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xAmplify Reviews & Product Details

xAmplify is a next-generation, AI-powered Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) platform designed to assist organizations in managing their partner ecosystems effectively. This solution is tailored specifically for vendors, Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), and other channel-driven businesses. By unifying co-selling, co-marketing, content distribution, and partner analytics within a single workspace, xAmplify streamlines the entire partner lifecycle from onboarding and enablement to pipeline forecasting, enabling organizations to transform partner relationships into predictable revenue more efficiently. The platform's comprehensive capabilities make it an essential tool for managing partner relationships. With its integrated PRM and TCMA functionalities, users can efficiently handle onboarding processes, tiered access management, marketing development funds (MDF), deal and lead registration, and campaign sharing all in one location. This integration reduces the complexity of using multiple disparate tools, thereby simplifying management processes and enhancing collaboration among teams. Additionally, the Oliver AI assistant enhances user experience by auto-generating campaigns, paraphrasing content, and providing context-aware insights, acting as a 24/7 co-pilot for both vendors and partners. xAmplify also features dynamic co-branding and three-click campaign redistribution, which allows organizations to deploy fully branded, multi-touch campaigns including emails, social media posts, landing pages, and PDFs—through every partner without the need for manual rework. This capability significantly minimizes the time and effort required to launch marketing initiatives, enabling organizations to focus on strategic growth. Furthermore, the platform provides end-to-end channel analytics, allowing users to attribute every asset, playbook, and deal back to revenue. Real-time dashboards facilitate partner pipeline forecasting and help identify underperforming partners, ensuring that organizations can make informed, data-driven decisions. Integrations with popular CRM and Professional Services Automation (PSA) tools, such as Salesforce, HubSpot, ConnectWise, and HaloPSA, support a two-way sync that keeps leads, opportunities, and MDF claims updated across platforms. The digital asset management and e-learning features create a centralized library for collateral, auto-co-branded PDFs, playbooks, and certification tracks, ensuring that partners have immediate access to essential materials. With enterprise-grade security and compliance, including ISO 27001, SOC 2, and GDPR/CCPA adherence, xAmplify guarantees 99.99% uptime, making it a reliable choice for organizations aiming to scale their partner-led growth effectively.

Seller

xAmplify

Discussions

xAmplify Community

Languages Supported

English

Product Description

Drive partner participation and resolve channel conflict through simple, outbound TCMA that powers co-branded redistribution in only 5 clicks.

Overview by

Noman Ahmad (Marketing MochaDesigns, Fathhome)

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xAmplify Integrations

(3)

Integration information sourced from real user reviews.

xAmplify Media

xAmplify Demo - xAmplify Real- time and Unified Account Dashboard

Unified Account Dashboard that distills real-time account intelligence, streamlines every transaction and interaction, and surfaces high-level channel performance metrics, enabling teams to act decisively and accelerate growth.

Partner Management offers a centralized view of every partner in your ecosystem, displaying profiles, engagement status, and activity metrics in one place.

xAmplify Demo - Account Dashboard – A single, real-time command center for channel teams.

xAmplify surfaces key KPIs at a glance: campaign and contact totals, partner analytics, opportunity funnel, MDF balance, and high-level engagement metrics. Quick-access tiles link to resources, legal templates, and deal registration, while news widgets and saved “quick links” keep teams aligned....

xAmplify Demo - Partner Analytics: a real-time cockpit for monitoring partner health and engagement.

An “Active Partners Journey” panel summarizes contacts, leads, deals, MDF, assets, and playbooks at a glance. Geo heat maps reveal partner locations, while live widgets rank campaigns launched, visualize track interaction, and display progress bars for each partner. Channel managers can quickly i...

xAmplify Demo - Campaign Analytics: a centralized performance snapshot for every email, video, social, event, page, and survey campaign.

A centralized performance snapshot for every email, video, social, event, page, and survey campaign this summarize recipients, total emails sent, bounce rates, unsubscribe counts, deliverability, open rate, clickthrough rate, and resulting leads or deals. Filters, sort options, and quick-action...

