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Best Enterprise Through-Channel Marketing Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Through-Channel Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Through-Channel Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Through-Channel Marketing category.

In addition to qualifying for inclusion in the Through-Channel Marketing Software category, to qualify for inclusion in the Enterprise Business Through-Channel Marketing Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Enterprise Through-Channel Marketing Software Available

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    G2 Score
Impartner PRM
(541)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Through-Channel Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions. With a mission to empower businesses in managing, opti

    Users
    • Channel Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Impartner PRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Partner Management
    43
    Ease of Use
    41
    Customer Support
    37
    Customer Experience
    29
    Features
    26
    Cons
    Feature Limitations
    17
    Limited Customization
    17
    Improvements Needed
    9
    Integration Issues
    9
    Poor UI
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Impartner PRM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Partner Performance
    Average: 8.6
    7.7
    Microsite Management
    Average: 8.3
    7.5
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impartner Software
    Company Website
    Year Founded
    1997
    HQ Location
    Salt Lake City, UT
    Twitter
    @ImpartnerPRM
    9,076 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    167 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions. With a mission to empower businesses in managing, opti

Users
  • Channel Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 33% Enterprise
Impartner PRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Partner Management
43
Ease of Use
41
Customer Support
37
Customer Experience
29
Features
26
Cons
Feature Limitations
17
Limited Customization
17
Improvements Needed
9
Integration Issues
9
Poor UI
9
View All Pros and Cons
Impartner PRM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.0
Partner Performance
Average: 8.6
7.7
Microsite Management
Average: 8.3
7.5
Campaign Performance
Average: 8.4
Seller Details
Seller
Impartner Software
Company Website
Year Founded
1997
HQ Location
Salt Lake City, UT
Twitter
@ImpartnerPRM
9,076 Twitter followers
LinkedIn® Page
www.linkedin.com
167 employees on LinkedIn®
Structured
(69)4.9 out of 5
Optimized for quick response
4th Easiest To Use in Through-Channel Marketing software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and Servi

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Enterprise
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Structured Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Innovation
    6
    Customer Support
    5
    Ease of Use
    4
    Features
    4
    Partner Management
    4
    Cons
    Feature Limitations
    3
    Poor Support Services
    2
    Complexity
    1
    Limited Customization
    1
    Not User-Friendly
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Structured features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Partner Performance
    Average: 8.6
    9.6
    Microsite Management
    Average: 8.3
    9.7
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Structured
    Company Website
    Year Founded
    1999
    HQ Location
    New York, NY
    LinkedIn® Page
    www.linkedin.com
    98 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and Servi

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Enterprise
  • 19% Mid-Market
Structured Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Innovation
6
Customer Support
5
Ease of Use
4
Features
4
Partner Management
4
Cons
Feature Limitations
3
Poor Support Services
2
Complexity
1
Limited Customization
1
Not User-Friendly
1
View All Pros and Cons
Structured features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
9.6
Partner Performance
Average: 8.6
9.6
Microsite Management
Average: 8.3
9.7
Campaign Performance
Average: 8.4
Seller Details
Seller
Structured
Company Website
Year Founded
1999
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
98 employees on LinkedIn®

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Ansira Brand-to-Local Growth Platform
(284)4.9 out of 5
1st Easiest To Use in Through-Channel Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Features
    11
    Helpful
    11
    Customer Support
    10
    Easy Integrations
    9
    Cons
    Time Issues
    5
    Expensive
    4
    High Pricing
    4
    Delayed Response
    3
    Difficult Learning
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Partner Performance
    Average: 8.6
    9.3
    Microsite Management
    Average: 8.3
    9.5
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    672 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,294 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 21% Mid-Market
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Features
11
Helpful
11
Customer Support
10
Easy Integrations
9
Cons
Time Issues
5
Expensive
4
High Pricing
4
Delayed Response
3
Difficult Learning
3
View All Pros and Cons
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.6
Partner Performance
Average: 8.6
9.3
Microsite Management
Average: 8.3
9.5
Campaign Performance
Average: 8.4
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
672 Twitter followers
LinkedIn® Page
www.linkedin.com
1,294 employees on LinkedIn®
Unifyr One
(479)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Through-Channel Marketing software
View top Consulting Services for Unifyr One
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner chann

