# Kayzen Reviews
**Vendor:** Kayzen  
**Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)  
**Average Rating:** 3.5/5.0  
**Total Reviews:** 2
## About Kayzen
Kayzen powers the world’s best mobile marketing teams to take programmatic in-house. Built on the three key pillars of performance, transparency and control, Kayzen is a software platform that enables leading app developers, agencies and entrepreneurs to run programmatic user acquisition, retargeting and upper funnel campaigns in-house with an unprecedented scale of 60bn daily ad requests from 1bn+ unique users worldwide. Kayzen is accessible through its APIs or user interface and supports mobile video, playable / MRAID, native and banner ad campaigns.




## Kayzen Reviews
  ### 1. A good DSP with many options and nice spread

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 12, 2024

**What do you like best about Kayzen?**

The system itself (UI/UX) is very easy to master and use, it supports most of the features we require as an agency, including uploading of audiences and application lists which is a big benefit. It also has a good separation between our different customers and allows us to provide whitelisted access to the customers themselves. In terms of the spread of networks it's fine compared to other similar solutions, but since it does not require purchasing individual network licenses it's a good option for us

**What do you dislike about Kayzen?**

The first and foremost issue is that the payment is based on CPM and there is no support for CPI, which does not fit all. If you still want to manage CPI campaigns you need to track payments outside the system. Also, in terms of the spread of networks it's fine (but not great) compared to other similar solutions, but since it does not require purchasing individual network licenses it's a good option for us

**What problems is Kayzen solving and how is that benefiting you?**

We are using Kayzen for our client's mobile campaigns and retargeting. We provide our clients with whitelist access to the system, but usually manage the campaigns ourselves.

  ### 2. Good product! can be better

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jash  T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2024

**What do you like best about Kayzen?**

It helps in mobile programmatic ads with good pricing

**What do you dislike about Kayzen?**

Bugs and reporting can be a bit polished

**What problems is Kayzen solving and how is that benefiting you?**

One that it is fully integrated via api and the second that our retargeting results have been much more polished,



- [View Kayzen pricing details and edition comparison](https://www.g2.com/products/kayzen/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+13%3A00%3A40+-0500&secure%5Bsession_id%5D=0cf267e2-4d00-4c4a-89e7-767f88e0c498&secure%5Btoken%5D=27065b3eabc4245d801d7289e28dc984bf658b1e43ac77d884c9119547364c41&format=llm_user)

## Kayzen Features
**Retargeting**
- A/B Testing
- Audience Segmentation
- Behavioral Targeting
- Reporting & Analytics
- Geo Targeting
- Cross-channel Retargeting
- Personalization

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Retargeting**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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