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Best Tag Management Systems for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Tag Management Systems category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Tag Management Systems to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Tag Management Systems category.

In addition to qualifying for inclusion in the Tag Management Systems category, to qualify for inclusion in the Small Business Tag Management Systems category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Small Business Tag Management Systems Available

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    G2 Score
Google Tag Manager
(415)4.6 out of 5
1st Easiest To Use in Tag Management Systems software
View top Consulting Services for Google Tag Manager
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

    Users
    • Digital Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 54% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Tag Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Insights
    3
    Powerful Tools
    2
    Analytics
    1
    Bug Resolution
    1
    Cons
    Product Limitations
    2
    Difficult Learning
    1
    Error Management
    1
    Event Management
    1
    Slow Performance
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Tag Manager features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,524,859 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

Users
  • Digital Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 54% Small-Business
  • 35% Mid-Market
Google Tag Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Insights
3
Powerful Tools
2
Analytics
1
Bug Resolution
1
Cons
Product Limitations
2
Difficult Learning
1
Error Management
1
Event Management
1
Slow Performance
1
View All Pros and Cons
Google Tag Manager features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ease of Use
Average: 8.4
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,524,859 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
impact.com
(1,782)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Tag Management Systems software
View top Consulting Services for impact.com
Save to My Lists
DealsSpecial offer!
100% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
    • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
    • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    538
    Features
    311
    Affiliate Marketing
    295
    User Interface
    295
    Helpful
    262
    Cons
    Not Intuitive
    160
    Learning Curve
    158
    Complexity
    145
    Poor Usability
    139
    Technical Issues
    134
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • impact.com features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,749 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,298 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 67% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
  • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
  • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
538
Features
311
Affiliate Marketing
295
User Interface
295
Helpful
262
Cons
Not Intuitive
160
Learning Curve
158
Complexity
145
Poor Usability
139
Technical Issues
134
View All Pros and Cons
impact.com features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.2
8.2
Ease of Use
Average: 8.4
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,749 Twitter followers
LinkedIn® Page
www.linkedin.com
3,298 employees on LinkedIn®

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Piwik PRO
(48)4.6 out of 5
6th Easiest To Use in Tag Management Systems software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive featur

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 25% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Piwik PRO is a suite of products including a tag manager and an analytics product, designed to provide web analytics and adhere to privacy and compliance laws.
    • Users frequently mention the intuitive interface, privacy-focused design, real-time unsampled data, and the option of hosting data on a Swedish cloud service as key benefits.
    • Users experienced limitations with third-party integrations, less flexibility in advanced reporting without additional configuration, and a dated user interface.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Piwik PRO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    7
    Analytics Expertise
    6
    Ease of Use
    6
    Insights
    6
    Customer Support
    5
    Cons
    Integration Issues
    3
    Limited Features
    2
    Complex Configuration
    1
    Complexity
    1
    Complex Querying
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Piwik PRO features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Piwik PRO
    Year Founded
    2013
    HQ Location
    Wroclaw, Poland
    Twitter
    @PiwikPro
    1,476 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    147 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive featur

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 25% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Piwik PRO is a suite of products including a tag manager and an analytics product, designed to provide web analytics and adhere to privacy and compliance laws.
  • Users frequently mention the intuitive interface, privacy-focused design, real-time unsampled data, and the option of hosting data on a Swedish cloud service as key benefits.
  • Users experienced limitations with third-party integrations, less flexibility in advanced reporting without additional configuration, and a dated user interface.
Piwik PRO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
7
Analytics Expertise
6
Ease of Use
6
Insights
6
Customer Support
5
Cons
Integration Issues
3
Limited Features
2
Complex Configuration
1
Complexity
1
Complex Querying
1
View All Pros and Cons
Piwik PRO features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ease of Use
Average: 8.4
Seller Details
Seller
Piwik PRO
Year Founded
2013
HQ Location
Wroclaw, Poland
Twitter
@PiwikPro
1,476 Twitter followers
LinkedIn® Page
www.linkedin.com
147 employees on LinkedIn®
ObservePoint
(77)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Tag Management Systems software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest tra

