all the major e-mail providers. That means my opt-in... Read review
DD
Quick response to questions, even as a free tier user. The service addressed the issues that we had prior to using them, and we haven't had any... Read review
(148)4.7 out of 5
Entry Level Price:15 $

HelpCrunch is a top-rated customer communication platform for your Support, Marketing & Sales. Increase conversions and sales, improve support, and grow faster with HelpCrunch. Features: - Live Chat - Auto Messages - Email Marketing - Help Desk - Knowledge Base - Popups - Mobile apps - Chat Bot (coming soon) Try HelpCrunch for free for 14 days.

Jasper F.
JF
Gives an exceptionally thorough rundown of client care features at a reasonable cost. The live chat feature with client analytics, automated... Read review
UU
Helpcrunch is a program specially designed for sales and marketing specialists, the service allows to interact with customers in real time, highly... Read review
(18)4.5 out of 5
Entry Level Price:$10 month

Postmark is an email service provider focused exclusively on transactional email delivery. By not allowing bulk promotional email, Postmark maintains one of the best delivery reputations in the industry. With Postmark, all customers receive stellar support and incredibly delivery at no added cost. You'll never have to pay extra for a dedicated IP address or personalized support. It's just part of the deal.

John P.
JP
Postmark has been simple and reliable in the 2+ years I've used them. Their API has a fast response time and their batch send calls has been... Read review
David G.
DG
Postmark sends my transactional email. They know their tools and they do their job right. I can focus on my product knowing that emails are going... Read review
(19)4.2 out of 5
Entry Level Price:$139

Mailify is a leading-edge email marketing and SMS software based in Europe. Ideal for growing companies that want to stand out from the crowd, with the help of an innovative tool and the advice of a team of experts that are sticklers for perfection. Let’s start with the basics. Mailify is a complete solution that allows you to manage your contact lists, segment your database and automate your campaigns. It has plugins to the most popular everyday platforms, such as Wordpress, Google Analytics

UC
I I love the number of templates more than 70 which then choose as I wish and easily edit them to create my newsletters without much trouble or... Read review
Alberto B.
AB
It is a large multi-scale platform where I can create sports marketing campaigns to boost my training and organization in search of attracting new... Read review
(12)5.0 out of 5
Entry Level Price:$1 1000 contacts per month

Affordable Email Marketing Platform - Bulk + Drip + Transactional - Free up to 1,000 Contacts BigMailer supports all major email campaign types - bulk, automation, drip, auto-responders, rss to email, and transactional - and allows high volume senders consolidate all their email activities on a single platform. Built-in brand management allows for optimized workflows for agencies, large teams, multi-product businesses, and makers with multiple projects. Invite unlimited users or clients with a

Rick F.
RF
As a graphic designer and printer, it is important for me to do a lot of marketing. There is a lot competition out there for my industry. But it is... Read review
Billy D.
BD
You can pay for what you use and that is better that any other I have found. Read review
(4)4.8 out of 5

Doppler Relay is a transactional email service, that guarantees the arrival of your Transactional Emails and allows you to access detailed analytics in real time. Sending attached files, invoices, card statements and password resets has never been so easy, safe and effective.

Ayelen M.
AM
The product functionality. With this tool we make sure that important information reaches our customers Read review
CF
You want to reduce costs ? Doppler relay is your best option. It's really easy to use, too. Read review
(52)4.7 out of 5
Optimized for quick response

ExpressPigeon is a high-performing, cloud-based marketing, and transactional email automation service. Its clients are provided with a complete and cost-effective solution for list-based, transactional and automated email needs. Users of our system hail the ease and depth of our editor and are able to dive deep into personalization and segmentation to send highly targeted campaigns, which look great across all providers and devices. White-labeled, private IP addresses make messages appear as com

Amy M.
AM
Love this program! Very easy to use and has a lot of great features such as embedding youtube videos, google maps and countdown clocks! Highly... Read review
Joe A.
JA
The system thinks like a marketer/designer does. When I want an image somewhere, I just drag and drop it there. When I want to change the... Read review
(3)2.7 out of 5

Kingmailer SMTP for e-commerce sites, news organizations, membership sites, and online forums.

Karen M.
KM
Kingmailer is an amazing tool for imaginative and flexible email marketing campaigns. With a fantastic user experience, it is very quick to use.... Read review
AC
Its a nice project. Great stability and options. Nice prices too. 5 USD is a good price Read review
(1)5.0 out of 5

Halon consolidates your email infrastructure, reducing risk and complexity. Halon makes email infrastructure scalable, simple to manage, rich in functionality and easy to evolve.

