
Digital asset management (DAM) software stores, organizes, and distributes rich media files in a central location. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. DAM software helps businesses get more value from their digital assets by storing them in a centralized digital library, providing employees, clients, contractors, and other key stakeholders controlled access to digital assets.
DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. They can also be used by product teams who require up-to-date assets when building products or by sales teams who need to leverage brand assets when creating presentations. Externally, DAM systems provide PR firms, partners, distributors, retailers, franchisees, or agencies with controlled access to digital assets for on-brand content creation.
These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets, build and enforce the taxonomy, tags, and metadata used to organize them, and ensure they follow established brand-specific guidelines. Many modern DAMs include rules-based automation and machine learning to ease administrative overhead.
The value of a DAM system is amplified when it is integrated with other tools in the business. DAM systems are often at the core of creative processes. They connect creative, collaboration, and project management tools to streamline the creation process. They can also connect web content management software, enterprise content management (ECM) software, and marketing automation software to streamline the customer experience process.
While the foundational DAM functionality revolves around storing, organizing, and distributing a company’s digital assets, some products provide advanced organization and search capabilities. Select products utilize AI to autotag assets, provide suggested tags, and automatically organize assets that are uploaded to the DAM based on how similar assets are already organized or based on metadata.
To qualify for inclusion in the Digital Asset Management category, a product must:
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CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. Marketing Suite gives you the tools to: - Complete more work. Publish more content to generate a higher ROI by increasing your team's productive work capacity. Eliminate endless email threads, unnecessary meetings, desk drop-bys to complete 125% more work. - Deliver projects on time. Develop a high-performance team that completes projects on time by balancing the predictability and flexibility of your work. Maintain on-time task completion rates greater than 90%. - Prove your value. Get full visibility into your marketing to prioritize, plan, and manage a reliable pipeline of upcoming & in-flight projects. Focus 100% of your efforts on work that aligns with strategic business goals. Products featured in CoSchedule's Marketing Suite include: - Calendar Organizer: See your entire strategy in real-time. Get global visibility of every project & campaign in a cross-functional calendar. Keep stakeholders "in the know" and pivot quickly when priorities change. Write first-draft copy, generate new ideas, & upgrade your marketing workflows with CoSchedule's AI-Powered Marketing Intelligence Assistant. - Content Organizer: Triage, create, & promote your best content. Drive your strategy & growth with must-have content optimization & SEO tools. - Work Organizer: Seamlessly manage your marketing team & projects. Automate your workflows with team collaboration & work management software for marketers. - Asset Organizer: Store, index, & share your marketing. Manage your brand assets & content library with digital asset management software. CoSchedule is the marketing industry’s leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd, CoSchedule is one of the fastest-growing and most valued companies its customers recommend.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Brandworkz is a cloud-based digital asset management and brand management software platform for marketers and brand managers. It is designed to be the central content hub of your marketing ecosystem. With so many marketing channels and so much content, it is easy to lose a grip of whether your agencies, distributors, sales people, partners and colleagues are communicating the right messages to the right audiences at the right time. Brandworkz enables you to centralise, manage and share marketing and brand content; allow artwork editing and even oversee marketing production activity. You enable consistent messaging and a strong brand across multiple countries and media channels. Brands like Boeing, JLL, Dr. Martens and Cambridge University are already using Brandworkz to increase marketing efficiency, get messages to market quicker and strengthen their brands with consistent, integrated marketing communications.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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4ALLPORTAL is a comprehensive PIM (Product Information Management) and DAM (Digital Asset Management) solution designed to help users efficiently manage product data and digital assets across various channels. This platform stands out due to its complete integration of PIM and DAM functionalities, offering a modular and configurable approach tailored to meet the specific needs of businesses. Targeted primarily at marketing teams, manufacturers, and retailers, 4ALLPORTAL addresses the challenges of managing vast amounts of product information and digital content. The platform is particularly beneficial for organizations looking to streamline their processes and enhance their omnichannel strategies. With its ability to serve as a single source of truth, 4ALLPORTAL eliminates data duplication and inconsistencies, ensuring that users have access to accurate and up-to-date information. Key features of 4ALLPORTAL include its modular and scalable architecture, allowing businesses to start with essential functionalities and expand as their needs grow. Users can choose between cloud, on-premise, or hybrid hosting options, providing maximum flexibility in data control. The platform also incorporates automation and artificial intelligence, enabling smart workflows that significantly speed up processes and improve overall efficiency. Another notable aspect of 4ALLPORTAL is its commitment to customer support. Users benefit from having a dedicated contact person rather than navigating through anonymous ticketing systems, fostering a more personalized support experience. Additionally, the platform offers seamless integration with various systems, including ERP, e-commerce platforms, content management systems, and marketplaces, facilitating a cohesive digital ecosystem for businesses. Overall, 4ALLPORTAL serves as a robust solution for organizations seeking to enhance their product data management and digital asset workflows. Its unique combination of flexibility, automation, and dedicated support positions it as a valuable tool for those aiming to optimize their marketing and retail operations.