Best Social Media Analytics Software - Page 2

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 330

Category Stats (Sep 2026)

  • Average Rating: 4.4/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Buzzmonitor (+0.51%) - Among all products in this category, Buzzmonitor recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,000+ Authentic Reviews
  • 330+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 709

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 6.8/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • Twitter: @Brandwatch
    34,219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    801 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brandwatch Consumer Intelligence, highlighting its intuitive design and user-friendly interface.
  • Users appreciate the actionable insights provided by Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends.
  • Users appreciate the intuitive interface of Brandwatch, making data analysis and navigation seamless and efficient.
  • Users appreciate the intuitive and well-designed dashboards of Brandwatch, enhancing clarity and communication of insights.
  • Users highly value the data accuracy of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions.
Cons
  • Users have noted a significant learning curve with Brandwatch Consumer Intelligence, requiring time to master its advanced features.
  • Users find the limited features of Brandwatch Consumer Intelligence restrict their experience and lead to frustration.
  • Users find the platform not intuitive, particularly during the setup process and when navigating the interface.
  • Users report data inaccuracy in sentiment analysis and limitations in niche data, impacting overall reporting effectiveness.
  • Users face data limitations with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

SocialPilot

SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple accounts and clients from one platform. Key features include: 📅 Social media scheduling and bulk scheduling of up to 500 posts via CSV upload 🗓️ Social media calendar for daily, weekly, and monthly post planning 💬 Social media inbox for managing comments, messages, and mentions across platforms 👥 Role-based team collaboration with client approval workflows 🤖 AI-powered content creation with caption generator, hashtag suggestions, content variations, post repurposing, brand voice customization, and multilingual content generation 📊 Social media analytics, post performance tracking, competitor reports, and custom reporting 🏷️ White-label social media management platform and reporting for agencies 🔗 MCP server integration to manage social media workflows directly through Claude AI 🌐 Supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile SocialPilot is designed for agencies and teams managing multiple social media accounts and clients. It centralizes social media scheduling, AI content creation, engagement, reporting, and client collaboration in one platform, eliminating the need to switch between tools. A 14-day free trial is available with no credit card required.

Average Rating: 4.5/5.0

Total Reviews: 837

How Do G2 Users Rate SocialPilot?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Attribution: 7.6/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.3/10 (Category avg: 8.1/10)

Who Is the Company Behind SocialPilot?

  • Seller: SocialPilot
  • Year Founded: 2014
  • HQ Location: Lewes, Delaware
  • Twitter: @socialpilot_co
    72,769 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About SocialPilot?

AI-generated summary from verified user reviews

Pros
  • Users love the post scheduling feature of SocialPilot, allowing convenient bulk scheduling and customization across various platforms.
  • Users love the ease of use of SocialPilot, finding it intuitive for managing and scheduling multiple social accounts.
  • Users value the easy scheduling feature of SocialPilot, making social media management efficient and hassle-free.
  • Users value the ease of scheduling posts with SocialPilot, allowing efficient management across multiple social platforms.
  • Users love the centralized management of SocialPilot, simplifying their workflow across multiple social media platforms effortlessly.
Cons
  • Users find the missing features limiting, especially when needing to pay extra for basic platform-specific tools.
  • Users desire a more user-friendly archive and library for posts, along with simpler login re-verification.
  • Users find limited features in SocialPilot, especially lacking integrations and requiring costly upgrades for essential tools.
  • Users face linking issues with SocialPilot, such as manual posts and frequent API reconnections, complicating management.
  • Users face post limitations with SocialPilot, needing to check manually for successful Twitter/X and other platform posts.

What Are Recent G2 Reviews of SocialPilot?

What Are G2 Users Discussing About SocialPilot?

Reputation

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

Average Rating: 4.5/5.0

Total Reviews: 2,405

How Do G2 Users Rate Reputation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Reputation?

