We particularly like the dynamic functions of Prescient, which differs significantly from other competitive MMM tools. You can almost consider it an MTA/MMM hybrid, as daily performance changes will be reflected in updated optimization scenarios. I am incredibly excited about the new Amazon halo-effect function, which is of particular interest to me in paid media budgeting, as it helps diagnose the impact of our marketing spend on MORE than just our Shopify store. Beyond that, the speed of features and improvements added to the tool has been impressive, and the account teams are stellar in helping understand and action on new features.
As a side use case, Prescient is very helpful for more hands off management of media buyers in our smaller markets. Creating scenarios, sending them to media buyers, and tracking pace in the prescient platform has saved significant time in managing an ever-expanding team and company. Review collected by and hosted on G2.com.
My only drawback to mention is that it doesn't yet include all of our paid media channels. I would love to be able to include our CTV impact, as well as other ancillary channels moving forward. Rumor has it this is in the works :) Review collected by and hosted on G2.com.
