--- title: Clootrack Reviews meta_title: 'Clootrack Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Clootrack works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 44 scale: '5' date_modified: '2026-06-24' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Clootrack Reviews **Vendor:** Clootrack **Category:** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 44 ## About Clootrack Clootrack is an AI Super Agent that turns Voice of the Customer data into measurable business outcomes. It enables CX, product, consumer insights, marketing, and strategy teams to move from fragmented customer signals to clear, evidence-backed decisions. As survey response rates decline and feedback spreads across channels, Clootrack unifies first-party and third-party customer data into a single system. The platform analyzes 100% of customer interactions, including reviews, surveys, contact-center conversations, chat, and digital feedback, without relying on surveys alone. This delivers a complete and unbiased view of customer experience across journeys. Clootrack’s patented unsupervised thematic analysis surfaces hidden themes and experience drivers at scale without manual tagging. Goal-specific AI agents align insights directly to business KPIs to operationalize insights across outcomes such as NPS, churn, returns, product innovation speed, research efficiency, and contact-center performance. A reasoning layer explains what changed, why it changed, and where teams should act, with evidence. AI Decision Digest summarizes what matters, why it happened, and what to do next, with full traceability to source data. Organizations using Clootrack have reported: - 14–18% improvement in NPS - 9–18% reduction in e-commerce returns - Up to 35% reduction in churn - 3× faster product insights - 14× faster research execution - 10–15% reduction in contact-center AHT Clootrack delivers 98%+ analysis accuracy, supports 55+ languages, integrates with 1,000+ enterprise data sources, and is trusted by 150+ global enterprises across retail, SaaS, banking, healthcare, consulting, and private equity. The platform has processed 100+ billion customer feedback tokens using OpenAI infrastructure for real-world Voice of the Customer workloads. ## Clootrack Pros & Cons **What users like:** - Users value Clootrack's **flexible data insights** , enabling thorough analysis across multiple sources for better decision-making. (6 reviews) - Users value the **flexibility in insights generation** , enjoying custom analyses and a comprehensive view of customer interactions. (6 reviews) - Users praise the **prompt and helpful customer support** at Clootrack, enhancing their experience with tailored assistance. (5 reviews) - Users value Clootrack's **advanced analytics capabilities** , enabling flexible data insights and improved customer sentiment analysis. (5 reviews) - Users value the **flexible collaboration** with Clootrack's team, enhancing customized insights and overall user experience. (4 reviews) - Data Analysis (4 reviews) - Features (4 reviews) - Customization (3 reviews) - Dashboards (3 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users suggest that **UX improvement** is needed for a cleaner interface and more customizable features in Clootrack. (4 reviews) - Users find the **poor interface design** of Clootrack hinders usability, especially under tight deadlines. (3 reviews) - Users find **dashboard readability issues** due to excessive detail, complicating use under tight deadlines. (2 reviews) - Users experience **delay issues** with Clootrack, affecting real-time access and response to critical challenges. (2 reviews) - Users note a **lack of comparison features** and customizable options, limiting data analysis capabilities in Clootrack. (2 reviews) - Missing Functionality (2 reviews) - Slow Performance (2 reviews) - Time-consuming (2 reviews) - AI Inaccuracy (1 reviews) - AI Limitations (1 reviews) ## Clootrack Reviews ### 1. Great software and a great team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Clootrack?** Clootrack's advanced analytics capabilities are a game changer. Breaking down departmental silos to line up data sources, having the option to break unstructured data into themes and subthemes , and look at customer sentiment by themes has markedly improved the quality of insights we are able to report back to the business **What do you dislike about Clootrack?** Some of the visualization dashboards could use improvement for clarity - with that being said, the team is incredibly open to feedback and willing to collaborate **What problems is Clootrack solving and how is that benefiting you?** Finding themes and subthemes in out unstructured data across multiple sources, identifying trends over time ### 2. Vital insight on customer behaviour and preferences useful for any brand or category **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Clootrack?