  • Seller: Reputation
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • Twitter: @Reputation_Com
    10,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Property Manager
  • Top Industries: Automotive, Real Estate
  • Company Size: 46% Medium, 29% Small

What Do G2 Reviewers Say About Reputation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the centralized management of reviews and surveys, enhancing efficiency and ease of use.
  • Users appreciate the ease of use of Reputation, streamlining feedback management and making metrics easily accessible.
  • Users value the SMS review request feature of Reputation, enhancing communication and customer feedback management effectively.
  • Users value the user-friendly interface and insights from Reputation.com, enhancing their review management experience significantly.
Cons
  • Users note improvement needed in report customization and integration processes, highlighting issues with review discrepancies and support.
  • Users report issues with survey email bounces and lack of clarity in metrics affecting their feedback collection.
  • Users are frustrated by the inability to resend survey emails after correcting addresses, hindering effective feedback collection.
  • Users find the missing features in Reputation limit its effectiveness, especially regarding social media management and customization.

What Are Recent G2 Reviews of Reputation?

What Are G2 Users Discussing About Reputation?

Synup

Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together. Meet Sydekick:- Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution. It audits your local presence and flags what needs fixing. It browses websites to fetch the information it needs. It builds custom landing pages. It designs reports to answer the exact question you asked, in the format you want, rather than forcing you into a fixed reporting template. Skills and Playbooks:- Sydekick works from skills and playbooks. Start with the ready-made library covering common local marketing workflows. Create your own skills for the processes unique to your agency or brand, and reuse and refine them over time so Sydekick gets better at your specific work. When you're stuck, just ask the Synup team. Listings Management:- Business information stays in sync across Google, Apple, Bing, Facebook, and every major listing platform. Bulk changes across thousands of locations happen through a single instruction. Synup verifies that data is indexed and visible to searchers, not just submitted. Reputation Management:- Sydekick monitors reviews across Google, Facebook, and every major review site, drafts and posts responses that match each brand's voice, and runs review request campaigns over email and SMS to grow review velocity for every location. Social Media Management:- Publish across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations. Sydekick generates localized content per location so every post feels native to its market. Local SEO Analytics:- Local rankings, GBP performance, and review sentiment tracked for every location. Ask Sydekick for the analysis you need in plain language and get answers across the portfolio, or have it build a custom-designed report for a client presentation. Local SEO Tools API:- Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their own products. Headless and built to scale across millions of locations. Synup MCP Server:- Synup connects to Claude, ChatGPT, and any MCP-compatible AI assistant, so teams can query listings, pull review data, and manage locations through the AI tools they already use. White-Label Everything:- Every surface can be fully white-labeled under your brand: custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Synup keeps every location accurate, responsive, and visible in search. You describe the outcome. Sydekick does the work.

Average Rating: 4.5/5.0

Total Reviews: 323

How Do G2 Users Rate Synup?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 10.0/10 (Category avg: 7.9/10)
  • Scalability: 10.0/10 (Category avg: 8.6/10)
  • Report Customizability: 9.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Synup?

  • Seller: Synup
  • Company Website:
  • Year Founded: 2013
  • HQ Location: New York, New York
  • Twitter: @synup
    3,073 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Synup?

AI-generated summary from verified user reviews

Pros
  • Users find Synup's platform to be incredibly easy to use, streamlining management of reviews and social media posts.
  • Users find Synup to be incredibly helpful, automating tasks and providing valuable insights for business growth.
  • Users praise Synup for its effective review management, significantly enhancing local brand awareness and driving higher sales.
  • Users rave about the excellent customer support from Synup, noting its attentiveness and helpfulness in addressing needs.
  • Users value the centralized management features of Synup, streamlining their online presence effortlessly across multiple platforms.
Cons
  • Users find a difficult learning curve with Synup, but quickly adapt to its abundant features and functionalities.
  • Users mention that Synup has feature limitations, particularly with integrations and customizations, which affect user experience.
  • Users note a difficult learning curve with Synup, but express that familiarity improves usability over time.
  • Users note that improvement is needed in the update process and widget functionality for a better experience.
  • Users feel there's a lack of features in Synup, particularly wishing for more integrations and AI options.

What Are Recent G2 Reviews of Synup?

What Are G2 Users Discussing About Synup?

