Best Landing Page Builders with A/B Testing Capabilities

Benefits of Landing Page Builders with A/B Testing capabilities include: Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Below are the top-rated Landing Page Builders with A/B Testing capabilities, as verified by G2’s Research team. Real users have identified A/B Testing as an important function of Landing Page Builders. Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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11 Listings in Landing Page Builders Available
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HubSpot Marketing Hub

(14,615)4.4 out of 5
Entry Level Price:Free
View top Consulting Services for HubSpot Marketing Hub
OverviewPros and Cons
Product Description

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

Users: Marketing Manager, Marketing Coordinator · Industries: Computer Software, Marketing and Advertising · Market Segment: 52% Small-Business, 41% Mid-Market
User Sentiment

Users frequently mention the platform's user-friendly interface, seamless CRM integration, and robust automation capabilities as key benefits. Reviewers noted that the platform can be overwhelming due to its numerous features, the pricing can be high for smaller teams, and some advanced features require higher-tier plans.

Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Features, Intuitive, Automation
ConsLearning Curve, Missing Features, Limited Features, Expensive, High Pricing
User SatisfactionSeller Details
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.7
Email Marketing Integration
Average: 8.5
8.2
Web Analytics
Average: 8.4
7.4
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2006
HQ Location
Cambridge, MA
Company Website
https://www.HubSpot.com
Twitter
@HubSpot
LinkedIn® Page
https://www.linkedin.com/company/68529/
Ownership
NYSE:HUBS
Phone
+1.888.482.7768

Intuit Mailchimp All-in-One Marketing Platform

(5,401)4.4 out of 5
Entry Level Price:Free
10th Easiest To Use in Landing Page Builders software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
OverviewPros and Cons
Product Description

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 72% Small-Business, 20% Mid-Market
User Sentiment

Users like the platform's ease of use, automation features, and the ability to plan and execute entire campaigns from one tool, with features such as email builder, automation workflows, and analytics improving efficiency. Users mentioned issues with managing multiple audience segments, limited template customization, expensive pricing as usage scales, and a complex interface for some advanced features.

Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Email Management, Features, Easy Creation
ConsExpensive, Limited Features, Missing Features, Learning Curve, Limited Customization
User SatisfactionSeller Details
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.9
Email Marketing Integration
Average: 8.5
8.6
Web Analytics
Average: 8.4
8.4
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2001
HQ Location
Atlanta, GA
Company Website
https://mailchimp.com
Twitter
@MailChimp
LinkedIn® Page
https://www.linkedin.com/company/969871/
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Brevo Marketing Platform

(2,542)4.5 out of 5
Entry Level Price:Free
13th Easiest To Use in Landing Page Builders software
View top Consulting Services for Brevo Marketing Platform
OverviewPros and Cons
Product Description

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 84% Small-Business, 12% Mid-Market
User Sentiment

Users like the platform's ease of use, intuitive interface, and powerful automation features, appreciating its ability to streamline workflows, manage large contact lists, and provide clear analytics for campaign performance tracking. Reviewers noted some limitations in advanced features and settings, occasional slow performance with large contact lists, and a need for more detailed reporting and analytics, as well as more intuitive setup for domain confirmation and DNS configuration.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Email Marketing, Easy Setup, Simple
ConsMissing Features, Limited Features, Limited Customization, Learning Curve, Expensive
User SatisfactionSeller Details
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
9.0
Email Marketing Integration
Average: 8.5
8.7
Web Analytics
Average: 8.4
8.4
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2012
HQ Location
Paris
Company Website
https://www.brevo.com/
Twitter
@brevo_official
LinkedIn® Page
https://www.linkedin.com/company/brevo/

GetResponse

(1,116)4.3 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerc

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 78% Small-Business, 16% Mid-Market
User Sentiment

Users like the platform's drag-and-drop editor, AI tools for content creation, and 24/7 live customer support, which make complex marketing tasks more accessible and efficient. Users reported that the product is quite expensive, comes with a learning curve, and certain features are only accessible through higher-tier plans, and they also felt that the reports and template customization options were sometimes limited.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Email Marketing
ConsLearning Curve, Expensive, Missing Features, Limited Features, Pricing Issues
User SatisfactionSeller Details
GetResponse features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
8.8
Email Marketing Integration
Average: 8.5
8.4
Web Analytics
Average: 8.4
8.5
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
1998
HQ Location
Poland
Company Website
https://www.getresponse.com/
Twitter
@getresponse
LinkedIn® Page
https://www.linkedin.com/company/1063383/

EngageBay All-in-One Suite

(656)4.7 out of 5
Entry Level Price:Free
2nd Easiest To Use in Landing Page Builders software
OverviewPros and Cons
Product Description

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-co

Users: Marketing Manager, CEO · Industries: Information Technology and Services, Staffing and Recruiting · Market Segment: 68% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Customer Support, Features, Automations
ConsMissing Features, Limited Features, Reporting Issues, Limited Customization, Poor Reporting
User SatisfactionSeller Details
EngageBay All-in-One Suite features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.3
Email Marketing Integration
Average: 8.5
8.5
Web Analytics
Average: 8.4
8.7
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2018
HQ Location
Wilmington, Delaware
Company Website
https://www.engagebay.com/
Twitter
@engagebay
LinkedIn® Page
https://www.linkedin.com/company/13655085/