** It is the first port-of-call for understanding main category drivers, key sub-themes, and competitive performance of brands in the category. The fact that it is scraped and analysed by an automated, AI-driven process makes the findings objective and unbiased. It is also excellent for tracking trends in the category or effectiveness of initiatives by specific brands. The new Tableau-based graphing capabilities allow quick presentation of key data, and the dashboard interface is easy to understand and use. As a strategy consultant, Clootrack is my usual go-to for a quick and remarkably detailed overview of the category and brands without investing in time-consuming and expensive primary consumer research. **What do you dislike about Clootrack?** No real downsides, but potential improvement areas include more customisable tabulation and graphing formats, better ways to export data to other software for further analysis and better AI tools for insighting and analysis. **What problems is Clootrack solving and how is that benefiting you?** As a brand strategy consultant, I need to develop detailed consumer insights and anaytics tracking behaviour and preferences. Rather than commissioning primary market research which is both time-consuming and expensive, Clootrack can get me detailed analysis of all consumer feedback on social media available in the category. It can drill down into category themes and sub-themes, how individual brands are perecived on key aspects, and identify key action areas for each brand. The dashboard interface and graphing options ensure that a single consultant can analyse the data and develop a report in a fraction of the time that was needed earlier. This represents huge savings in time, money and people. Also, the findings are extremly robust as the data volumes analysed are very large. ### 3. Clootrack has made it easy to review all different kinds of customer feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Katie H. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Clootrack?** It's a one stop shop to see all key takeaways for a product from a customer perspective. **What do you dislike about Clootrack?** you can get an overload of info if you don't choose the correct filters you need to see relevant data. **What problems is Clootrack solving and how is that benefiting you?** Not having to manually go to multiple websites and getting comparisons of products organized in one place. ### 4. Great tool to gather insights from large datasets **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Clootrack?** Clootrack has been very easy to use. The dashboards offer a variety of insights into the operations offered by our facilities of interest. We have been using Clootrack to understand customer service and reviews from many US facilities, and have found that we have been able to integrate reviews from places such as reddit, twitter and other social media websites. This has been great at allowing us to pinpoint areas to recommend changes. Customer support has been very useful at helping us edit the features we want displayed on the dashboard. I really enjoyed interacting with the LLM/chat feature to gain insights from the data. **What do you dislike about Clootrack?** The interface could be a bit neater, and better graphics. **What problems is Clootrack solving and how is that benefiting you?** We use Clootrack to gain insights about customer service and business developments across US facilties ### 5. Deep insights but timelines can be an issue **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Clootrack?** The team is very flexible in terms of the data and insights we can get. Able to collate across multiple sources and build out custom analyses. Dashboard is comprehensive. **What do you dislike about Clootrack?** Timelines can be an issue if you have short deadlines. The dashboard can be a bit hard to read due to high amounts of detail. **What problems is Clootrack solving and how is that benefiting you?** It helps you synthesize large amounts of data and draw up quick comparisons between brands. Several metrics can be analyzed, giving you very deep insights. ### 6. Accommodating Tech Partners **Rating:** 4.0/5.0 stars **Reviewed by:** Justin G. | Director, Product Management & Growth, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Clootrack?** I like the team at Clootrack were always eager to go above and beyond to handle our team's custom product request, even if they may have been edge cases. Clootrack is a super friendly team and led by a great group of people. **What do you dislike about Clootrack?** Clootrack offers so much, in terms of analytics, the UX may be cleaner if they streamlined their offering. **What problems is Clootrack solving and how is that benefiting you?** Clootrack was used to summarize qualitative data, which is a labor intensive and time-consuming process. We also used Clootrack to analyze product rating data to complement our brand health reporting. ### 7. Amazing Insights **Rating:** 4.5/5.0 stars **Reviewed by:** MD N. | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Clootrack?** I learned some very good insights, and the cutting-edge features available make decision-making very easy. **What do you dislike about Clootrack?** It's very much fine & we did not find any issues as such. **What problems is Clootrack solving and how is that benefiting you?