Top Free Social Media Monitoring Software

Check out our list of free Social Media Monitoring Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Social Media Monitoring Software to ensure you get the right product.

(2,974)4.1 out of 5
Optimized for quick response
Entry Level Price:$129* /month

Hootsuite is the most widely used social media management platform, loved by over 18 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market a

Prashant L.
Hootsuite has a free trial plan in place and that is one of the best things about the tool. It just not let one schedule their posts but also help... Read review
Rebecca R.
Hootsuite is purely for social media publishing. Having met with vendors of products that are focused on user active with a portion of social media... Read review
(2,074)4.5 out of 5
Entry Level Price:Free

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

I like that I can post to multiple platforms and receive alerts when needed. It also cost less! Read review
Easy to use and saves me hours of time when it comes to planning social media Read review
(1,414)4.3 out of 5
Entry Level Price:$99 month per user

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

We love using the Smart Inbox feature! It allows us to closely monitor all messages and comments in one location. And having multiple campuses and... Read review
Zach M.
The user experience is well designed, adding additional profiles is a snap, and the interface and speed far outstrips every competitor I've ever... Read review
(693)4.5 out of 5
Optimized for quick response
Entry Level Price:$29 / month

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

Rob F.
Sendible allows me to schedule social media posts of different types across multiple platforms with a built in approval process. Read review
Jenna L.
I like the interface and the functions it offers for LinkedIn and Instagram. The language support is also very useful and I can write and publish... Read review
(423)4.3 out of 5
Entry Level Price:$29 / month

Mention is a social listening and media monitoring solution enabling brands and agencies to understand audience perception across social media and the web. By using Mention you can easily monitor what is being said online about a brand or a product, get comprehensive analytics on their industry, and measure the impact of your marketing and PR activities. Start listening to your audience! Founded in 2012, Mention’s customer base exceeded 750,000 users in over 125 countries, with over 4,000 ente

Nadia G.
I think that Mention is a very useful tool, allowing total customization of alerts. Being able to configure monitored pages, sources, keywords and... Read review
It is ideal, which I have access to review the publications, and it is also easy to configure. It should be noted that it has good support and... Read review
(266)4.4 out of 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

Inés G.
I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best... Read review
Tara C.
I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the... Read review
(539)4.5 out of 5
Entry Level Price:$99 / month

Agorapulse is a social media management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse. 1 - Social Media Inbox for each account with real time tracking of in

It has a very easy to use and really clear interface to understand as it offers incredible features to help you manage profiles and give our... Read review
Haley W.
I really like the ability to publish across multiple platforms at once. Read review
(293)4.7 out of 5
Entry Level Price:$59 Monthly

eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

Evan L.
The community management piece and the ability to have everything you need for organic social under one roof. For the price, this gives you... Read review
Pavel G.
It is very simple to use yet very comprehensive at the same time.You can schedule your post, review them, you can inspect your competitors. I... Read review
(306)4.5 out of 5
Entry Level Price:$49 per month

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

Zach G.
Social Media Manager tools are often terrible. They have one piece of the puzzle, but are missing an other. They are broken, super expensive, or... Read review
Traject Social is a program which puts our company in the map, by directing all customers to our end. Read review
(187)4.6 out of 5
Entry Level Price:$49 per month

Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable

Eric S.
The main thing that Brand 24 does that I wasn't able to find in any other tools in this price range is the ability to find mentions in individual's... Read review
Oak N.
I like that Brand24 monitors different platforms and finds stuff I would not have found doing web searches. We even found a tricky competitor... Read review
(170)4.2 out of 5

Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

Joe H.
The reporting and analytics platform were great with accessing key metrics and making it relate to specific campaigns. Read review
It's very user friendly management software for social media with more than expected features in it. Read review
(116)4.4 out of 5
Entry Level Price:$9,600 / year

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums

- high number of channels and topics can be monitored - clean design, easy to use platform (after some practice) - very responsive and useful... Read review
Jordan D.
UX, UI, and design is at the forefront of this platform. It's very beautiful visually, and great for any user, even those with minimal data... Read review
(1,002)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
Its workflow from content research to creation saves me a lot of time. Read review
(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

Ashley P.
The influencer tool is pretty awesome when it comes to identifying new influencers, or as we like to use it for, rating and grading current... Read review
I like how you can try Socialbakers out before purchasing the software, as it is a great tool for social media research and information. I like how... Read review
(98)4.3 out of 5
Optimized for quick response
Entry Level Price:from $948 billed annually

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way. Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. We have two products: #1 Audiense Insights: Audience intelligence and segmentation #2

The graphical interface provides an intuitive insight which brings audience segments to life and engages not technical marketing team members. Read review
1. Deep psychographic data powered by IBM Watson's Artificial Intelligence. 2. No configuration or training needed. 3. Stunning reports within... Read review
(108)4.5 out of 5
Entry Level Price:9.99 per month

Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers and businesses of all sizes. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results all with one tool. Affordable for Small Businesses, Extensible for the Enterprise

