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Best Lead Scoring Software for Small Business - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Lead Scoring category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Lead Scoring to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Lead Scoring category.

In addition to qualifying for inclusion in the Lead Scoring Software category, to qualify for inclusion in the Small Business Lead Scoring Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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21 Listings in Small Business Lead Scoring Available

(1,054)4.1 out of 5
Optimized for quick response
15th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:Starting at $900.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Act-On Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Customer Support
    16
    Integrations
    14
    Email Marketing
    13
    Helpful
    13
    Cons
    Missing Features
    12
    Email Issues
    9
    Not Intuitive
    9
    Learning Curve
    7
    Complexity
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Act-On features and usability ratings that predict user satisfaction
    7.4
    Analysis
    Average: 8.4
    6.5
    Conversion Viability
    Average: 8.2
    7.5
    Lead Opportunity
    Average: 8.8
    8.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2008
    HQ Location
    Portland, OR
    Twitter
    @ActOnSoftware
    32,277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    208 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 39% Small-Business
Act-On Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Customer Support
16
Integrations
14
Email Marketing
13
Helpful
13
Cons
Missing Features
12
Email Issues
9
Not Intuitive
9
Learning Curve
7
Complexity
6
Act-On features and usability ratings that predict user satisfaction
7.4
Analysis
Average: 8.4
6.5
Conversion Viability
Average: 8.2
7.5
Lead Opportunity
Average: 8.8
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Company Website
Year Founded
2008
HQ Location
Portland, OR
Twitter
@ActOnSoftware
32,277 Twitter followers
LinkedIn® Page
www.linkedin.com
208 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joi

    Users
    • Managing Director
    • Director
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Workbooks Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Customer Support
    7
    Reporting
    7
    Customization
    6
    Feature Richness
    6
    Cons
    Learning Curve
    6
    Limitations
    6
    Limited Features
    5
    Complex Features
    4
    Missing Features
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Workbooks features and usability ratings that predict user satisfaction
    7.5
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.2
    7.5
    Lead Opportunity
    Average: 8.8
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Workbooks
    Company Website
    Year Founded
    2009
    HQ Location
    Reading, Berkshire
    Twitter
    @Workbooks
    2,791 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    65 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joi

Users
  • Managing Director
  • Director
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 60% Small-Business
  • 33% Mid-Market
Workbooks Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Customer Support
7
Reporting
7
Customization
6
Feature Richness
6
Cons
Learning Curve
6
Limitations
6
Limited Features
5
Complex Features
4
Missing Features
4
Workbooks features and usability ratings that predict user satisfaction
7.5
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.2
7.5
Lead Opportunity
Average: 8.8
8.7
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Workbooks
Company Website
Year Founded
2009
HQ Location
Reading, Berkshire
Twitter
@Workbooks
2,791 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®

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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real t

    Users
    • CEO
    • Director
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zoho SalesIQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    5
    Chat Features
    3
    Ease of Use
    3
    Easy Integrations
    3
    Integrations
    3
    Cons
    Learning Curve
    2
    Billing Issues
    1
    Complexity
    1
    Complexity Issues
    1
    Complex Usage
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zoho SalesIQ features and usability ratings that predict user satisfaction
    7.9
    Analysis
    Average: 8.4
    7.5
    Conversion Viability
    Average: 8.2
    7.7
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    136,388 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,500 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real t

Users
  • CEO
  • Director
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
Zoho SalesIQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
5
Chat Features
3
Ease of Use
3
Easy Integrations
3
Integrations
3
Cons
Learning Curve
2
Billing Issues
1
Complexity
1
Complexity Issues
1
Complex Usage
1
Zoho SalesIQ features and usability ratings that predict user satisfaction
7.9
Analysis
Average: 8.4
7.5
Conversion Viability
Average: 8.2
7.7
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
136,388 Twitter followers
LinkedIn® Page
www.linkedin.com
29,500 employees on LinkedIn®
Phone
+1 (888) 900-9646
  • Overview
    Expand/Collapse Overview
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
(621)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 70% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ortto Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Customer Support
    28
    Intuitive
    22
    Features
    18
    Automation Efficiency
    17
    Cons
    Expensive
    12
    Learning Curve
    11
    Limited Features
    10
    Missing Features
    9
    Steep Learning Curve
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ortto features and usability ratings that predict user satisfaction
    8.3
    Analysis
    Average: 8.4
    7.8
    Conversion Viability
    Average: 8.2
    8.6
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ortto
    Company Website
    Year Founded
    2015
    HQ Location
    Sydney, Australia
    Twitter
    @ortto
    184 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    38 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 70% Small-Business
  • 27% Mid-Market
Ortto Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Customer Support
28
Intuitive
22
Features
18
Automation Efficiency
17
Cons
Expensive
12
Learning Curve
11
Limited Features
10
Missing Features
9
Steep Learning Curve
9
Ortto features and usability ratings that predict user satisfaction
8.3
Analysis
Average: 8.4
7.8
Conversion Viability
Average: 8.2
8.6
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
184 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
(32)4.8 out of 5
13th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SalesWings provides deep person and account level insights into their needs, wants, interests and likeliness to buy. Stream real-time activity and event data to SalesWings and we'll tie it to leads, c

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 38% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Saleswings Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    9
    Ease of Use
    9
    CRM Integration
    5
    Easy Setup
    5
    Helpful
    5
    Cons
    Clunky Design
    1
    Complex Filtering
    1
    Filtering Issues
    1
    Layout Issues
    1
    Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Saleswings features and usability ratings that predict user satisfaction
    8.4
    Analysis
    Average: 8.4
    8.6
    Conversion Viability
    Average: 8.2
    9.1
    Lead Opportunity
    Average: 8.8
    9.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    Lausanne, Switzerland
    Twitter
    @SalesWingsApp
    4,565 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SalesWings provides deep person and account level insights into their needs, wants, interests and likeliness to buy. Stream real-time activity and event data to SalesWings and we'll tie it to leads, c

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 38% Mid-Market
  • 34% Small-Business
Saleswings Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
9
Ease of Use
9
CRM Integration
5
Easy Setup
5
Helpful
5
Cons
Clunky Design
1
Complex Filtering
1
Filtering Issues
1
Layout Issues
1
Limitations
1
Saleswings features and usability ratings that predict user satisfaction
8.4
Analysis
Average: 8.4
8.6
Conversion Viability
Average: 8.2
9.1
Lead Opportunity
Average: 8.8
9.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Year Founded
2016
HQ Location
Lausanne, Switzerland
Twitter
@SalesWingsApp
4,565 Twitter followers
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®