** It is a customer experience platform that enables brands to observe what customers are saying about them. Naturally, it benefits from the data, conducting research and providing insights. It effectively reveals what your brand is doing in the market. ### 8. Good key & in-depth insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Clootrack?** A good platform to get the insights of the surveys. **What do you dislike about Clootrack?** some part of the UI can be adressed to modify based on the needs. **What problems is Clootrack solving and how is that benefiting you?** Its solving all about the customers feedback which can be studied by the owner to improvize on the market trends. ### 9. Best analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Suyog C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Clootrack?** The quality and accuracy of the analysis much better tha other tools **What do you dislike about Clootrack?** Processing time comparatively higher than other **What problems is Clootrack solving and how is that benefiting you?** Its a customer experience and sentiment analysis platform which helps to understand improve customer experinece. It help us to make data driven decisions ### 10. Rapid, cost-effective sentiment analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Clootrack?** It provides a very cost effective means to rapidly understand customer sentiment and important elements for analysis and improvement. **What do you dislike about Clootrack?** I have no dislikes at this point in time. **What problems is Clootrack solving and how is that benefiting you?** It provided understanding of relative overall performance of streaming video platforms in terms of customer sentiment on an overall basis and for many sub-elements that the Clootrack platform identified and scored. ### 11. Best sentiment analyser **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Textiles | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Clootrack?** The sentiment analysis is very accurate. **What do you dislike about Clootrack?** Eventhough its accurate, analysis on large data is time consuming **What problems is Clootrack solving and how is that benefiting you?** Clootrack helps to study customer feedback and understand the area to improve ### 12. Customer Service is Unmatched **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Clootrack?** Working with Aubin and his team is the best part about using Clootrack. They are communicative, efficient, and always willing to adjust on the fly. **What do you dislike about Clootrack?** The only downside I can think of currently is the inability for comparisons or to trace back verbatim to the sources they came from when using the AskMe feature. **What problems is Clootrack solving and how is that benefiting you?** Clootrack is helping us sift through a massive amount of discourse about products and services we are researching, making it faster and easier to identify emerging insights across an array of sources. ### 13. A powerful tool supported by a skilled and responsive set of data scientists **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about Clootrack?** 1. Easy to use – the software is incredibly user-friendly and requires no prior coding expertise. 2. Insights are a step above other consumer intelligence platforms. I have had many demos of different platforms, but Clootrack methodology and dashboards work to find robust explanations behind strong emotional reactions or trending conversation topics. 3. The Clootrack team is a skilled and talented group. They are great to work with –  responsive and creative, delivering high-quality insights. The added data scientist support during project creation/scoping, source volume checks, dashboard iterations, and overall insights elevates the output and process for me. 4. Clootracks is adaptable, dynamic, and innovative. Our needs are not one-size-fits-all; every project is unique in source types, categories studied, and reporting requirements. Clootracks can fill the gaps and help me find the best solution given the individual project needs. This customization results in more impactful consumer intelligence insights. **What do you dislike about Clootrack?** Nothing to date. The Clootrack team is constantly innovating internally, and they come to me with newly added features almost monthly. **What problems is Clootrack solving and how is that benefiting you?** Clootrack software helps us track and analyze customer feedback from various online sources. We use this as a preliminary step to research, and it prevents us from asking questions already answered in the market today. Pushing our findings to the next level and ensuring we get all the insights available in the market. ### 14. Comprehensive VOC tool to understand customer interactions and experience better **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Clootrack?** 1. Consolidated view of all customer interactions across channels like Chat and CSAT, NPS surveys, Twitter, Android Playstore and IOS Appstore 2. Identifies the categories leading to reduction/ increase in CX metrics with clear, actionable insights 3. Prompt customer support and helpful team **What do you dislike about Clootrack?