# Buxton Reviews **Vendor:** Buxton **Category:** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence) **Average Rating:** 4.1/5.0 **Total Reviews:** 4 ## About Buxton Buxton by Audiense provides high-quality location intelligence that gives you the advantage in market planning, site selection, and ongoing site performance. From our ready-to-go options to advanced custom analytics, we offer the right solution for your needs. What we offer: • Site scoring and revenue forecasting • Market optimization and whitespace analysis • Consumer insights • Mapping tools with out-of-the-box datasets • Customizable geographic reports • Foot traffic analytics • Location optimization analysis Who we support: Our solutions are designed for B2C businesses in the retail, restaurant, hospitality, and healthcare industries. Teams ranging from market planning/market development, to strategy, to real estate, to franchise development rely on Buxton to help guide their strategic decisions. What you can do with our solutions: • Know how many locations the market can support and know where to place them with our data-driven scenarios • Reduce site selection risk with robust data and time-tested analytics • Maximize brick-and-mortar performance with location-level insights and marketing support tools Why choose us: Businesses choose Buxton because of our: • Quality intelligence – Our blend of high-quality household-level data, time-tested analytics derived from advanced methodologies, and AI has guided thousands of confident growth decisions. • Experience – With 30+ years of experience, we offer the credibility and expertise you need when making important decisions. • Scope – From our robust, well-rounded suite of location intelligence solutions, to support for your marketing and e-commerce teams through our broader Audiense ecosystem, our scope is unmatched. • Security – We have received third-party attestation of meeting SOC 2 Type II + HITRUST standards. • Ready-to-use insights – Our pre-built analytics options help you make smarter location decisions without months of setup. ## Buxton Reviews ### 1. Buxton Forecast and Reporting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Sonia C. | Marketing Traffic Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Buxton?** Ease of use, platform linked to Google Maps, and up to date data resource. **What do you dislike about Buxton?** A bit of training on the platform to understand logistics and capabilities. **Recommendations to others considering Buxton:** A bit pricey but valuable when forecasting and understanding demographics **What problems is Buxton solving and how is that benefiting you?** Forecasting demographics, population density and planning efforts ### 2. Buxton user review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Buxton?** Update data, mapping capabilities, and reliability. **What do you dislike about Buxton?** Training is required to use. Internet access is required. **Recommendations to others considering Buxton:** Big price tag, but if data is key. I highly recommend. **What problems is Buxton solving and how is that benefiting you?** Visibility of current customers, and forecast future customers. ### 3. Tons of great data in one easy location **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Buxton?** The report generated at the end of the search captures all of the data we require, and compiles it in a way that is easily digestible. Having a final “score” makes for a quick understanding of where a particular area lands on our desirability scale. **What do you dislike about Buxton?** I do wish that there was an option to see more in-depth info on how the final score was determined in some cases. **What problems is Buxton solving and how is that benefiting you?** I haven’t had any problems other than it being slow to generate a report at times. We are benefiting tremendously from the quick access to potential customer demographics as it helps us determine our strategy moving forward. ### 4. Provides easy-to use high-level overviews **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Buxton?** I love the map feature and demographic data linked with Buxton - I used the service when looking at store performance and future site selection. **What do you dislike about Buxton?** I wish the interface would aggregate all store data into a list and summarize what the trends are for high-performing stores. Additionally, it would be great if Buxton's predictive analytics adapted to our store's actual level of success after following their model's suggestions. **What problems is Buxton solving and how is that benefiting you?** At Beall's, Inc. we were looking to new locations to expand a division of our stores. With Buxton's accurate forecasting, much of the guessing work was eliminated and we were able to make ventures into new markets with more confidence. - [View Buxton pricing details and edition comparison](https://www.g2.com/products/buxton/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+09%3A43%3A22+-0500&secure%5Bsession_id%5D=af867a30-c735-4e1a-a5bc-8fbb5d8ff6f9&secure%5Btoken%5D=37a311d288318258e2faa8e6ce2dabb6f9abc6180dd56a1063cb5daf68c0e275&format=llm_user) ## Buxton Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Cartography** - Map Design - Data Visualization - Overlaying **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Analysis** - Predictive Analysis - Distance Analysis **Segment Trending** - Web - Social - Benchmarks - Finance **Reporting** - Data Transformation - WYSIWYG Design **Analysis** - Custom Dashboards - Reports - Integrations **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications ## Top Buxton Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,580 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,854 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - 4.6/5.0 (5,277 reviews)