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Best Through-Channel Marketing Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Through-Channel Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Through-Channel Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Through-Channel Marketing category.

In addition to qualifying for inclusion in the Through-Channel Marketing Software category, to qualify for inclusion in the Medium-Sized Business Through-Channel Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Through-Channel Marketing Available
(654)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Through-Channel Marketing software
View top Consulting Services for ZINFI Unified Partner Management (UPM)
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerat

    Users
    • Director
    • Account Manager
    Industries
    • Information Technology and Services
    • Computer & Network Security
    Market Segment
    • 48% Small-Business
    • 39% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZINFI UPM is a platform for managing partners, with features for onboarding, lead management, and campaign execution, as well as reporting and analytics capabilities.
    • Users like the user-friendly interface, the ability to easily track partner activities, manage deals, and access materials in one central place, and the platform's ability to centralize everything from training materials to lead registration.
    • Users mentioned that the initial setup can be complex and time-consuming, the user interface feels a bit dated, especially on mobile, and the platform sometimes experiences delays in data processing, particularly with large data loads for reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZINFI Unified Partner Management (UPM) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Partner Management
    36
    Navigation Ease
    34
    Access Ease
    30
    Features
    26
    Cons
    Slow Performance
    12
    Learning Curve
    11
    Learning Difficulty
    9
    Navigation Issues
    9
    Slow Loading
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZINFI Unified Partner Management (UPM) features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    Partner Performance
    Average: 8.6
    9.0
    Microsite Management
    Average: 8.3
    9.1
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Pleasanton, CA
    Twitter
    @ZINFITech
    1,176 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    231 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerat

Users
  • Director
  • Account Manager
Industries
  • Information Technology and Services
  • Computer & Network Security
Market Segment
  • 48% Small-Business
  • 39% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZINFI UPM is a platform for managing partners, with features for onboarding, lead management, and campaign execution, as well as reporting and analytics capabilities.
  • Users like the user-friendly interface, the ability to easily track partner activities, manage deals, and access materials in one central place, and the platform's ability to centralize everything from training materials to lead registration.
  • Users mentioned that the initial setup can be complex and time-consuming, the user interface feels a bit dated, especially on mobile, and the platform sometimes experiences delays in data processing, particularly with large data loads for reporting.
ZINFI Unified Partner Management (UPM) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Partner Management
36
Navigation Ease
34
Access Ease
30
Features
26
Cons
Slow Performance
12
Learning Curve
11
Learning Difficulty
9
Navigation Issues
9
Slow Loading
8
ZINFI Unified Partner Management (UPM) features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.3
Partner Performance
Average: 8.6
9.0
Microsite Management
Average: 8.3
9.1
Campaign Performance
Average: 8.4
Seller Details
Company Website
Year Founded
2007
HQ Location
Pleasanton, CA
Twitter
@ZINFITech
1,176 Twitter followers
LinkedIn® Page
www.linkedin.com
231 employees on LinkedIn®
(540)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Through-Channel Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions. With a mission to empower businesses in managing, opti

    Users
    • Channel Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Impartner PRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Partner Management
    41
    Ease of Use
    40
    Customer Support
    38
    Customer Experience
    26
    Features
    25
    Cons
    Feature Limitations
    16
    Limited Customization
    16
    Not Intuitive
    9
    Poor UI
    8
    Difficult Learning Process
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Impartner PRM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Partner Performance
    Average: 8.6
    7.7
    Microsite Management
    Average: 8.3
    7.5
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1997
    HQ Location
    Salt Lake City, UT
    Twitter
    @ImpartnerPRM
    9,099 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    167 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions. With a mission to empower businesses in managing, opti