** The CX dashboards are not available in real-time. There's a weekly/ fortnightly update based on your organization's data-sharing practices. The delay could mean missing out on challenges the users highlight that could have been resolved but ended up being full-blown escalations. **What problems is Clootrack solving and how is that benefiting you?** 1. The consolidated view from various data sources helps us get a clearer picture of themes driving CX. While one can look at tweets tagging your brand or go through app Store reviews, it’s challenging to systematically look at a broader picture. 2. Clear, actionable items backed by quantitative and qualitative data make it easy for the relevant internal teams to review and take appropriate action. The VOCs are also cleaned up to reduce junk, and only the relevant verbatims are put together by category for easy consumption. ### 15. Partnering with Clootrack for authentic insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2020 **What do you like best about Clootrack?** Open and inclusive approach to business challenges that helps in designing the right methodology for mining insights. **What do you dislike about Clootrack?** Attention to detail, cross-check and "data validity" needs to be improved. **What problems is Clootrack solving and how is that benefiting you?** Business and Marketing challenges ranging from Category and Brand understanding to evaluating "engagement" of customers. Online conversations are real, unbiased opinions of customers. By correctly accessing and analyzing them we can answer a variety of issues and tap into opportunities. ### 16. Great experience with the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Shardul V. | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Clootrack?** The capacity to deep dive and go in details. The visualization is great and ends in an awesome user experience. **What do you dislike about Clootrack?** No downside as such experienced till now. **What problems is Clootrack solving and how is that benefiting you?** We are using Clootrack to find out our position in conjunction with the competition. It is also used to find out key drivers and detractors of service and showroom experince. ### 17. Clootrack - Market research in a snap **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Clootrack?** Customer experience analytics with a quick turnaround time for every request. Highly professional and competent team always available to help. **What do you dislike about Clootrack?** It should also include other forums to analyze the reviews **What problems is Clootrack solving and how is that benefiting you?** Getting real-time customer feedback in one platform that helps the organization taking quick actions to improve the customer experience ### 18. In-sighting at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2021 **What do you like best about Clootrack?** Simply one of the best In-sighting tools to help mine Social Media Data - and structure it against any internal reference (be it related to Customer Care or Marketing or anything else) - while having a significant focus on both accuracy & scalability. At the same time, Clootrack requires minimal effort - since it has Unsupervised Learning at its core - which immensely reduces the turnaround time & in-process expedites the Tool readiness for the organization. **What do you dislike about Clootrack?** It not being a complete suite - Social Listening + ORM + In-sighting **What problems is Clootrack solving and how is that benefiting you?** Helping structure big data (Social Media) - aggregated through our brand pages, public forums/blogs, etc. - against our internal references (Customer Care, Marketing, etc.) to help draw insights in real-time. This is what we have tried to solve through Clootrack. There are several use cases. To mention one of them, through this, we have been able to identify - where in our customer journey (pre-sales, sales process, post-sales, etc.), the Customer Experience is getting distorted the most. ### 19. Excellent service with deep insights **Rating:** 5.0/5.0 stars **Reviewed by:** Philip M. | Director of Analytics and Innovation, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Clootrack?** The clarity comes from the natural language sentiments. **What do you dislike about Clootrack?** None so far. it has been an ease to work with the tool. **Recommendations to others considering Clootrack:** If you are crystal clear on what you want for your outcomes. The tool is excellent in bringing together various dimensions for analysis and making sound decisions. Recommend that you have a clear target audience in a topical niche or geographical niche or a combination of both. The overall display of data can be improved upon. But for our current purposes, it gets the point across very clearly. **What problems is Clootrack solving and how is that benefiting you?