    Users
    • Marketing Manager
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 42% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Unifyr One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    23
    Customer Support
    12
    Features
    11
    Integrations
    10
    Partner Management
    7
    Cons
    Feature Limitations
    9
    Limited Customization
    7
    Difficult Setup
    5
    Slow Implementation
    5
    Technical Issues
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Unifyr One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Partner Performance
    Average: 8.6
    8.0
    Microsite Management
    Average: 8.3
    8.4
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Unifyr
    Company Website
    Year Founded
    2006
    HQ Location
    Cary, NC
    Twitter
    @zift
    1,460 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    160 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner chann

Users
  • Marketing Manager
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 42% Small-Business
  • 37% Mid-Market
Unifyr One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
23
Customer Support
12
Features
11
Integrations
10
Partner Management
7
Cons
Feature Limitations
9
Limited Customization
7
Difficult Setup
5
Slow Implementation
5
Technical Issues
5
View All Pros and Cons
Unifyr One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.4
Partner Performance
Average: 8.6
8.0
Microsite Management
Average: 8.3
8.4
Campaign Performance
Average: 8.4
Seller Details
Seller
Unifyr
Company Website
Year Founded
2006
HQ Location
Cary, NC
Twitter
@zift
1,460 Twitter followers
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®
ZINFI Unified Partner Management (UPM)
(656)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Through-Channel Marketing software
View top Consulting Services for ZINFI Unified Partner Management (UPM)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerat

    Users
    • Director
    • Account Manager
    Industries
    • Information Technology and Services
    • Computer & Network Security
    Market Segment
    • 48% Small-Business
    • 39% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZINFI Unified Partner Management (UPM) is a centralized platform that integrates partner-related functions such as onboarding, training, deal registration, co-branding, MDF management, and performance analytics.
    • Users frequently mention the platform's user-friendly interface, its ability to centralize various functions, and its effectiveness in managing partner pipelines and tracking partner activities.
    • Reviewers experienced a complex setup process, a steep learning curve, and issues with the notification system, and some found the user interface to be dated and the platform to be slow at times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZINFI Unified Partner Management (UPM) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    62
    Partner Management
    33
    Navigation Ease
    30
    Access Ease
    25
    Features
    25
    Cons
    Slow Performance
    12
    Learning Curve
    10
    Slow Loading
    9
    Difficult Setup
    8
    Navigation Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZINFI Unified Partner Management (UPM) features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    Partner Performance
    Average: 8.6
    9.0
    Microsite Management
    Average: 8.3
    9.1
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZINFI Technologies, Inc.
    Company Website
    Year Founded
    2007
    HQ Location
    Pleasanton, CA
    Twitter
    @ZINFITech
    1,170 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    233 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerat

Users
  • Director
  • Account Manager
Industries
  • Information Technology and Services
  • Computer & Network Security
Market Segment
  • 48% Small-Business
  • 39% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZINFI Unified Partner Management (UPM) is a centralized platform that integrates partner-related functions such as onboarding, training, deal registration, co-branding, MDF management, and performance analytics.
  • Users frequently mention the platform's user-friendly interface, its ability to centralize various functions, and its effectiveness in managing partner pipelines and tracking partner activities.
  • Reviewers experienced a complex setup process, a steep learning curve, and issues with the notification system, and some found the user interface to be dated and the platform to be slow at times.
ZINFI Unified Partner Management (UPM) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
62
Partner Management
33
Navigation Ease
30
Access Ease
25
Features
25
Cons
Slow Performance
12
Learning Curve
10
Slow Loading
9
Difficult Setup
8
Navigation Issues
8
View All Pros and Cons
ZINFI Unified Partner Management (UPM) features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.3
Partner Performance
Average: 8.6
9.0
Microsite Management
Average: 8.3
9.1
Campaign Performance
Average: 8.4
Seller Details
Seller
ZINFI Technologies, Inc.
Company Website
Year Founded
2007
HQ Location
Pleasanton, CA
Twitter
@ZINFITech
1,170 Twitter followers
LinkedIn® Page
www.linkedin.com
233 employees on LinkedIn®
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5 Listings in Enterprise Through-Channel Marketing Software Available

  • Sort By:
    G2 Score

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