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Sirisha D.

Manager

Mid-Market (51-1000 emp.)

7/22/2025

"A Game-Changer for Partner Enablement and Internal Alignment"

5/5

What do you like best about xAmplify?

As someone in HR , I’m constantly looking for tools that not only streamline processes but also drive real alignment across teams and partners. xAmplify has been that rare find. It bridges the gap between our marketing, sales, and partner teams with incredible ease. The co-branded campaigns feature is especially impressive, it allows our marketing team to scale outreach with partners without creating bottlenecks and be a frequent users.

From an HR lens, I also love how easy it’s been to onboard new team members onto the platform. The UI is clean, intuitive, and requires almost no learning curve. It’s helped us reduce friction and ramp up productivity, especially during remote onboarding and integrating with HR platforms. Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

Honestly, nothing major. Initially, we had a few minor customization requests for internal workflows, but the support team was extremely responsive and quick to roll out updates. Review collected by and hosted on G2.com.

What problems is xAmplify solving and how is that benefiting you?

xAmplify helps us maintain alignment across internal and external stakeholders. We now have consistent messaging, faster execution of partner campaigns, and better visibility into engagement metrics. This has translated into not only higher partner satisfaction but also a more engaged internal team. Review collected by and hosted on G2.com.

Sandeep Kumar V.

Associate Principal Engineer

Enterprise (> 1000 emp.)

7/20/2025

"Streamlined Co‑Branded Campaigns & Partner Engagement at Scale"

5/5

What do you like best about xAmplify?

What stands out is how xAmplify removes friction from our partner campaigns. The co‑branded campaign automation is a total game‑changer—it lets us launch polished, on‑brand materials in a few clicks, instead of coordinating back-and-forth with agencies or designers. Segmentation is sharp and simple: we direct the right messaging to the right channel partner without using spreadsheets or manual lists.

The platform’s interface feels intuitive, even for less tech-savvy colleagues. Plus, their onboarding team was exceptional—guiding us seamlessly across global teams. Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

There’s honestly minimal downside. If I must point out something, it would be the email template editor—having some more drag‑and‑drop flexibility would be nice. And perhaps a deeper knowledge base for self-service support would add value. Review collected by and hosted on G2.com.

What problems is xAmplify solving and how is that benefiting you?

Previously, launching partner-targeted campaigns took days of coordination—assets, approvals, contact list clean‑up. Now, everything is centralized. We spin up targeted campaigns in minutes and get real-time analytics. The result? Higher partner engagement and internal resource savings that let us focus on strategy, not logistics. Review collected by and hosted on G2.com.

Ravi D.

Architect

Mid-Market (51-1000 emp.)

7/20/2025

"Powerful Platform to Scale Partner Marketing with Ease"

5/5

What do you like best about xAmplify?

xAmplify has been a huge value-add for how we manage and scale our partner outreach. The ability to run co-branded campaigns effortlessly is a standout feature—it cuts out the manual back-and-forth and helps us maintain consistency across all our partner communications.

What we really appreciate is the clarity and control, Ease of Implementation, Ease of Integration made our team to use xAmplify frequently. The platform is intuitive, onboarding was smooth, and the support team is proactive and knowledgeable. It’s made it easier for us to engage partners globally without needing a large marketing operations team. Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

There’s nothing major, but we’d love to see more customization options when designing email templates and landing pages. Also, adding a few advanced analytics filters would make campaign performance insights even more actionable. Review collected by and hosted on G2.com.

What problems is xAmplify solving and how is that benefiting you?

Before xAmplify, our partner marketing was fragmented. Coordinating campaigns, ensuring branding consistency, and tracking performance took up too much time and effort. Now, everything is centralized and streamlined. We can target partners effectively, launch campaigns faster, and track results in real time. That’s helped improve both efficiency and partner engagement. Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Thank you for the detailed and thoughtful feedback.

It’s great to hear that xAmplify is helping your team scale outreach and bring more consistency to partner marketing. That’s exactly why we built it, to take the manual chaos out of the process and make global partner engagement simple and effective.

