Best Marketing Analytics Tools - Page 22
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Metrics Watch provides email reports and real-time alerts for Google Analytics.
- 100% Small-Business
625 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MixModeler is a browser-based Marketing Mix Modeling platform that enables marketers and analysts to build sophisticated attribution models without coding. Combining enterprise-grade statistical capab
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Musqot Marketing Planner includes all the features required to create, manage and analyze your marketing activities and performance online. We offer simple yet robust functionality for management of t
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified
- 50% Enterprise
- 33% Mid-Market
272 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features:
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dolla
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.
- 100% Mid-Market
811 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Outsmart is an affordable internet service designed to automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insigh
- 50% Mid-Market
- 50% Small-Business
89 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Pacr allows you to track the spend (vs budget) for all your paid ad accounts across all platforms. You can track and forecast out total monthly spend whilst being alerted in real-time of any significa
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Predict creative performance, with over 95% accuracy, before you spend a dollar on marketing. Pattern89 is an artificial intelligence solution that predicts what will perform, optimizes in-flight camp
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment.
- 100% Small-Business
1,484 Twitter followers
- Overview
- User Satisfaction
- Seller Details
pragmaticBOX: all-in-one marketing platform empowers businesses with affiliate marketing 🔗 solutions, data-driven 📈 strategies and superior traffic quality. We scale and automate every type of onli
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Reeport helps building smart data reports and share them through Excel, Power Point, PDF and more.
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Roistat is a marketing analytics system powered by AI, which analyzes all your advertising campaigns down to the profit. Roistat collects data from customers' CRM system, advertising channels, and th
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Salesfire is an eCommerce tool that helps online retailers to optimise their customer journey and increase conversions. The solutions Salesfire offers include: • Data capture technology • On-Si
- 100% Small-Business
