Varos

2 reviews

Varos helps DTC brands anonymously benchmark CACs and other marketing KPIs to similar companies to see how they compare in real time. Built as an advanced and private crowdsourcing platform, Varos has 100s of leading DTC brands actively driving insights in our community. Varos integrates with your Facebook Ads, Google Ads, and Shopify accounts, and we’re adding more integrations. There’s no setup required to use Varos. All you need to do is register for free in order to start seeing your real-time dashboard comparing your KPIs to your peers’ (literally takes 30 seconds to sign up). Finally, you can know for sure whether iOS14, iOS15, Black Friday, etc are affecting other companies as much as yours.

VarosAI

0 reviews

VarosAI is an advanced benchmarking and analytics platform tailored for eCommerce and SaaS businesses. It enables companies to anonymously compare their key performance indicators (KPIs against thousands of similar businesses in real-time. By aggregating and anonymizing first-party data, VarosAI provides accurate insights into industry performance, empowering businesses to make informed, data-driven decisions and optimize their strategies effectively. Key Features and Functionality: - Real-Time Benchmarking: Access up-to-date performance metrics across various marketing channels, including Facebook Ads, Google Ads, and TikTok Ads. - First-Party Data Analysis: Integrate directly with ad accounts and eCommerce platforms to ensure precise and reliable insights. - Custom Filtering: Analyze data based on specific criteria such as vertical, average order value (AOV, monthly spend, campaign objectives, and targeting type. - User-Friendly Dashboard: Receive personalized, presentation-ready reports without the need for extensive setup or configuration. - Extensive Integrations: Seamlessly connect with platforms like Facebook Ads, TikTok Ads, Shopify, Google Ads, Google Analytics, and LinkedIn Ads. Primary Value and Solutions Provided: VarosAI addresses the challenge businesses face in understanding their market position by offering: - Competitive Insights: Gain a clear understanding of how your business performs relative to peers, identifying areas for improvement and growth opportunities. - Strategic Decision-Making: Utilize real-time, accurate data to inform marketing strategies, budget allocations, and campaign optimizations. - Performance Tracking: Monitor KPIs effectively, distinguishing between industry-wide trends and company-specific fluctuations. - Agency Support: For agencies, VarosAI aids in setting realistic KPI targets, educating clients on market trends, demonstrating competitive performance to reduce churn, and securing additional budget approvals through comprehensive spend comparisons. By leveraging VarosAI, businesses can enhance their competitive edge, make informed strategic decisions, and drive revenue growth through data-driven insights.