Users
  • Channel Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 33% Enterprise
Impartner PRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Partner Management
41
Ease of Use
40
Customer Support
38
Customer Experience
26
Features
25
Cons
Feature Limitations
16
Limited Customization
16
Not Intuitive
9
Poor UI
8
Difficult Learning Process
7
Impartner PRM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.0
Partner Performance
Average: 8.6
7.7
Microsite Management
Average: 8.3
7.5
Campaign Performance
Average: 8.4
Seller Details
Company Website
Year Founded
1997
HQ Location
Salt Lake City, UT
Twitter
@ImpartnerPRM
9,099 Twitter followers
LinkedIn® Page
www.linkedin.com
167 employees on LinkedIn®

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(284)4.9 out of 5
1st Easiest To Use in Through-Channel Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Customer Support
    15
    Helpful
    14
    Customer Service
    11
    Features
    11
    Cons
    Time Issues
    6
    Delayed Response
    4
    Expensive
    4
    High Pricing
    4
    Improvement Needed
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Partner Performance
    Average: 8.6
    9.3
    Microsite Management
    Average: 8.3
    9.5
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    672 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,296 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 21% Mid-Market
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Customer Support
15
Helpful
14
Customer Service
11
Features
11
Cons
Time Issues
6
Delayed Response
4
Expensive
4
High Pricing
4
Improvement Needed
4
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.6
Partner Performance
Average: 8.6
9.3
Microsite Management
Average: 8.3
9.5
Campaign Performance
Average: 8.4
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
672 Twitter followers
LinkedIn® Page
www.linkedin.com
1,296 employees on LinkedIn®
(476)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Through-Channel Marketing software
View top Consulting Services for Unifyr One
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner chann

    Users
    • Marketing Manager
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 42% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Unifyr One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Customer Support
    17
    Features
    17
    Integrations
    14
    Partner Management
    12
    Cons
    Feature Limitations
    12
    Limited Customization
    10
    Not User-Friendly
    8
    Poor Usability
    8
    Technical Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Unifyr One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Partner Performance
    Average: 8.6
    8.0
    Microsite Management
    Average: 8.3
    8.4
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Unifyr
    Company Website
    Year Founded
    2006
    HQ Location
    Cary, NC
    Twitter
    @zift
    1,463 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    159 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner chann

Users
  • Marketing Manager
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 42% Small-Business
  • 37% Mid-Market
Unifyr One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Customer Support
17
Features
17
Integrations
14
Partner Management
12
Cons
Feature Limitations
12
Limited Customization
10
Not User-Friendly
8
Poor Usability
8
Technical Issues
8
Unifyr One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.4
Partner Performance
Average: 8.6
8.0
Microsite Management
Average: 8.3
8.4
Campaign Performance
Average: 8.4
Seller Details
Seller
Unifyr
Company Website
Year Founded
2006
HQ Location
Cary, NC
Twitter
@zift
1,463 Twitter followers
LinkedIn® Page
www.linkedin.com
159 employees on LinkedIn®
(69)4.9 out of 5
Optimized for quick response
4th Easiest To Use in Through-Channel Marketing software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and Servi

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Enterprise
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Structured Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Innovation
    9
    Customer Support
    7
    Marketing Enablement
    6
    Ease of Use
    5
    Features
    5
    Cons
    Feature Limitations
    3
    Poor Support Services
    2
    Complexity
    1
    Expensive
    1
    Limited Customization
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Structured features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Partner Performance
    Average: 8.6
    9.6
    Microsite Management
    Average: 8.3
    9.7
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    New York, NY
    LinkedIn® Page
    www.linkedin.com
    98 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and Servi

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Enterprise
  • 19% Mid-Market
Structured Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Innovation
9
Customer Support
7
Marketing Enablement
6
Ease of Use
5
Features
5
Cons
Feature Limitations
3
Poor Support Services
2
Complexity
1
Expensive
1
Limited Customization
1
Structured features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
9.6
Partner Performance
Average: 8.6
9.6
Microsite Management
Average: 8.3
9.7
Campaign Performance
Average: 8.4
Seller Details
Company Website
Year Founded
1999
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
98 employees on LinkedIn®