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 62% Enterprise
    • 22% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ObservePoint Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Insights
    13
    Features
    11
    Helpful
    10
    Data Accuracy
    9
    Cons
    Complex Usability
    13
    Learning Difficulty
    9
    Difficult Learning
    8
    Limited Features
    7
    Missing Features
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ObservePoint features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ObservePoint
    Company Website
    Year Founded
    2010
    HQ Location
    Provo, UT
    LinkedIn® Page
    www.linkedin.com
    89 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest tra

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 62% Enterprise
  • 22% Small-Business
ObservePoint Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Insights
13
Features
11
Helpful
10
Data Accuracy
9
Cons
Complex Usability
13
Learning Difficulty
9
Difficult Learning
8
Limited Features
7
Missing Features
6
View All Pros and Cons
ObservePoint features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
8.1
Ease of Use
Average: 8.4
Seller Details
Seller
ObservePoint
Company Website
Year Founded
2010
HQ Location
Provo, UT
LinkedIn® Page
www.linkedin.com
89 employees on LinkedIn®
Tealium Customer Data Hub
(405)4.3 out of 5
Optimized for quick response
4th Easiest To Use in Tag Management Systems software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

    Users
    • Web Analyst
    Industries
    • Retail
    • Financial Services
    Market Segment
    • 50% Enterprise
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Tealium Customer Data Hub is a software that collects, transforms, and ships data, integrating user data into one centralized place.
    • Reviewers frequently mention the real-time data processing, strong privacy, flexible enrichment, unified customer profile, and server-side data collection as positive aspects of the product.
    • Reviewers noted that the user interface can feel complex, the initial setup is not easy, and the pricing model feels a bit high.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Tealium Customer Data Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Data Management
    45
    Integrations
    43
    Easy Integration
    38
    Real-Time Processing
    38
    Cons
    Learning Curve
    48
    Difficult Learning
    34
    Complexity
    28
    Difficult Setup
    26
    Steep Learning Curve
    23
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Tealium Customer Data Hub features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    7.7
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Tealium
    Company Website
    Year Founded
    2011
    HQ Location
    San Diego, CA
    Twitter
    @tealium
    4,753 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    533 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

Users
  • Web Analyst
Industries
  • Retail
  • Financial Services
Market Segment
  • 50% Enterprise
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Tealium Customer Data Hub is a software that collects, transforms, and ships data, integrating user data into one centralized place.
  • Reviewers frequently mention the real-time data processing, strong privacy, flexible enrichment, unified customer profile, and server-side data collection as positive aspects of the product.
  • Reviewers noted that the user interface can feel complex, the initial setup is not easy, and the pricing model feels a bit high.
Tealium Customer Data Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Data Management
45
Integrations
43
Easy Integration
38
Real-Time Processing
38
Cons
Learning Curve
48
Difficult Learning
34
Complexity
28
Difficult Setup
26
Steep Learning Curve
23
View All Pros and Cons
Tealium Customer Data Hub features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
7.7
Ease of Use
Average: 8.4
Seller Details
Seller
Tealium
Company Website
Year Founded
2011
HQ Location
San Diego, CA
Twitter
@tealium
4,753 Twitter followers
LinkedIn® Page
www.linkedin.com
533 employees on LinkedIn®
Tagmate
(16)4.6 out of 5
Save to My Lists
Entry Level Price:$99.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Tagmate is a powerful SaaS product that allows you to implement and migrate analytics & marketing tags accurately and fast. Manually tracking hundreds of user interactions across websites using G

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 88% Small-Business
    • 6% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Tagmate features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Ease of Use
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Tatvic Analytics Pvt. Ltd
    Year Founded
    2021
    HQ Location
    Ahmedabad, Gujarat
    Twitter
    @Tatvic
    1,012 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Tagmate is a powerful SaaS product that allows you to implement and migrate analytics & marketing tags accurately and fast. Manually tracking hundreds of user interactions across websites using G

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 88% Small-Business
  • 6% Enterprise
Tagmate features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.7
Ease of Use
Average: 8.4
Seller Details
Seller
Tatvic Analytics Pvt. Ltd
Year Founded
2021
HQ Location
Ahmedabad, Gujarat
Twitter
@Tatvic
1,012 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
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  • Small-Business
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Small Business
Mid Market
Enterprise
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6 Listings in Small Business Tag Management Systems Available

  • Sort By:
    G2 Score