Statusbrew

Statusbrew is a SOC Type II and GDPR-compliant social media management tool that offers 1:1 feature parity with leading platforms at a fairer cost. Statusbrew is built for teams and agencies managing multiple social accounts, with dedicated Spaces, User Groups, and Profile Groups to keep workflows organized. It brings planning, team collaboration, publishing, engagement, reporting, and social listening into one platform. Statusbrew integrates with MCP-compatible AI tools such as Claude, ChatGPT, Copilot, and Gemini, enabling teams to manage content, campaigns, approvals, and reports simply by asking AI, without switching tools. In Statusbrew, plan and organize social content in a shared calendar, manage campaigns with tags, and keep teams aligned with clear visibility into upcoming work. Collaborate with internal teams, clients, and approvers through structured workflows, permissions, and review processes. Publish and schedule content across major social networks, customize for each platform, and automate publishing. Use built-in AI to create, refine, translate, and adapt content in your brand voice. Manage all conversations, including DMs, comments, mentions, reviews, and paid & organic interactions in a unified inbox with rules, AI-assisted rule creation, sentiment detection, moderation, routing, and automated replies. Track performance with 270+ metrics, AI-assisted report creation, templates, and customizable reports covering campaigns, audience growth, engagement, and team activity. Statusbrew (B2B version) has scaled since 2019, with a global team of 30+ across 5 time zones, delivering 22×6 support via email, live chat, and Zoom calls.

Average Rating: 4.8/5.0

Total Reviews: 256

How Do G2 Users Rate Statusbrew?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 9.4/10 (Category avg: 7.9/10)
  • Scalability: 9.6/10 (Category avg: 8.6/10)
  • Report Customizability: 9.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Statusbrew?

  • Seller: Statusbrew Inc.
  • Year Founded: 2011
  • HQ Location: Wilmington, Delaware
  • Twitter: @statusbrew
    1,902,080 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 75% Small, 22% Medium

What Do G2 Reviewers Say About Statusbrew?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management in Statusbrew, enabling easy customization of reports for clear client communication.
  • Users appreciate the seamless post scheduling of Statusbrew, making social media management effortless and efficient.
  • Users praise the ease of use of Statusbrew, appreciating its intuitive dashboard and seamless scheduling features.
  • Users appreciate the seamless scheduling features of Statusbrew, enhancing organization and efficiency in managing multiple clients.
  • Users find the team collaboration features of Statusbrew useful for analyzing content performance across profiles and campaigns.
Cons
  • Users find the learning curve steep with Statusbrew, noting it can be time-consuming to manage tags effectively.
  • Users find that the dashboard can be overwhelming, needing better onboarding and more accessible analytics for effective use.
  • Users face a learning complexity with Statusbrew, requiring time to master advanced reporting and automation features.
  • Users find Statusbrew's limited features inconvenient, particularly for adding trending audio to scheduled Instagram Stories.
  • Users feel the absence of useful detailed reports limits the effectiveness of Statusbrew for their needs.

What Are Recent G2 Reviews of Statusbrew?

Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 111

How Do G2 Users Rate Mentionlytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Attribution: 9.2/10 (Category avg: 7.9/10)
  • Scalability: 9.1/10 (Category avg: 8.6/10)
  • Report Customizability: 8.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Mentionlytics?

  • Seller: Mentionlytics Ltd
  • Year Founded: 2016
  • HQ Location: London, United Kingdom
  • Twitter: @mentionlytics
    10,639 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 23% Medium

What Do G2 Reviewers Say About Mentionlytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer service of Mentionlytics, appreciating the friendly and helpful support team.
  • Users love the ease of use of Mentionlytics, finding the dashboard intuitive and simple to navigate.
  • Users value the ease of navigation and excellent customer support of Mentionlytics, enhancing their overall experience.
  • Users find Mentionlytics to be affordable and reasonable, offering comprehensive features at great value for money.
  • Users value the excellent coverage and filtering options of Mentionlytics, enhancing their tracking efficiency and convenience.
Cons
  • Users find Mentionlytics a bit expensive, but believe it offers valuable features worth the investment.
  • Users find manual mentions management problematic, leading to delays and inconsistencies in updates and article tracking.
  • Users find Mentionlytics somewhat expensive, but believe its value justifies the higher cost compared to cheaper alternatives.
  • Users note a steep learning curve with Mentionlytics, requiring time and patience to fully utilize its features.
  • Users note the limited customization of dashboards, restricting tailored data visualizations for specific reporting needs.

