Best Tag Management Software

A tag is a short piece of Javascript code that is embedded on web pages, mobile applications, and other relevant digital channels to collect first-party user data. Tag management software simplifies and unifies the management and maintenance of tags across all digital properties. This is important because the collected data from those tags equips companies with insight to drive better customer experience. With tag management software, marketers can consolidate and standardize the process of updating tags (streamlining any digital marketing campaigns) and reduce dependence on their IT or development teams. Furthermore, tag management software encourages agility. These solutions provide containers through which marketers can easily add, edit, or remove tags at will. Tag management software can vary in functionality, with the most advanced versions offering customization and data management.

To qualify for inclusion in the Tag Management category, a product must:

  • Collect, and then centralize, user data
  • Offer a simple interface for users both familiar and unfamiliar with code
  • Provide a library or catalog of tags
  • Deliver tag-testing capabilities or integrate with A/B testing solutions
  • Track and monitor user engagement and other user behaviors
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    Tealium iQ Tag Management
    (102)4.4 out of 5
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    Tealium iQ Tag Management System enables organizations to collect, control and manage customer data from MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags (javascript, pixels, etc), test new technologies, and finally take control of the data flowing through your tech stack.

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager impro

    Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full partnership lifecycle; confident decision making and optimization through measurement and attribution; and protection from fraud. Founded in Santa Barbara, CA in 2008, Impact has grown to over 40

    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities. With Blue Triangle, teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most cr

    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    Piwik PRO is a analytics suite crafted to the needs of enterprise clients. It consists of an analytics, tag management, content personalization and data activation tools designed with great commitment to data privacy. Its main products can be deployed both on-premises and in the cloud. Piwik PRO is fully compliant with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HI

    ObservePoint DataAssurance technology not only validates your digital data, but looks for data collection gaps that exist across your entire website.

    SerpBook provides whitelabel SEO rank tracking services.

    Ensighten Manage, the anchor of the leading tag management solution, to create the foundation for orchestrating better omni-channel experiences.

    CampaignAlyzer cleans up the inconsistent tagging that comes from trying to keep your dozens, hundreds, or thousands of campaigns straight. Measure the real worth of your marketing campaigns by streamlining your tagging into one simple, efficient, adaptive process. With the fast, consistent tagging you want, youll finally get the clear, consistent data you need.

    This solution makes it easy for marketing teams to manage their site tags quickly and easily, without burdening their own IT department. Beyond offering unprecedented data accuracy, the ad tech solution also helps to speed up page loads, improves overall site performance and allows marketing teams to be more nimble and responsive to opportunities as they arise.

    The more marketing technology you add to your website, the more parties have access to your user data. We're not just talking about the vendors you have direct relationships with, we're talking about their partners who through association also gain access. With TagControl, you get visibility and control over every vendor that's tracking the visitors on your website, so you can clean house and improve your marketing ops, tighten security, and focus on the user experience. Go Beyond Tag Managemen

    DataTrue has everything you expect from your enterprise data validation solution: dedicated support and account management combined with fully featured plans offering testing across unlimited domains. Move from reactive data management to proactive data monitoring with the powerful DataTrue platform.

    An effective tag management system allows Marketers to create the ideal online customer experience and delivers actionable data for business leaders. When managing tens of thousands of tags across desktop, mobile, and tablet, deploying and validating tags is cumbersome and bad data often skews dashboard reporting. eClerx Digital’s tag management consultants assist marketers from the early stages of addressing their business objectives and tagging needs, and then provide ongoing support and trai

    Mezzobit acts like a firewall for audience data, empowering digital enterprises to choose exactly what is collected and tracked about their visitors.

    Qubit Opentag® is an enterprise-class tag management solution, which helps ease the maintenance hassles that come with managing dozens of vendor relationships and their various tags.

    Don't Search – Find With SetTags

    Enterprise grade full-service tag management platform at flat annual fee with free implementation and migration so your team can focus on boosting the bottom line.

    TagCommander is our Enterprise Tag Management System. TagCommander gives you the power to manage your tags in real time and in compliance with GDPR regulations. Give your website visitors the best experience possible and easily implement deduplication techniques. TAGCommander includes a CMP (Consent Management Platform) enabling brands to be compliant with the GDPR, that activate tags based on single user consens.

    Tag Defender®: your tag management safety net.

    Tag Inspector is a tag testing platform that is designed for marketers, by marketers.

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