Brennan B.
I love that it allows me to be extremely active on Pinterest without the time commitment & constant use of the platform. I love pinning multiple... Read review
Paige R.
Super easy, efficient and improves stats Read review
(66)4.3 out of 5
Entry Level Price:$9.99 per month - Community Management for Twitter that Makes a Difference! dramatically improve the way you build relationships and discover leads on Twitter! It helps you to build meaningful, personal relationships through social media while focusing on your highest-value relationships (influencers, supporters, most engaged members,promising new leads...). This helps you to grow engagements, discover new leads and influential followers and build real connections that help you reach your

Brigitte I.
I started using for free three years ago and I liked it from the first moment. There is no other app for twitter that you can try out for... Read review
Marc M.
Commun .it is the best overall Twitter management tool that I have used. Not only is the Free account worth using but probably the best free... Read review
(59)4.4 out of 5
Entry Level Price:$0/mo

Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your business data in one, organized place. With Cyfe, you'll be able to connect and pull data from your advertising, email, monitoring, sales, finance, SEO, social media, support, and web analytics accounts. You'll even be able to bring your company's internal data into Cyfe via custom widgets—allowing you to easily organize and view all of your business data in one place. Cyfe helps you make

Crystal S.
Of course the ability to monitor many different business areas from one dashboard is great - from marketing, to seo, to email marketing to social... Read review
You can have as many social profiles for reporting as you want by one fixed price per month. Read review
(52)4.2 out of 5
Entry Level Price:$199 per month

Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on

As an early user of Keyhole, I was very impressed with the features it has that I can't get anywhere else. It is helpful for when I am analyzing... Read review
easy to use, good reporting for my event analytics. Read review
(79)4.5 out of 5
Entry Level Price:$99 / month

BuzzSumo analyzes hundreds of millions of pieces of content, making comprehensive and robust data accessible to businesses of all sizes. We provide insight into what content is working, why, and which influencers can amplify it.

I adore that BuzzSumo enables my organization to track word and point patterns Using this apparatus, I can discover significant subjects and create... Read review
Leonor S.
I believe that BuzzSumo is the best solution to measure how much an article has been shared on the web BuzzSumo's alert and media monitoring are... Read review
(272)4.6 out of 5
Entry Level Price:$8.25 /month

Powerful content marketing and social media management platform for publishers, brands, agencies, and startups who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful ana

Kaysar K.
Majority of the features are most important to us. Social sharing schedule, advance analytics, influencer search, content idea and so on Read review
Raghav S.
Dashboard and content discovery. Ability to repost blogs with custom titles. Ability to post to blogs and social profiles. Also has google my... Read review
(41)4.9 out of 5
Optimized for quick response
Entry Level Price:$39 / month

Mentionlytics is a Web & Social Media Monitoring tool that tracks mentions to any keyword provided on the entire web (News sites, forums, blogs and ANY other website) and Social Media (Twitter, Facebook, Youtube, Instagram, Reddit etc).

The platform is easy to use, quite understandable and has many interesting features to use at your demand. Read review
Brian S. M.
Time saving aspect, ease of use, sentiment scoring and concise dashboard of analytics. Read review

Ubermetrics's monitoring technology integrates information analysis across sources and media channels to identify emerging risks, potentials, and trends to help companies optimize their business responses. The amount of new information created daily is truly immense. Every minute, hundreds of thousands of documents, tweets, blogs, and news are published – public information that is often ignored by companies as they are simply overwhelmed by this flood of input and thusly fail to systematicall

Die Benutzerfläche ist sehr übersichtlich und alles intuitiv einstellbar und filterbar. Der Support ist erstklassig, da immer speziell auf... Read review
Einfache und übersichtliche Benutzeroberfläche. Besonders die Funktionen der Analyse und des Vergleichs machen das Tool wertvoll. Auch die... Read review
(40)4.6 out of 5
Entry Level Price:49 $/mo Free Trial

BrandMentions is the most effective method of monitoring your brand on the Internet. It is the tool that searches all the digital corners for the mentions of your brand or relevant keyword for your business. Here are some of the things you can do with BrandMentions: - Get real-time notifications on any brand or topic - Get accurate sentiment analysis - Perform efficient web&social listening - Schedule white-label report - Reveal competitors' marketing strategies Visualize the advantages yo

This is such a powerful tool. When you get it you will wish you had sooner Read review
Simple UX to use and it does perfectly what it is meant to do. The search results are best only if you know how to search it with necessary... Read review
(37)4.8 out of 5
Entry Level Price:0 € per month

Mediatoolkit is a social media monitoring tool that tracks relevant mentions across social media channels like Facebook, Twitter, Instagram and YouTube, but also on websites, forums, blogs and anywhere else the discussion might be happening. Find out what your customers are saying in real-time, discover mentions and influencers that are important for your business, while also creating actionable social media reports with sentiment and engagement analytics.

