Epsilon Digital
Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.
Average Rating: 3.4/5.0
Total Reviews: 24
How Do G2 Users Rate Epsilon Digital?
- Has the product been a good partner in doing business?: 6.5/10 (Category avg: 8.3/10)
- A/B Testing: 8.9/10 (Category avg: 8.1/10)
- Cross-channel Retargeting: 9.4/10 (Category avg: 8.2/10)
- Personalization: 7.8/10 (Category avg: 8.3/10)
Who Is the Company Behind Epsilon Digital?
- Seller: Epsilon
- Year Founded: 1969
- HQ Location: Irving, TX
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Twitter: @EpsilonMktg
6,474 Twitter followers -
LinkedIn® Page: www.linkedin.com
10,345 employees on LinkedIn® - Ownership: NYSE:ADS
Who Uses This Product?
- Top Industries: Marketing and Advertising
- Company Size: 52% Small, 28% Medium
What Do G2 Reviewers Say About Epsilon Digital?
AI-generated summary from verified user reviews
Pros
- Users value the robust targeting capabilities of Epsilon Digital, enabling precise and personalized advertising campaigns.
- Users praise the easy integrations of Epsilon Digital, enhancing personalized advertising with seamless data application.
- Users value the robust analytics insights provided by Epsilon Digital, enhancing campaign performance through data-driven decisions.
- Users value the precise audience targeting capabilities of Epsilon Digital, enhancing their personalized advertising campaigns significantly.
- Users value the robust targeting capabilities of Epsilon Digital, enhancing their advertising campaigns with deep consumer insights.
Cons
- Users find the difficult setup for Epsilon Digital frustrating, particularly during onboarding and third-party integration.
- Users find that integration issues and onboarding can be challenging, requiring additional support for smooth implementation.
- Users face limited visibility into data sources for audience solutions, impacting their ability to make informed decisions.
- Users find the complex interface of Epsilon Digital overwhelming, particularly during the onboarding process for new users.
- Users find Epsilon Digital's complex usability overwhelming, especially for new users adjusting to its extensive features.
What Are Recent G2 Reviews of Epsilon Digital?
"Epsilon Digital has the best software for its users"
Rating: 5.0/5.0 stars
— Sukrutha G.
"A powerful and data-driven platform for digital campaign optimization"
Rating: 5.0/5.0 stars
— Belal H.