Brad S.
BS
Unbelievably effective email MTA at scale. The support staff is top-notch. We have the system configured as a high volume inbound and outbound SMTP... Read review
(16)4.0 out of 5
Entry Level Price:Free

Email Marketing Platform

Rajat S.
RS
MPZMail comes with email automation facilities, which gives us the option to create workflows to automate subscriber engagement. Itś very... Read review
UC
The price is cheaper than other email companies. Read review
(1)4.0 out of 5

Routee is a cloud based communication solution that allows Marketers and Software Developers generate leads with lower digital costs and improved ROI. Services available are: - SMS - Email - Voice - Phone Numbers - Validation/Authentication - IVR - Push Notifications - Messaging Apps

UA
Service quality is decent. Customer support is responsive and the services are reasonably priced. Variety of features. Read review
(1)5.0 out of 5

Streamline your entire email creation process with Dyspatch. From collaboration and approval workflows to pre-coded interactive email designs, create and send emails faster without needing to code. Organize your templates using workspaces, and maintain brand consistency across all emails using pre-coded themes and blocks to control the look and feel of each email type. Through annotated comments and approval workflows you can build and change emails in minutes, not days. Send your customers mo

Adam C.
AC
Our engineering team only needs to make a single API call and then all the front-end aspects of sending transational email are handled in Dyspatch... Read review
(1)5.0 out of 5

Altcraft Marketing is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Digital customer profiles: - Full history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Marketing automa

0 ratings
Entry Level Price:249€ < 25000 emails <

Flowmailer focusses on your inbox success. Easily connect all your source systems via SMTP or REST API and let Flowmailer deliver all your transactional emails. Sent via clean IP addresses, authenticated with SPF, DKIM, and DMARC to ensure your domain acquires a high reputation. Create compelling templates to enrich your customer experience, crafted with HTML and CSS, and filled with data from your source systems. We'll make every email hit the inbox!

0 ratings

indemandly is a conversational marketing tool for business websites & social media.

Top 10 Free Transactional Email Software in 2021

  • Sendinblue
  • Mailgun
  • Twilio SendGrid Email API
  • SMTP2GO
  • Zoho Campaigns

Learn More About Transactional Email Software

What is Transactional Email Software?

The average inbox receives dozens of automated emails a day. This includes everything from order confirmations to promotional emails. A transactional email service facilitates courtesy messages, signup campaigns, and other email communications that do not require a great deal of personalization. Transactional messages fill the need for generic, bulk emails for basic customer events, in between more interpersonal conversations. This automation is valuable for nurturing relationships with customers.

In addition to basic email automation, the tools in this category often generate valuable insight from recipients. Measuring details such as click-through rates of emails encourages marketing and customer service teams to continuously refine their messaging for improved end results (e.g., subscriptions, purchases, etc.). A transactional email service has a dual purpose of sending emails and drawing conclusions from their performance.

Key Benefits of Transactional Email Software

  • Automatically sending large volumes of email
  • Using a trusted server to ensure emails are bypassing spam filters and are successfully delivered
  • Tracking key metrics to see if a strategy is working successfully
  • Providing another platform to market a product
  • Building trust with customers by providing an official transactional email receipt

Why Use Transactional Email Software?

Email messaging is not something to be taken lightly. Today, this form of communication is one of the most effective methods that customers use to interact with businesses. A busy organization can ensure a steady flow of emails at every opportunity where correspondence is expected while using a transactional email service. Different opportunities include receipts for online purchases or signing up for a newsletter. This helps ease the burden on marketing and customer service teams so they can focus their efforts on high-level strategy and interactions. Beyond this, transactional email delivery provides select features such as marketing analytics software, which generates valuable data including deliverability, timing, and composition of every automated response sent.

Today’s consumers are accustomed to receiving emails at regular intervals throughout their buying journey. These modern email services provide assurance to customers that transactions are successfully processed, acknowledged, and valued by a business. This plays a significant role in brand reputation and customer satisfaction. A simple email influences important consumer decisions such as subscriptions, renewals, and future purchases. Along the way, analytics features assist with shaping a company’s voice and overall email strategy. Considering the increasing relevance of email communications, continuous improvements translate to desirable results across an entire organization.

