There is always a barrier to adoption when it comes to SaaS tools. What sets OP apart is that they have real people who support your use cases and help get things moving. This is one of the few martech tools I’ve seen that actually does this—most others leave you to figure things out on your own, and when you request customization, nothing happens. In my industry, which focuses on ecommerce and web presence solutions, my team primarily uses OP for managing customer journeys, checking data accuracy for key analytics events, and ensuring that marketing pixels and third-party scripts are firing correctly throughout the journey. Another important use case for us is maintaining privacy compliance across hundreds of domains. I was also hoping to use OP for logging network and console errors in a way similar to datadog, but at the moment, OP can only function as a single agent and does not capture all sessions.

the ability to take ownership of my data

The product has solved numerous problems for clients. The staff is fantastic about providing advice and support throughout the journey