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DataTrue

By DataTrue

4.6 out of 5 stars
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DataTrue Media

DataTrue Demo - Validate your data
Audit and validate data collected from your sites, quickly and easily. Receive comprehensive page reports with critical data you can use to resolve errors. Drill down to get detailed information - including loading times, tag validations, tag data payloads, and errors written to test browser c...
DataTrue Demo - Apply your data governance plan
Protect your business by ensuring your data is collected and shared according to your data governance policies. Monitor for unapproved vendors and tags. Report exposure to third parties of sensitive data, personally identifiable information (PII), and data subject to privacy regulation.
DataTrue Demo - Monitor critical workflows
Ensure critical workflows such as registration, add to cart, and checkout - are working correctly. Proactively monitor key user journeys and tags. Run regular tests and alert multiple teams via email.
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DataTrue Reviews (12)

Reviews

DataTrue Reviews (12)

4.6
12 reviews

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Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Confidence in having a high level view of website"
What do you like best about DataTrue?

The wide range of capabilities, from being able to be as broad at scanning every single page of your website, we have 1000s, to narrow as being able to test a single user flow and make sure the correct tags are firing and data is being collected. Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

The lack of thresholding. Since we have 1000s of pages in our coverage tests, if one page failed, the whole test failed. We wanted a precentage put in place, where if say 95% of the tags passed, the whole test would pass. Review collected by and hosted on G2.com.

Jannik S.
JS
Digital Marketing Analyst
Enterprise (> 1000 emp.)
"Helpful Tool for our Web Data Quality Framework"
What do you like best about DataTrue?

- Support to set up the tests

- Customisation of the tests (simulation and tag coverage)

- Test automations Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

- Complexity of websites and tracking requirements requires help from datatrue support Review collected by and hosted on G2.com.

VS
Enterprise (> 1000 emp.)
"Easy tag auditing and high quality support"
What do you like best about DataTrue?

DataTrue has been essential in our tag monitoring and in helping with QA for new releases. Once we implemented DataTrue, it has been very easy to review areas of the site, quickly find errors and submit to our developers. We are able to catch issues much quicker than we had in the past. We have also been extremely happy with the support. DataTrue's team is incredibly responsive, thoughtful in their approach and hands-on.

We have not fully utilized all of the features available with DataTrue, but have already realized value from the tool. Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

As with any tag monitoring tool, there is a big time investment in setting up the tests that you want, but once it is implemented, monitoring and updated is quite simple. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Enterprise (> 1000 emp.)
"A great tool to perform privacy related audits on the site"
What do you like best about DataTrue?

Easy to use interface where you can define the user journeys and perform analysis / audit of the tags and cookies present on the site Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

Nothing much! The tool pretty much does what I need to do Review collected by and hosted on G2.com.

PH
Digital Analytics Manager
Enterprise (> 1000 emp.)
"Easy & Comprehensive Tag Review Tool"
What do you like best about DataTrue?

DataTrue provides an easy-to-use interface to scan web and app platforms for analytics tags, governance issues, cookies, third-party pixels, etc. No other platform is quite as comprehensive for tags review. The platform is easy to get started, and support from the DataTrue team is very helpful. Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

Can take a little bit of time to set up - but I would say it's easy to do with some consideration/plan on how to go about it. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Enterprise (> 1000 emp.)
"Continuous Tag Validation Made Easy"
What do you like best about DataTrue?

- If set up correctly, automations are always a pleasure

- The old UI was easy to understand and to use

- Willingness to improve and hear on customers Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

- New UI, but you can switch to the old one

- Datatrue is located in Australia therefore for us the communication is only day by day over night.

- it would be good if there were more tool supported features for templating tests or test steps. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Enterprise (> 1000 emp.)
"DataTrue has helped automate our data quality and governance."
What do you like best about DataTrue?

Customisation of the tests, simulations and tag coverage. Being able to mimic users who do and don't consent is incredibly efficient. Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

It's been great, there are no real elements that I personally dislike. Review collected by and hosted on G2.com.

GB
Consulting
Small-Business (50 or fewer emp.)
"Reliable Analytics Testing Tool for peace of mind"
What do you like best about DataTrue?

Datatrue helps me keep track of the tags and Analytics related changes on different clients website. This gives me a peace of mind as i will not get surprised by missing data after a longer period of time.

There is no implementation needed, just a setup of the tests similar as if you would test it yourself. Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

Depending on the complexity of your website and tracking requirenments, the setup of the tests might need some help from datatrue support but they are happy to help. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Enterprise (> 1000 emp.)
"Good Data Monitoring Tool!"
What do you like best about DataTrue?

I like DataTrue having the ability to run automated tag testing by going through flows on a website Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

Starting out is difficult to learn the platform. Review collected by and hosted on G2.com.

Yuvraj S.
YS
Data Scientist
Small-Business (50 or fewer emp.)
"Reduce your data collection error and boost marketing."
What do you like best about DataTrue?

It's easy to use interface and api feature make it more Valueable. We can use this tool on our website to validate upcoming data from customer through tags and data layers as well.

It can highlight error and give analysis report as well which can use to validate data.

It also provide unit, regression etc testing along with other analysis reports. Review collected by and hosted on G2.com.

What do you dislike about DataTrue?

As of now nothing major but i would say they should give some free plan as well to test before buy paid plan. Review collected by and hosted on G2.com.

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