Appreciate you calling out ease of implementation and integration. We’ve put a lot of thought into keeping things frictionless, so it’s good to know it’s working for your team.

Noted on the customization and analytics suggestions. More flexibility in design and deeper filtering in reports are both in the pipeline, and your input helps us prioritize better.

Thanks again for trusting us to support your partner marketing efforts.

Matt C.

Implementation Consultant

Small-Business (50 or fewer emp.)

7/19/2025

"From scattered partner efforts to 20% revenue lift"

5/5

What do you like best about xAmplify?

• Single dashboard for PRM and TCMA—everything in one place

• 3-click co-branded email & social campaigns—super fast go-to-market

• Oliver AI writes usable campaign copy in seconds

• Out-of-the-box dashboards show partner pipeline health clearly

• Customer support is responsive and always available

• Implementation took less than 3 weeks—very smooth onboarding

• Integrations with Salesforce, HubSpot, and PSA systems are seamless

• Partner engagement is high—the platform is intuitive, so partners use it frequently Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

Can’t drag-and-drop edit email blocks after campaign creation Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Thanks so much for the thoughtful review and kind words.

We’re thrilled to hear xAmplify helped streamline your partner campaigns and lift engagement in such a short time. That’s exactly what we built it for. Cutting campaign build time by 80 percent and seeing partner usage hit 45 percent tells us we’re on the right track.

Noted on the drag and drop editing limitation. That’s already on our roadmap, and we’re exploring ways to give users more flexibility after campaign creation without complicating the experience.

Appreciate your trust in us. We’re here to keep improving the platform and make sure it continues to deliver real value.

Sandeep M.

Big Data Solutions Engineer

Enterprise (> 1000 emp.)

7/19/2025

"Game-Changer for Channel Campaigns and Partner Engagement"

5/5

What do you like best about xAmplify?

xAmplify has completely transformed how we engage with our partners. The co-branded campaign automation is a huge win, it allows us to create and send professional, on-brand content in just a few clicks. I especially love the segmentation capabilities, which help us target the right partners with the right messaging without needing endless spreadsheets or manual effort.

The platform is intuitive, and the onboarding experience was seamless. The support team is responsive, knowledgeable, and genuinely helpful. They have been with us at every step, making adoption smooth across the board. Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

There’s honestly very little to dislike. If I had to name something, it would be the limited flexibility in customizing email templates. It hasn’t been a blocker, but more customization options would be a nice bonus. Also, a bit more documentation would help with quick self-troubleshooting. Review collected by and hosted on G2.com.

What problems is xAmplify solving and how is that benefiting you?

xAmplify is helping us scale our partner communication and marketing efforts. We used to spend hours coordinating with different teams, chasing down creative assets, and updating partner contact lists. Now, everything is centralized and streamlined. We can launch targeted campaigns in minutes and see real-time performance. This has improved our partner engagement rates and internal efficiency. Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Really appreciate you taking the time to share this.

It’s great to hear that xAmplify is helping your team scale faster and engage partners more effectively. That’s the mission, to simplify and supercharge channel efforts so you can focus on growth, not manual work.

Thanks for the feedback on email template flexibility and documentation. Both are actively being worked on. You’ll see improvements roll out soon to give teams more creative control and easier self-service.

Glad the onboarding and support experience stood out, we’re committed to being a real partner, not just another tool.

Chandan M.

Product Manager

Small-Business (50 or fewer emp.)

1/16/2023

"A great partner management tool"

5/5

What do you like best about xAmplify?

- Great tool to enable customer acquisition through partnership

-Easy onboarding flow

Great support team for queries Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

-Very less documentation

-Product can be made more general targeting SaaS space Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Thanks for the feedback and for highlighting what’s working well for you.

Glad to hear that xAmplify is helping drive customer acquisition through your partners and making partner management easier. That’s the core of what we aim to solve.

Quick update on your points, our documentation has been significantly expanded and is now available in-app and via our help center. Also, we've made key product enhancements to better support a broader range of SaaS use cases, not just traditional partner programs.