** Attempting to understand viewer sentiment and what insights can we learn from what our viewers had shared from their comments. ### 20. Useful tool to understand consumer sentiments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Clootrack?** Unique analysis not obtainable elsewhere. Actionable points to a certain extent **What do you dislike about Clootrack?** Room for improvement: 1. Listing of all product categories 2. Adding filters for price, capacity, wattage and any other relevant filters for each product category 3. Improving UI/ UX **What problems is Clootrack solving and how is that benefiting you?** Analysing consumer sentiments for specific products and categories; identifying what attributes matter most and how to market specific products ### 21. Quick response in public service use case **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Clootrack?** 1. Quick response to evolving needs 2. Ability to customize 3. Strong visibility of underlying data **What do you dislike about Clootrack?** Visualizations could be improved upon. Geo-attribution at higher granularity. **What problems is Clootrack solving and how is that benefiting you?** Understanding of customer sentiments and drivers for a public awareness campaign. This allowed us to pinpoint the key barriers we should be addressing. ### 22. Great Review Analysis Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tania D. | Visiting Lecturer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Clootrack?** The Smartness of the Filtering, it picks the right conversations and reviews for the analysis unlike a lot of tools i have used, Zero invalid convos. **What do you dislike about Clootrack?** Inability to change chart formats or export charts - someones a a diff statistical chart works better than the default options to make a point in a report. **What problems is Clootrack solving and how is that benefiting you?** We were looking at personal care market and understanding motivations of Brand Switch in the category. The big learning has been that the review/usage drivers can be very different from the purchse/exploration drivers. ### 23. Excellent technology with fantastic customer attention and service and **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Clootrack?** Flexible capability that drives unique insights **What do you dislike about Clootrack?** Nothing has been an issue with this great team **What problems is Clootrack solving and how is that benefiting you?** Delivering social listening research tailored to delivering detailed context and consumer insights. ### 24. A bunch of data nerds, you want on your team! **Rating:** 5.0/5.0 stars **Reviewed by:** Sumanta G. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Clootrack?** Clootrack brings data clarity to today's complex user ecosystems - search, social, and commerce. Teams passion to hunt down data lead insights is truly invaluable for brands and businesses to navigate digital ecosystems. **What do you dislike about Clootrack?** Nothing in particular, possibly one could look at expanding the scope of the platform to include search and intent data as well. **What problems is Clootrack solving and how is that benefiting you?** Clootrack dashboards help our agency strategists understand user cohorts, ecomm buying behaviour and word associations. ### 25. Smarter Approach to Insights in a Digital Age **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Clootrack?** Unbiased insights from real consumers, Low touch model, breadth of data sources, and multi lingual capability (55 languages) **What do you dislike about Clootrack?** the fact that AI can be bit of a black box and not all conclusions are explainable. Thats not on Clootrack, but it’s a shortcoming of AI methodology across vendors. **What problems is Clootrack solving and how is that benefiting you?** Business Growth Opportunities , Brand Equity Tracking, Competitor monitoring, Consumer Segmentation, Campaign Effectiveness, Ecommerce optimisation ### 26. Great Service and Insightful Output **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Clootrack?** The insights uncovered after bringing Clootrack onboard were helpful in extracting more value from our Voice of Customer data. **What do you dislike about Clootrack?** The dashboard may come across as overly plain. I suggest there should be templatized options for exporting output. **What problems is Clootrack solving and how is that benefiting you?** We're working on insights from our Voice of Customer program. Clootrack helps in identifying underlying trends which may not be very evident at first glance. ### 27. Web scraping for 2 wheeler **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Clootrack?** Got data for 12k+ customers to analyze . **What do you dislike about Clootrack?** the aspects should have self-adjusted .. **What problems is Clootrack solving and how is that benefiting you?** Could give a view to client about what customers are feeling regarding their product and services ### 28. very likely **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Clootrack?** the data gathering and representation is good **What do you dislike about Clootrack?