Best Market Intelligence Tools - Page 6
Market intelligence software gathers publicly available and/or client-focused market information to better understand the customer and their behavior. The data can be collected from sources that focus on understanding specific trends or insights over a market or consumer industry rather than a specific business or individual company. Market intelligence solutions are most commonly used by a variety of marketing or sales personas to establish lists of broad or segmented market data and insights to better direct company strategy.
It’s important to note that there is a key difference between market intelligence software and competitive intelligence software. Market intelligence is specifically focused on the consumer as opposed to competitive intelligence, which is business focused. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with sales intelligence software since sales intelligence can be used for prospecting and is often integrated with a market or competitive intelligence product.
To qualify for inclusion in the Market Intelligence category, a product must:
Featured Market Intelligence Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Market Size Calculator from Aurora calculates how big the market is for a business, or even a business idea. Our AI-powered platform uses trusted, validated data sources and transparently shows th
- 50% Small-Business
- 25% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Buxton is the global leader in retail customer analytics. We offer both marketing intelligence and location intelligence solutions derived from our proprietary Buxton intelligence – a unique combinati
- 50% Mid-Market
- 25% Enterprise
1,239 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mindsite is a digital shelf analytics solution that helps e-commerce teams monitor and optimize their online product performance. It collects and analyzes data from hundreds of retailers across multip
- Consumer Goods
- 41% Mid-Market
- 35% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified
- 50% Enterprise
- 33% Mid-Market
275 Twitter followers
- Overview
- User Satisfaction
- Seller Details
RealityMine develops technology tools for market research designed to help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers.
- 75% Mid-Market
- 25% Enterprise
5 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SMARTe is a type of sales intelligence solution designed to help revenue-generating teams streamline their processes and enhance their sales strategies. This global B2B platform focuses on providing c
- Information Technology and Services
- Computer Software
- 42% Mid-Market
- 29% Enterprise
1,011 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Valona Intelligence is the only all-in-one solution in the competitive and market intelligence business. It combines the power of cutting-edge AI with analyst expertise and global service to help busi
- 40% Enterprise
- 40% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Clootrack is an enterprise Voice of Customer (VoC) analytics platform that ties customer sentiment directly to financial outcomes. Powered by Agentic AI with 98%+ accuracy across 58+ global languages,
- Automotive
- Management Consulting
- 50% Enterprise
- 30% Small-Business
1,378 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Cypris is a market intelligence platform built for research & development and innovation teams. We analyze and track over 500M+ data points from over 150 countries every day, including new entrant
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Datasembly is a market intelligence platform that provides comprehensive and hyper-local pricing, promotion, and product availability data from over 150K stores - all in near-real time. Users can acce
- 69% Small-Business
- 31% Mid-Market
407 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver ex
- Marketing and Advertising
- 64% Small-Business
- 27% Mid-Market
94 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Epsilon Data is a comprehensive suite of data solutions designed to empower businesses with deep consumer insights and advanced analytics. By leveraging Epsilon's extensive proprietary data assets and
- 67% Mid-Market
- 33% Small-Business
6,534 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Event Registry is a system for real-time collection, annotation and analysis of content published by global news outlets.
- 33% Enterprise
- 33% Mid-Market
1,426 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Rhetorik, a Lightcast Company is a premium, globally focused solution for skill-aware go-to-market and workforce strategies. It delivers actionable insights to help organizations identify and engage t
- 67% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Statzon is a subscription-based market intelligence platform providing access to in-depth market reports and insights from hundreds of trusted sources. With Statzon, technology companies can make str
- 100% Mid-Market