Appreciate you helping us improve with your insights.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

6/28/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"xAmplify makes it so easy to send campaigns through my partners."

5/5

What do you like best about xAmplify?

xAmplify makes it so easy to send campaigns through my partners. I don't have to worry about my partners not sending my campaigns because I can see that they've sent then! I also like the fact that I can view my partner's metrics as well to see how the campaign did in different markets. I can also send campaigns to my partners which is great because we send them a cybersecurity newsletter every month. Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

I don't dislike much, but I wish you could edit the email templates while creating the campaign. Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Thanks so much for the kind words and for sharing your experience.

It’s awesome to hear that xAmplify has helped keep your brand top of mind with partners and even better that you're needing to create more campaigns because of the demand!

Also, great news: the ability to edit email templates while creating campaigns is now available. You can tweak the content on the fly and get everything just right before launching. Appreciate you highlighting it, it helped us prioritize the update.

We're here if you ever need anything else.

Arun A.

Vice President - Sales

Mid-Market (51-1000 emp.)

6/25/2021

"A cutting edge solution in Channel Management"

4/5

Describe the project or task xAmplify helped with:

Sales and Channel Management Review collected by and hosted on G2.com.

What do you like best about xAmplify?

With xAmplify, We could send co-branded campaigns with all our partners. We work with a variety of partners who collaborate with our solutions in their products, so we do a lot of co-branded campaigns. xAmplify has a very lucid interface and user friendly approach in execution Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

That the metrics aren’t customizable and some additional pertinent touch points, I am sure they are working on it. Review collected by and hosted on G2.com.

What problems is xAmplify solving and how is that benefiting you?

Co-branded campaigns used to be a lot of work before as there was a lot of back and forth talking about content, formatting, ect...with xAmplify, everything is done through the platform, so there’s less of that back and forth and we have to no longer dig through our files to find the latest version of the campaign that ourpartner sent us. Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Thank you for the thoughtful feedback.

Great to hear that xAmplify is making your co-branded campaigns easier and cutting down the usual back and forth. That’s exactly the kind of friction we set out to remove.

You were spot on about the need for customizable metrics and more granular touchpoints. We took that feedback seriously, and I’m happy to share that those capabilities have been available for a while now. You can now tailor metrics and dig into the insights that matter most to your team.

Appreciate you being on this journey with us.

Aravindu Sandela

CEO & Co-Founder, xAmplify

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/28/2021

"Right campaign to the right patners.."

4.5/5

Describe the project or task xAmplify helped with:

xAmplify’s partner segmentation made it easier as we could just upload our lists and restrict our campaigns to a certain group of partners. Review collected by and hosted on G2.com.

What do you like best about xAmplify?

With xAmplify, I can easily segment my partners so I’m sending the right campaigns to the right partners. We work with a variety of resellers and people who use our platform to build products, so it’s very important for us to have that segmentation. Review collected by and hosted on G2.com.

What do you dislike about xAmplify?

I wish I could segment my team members as well as my partners so I know who among my team is working with which partner segment. Review collected by and hosted on G2.com.

Recommendations to others considering xAmplify:

This is a new way of thinking about channel marketing. Try out the platform and ask lots of questions. Review collected by and hosted on G2.com.

What problems is xAmplify solving and how is that benefiting you?

We were having trouble determining which partners should get which campaigns and had lots of spreadsheets for each partner segment. xAmplify’s partner segmentation made it easier as we could just upload our lists and restrict our campaigns to a certain group of partners. It was also easy to add new partners to segments. Review collected by and hosted on G2.com.

Response from Aravindu Sandela of xAmplify

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Really appreciate you sharing this. Glad to hear the segmentation features are making your partner outreach more targeted and efficient, exactly what we built them for.

And regarding your feedback about segmenting team members alongside partners, that’s now taken care of. You can assign team members to specific partner segments and track who’s managing what, directly within the platform.

Thanks for the thoughtful recommendation and for being part of the journey.

Aravindu Sandela

CEO & Co-Founder, xAmplify