What Are Recent G2 Reviews of Mentionlytics?

What Are G2 Users Discussing About Mentionlytics?

Echobox

Echobox is the premier social media solution for publishers. Over 2000 publishers in 100 countries rely on Echobox's AI technology to excel on all major social media channels, including Facebook, Instagram, WhatsApp, LinkedIn, TikTok, X, Bluesky, Threads! Echobox uses real-time and historic signals from a publisher's audience data to automatically create and execute a dynamic posting strategy. Echobox maximizes traffic and engagement, even taking into account breaking news that needs to be shared quickly. More at www.echobox.com

Average Rating: 4.7/5.0

Total Reviews: 103

How Do G2 Users Rate Echobox?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 7.1/10 (Category avg: 7.9/10)
  • Scalability: 8.9/10 (Category avg: 8.6/10)
  • Report Customizability: 8.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Echobox?

  • Seller: Echobox
  • Year Founded: 2013
  • HQ Location: London
  • Twitter: @EchoboxHQ
    28,551 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Online Media, Newspapers
  • Company Size: 64% Small, 30% Medium

What Do G2 Reviewers Say About Echobox?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the easy social media integration of Echobox, boosting engagement and simplifying content management.
  • Users value the automation of social media publishing, enhancing engagement and freeing up time for strategic tasks.
  • Users highlight the ease of use of Echobox, streamlining social media management and boosting engagement effortlessly.
  • Users appreciate the easy posting features of Echobox, significantly enhancing social media management and engagement.
  • Users appreciate the intuitive dashboard of Echobox, which simplifies social media management and enhances content strategy insights.
Cons
  • Users find Echobox to be expensive, which poses a limitation for smaller teams or businesses with budget constraints.
  • Users find the high pricing of Echobox a barrier, particularly for smaller teams or businesses.
  • Users express frustration with inadequate support, highlighting difficulties in cancellation, reliability, and needing constant assistance.
  • Users highlight the poor response system of Echobox, emphasizing the need for constant support and intervention.
  • Users find the complex usage of Echobox challenging, especially for those unfamiliar with advanced features.

What Are Recent G2 Reviews of Echobox?

What Are G2 Users Discussing About Echobox?

Sotrender

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

Average Rating: 4.8/5.0

Total Reviews: 113

How Do G2 Users Rate Sotrender?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Attribution: 9.1/10 (Category avg: 7.9/10)
  • Scalability: 9.5/10 (Category avg: 8.6/10)
  • Report Customizability: 9.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Sotrender?

  • Seller: Sotrender
  • Year Founded: 2010
  • HQ Location: London
  • Twitter: @sotrender
    6,547 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 54% Small, 29% Medium

What Do G2 Reviewers Say About Sotrender?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clear data presentation of Sotrender, aiding in understanding follower behaviors and content performance.
  • Users appreciate the audience analysis capabilities of Sotrender, enabling clear insights into followers' behaviors and preferences.
  • Users value the professional and supportive communication with the Sales & Customer Support Team Leader at Sotrender.
Cons
  • Users note missing stats due to Facebook/Instagram API changes, impacting the reliability of Sotrender's data.
  • Users find the initial learning curve to be steep, making it challenging to use Sotrender effectively at first.

What Are Recent G2 Reviews of Sotrender?

What Are G2 Users Discussing About Sotrender?

Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

Average Rating: 4.9/5.0

Total Reviews: 164

How Do G2 Users Rate Cloud Campaign?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.0/10)
  • Attribution: 8.7/10 (Category avg: 7.9/10)
  • Scalability: 9.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Cloud Campaign?

  • Seller: Cloud Campaign
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Boulder, Colorado
  • Twitter: @_cloudcampaign
    411 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Real Estate
  • Company Size: 89% Small, 10% Medium

What Do G2 Reviewers Say About Cloud Campaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Cloud Campaign for managing multiple clients and social media accounts efficiently.
  • Users appreciate the centralized management of Cloud Campaign, enhancing efficiency and content quality across multiple social accounts.
  • Users love how Cloud Campaign provides time-saving solutions that streamline content approval and enhance client coordination.
  • Users value the streamlined content approval process of Cloud Campaign, enhancing organization and saving valuable time.
  • Users commend the responsive and helpful customer service of Cloud Campaign, greatly enhancing their overall experience.
Cons
  • Users experience posting issues with content uploads, particularly videos, though support helps resolve these challenges.
  • Users experience linking issues with Cloud Campaign, including repetitive account reconnections and intermittent content library problems.
  • Users experience error issues with content uploads and reporting integrations, leading to frustrating discrepancies and bugs.
  • Users often experience software glitches during updates, affecting functionality and requiring support from the team.
  • Users face image issues in Cloud Campaign, particularly with intermittent uploads and library content not functioning properly.

