# What is social media analytics?

What is social media analytics?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Social media analytics is a comprehensive collection of data that helps an individual or organization understand how to use social media strategically. The data collected covers a wide variety of metrics, both organic and paid. This data can come from the primary account doing the research, their clients, their competitors, the industry, and much more. Use social media analytics to improve your content marketing strategy and bring higher value to your community and target audience. 

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Founder and CEO at pavdy
- Net upvotes: 1



## Related Product
[Socialinsider](https://www.g2.com/products/socialinsider/reviews)

## Related Category
[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)

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