Who Uses Transactional Email Software?

How many emails does the average person send a month? 500? 50,000? Transactional email solutions are normally used by companies and users sending a massive number of emails every day. Most users of transactional email tools need them because their servers can't handle the volume of emails they need to send, or their server is flagged by consumers' emails as spam, preventing delivery. Most transactional email tools use a trusted simple mail transfer protocol (SMTP) server—allowing emails to bypass the spam filter—and are built to efficiently support high email volume.

The platforms in this category are often used in conjunction with email marketing software, marketing automation software, or other tools that assist with the delivery of emails. Many products in this category serve multiple functions and exist in more than one software category. Transactional email tools benefit users in charge of customer-facing messaging (e.g., marketing, sales). Development or IT teams may be involved with the setup and modification of these platforms such as configuring SMTP servers and ensuring compliance (e.g., GDPR compliance) with any regulations and general deliverability. The specific uses in an organization vary depending on the size, structure, and responsibilities of a team. This could include anything from establishing email addresses to testing and improving messaging.

Transactional Email Software Features

Deciding on what a company needs out of a transactional email tool determines which is right for that organization. Some transactional email tools are simple solutions for only sending email, while others give a whole dashboard of options. Some solutions even allow users to write lines of code to fully customize their experience. Advanced statistics, notifications, email design, and more are all things to consider before making a transactional email software decision. The following are some features you may come across as you research the diverse offerings in this category

Workflow automation — At any given moment, an established brand can have dozens of automated messages queued up for delivery. These messages serve as appropriate responses to various actions or events in the customer lifecycle. Transactional email services map out responses and automatically send emails when the customer takes the correct course of action. Response flow features within these products are similar to those of chatbots software. In addition to choosing which email to send, these automation workflows help associate sent emails with different domains based on their purpose. Large businesses may have many unique domains for sending emails, and may find a case-by-case effectiveness for different domains after testing the performance of email campaigns.

Email segmentation is a significant component of an automated email sending service, such as those made possible with these products. Segmentation enables businesses to target specific groups of recipients when sending emails, and distribute the most valuable message at the optimal moments. Administrators using these tools adjust segmentation when configuring or editing transactional email workflows, to further streamline the flow of messaging and maximize the ROI potential of each email sent.

Email customization — Transactional emails always contain something unique. This can be the name of the customer or social media user who has signed up for a service or the confirmation on a product purchased through an e-commerce site. Depending on how custom each email needs to be, different transactional email tools help solve these problems. Think about how unique each email sent out needs to be before making a transactional email decision, as certain tools offer more robust customization features than others.

To prepare an email for delivery, platforms often include templates with different email designs, layouts, fonts, and other features. These involve everything from the margins of an email to custom buttons in the messages. In addition to templates, some transactional email apps allow for complete customization from scratch, using a built-in layout tool or an integration with external software. It is important to consider the purpose of each email sent, and use this to inform the design and messaging of the different responses in a workflow. This may mean including different buttons in an email or rearranging the order of email sections based on deliverability analytics.

Email analytics — Transactional marketing relies on continuous improvement to succeed. Several products featured in this category include some degree of reporting capabilities. With these features, businesses can track email after they send it, and capture metrics including open rates, click-through rates, and engagement with each section, link, or button. Analytics also help users identify deliverability issues, so organizations can remedy underlying issues and improve their email services. Certain products include specialized spam filter testing, domain testing, or other tools to ensure maximum deliverability and customer trust with each email sent.

Some transactional email software tools allow split testing to compare the success rate of different versions of the same email. This is also known as A/B testing. The A/B testing features in some products uncover an additional layer of insights to help shape an ongoing email strategy, and make the choices that are most likely to benefit an organization and customers alike. People are constantly flooded with new emails, and it takes a well-thought-out message to be worth their time and consideration. The richer the email analytics, the higher chance of an effective transactional email campaign.

Integrations — Transactional email tools integrate with certain applications, frameworks, and existing email campaigns to execute automated responses to customer actions, capture the appropriate data, and steer customers to their desired outcomes. A few examples of these integrated systems include CRM software, email marketing software, and e-commerce platforms. It is important to research a product’s integrations to see how they align with current technology infrastructure. If a platform does not offer ideal integrations, it may not be used to its full potential. Reach out to the vendor of a given product to ask about integrations, and how to get the most value out of a transactional email service.