Structured is a great partner, genuinely. Campaign Creator (our name for the platform) delivers where it counts: centralized and built for partner marketing, not something adapted to partner marketing. Partners can find, customize, and deploy campaigns quickly and cost effectively. Every time I conduct a demo, Partners are excited and amazed at the power and ease of the platform.
What sets Structured apart, though, is the AI. They're not dabbling — they're leading. The dedicated LLM ensures AI-generated content stays on-brand, which matters enormously when you're managing marketing at scale across a partner ecosystem. As an organization committed to being AI-forward, it's validating to see our technology stack reflect that.
The in-platform 24/5 customer support is another differentiator — responsive, knowledgeable, and extremely helpful when you need them.
And the team? Fantastic! From C-level to developers and CSMs, they listen, they build what customers actually need, and they deliver.
If you're evaluating partner marketing platforms and want one that's built for where AI and partner ecosystems are heading, Structured is worth a serious look.
EI
Verified User in Information Technology and Services
We appreciate they are innovating at the pace all organizations are now required to; releasing new features, added functionality and simplifying the UX for partners. The platform integrated with our CRM/PRM which was a core requirement for us, as well as SSO to ensure partners didn't need another log in to remember. We recently implemented new AI features and while results are to-be-measured as time goes on, it is important to us in our partner software stack that a strong AI roadmap existed.
CD
Carlo d.
Channel Marketing, Programs, and Sales Executive: SaaS, Automation, Digital & Integrated Marketing, Incentives, Mentor
Structured brings much-needed structure and scalability to partner marketing. It centralizes enablement, campaigns, assets, and automation in a single platform, which streamlines execution for both internal teams and partners. The user experience is intuitive, and that ease of use helps drive adoption across a diverse partner ecosystem.
The AI capabilities are a real differentiator. Translation, localization, and content customization help us activate partners globally without adding operational overhead. Features like campaign automation, co-branding, and multi-channel distribution make it easier for partners to launch programs quickly while staying aligned with our brand and messaging.
The team is highly responsive and clearly invested in innovation. Their roadmap shows a strong focus on AI, integrations, and partner-led demand generation.
Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.