What Are Recent G2 Reviews of Cloud Campaign?

What Are G2 Users Discussing About Cloud Campaign?

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com

Average Rating: 4.3/5.0

Total Reviews: 126

How Do G2 Users Rate Lumen by Talkwalker?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 7.3/10 (Category avg: 7.9/10)
  • Scalability: 8.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Lumen by Talkwalker?

  • Seller: Hootsuite
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • Twitter: @hootsuite
    6,164,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,763 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 39% Small, 34% Medium

What Do G2 Reviewers Say About Lumen by Talkwalker?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the fantastic customer support of Lumen by Talkwalker, which enhances onboarding and provides valuable insights.
  • Users value the insightful analytics of Lumen by Talkwalker, enhancing their understanding of data and conversations.
  • Users value the high customization of Lumen by Talkwalker, enhancing their experience across various channels.
  • Users value the extensive feature set of Lumen by Talkwalker, benefiting from its customization and broad coverage.
  • Users value the customizable filtering options of Lumen, enhancing their ability to tailor searches effectively.
Cons
  • Users find platform coverage gaps and limitations on data caps frustrating, impacting their overall experience with Lumen.
  • Users find complex features of Lumen challenging to manage initially, requiring time to fully understand the system.
  • Users find Lumen by Talkwalker has a steep learning curve, making initial setup and management challenging.
  • Users report data inaccuracy issues with Lumen, due to platform coverage gaps and capped data limits.
  • Users find the difficult setup of Lumen by Talkwalker challenging, requiring time to navigate and learn effectively.

What Are Recent G2 Reviews of Lumen by Talkwalker?

What Are G2 Users Discussing About Lumen by Talkwalker?

Facelift Cloud

With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany.

Average Rating: 4.4/5.0

Total Reviews: 40

How Do G2 Users Rate Facelift Cloud?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 8.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Facelift Cloud?

  • Seller: Facelift
  • Year Founded: 2011
  • HQ Location: Hamburg, Germany
  • Twitter: @facelift
    35 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    145 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 51% Medium, 27% Large

What Are Recent G2 Reviews of Facelift Cloud?

What Are G2 Users Discussing About Facelift Cloud?

Socialinsider

Socialinsider helps senior social media leaders benchmark competitors and spot content patterns, so strategy decisions are data-driven. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time — without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform — giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights Instead of digging through dashboards, just ask. Socialinsider AI works like a strategist in the room — surfacing what matters, flagging what's shifting, and giving you a straight answer without the report-building. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports 4. Bring Socialinsider data into the tools you already use With the Socialinsider MCP Connector, your analytics aren’t locked in a dashboard. Connect Socialinsider to AI tools like Claude or ChatGPT to get competitive insights, benchmarks, and content performance data wherever you already work — no tab-switching required. Key capabilities - MCP Connector for AI tool integration - Access Socialinsider data directly inside compatible AI assistants - Competitive and performance insights without leaving your workflow

Average Rating: 4.7/5.0

Total Reviews: 135

How Do G2 Users Rate Socialinsider?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 8.0/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Socialinsider?