** the explanation/nomenclature can be improved for better understanding **Recommendations to others considering Clootrack:** Very useful in understanding your target audience perception towards a particular thing. **What problems is Clootrack solving and how is that benefiting you?** understanding customer perception with respect to different products and services ### 29. Good experience with Clootrack Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Clootrack?** Quick Speed of the Analysis, User Friendly Dashboard interphase, Dedication of the team, Eagerness to improve Transparency in Analysis **What do you dislike about Clootrack?** Need to budget more time for rational and common sesical checks on the Bulk Data. **What problems is Clootrack solving and how is that benefiting you?** NA ### 30. Clootrack is one of its kind with exciting capabilities beyond conventional social listening **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2019 **What do you like best about Clootrack?** Clootrack is extremely versatile and has tremendous AI Machine learning capabilities to transform social media or online data as well as offline enterprise data into valuable insights. Client users across industries, geographies have been wowed by the learnings and insights which has significantly led to better business and marketing decisions including better Campaigns, Brand positioning and innovation strategies. The proprietary advanced methods and models to decode emotions is extremely unique and leads to identification of authentic customer / consumer perceptions about the product category and brands. **What do you dislike about Clootrack?** The Clootrack AI engine is technically advanced and the Clootrack management and client service team is extremely passionate and knowledgeable about the capabilities of the Clootrack platform. The team has great opportunities to develop presenting and showcasing the Clootrack generated analysis outputs using interesting and powerful visual graphics and advanced aesthetics and design techniques to make the insights come alive to the end users and clients. **Recommendations to others considering Clootrack:** I suggest having a personal chat with one of the Clootrack executives will extremely helpful to understand the immense capabilities of the platform for Marketing, Communication and Brand Managers and Advertisers. The Clootrack team is very responsive and eager to help. **What problems is Clootrack solving and how is that benefiting you?** Clootrack outputs have multiple applications in the areas of Marketing Strategy, Brand and Communication Strategy, Innovation strategy across wide range of industries such as Banking/Finance, Telecom, FMCG/CPG, Automotive/transport. I have seen examples of how digital Campaigns have been finetuned in real time leading to successful campaign performance, examples where Marketing teams have discovered unintended product uses which led to brand repositioning, discovery of new competition leading to reframing competitive context, emerging trends leading to innovation ideas, white space opportunities in categories and brand imagery weaknesses driving strategic transformation of brand positioning and communication platform and many other use cases. ### 31. Extremely useful and advanced product with a very knowledgeable team! **Rating:** 5.0/5.0 stars **Reviewed by:** Adhiraj S. | Senior Consultant - Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2020 **What do you like best about Clootrack?** How the solution uses data as the primary driver to assist you to make informed decisions! **What do you dislike about Clootrack?** I can't recall anything I didn't like to be honest. **What problems is Clootrack solving and how is that benefiting you?** We are getting deep and useful insights on customer feedback, brand equity, and a host of data-centric actionable items. No more guesswork. ### 32. Clootrack helps plug gaps which Social Media Listening & Analytical tools leave **Rating:** 4.0/5.0 stars **Reviewed by:** Yusuf B. | Senior Group Head - Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2020 **What do you like best about Clootrack?** When it comes to industry reports, the biggest challenge is where to start? what attributes to look at for own brand and competition. Clootrack helps identify exactly these gaps and in a scientific manner. We used Clootrack for one of our Motorsport client, where we struggled at identifying the key attributes/drivers of the sport. With the help of Clootrack we were able to identify these attributes/drivers. **What do you dislike about Clootrack?** Not dislike, but potential for Clootrack exists to integrate with major listening/analytics tool **Recommendations to others considering Clootrack:** great tool for identifying the unknown and the team is super helpful. **What problems is Clootrack solving and how is that benefiting you?** Plugging gaps that are left by listening/analytics tool ### 33. Not an alternative, a must have! **Rating:** 5.0/5.0 stars **Reviewed by:** Pavangopal A. | VP - Strategy and Operations, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **Describe the project or task Clootrack helped with:** For an F&B brand in a highly competitive space Clootrack helped us distill consumer insights which formed the basis for the brand positioning statement for the campaign. **What do you like best about Clootrack?