# ReTargeter Reviews
**Vendor:** ReTargeter  
**Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising)  
**Average Rating:** 1.3/5.0  
**Total Reviews:** 2
## About ReTargeter
Comprehensive display advertising and retargeting solutions.




## ReTargeter Reviews
  ### 1. ReTargeter Not What I Was Hoping For

**Rating:** 1.5/5.0 stars

**Reviewed by:** William G. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2014

**What do you like best about ReTargeter?**

Retargeter is a somewhat flexible solution, but really lacks a lot of the wow factors that AdRoll provides. 


**What do you dislike about ReTargeter?**

Retargeting is a new space with new competitors popping up all the time. That said, not every solution in the space is equal. Some are much farther along than others. In my experience, Retargeter was behind other competitors in reporting and even foundational campaign management functionality. Their customer support was also a problem while I was a member. 

**Recommendations to others considering ReTargeter:**

Check out AdRoll instead.

**What problems is ReTargeter solving and how is that benefiting you?**

We used Retargeter to test retargeting as a channel, but with their monthly subscription you feel like you are the short end of the stick. Other solutions in the market like AdRoll let you pay as you go (pay for performance) which in my mind is a must both for testing the channel as well it's long-term viability. 



  ### 2. Great brand, lacking technical capability.

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User

**Reviewed Date:** December 30, 2014

**What do you like best about ReTargeter?**

Retargeter provides an excellent level of service, even for advertisers with small budgets. I was impressed with this. 

**What do you dislike about ReTargeter?**

Their services are all outsourced to other providers, like AppNexus and AdExtent. Very few of their technical capabilities are a result of in house efforts. 

**Recommendations to others considering ReTargeter:**

For very basic retargeting, they're fine, but there are several other options worth considering. For anything more technical, you'll need a heavier hitter. 

**What problems is ReTargeter solving and how is that benefiting you?**

Building and developing audiences, trying to reach them through display ads. 



- [View ReTargeter pricing details and edition comparison](https://www.g2.com/products/retargeter/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+07%3A15%3A44+-0500&secure%5Bsession_id%5D=2d7464ca-48ea-41f8-acf9-529ab3c64656&secure%5Btoken%5D=4f77a521b924369fca590faa9229074029e50af4f85eba26d8f32e640bec3eb2&format=llm_user)

## ReTargeter Features
**Channel Functionality**
- Display Functionality

**Retargeting**
- A/B Testing
- Audience Segmentation
- Behavioral Targeting
- Reporting & Analytics
- Geo Targeting
- Cross-channel Retargeting
- Personalization

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Retargeting**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Functionality**
- Social Functionality

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

## Top ReTargeter Alternatives
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