Prescient AI
2 reviews
- 1 profiles
- 1 categories
Average star rating
4.8
Serving customers since
2019
Prescient AI Reviews
CB
Cam B.
Actionable, Dynamic, Paid Media Driven MMM
We particularly like the dynamic functions of Prescient, which differs significantly from other competitive MMM tools. You can almost consider it an MTA/MMM hybrid, as daily performance changes will be reflected in updated optimization scenarios. I am incredibly excited about the new Amazon halo-effect function, which is of particular interest to me in paid media budgeting, as it helps diagnose the impact of our marketing spend on MORE than just our shopify store. Beyond that, the speed of features and improvements added to the tool has been impressive, and the account teams are stellar in helping understand and action on new features.
As a side use case, Prescient is very helpful for more hands off management of media buyers in our smaller markets. Creating scenarios, sending them to media buyers, and tracking pace in the prescient platform has saved significant time in managing an ever-expanding team and company.
JT
Joe T.
Senior Marketing Director, Digital Innovator, Proven Leader, Results.Prescient AI Provides Actionable Insights
Prescient AI's custom media mix model allows us to measure the effectiveness of our total marketing budget agnostically across channels. Prescient AI provides insights into campaign attribution and organic halo effect that we never had before. Their custom model provides forecasting that allows us to confidently scale our media spend to drive incremental revenue and incremental ROAS. Their easy to use implementation allowed us to connect our channel data, ecommerce data and Google Analytics data and start gathering insights within a few hours. The Prescient team is extremely insightful and provides actionable recommendations that have made immediate impacts on our ROAS. We can now truly understand the impact our paid campaigns are having on our business.
About
What is Prescient AI?
Prescient AI is a technology company focused on leveraging artificial intelligence to enhance decision-making processes for businesses. The company specializes in predictive analytics, utilizing advanced machine learning models to provide insights and foresight into market trends and customer behavior. Their solutions aim to empower businesses by improving efficiency and accuracy in strategy formulation and execution.
Details
Year Founded
2019
Website
www.prescient-ai.io