** There were multiple things that made the engagement a success. To begin with it was the detailed manner in which the brief was taken by the Clootrack team, then the quick turn around time in which the report was completed and the in depth analysis of a large volume of data. **What do you dislike about Clootrack?** May not provide conclusive results in categories or cases where the volume of data available to analyse is few in quantum. **What problems is Clootrack solving and how is that benefiting you?** It has helped me identify consumer insights which has formed the basis for formulation of campaign strategy. ### 34. Clootrack allowed for powerful, strategic business insights to be brought to the surface. **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis O. | Ecommerce Retail Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Clootrack?** The tool provided to allow for custom reporting on data long after the analysis has been completed, as opposed to a once-off highlights report. **What do you dislike about Clootrack?** I enjoyed working with Shameel & his team. **Recommendations to others considering Clootrack:** Ensure all objectives are 100% clear, as well as data sources are ready and finalised before starting the project. **What problems is Clootrack solving and how is that benefiting you?** Uncovering valuable order and product insights, as well as key trends which would have not been picked up manually in a data dump which spanned over many years. ### 35. Clootrack - The Customer Insight Platform bringing in future trends in industry **Rating:** 5.0/5.0 stars **Reviewed by:** Ankan D. | Head - DataLabs, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Clootrack?** Ability to bring out future trends in the industry from the perspective of the customer's demand. This would definitely help brands strategise better product offerings and features. **What do you dislike about Clootrack?** We partnered to bring out a better outlook on what customers demand from the companies and what are the pain points they are facing. Overall we were quite satisfied with the partnership **What problems is Clootrack solving and how is that benefiting you?** A better understanding of what customer demand and pain points are, on the food delivery industry players. ### 36. Good team with great domain skills **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Clootrack?** Domain Knowledge, Proactive approach and good client service **What do you dislike about Clootrack?** There is not much to dislike about cooltrack. **Recommendations to others considering Clootrack:** This is good tool for assessing brand and taking the right decisions in building consumer empathy. **What problems is Clootrack solving and how is that benefiting you?** Brand Sensing, Brand Equity, Consumer Insights ### 37. Convenient, Thoughtful and Quick **Rating:** 4.0/5.0 stars **Reviewed by:** Samdish C. | Manager - Group Corporate Brand, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2019 **What do you like best about Clootrack?** The best thing is their algorithm where they are able to take intensity of emotion into account while analyzing online conversations. **What do you dislike about Clootrack?** Clootrack has all the capability but needs to think from the shoes of marketeers rather than thinking as data scientists. **Recommendations to others considering Clootrack:** If you are looking at alternative ways to market research then Clootrack is the right partner. **What problems is Clootrack solving and how is that benefiting you?** We have used it to measure brand associations through online conversations. ### 38. Great Industry acumen combined with the power of data **Rating:** 4.5/5.0 stars **Reviewed by:** Mayuri D. | Business Manager - CEO'S Office, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2020 **What do you like best about Clootrack?** The team could appreciate and understand the industry's nuances to configure proper solutions **What do you dislike about Clootrack?** Speed if delivery and output template could be better **Recommendations to others considering Clootrack:** Do leverage the team and its endeavour to collaborate and deliver to your expectations **What problems is Clootrack solving and how is that benefiting you?** 1. Understand the perception of our own brand and competitor brands in the market ### 39. It's a great engine to drive business insights and growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2020 **What do you like best about Clootrack?** The language processing capability, fast turn around times on processing **What do you dislike about Clootrack?** Complex algorithms and models which are not very easy to understand for someone not used to research methodology and statistics, as well as those who don't have a grasp on language themselves **Recommendations to others considering Clootrack:** It's a great engine that you should consider if you have a lot of language data that needs analysing **What problems is Clootrack solving and how is that benefiting you?