  • Seller: Socialinsider
  • Year Founded: 2017
  • HQ Location: Bucharest, Romania
  • Twitter: @socialinsiderio
    1,624 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 70% Small, 20% Medium

What Do G2 Reviewers Say About Socialinsider?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Socialinsider, finding navigation and understanding statistics easy and efficient.
  • Users value the audience analysis of Socialinsider, praising its accuracy and support for effective social media strategies.
  • Users commend the easy setup of Socialinsider, finding it straightforward and user-friendly for effective social media analysis.
  • Users find the helpful team at Socialinsider provides exceptional support, enhancing their overall experience significantly.
  • Users value the detailed analytics in Socialinsider, facilitating performance tracking and competitor benchmarking effortlessly.
Cons
  • Users find limited analytics on Socialinsider, wishing for better insights and improved reporting features.
  • Users express frustration with the credit system confusion in Socialinsider, hindering flexibility for replacing competitor accounts.
  • Users feel the pricing is a bit high for smaller businesses, making it less accessible for some users.
  • Users find insufficient insights frustrating, particularly regarding outdated statistics and inconsistencies with Instagram video views.
  • Users find the learning curve challenging, requiring time to adapt to Socialinsider's interface and features.

What Are Recent G2 Reviews of Socialinsider?

What Are G2 Users Discussing About Socialinsider?

Reportei

Reportei is a cloud-based platform built for marketing teams and agencies to centralize data, automate reporting, and deliver clear, professional insights. Connect tools like Google Ads, Meta Ads, Google Analytics, and HubSpot to transform scattered data into organized, easy-to-read dashboards — all in one place. Create reports in minutes using ready-to-use templates, automate your workflow, and present results your clients will actually understand.

Average Rating: 4.6/5.0

Total Reviews: 49

How Do G2 Users Rate Reportei?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Attribution: 7.8/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 7.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Reportei?

  • Seller: Reportei
  • Year Founded: 2015
  • HQ Location: Juiz de Fora, Minas Gerais
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 90% Small, 10% Medium

What Are Recent G2 Reviews of Reportei?

What Are G2 Users Discussing About Reportei?

Sprinklr Social

Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management

Average Rating: 4.1/5.0

Total Reviews: 1,149

How Do G2 Users Rate Sprinklr Social?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)
  • Attribution: 7.0/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Sprinklr Social?

  • Seller: Sprinklr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: New York
  • Twitter: @Sprinklr
    38,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Specialist, Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Large, 29% Medium

What Do G2 Reviewers Say About Sprinklr Social?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Sprinklr Social, supported by excellent collaboration from the Sprinklr team.
  • Users value the centralized management of Sprinklr Social, enabling efficient monitoring and engagement across multiple platforms.
  • Users appreciate the customizable and comprehensive features of Sprinklr Social, streamlining content management and collaboration.
  • Users value the robust reporting and analytics of Sprinklr Social, enhancing their ability to track performance effectively.
  • Users value the seamless social media management Sprinklr Social offers, streamlining engagement across multiple channels effectively.
Cons
  • Users find the complex usage of Sprinklr Social challenging, especially for new users trying to navigate its features.
  • Users find the learning curve steep for Sprinklr Social, with complexity and occasional support challenges posing difficulties.
  • Users find Sprinklr Social to have a steep learning curve, making navigation and setup challenging for newcomers.
  • Users find that improvement is needed in Sprinklr Social's complexity and learning curve for better usability.
  • Users find the learning complexity of Sprinklr Social daunting, especially when navigating its features and interface.

What Are Recent G2 Reviews of Sprinklr Social?

Twitter Analytics

Measure and boost your impact on Twitter.

Average Rating: 4.1/5.0

Total Reviews: 214

How Do G2 Users Rate Twitter Analytics?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 7.5/10 (Category avg: 8.6/10)
  • Report Customizability: 6.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Twitter Analytics?

  • Seller: Twitter
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    966 employees on LinkedIn®
  • Ownership: NYSE: TWTR
  • Total Revenue (USD mm): $3,716

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 63% Small, 26% Medium

What Do G2 Reviewers Say About Twitter Analytics?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the industry-leading tools of Twitter Analytics, providing valuable insights into interactions and performance.
  • Users appreciate the ease of use of Twitter Analytics, enjoying its clear insights and user-friendly interface.
  • Users appreciate the top-tier analytics tools of Twitter Analytics, enhancing their understanding of interactions and performance.
Cons
  • Users are frustrated with limited analytics access due to paywall restrictions, hindering their ability to track performance effectively.
  • Users are frustrated by the limited audience reach of Twitter Analytics, feeling their insights are now nearly useless.

What Are Recent G2 Reviews of Twitter Analytics?

What Are G2 Users Discussing About Twitter Analytics?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024