Marcel M.
Real life notifications with nice filtering Read review
Gavrilo T.
Our company is big clipping agency in Serbia (biggest), and we were searching for solution that would cover wide broad of digital sources, highly... Read review
(53)4.8 out of 5
Entry Level Price:from $27 per month

NapoleonCat is a social customer care and marketing solution. It enables agencies, marketers and business owners to: - manage multiple social media channels - automate customer service - analyze marketing results - monitor and benchmark against competitors - collaborate within teams - automate reporting processes NapoleonCat currently integrates with Facebook, Messenger, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. was founded in December 2011 by Grzegorz Berezo

I value the most combination of intuitive interface, comprehensive analysis and help desk support. These are top three features to make Napoleon... Read review
Support Price Analyze all post Good to benchmark Read review
(169)4.7 out of 5
Optimized for quick response

Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

Sudhir S.
Checking analytics of social media is easier than ever before. I really like how all the likes, comments, mentions or impressions for each post on... Read review
Statusbrew is the best social media suite for me. Earlier, it used to take me days to schedule all of the social content for the multiple brands I... Read review
(29)4.6 out of 5

Infegy Atlas takes the hard work out of making sense of social data, enabling brands, agencies, and researchers to understand consumers better and faster than ever before. With unique features like standard access to 10+ years of broadly sourced, normalized social data, psychographic-based audience segments, and automatic identification of emotions, themes and events, Infegy Atlas provides a powerful suite of capabilities for getting a detailed view of consumer segments through their unsolicite

Nicholas M.
A friendly and supportive team that's always responsive and happy to help - they'll assist you with everything from learning the tool to crafting... Read review
Becca M.
I've used many social listening tools in the past, but Infegy Atlas is so much more than a social conversation monitoring tool. At my agency, we... Read review
(31)4.1 out of 5
Entry Level Price:$299 monthly

Awario is a social media & web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online.

Unique and different from Hootsuite, etc. - specifically geared toward mention management. Read review
Kaitlyn L.
Awario has great analytics - it shows mentions' locations, languages, sources, etc. It's easy to filter out unnecessary authors. In the end you... Read review
(35)4.7 out of 5
Entry Level Price:$12,000 / 5 topics per year

YouScan is an AI-powered social media intelligence platform with industry-leading image recognition capabilities. We serve 500+ customers worldwide, including well-known consumer brands and agencies, such as Nestle, L'Oreal, Chanel, PepsiCo, Google, Coca-Cola, Michelin, Samsung, McDonald's, Mediacom, Kantar TNS, Ipsos, among others. Industry experts recognize YouScan as a leading player in the social media intelligence space: Gartner named YouScan a "Cool AI Vendor for Marketing" and MarkTech

I like that YouScan is fueled by image recognition technology. Gave the company that I was working for the ability to identify the customers that... Read review
We like the way we are able to easily analyze who is talking about/mentioning our organization across social media Read review

Top 10 Free Social Media Monitoring Software in 2021

  • Hootsuite
  • Zoho Social
  • Sprout Social
  • Sendible
  • Mention

Learn More About Social Media Monitoring Software

What is Social Media Monitoring Software?

Social media monitoring software is often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes as to whether it values what your consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Software

  • Monitoring accounts on various social media platforms
  • Quickly receiving alerts of customer criticism or complaints
  • Tracking brand competition
  • Monitoring your social media reputation and presence in real time
  • Gaining insights on the effectiveness of your social media approach

Why Use Social Media Monitoring Software?

Revenue – Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do in order to grow your audience, which translates to more subscribers and therefore more revenue for your business.

Customer Loyalty – Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

Competitor Insights – Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

Brand Presence – One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

Who Uses Social Media Monitoring Software?

Marketing – Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to mentions on social networks and facilitate engagement with customers. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

Customer Service Teams – Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

Public Relations Teams – Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

Kinds of Social Media Monitoring Software

Review Aggregator Tools – These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

Lead Generation Tools – These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media means more revenue for your business.

Social Mention Tools — Social media monitoring tools that specialize in social mentions help you determine how often your brand is being mentioned on social media. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes, as they can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should be focused on.

Social Media Monitoring Software Features

Cross-Channel Monitoring – Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking, as well as improves the efficiency of social media monitoring. If your company has a multitude of social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint a true picture of how they perceive your social media posts and brand.

Analytics – Social media management software tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products have the capability to create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

Social Reporting – Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

Sentiment Scoring – Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

Influencer Identification – Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

Publishing – Most social media monitoring software offer a publishing feature which allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

Potential Issues with Social Media Monitoring Software

Inaccurate Sentiment Analysis – As with all artificial intelligence, it can be very difficult to teach AI to monitor for human emotion. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

Over-Listening – Focusing too much on one negative social mention can prove to be counterproductive. Brands that are constantly trying to filter out all of the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

Spam – Social media monitoring tools have a difficult time filtering out all of the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on a lot of unwanted social mentions that don’t have any positive impact on your company because they’re not coming from actual users. This can waste a lot of time for companies that are trying to use actual customer data to influence their marketing.