** Good cross organization insights ### 40. An insight into Consumer Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about Clootrack?** Segment driver insights Competitor highlights **What do you dislike about Clootrack?** Please try to make the dashboard and reports a bit more vibrant or modify infographics / graphs etc. **What problems is Clootrack solving and how is that benefiting you?** Understanding what customers say about product / brand ### 41. Did a POC with Clootrack for Customer Sentiment analysis. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2019 **What do you like best about Clootrack?** Clootrack team is very responsive and capable to deliver things on time. We wanted to do a POC to understand customer sentiment analysis for our B2C customers in Adani Electricity and Clootrack successfully achieved this task in very stringent timeline. They are highly professional in their work. **What do you dislike about Clootrack?** The solution delivered by Clootrack could be further improved by making the result realtime. But this is nice to have feature and not mandatory. **What problems is Clootrack solving and how is that benefiting you?** We wanted to do a POC to understand customer sentiment analysis for our B2C customers in Adani Electricity and Clootrack successfully achieved this task in very stringent timeline. ### 42. Category Perception Analysis – Warehouse Software Survey 2020 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Clootrack?** Althow Although the researched channel was very narrow and specific resulting in a limited number of online talks, the Clootrack team used the Kano model to synthetize valuable information on warehouse software. **What do you dislike about Clootrack?** Nothing in particular **What problems is Clootrack solving and how is that benefiting you?** The insights were surprisingly well structured and weighty for future product development decisions. ### 43. Unflinchingly good product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2019 **Describe the project or task Clootrack helped with:** Clootrack has helped Deloitte's Innovation Team in multiple pursuits to deliver customer insights **What do you like best about Clootrack?** Clootrack has good grasp of various social media platforms and enabling organizations to have a better view of customer perceptions **What do you dislike about Clootrack?** The platform needs to have more enhanced UI for better reading of the analysis **What problems is Clootrack solving and how is that benefiting you?** Helped us gain insights for different brands of Deloitte's clients leading them to review their marketing strategies. ### 44. The organization is very client focused and insight driven. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Clootrack?** Focused approach to solving client's challenges. **What do you dislike about Clootrack?** Currently our overall experience has been very satisfactory. **What problems is Clootrack solving and how is that benefiting you?** Customer mindset study Business trends study Product choices study Competitor study Brand study ## Clootrack Discussions - [What is Clootrack used for?](https://www.g2.com/discussions/what-is-clootrack-used-for) - [View Clootrack pricing details and edition comparison](https://www.g2.com/products/clootrack/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+01%3A57%3A47+-0500&secure%5Bsession_id%5D=f034cbb6-5652-40fc-b5f1-2d83e065d4b8&secure%5Btoken%5D=ae08acc1c4a07749dfc9facd9c373a7bf42f374010628953c2ebe4fba4aa771e&format=llm_user) ## Clootrack Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Dashboards **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Platform Basics** - Centralized Platform - Web Tracking **Data Preparation** - Connectors - Data Governance **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Feedback Management** - Custom Reports and Dashboards **Setup** - Integration - Maintenance - No-Code **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Segment Trending** - Web - Social - Benchmarks - Finance **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Data** - Security - Data Visualization **Brand Analytics** - Trend Analysis - Tracking **Insights** - Analytics - Collaboration - Sorting **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Feedback Sources** - Online Reviews - Surveys - Social Media - Customer Service Channels **Analysis** - Automation - Named entity recognition - Keyphrase Extraction - Topic Analysis - Sentiment Analysis - Language Identification - Syntax/Part of Speech Parsing **Generative AI** - AI Text Generation - AI Text Summarization **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Customization** - Pre-Built Parameterization - Custom Extension - Compositionality **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - Integration APIs ## Top Clootrack Alternatives - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,972 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,209 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,022 reviews)