Best Marketing Analytics Tools - Page 19
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Nugit is an automated Data Storytelling Platform, going beyond a dashboard, helping to enable people to sift through overwhelming and complex data to find the insights and opportunities within. Nugit
- 50% Mid-Market
- 50% Small-Business
100 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Perx Loyalty Engagement Platform helps large B2C enterprises transform customer engagement into measurable business growth. By shifting from static interactions to dynamic, gamified experiences, P
- 71% Enterprise
- 43% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PIMMS is a smart link-sharing and conversion tracking platform built to maximize engagement and drive measurable results across channels. It allows creators, marketers, and teams to share links that a
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Prescient AI is an advanced marketing mix modeling (MMM) solution that harnesses AI for omni-channel brands. Leverage cross-channel revenue attribution and budget optimization that’s custom-tailored t
- 50% Small-Business
- 50% Mid-Market
280 Twitter followers
- Overview
- User Satisfaction
- Seller Details
A marketing automation with the No.1 market share for 7 consecutive years. It disseminates information useful for marketing.
- 50% Enterprise
- 50% Small-Business
3,343 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast
- 67% Mid-Market
- 33% Enterprise
- Overview
- User Satisfaction
- Seller Details
Trellis offers an eCommerce merchandising solution that leverages historical performance data to implement and manage advertising, pricing, content, and promotions. Trellis helps brands boost advertis
- 64% Small-Business
- 21% Mid-Market
103 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Varos helps DTC brands anonymously benchmark CACs and other marketing KPIs to similar companies to see how they compare in real time. Built as an advanced and private crowdsourcing platform, Varos has
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Zyler AI helps business owners understand their marketing data without needing experts or technical skills. Most people have marketing information spread across Google Analytics, Google Ads, SEO tools
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Manage all of your work on our user-friendly dashboard. Access white label reporting features, report automation, and custom digital marketing reporting dashboards & templates. AdClicks also offer
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adcredo is a cloud-based advertising management platform that enables marketers, brands, and agencies to manage paid media campaigns across multiple digital channels from a single AI-assisted interfac
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Adigami is a web analytics and search marketing company. We have developed a robust analytics platform for evaluating and improving online marketing efforts. Our product can be used by individual busi
- 100% Small-Business
79 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Admo.tv is a web analytics software that boosts offline advertising performances.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign p
- 67% Enterprise
- 33% Small-Business
957,816 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adob
- 100% Enterprise
957,816 Twitter followers
