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Clootrack Reviews & Product Details

Clootrack is an AI Super Agent that turns Voice of the Customer data into measurable business outcomes. It enables CX, product, consumer insights, marketing, and strategy teams to move from fragmented customer signals to clear, evidence-backed decisions. As survey response rates decline and feedback spreads across channels, Clootrack unifies first-party and third-party customer data into a single system. The platform analyzes 100% of customer interactions, including reviews, surveys, contact-center conversations, chat, and digital feedback, without relying on surveys alone. This delivers a complete and unbiased view of customer experience across journeys. Clootrack’s patented unsupervised thematic analysis surfaces hidden themes and experience drivers at scale without manual tagging. Goal-specific AI agents align insights directly to business KPIs to operationalize insights across outcomes such as NPS, churn, returns, product innovation speed, research efficiency, and contact-center performance. A reasoning layer explains what changed, why it changed, and where teams should act, with evidence. AI Decision Digest summarizes what matters, why it happened, and what to do next, with full traceability to source data. Organizations using Clootrack have reported: - 14–18% improvement in NPS - 9–18% reduction in e-commerce returns - Up to 35% reduction in churn - 3× faster product insights - 14× faster research execution - 10–15% reduction in contact-center AHT Clootrack delivers 98%+ analysis accuracy, supports 55+ languages, integrates with 1,000+ enterprise data sources, and is trusted by 150+ global enterprises across retail, SaaS, banking, healthcare, consulting, and private equity. The platform has processed 100+ billion customer feedback tokens using OpenAI infrastructure for real-world Voice of the Customer workloads.

Seller

Clootrack

Discussions

Clootrack Community

Languages Supported

Afrikaans, Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Italian, Japanese, Korean, Latin, Latvian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified)

Overview by

Manuel Oothria Raj

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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Clootrack Media

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Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

11/22/2024

"Great software and a great team"

4.5/5

What do you like best about Clootrack?

Clootrack's advanced analytics capabilities are a game changer. Breaking down departmental silos to line up data sources, having the option to break unstructured data into themes and subthemes , and look at customer sentiment by themes has markedly improved the quality of insights we are able to report back to the business Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

Some of the visualization dashboards could use improvement for clarity - with that being said, the team is incredibly open to feedback and willing to collaborate Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

12/13/2024

"Vital insight on customer behaviour and preferences useful for any brand or category"

4.5/5

What do you like best about Clootrack?

It is the first port-of-call for understanding main category drivers, key sub-themes, and competitive performance of brands in the category. The fact that it is scraped and analysed by an automated, AI-driven process makes the findings objective and unbiased. It is also excellent for tracking trends in the category or effectiveness of initiatives by specific brands.

The new Tableau-based graphing capabilities allow quick presentation of key data, and the dashboard interface is easy to understand and use.

As a strategy consultant, Clootrack is my usual go-to for a quick and remarkably detailed overview of the category and brands without investing in time-consuming and expensive primary consumer research. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

No real downsides, but potential improvement areas include more customisable tabulation and graphing formats, better ways to export data to other software for further analysis and better AI tools for insighting and analysis. Review collected by and hosted on G2.com.

What problems is Clootrack solving and how is that benefiting you?

As a brand strategy consultant, I need to develop detailed consumer insights and anaytics tracking behaviour and preferences. Rather than commissioning primary market research which is both time-consuming and expensive, Clootrack can get me detailed analysis of all consumer feedback on social media available in the category. It can drill down into category themes and sub-themes, how individual brands are perecived on key aspects, and identify key action areas for each brand. The dashboard interface and graphing options ensure that a single consultant can analyse the data and develop a report in a fraction of the time that was needed earlier. This represents huge savings in time, money and people. Also, the findings are extremly robust as the data volumes analysed are very large. Review collected by and hosted on G2.com.

Katie H.

Product Manager

Enterprise (> 1000 emp.)

5/29/2025

"Clootrack has made it easy to review all different kinds of customer feedback"

4.5/5

What do you like best about Clootrack?

It's a one stop shop to see all key takeaways for a product from a customer perspective. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

you can get an overload of info if you don't choose the correct filters you need to see relevant data. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

10/18/2024

"Great tool to gather insights from large datasets"

4.5/5

What do you like best about Clootrack?

Clootrack has been very easy to use. The dashboards offer a variety of insights into the operations offered by our facilities of interest. We have been using Clootrack to understand customer service and reviews from many US facilities, and have found that we have been able to integrate reviews from places such as reddit, twitter and other social media websites. This has been great at allowing us to pinpoint areas to recommend changes. Customer support has been very useful at helping us edit the features we want displayed on the dashboard. I really enjoyed interacting with the LLM/chat feature to gain insights from the data. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

The interface could be a bit neater, and better graphics. Review collected by and hosted on G2.com.

Verified User in Consulting

Mid-Market (51-1000 emp.)

5/28/2025

"Deep insights but timelines can be an issue"

3.5/5

What do you like best about Clootrack?

The team is very flexible in terms of the data and insights we can get. Able to collate across multiple sources and build out custom analyses.

Dashboard is comprehensive. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

Timelines can be an issue if you have short deadlines. The dashboard can be a bit hard to read due to high amounts of detail. Review collected by and hosted on G2.com.

Justin G.

Director, Product Management & Growth

Enterprise (> 1000 emp.)

10/15/2024

"Accommodating Tech Partners"

4/5

What do you like best about Clootrack?

I like the team at Clootrack were always eager to go above and beyond to handle our team's custom product request, even if they may have been edge cases. Clootrack is a super friendly team and led by a great group of people. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

Clootrack offers so much, in terms of analytics, the UX may be cleaner if they streamlined their offering. Review collected by and hosted on G2.com.

MD N.

Enterprise (> 1000 emp.)

11/25/2024

"Amazing Insights"

4.5/5

What do you like best about Clootrack?

I learned some very good insights, and the cutting-edge features available make decision-making very easy. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

It's very much fine & we did not find any issues as such. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

12/2/2024

Guest users or non-business users of the software, not included in G2 scores.

"Good key & in-depth insights."

4.5/5

What do you like best about Clootrack?

A good platform to get the insights of the surveys. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

some part of the UI can be adressed to modify based on the needs. Review collected by and hosted on G2.com.

Suyog C.

Small-Business (50 or fewer emp.)

11/20/2024

"Best analytics platform"

4/5

What do you like best about Clootrack?

The quality and accuracy of the analysis much better tha other tools Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

Processing time comparatively higher than other Review collected by and hosted on G2.com.

Verified User in Consulting

Enterprise (> 1000 emp.)

12/9/2024

"Rapid, cost-effective sentiment analysis"

5/5

What do you like best about Clootrack?

It provides a very cost effective means to rapidly understand customer sentiment and important elements for analysis and improvement. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

I have no dislikes at this point in time. Review collected by and hosted on G2.com.