Landingi

(390)4.5 out of 5
Entry Level Price:$29.00
9th Easiest To Use in Landing Page Builders software
OverviewPros and Cons
Product Description

The platform offers multiple solutions to support marketers at every step of marketing campaign creation using landing pages: from design, through the campaign's launch, integration, optimization, to

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 89% Small-Business, 10% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Landing Pages, Easy Setup, Ease of Creation, Customer Support
ConsLimited Features, Missing Features, Expensive, Poor Design, Landing Pages
User SatisfactionSeller Details
Landingi features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.5
Email Marketing Integration
Average: 8.5
8.0
Web Analytics
Average: 8.4
7.5
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2013
HQ Location
Dallas, US
Company Website
https://landingi.com
Twitter
@landingiapp
LinkedIn® Page
https://www.linkedin.com/company/3227749/

Instapage

(519)4.3 out of 5
Entry Level Price:$79.00
OverviewPros and Cons
Product Description

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage

Users: CEO, Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 64% Small-Business, 28% Mid-Market
User Sentiment

Reviewers appreciate the user-friendly interface of Instapage, its easy setup, the variety of widgets available for use, and the responsive customer support team. Reviewers experienced technical bugs, limitations in customization options, difficulties with image rotation and scroll tracking, and issues with the HTML element and the editor's speed.

Pros and ConsUser Satisfaction
ProsEase of Use, Landing Pages, Easy Creation, Intuitive, Easy Setup
ConsUnintuitive Interface, Limited Customization, Limited Features, Missing Features, UX Improvement
User SatisfactionSeller Details
Instapage features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.0
7.5
Email Marketing Integration
Average: 8.5
7.2
Web Analytics
Average: 8.4
6.6
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2006
HQ Location
Brookline, Massachusetts
Company Website
https://www.airslate.com/
Twitter
@airSlate
LinkedIn® Page
https://www.linkedin.com/company/airslate/

Unbounce Landing Pages

(385)4.3 out of 5
Entry Level Price:$22.00
View top Consulting Services for Unbounce Landing Pages
OverviewPros and Cons
Product Description

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.

Users: Marketing Manager, Founder · Industries: Marketing and Advertising, Computer Software · Market Segment: 59% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Integrations, Intuitive, A/B Testing, Drag
ConsPoor Customer Support, Billing Issues, Expensive, Limitations, Limited Design Flexibility
User SatisfactionSeller Details
Unbounce Landing Pages features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.9
Email Marketing Integration
Average: 8.5
7.6
Web Analytics
Average: 8.4
7.1
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2009
HQ Location
Vancouver
Company Website
https://unbounce.com
Twitter
@unbounce
LinkedIn® Page
https://www.linkedin.com/company/503432/

Ontraport

(224)4.5 out of 5
Entry Level Price:Starting at $29.00
OverviewPros and Cons
Product Description

Ontraport integrates your marketing, sales and support operations in one unified platform so you can scale, effortlessly. If you’re like most organizations, you have a collection of tech tools that

Users: CEO, Owner · Industries: Professional Training & Coaching, Marketing and Advertising · Market Segment: 92% Small-Business, 5% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Helpful, Customer Management, Ease of Use, Automation Focus
ConsLearning Curve, Not Intuitive, Poor Customer Support, Billing Issues, Contact Management
User SatisfactionSeller Details
Ontraport features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.2
Email Marketing Integration
Average: 8.5
8.5
Web Analytics
Average: 8.4
9.0
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2008
HQ Location
Santa Barbara, CA
Company Website
https://ontraport.com
Twitter
@Ontraport
LinkedIn® Page
https://www.linkedin.com/company/2597064/
Phone
+1 (855) 668-7276

Wishpond

(179)3.6 out of 5
Entry Level Price:$99 per month
OverviewPros and Cons
Product Description

Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 89% Small-Business, 9% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Business Growth, Campaign Management, Ease of Use, Helpful
ConsExpensive, Learning Curve, Poor Customer Support, Landing Page Issues, Landing Pages
User SatisfactionSeller Details
Wishpond features and usability ratings that predict user satisfaction
7.2
Has the product been a good partner in doing business?
Average: 9.0
7.1
Email Marketing Integration
Average: 8.5
6.9
Web Analytics
Average: 8.4
6.9
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2009
HQ Location
Vancouver, British Columbia
Company Website
https://www.wishpond.com/
Twitter
@wishpond
LinkedIn® Page
https://www.linkedin.com/company/1065348/

Leadpages

(231)4.3 out of 5
Entry Level Price:Starting at $37.00
OverviewPros and Cons
Product Description

Leadpages® is a no-code website and landing page builder designed to help small businesses get online quickly and easily. Equipped with a complete conversion toolkit, the platform simplifies the lead

Users: Owner, Founder · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 89% Small-Business, 9% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Creation, Customer Support, Drag-and-Drop Functionality, Ease of Use, Easy Creation
ConsEditing Issues, Expensive, Landing Page Issues, Limited Features, Limited Flexibility
User SatisfactionSeller Details
Leadpages features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.0
8.6
Email Marketing Integration
Average: 8.5
8.2
Web Analytics
Average: 8.4
7.7
E-Commerce Integration
Average: 8.1
Seller Details
Year Founded
2012
HQ Location
Minneapolis, MN
Company Website
https://www.leadpages.com
Twitter
@Leadpages
LinkedIn® Page
https://www.linkedin.com/company/3264767/
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