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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SyncForce is a specialized software solution designed to assist Packaged Goods Manufacturers—including those in the Food, Pet Food, and Non-Food sectors—in achieving timely and complete digital product availability while alleviating the administrative burdens typically associated with product information management (PIM). By eliminating the reliance on cumbersome Excel sheets and manual updates, SyncForce streamlines the management of product and packaging data, allowing manufacturers to focus on their core business activities. The SyncForce Circular PIM platform is tailored for manufacturers facing the complexities of modern product management. It automates and simplifies the flow of product data, ensuring compliance with industry regulations and standards. This is particularly beneficial for companies navigating the increasing demands of eCommerce, Environmental, Social, and Governance (ESG) criteria, and stringent regulatory requirements. By providing a centralized system for data management, SyncForce enhances operational efficiency and reduces the time spent on repetitive administrative tasks. One of the standout features of SyncForce is its advanced data model, which supports the intricate management of packaging components and regulated label information. This capability is essential in today's market, where sustainability and health considerations are paramount. Manufacturers can ensure that their products meet the necessary compliance standards while also appealing to environmentally conscious consumers. The platform's ability to manage complex data structures effectively makes it a valuable tool for companies looking to innovate and adapt in a rapidly changing landscape. SyncForce not only simplifies data management but also plays a crucial role in talent retention. By reducing the administrative workload associated with data tasks, it allows employees to focus on more strategic initiatives, fostering a more engaged and productive workforce. This, in turn, contributes to enhanced customer experiences and accelerated organic growth, as manufacturers can respond more swiftly to market demands and optimize their sales processes. The platform is trusted by a range of international A-Brand and Private Label manufacturers, including notable names such as Agristo, Brabantia, Tyson and Heristo. As a certified GS1-GDSN solution provider and a Microsoft Gold Partner, SyncForce stands out in its category by offering robust support and integration capabilities, ensuring that users can leverage the full potential of their product data management strategies.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Storyteq is the Gartner®-awarded Content Marketing Platform that helps marketers find, adapt, and collaborate on content in one place. Storyteq helps take the chaos out of campaign rollout, so you can launch everywhere in fewer steps, saving time and money while maintaining perfect brand consistency. Storyteq is an all-in-one platform with three seamlessly connected modules. Together, they make finding, adapting and collaborating on content effortless. Content Portal helps teams easily find, organize and track content across different markets. It lets you search using natural language, build and structure custom pages like brand guidelines or campaign playbooks and track asset usage to optimize future content needs. Adaptation Studio makes it easy to instantly version content for every channel and format. Just import a master asset, turn it into a template, and instantly create multiple versions using a visual editor or a form with pre-populated values. Then, deliver the final assets to media channels or print workflows. Collaboration Hub keeps campaigns moving forward - briefs, reviews, and approvals all in one place. Plan rollouts, track progress, give feedback, and collaborate with internal and external partners like suppliers and agencies all within the same workstream.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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CIERTO increases efficiency in content production (PR, Advertising, sales promotion, sales activities) workflow and reduces production costs by centrally managing all data related to content production. At the same time, the ability to centrally manage produced content will ensures maximum value from your digital assets and 100% brand consistency leads to Increased sales.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Webdam, powered by Bynder, is changing the way marketing and creative teams manage the world’s brands. Our cloud-based platform transforms your big ideas to big results by uniting teams and creative assets. Webdam is chosen by teams of all sizes—large enterprises, higher education, non-profits, agencies, Gov, and small businesses too. Easily manage, share, find and distribute your digital assets from any place, at anytime. Recognized for the excellent customer experience, lightning-fast performance, enterprise-level security, and scalability—Webdam achieves the DAM industry's best customer retention rate for a reason.
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Extensis Portfolio is the industry’s most usable, flexible, and supported digital asset management solution for organizations and workgroups of all sizes wrestling with an ever-growing volume of digital content. By delivering visual and contextual insight for every file, Portfolio helps workflows move faster and people connect to their assets, projects, and partners. Recognizing that asset usability is business-critical to many departments and divisions beyond marketing and creative teams, Portfolio is built —and continuously evolving— to bring the efficiencies of DAM to workgroups across every organization and industry. By getting the right asset in the right hands at the right time, Portfolio drives creativity, collaboration, and productivity—powering extraordinary work around the globe in a fraction of the time.
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Nuxeo is a cloud-native, cloud-first, scalable solution which utilizes automation technologies to improve efficiencies, increase accuracy, and provide robust capabilities. With it’s low-code technology, organizations can easily implement Nuxeo with easy-to-customize features allowing organizations to develop the creative workflow their business needs. Their employees can then easily create, tag, organize, and share dynamic content, including rich media and 3D digital assets and their metadata to be used in collaboration across the organization.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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CampaignDrive by Pica9 is the ultimate SaaS-based distributed marketing platform for multi-location enterprises looking to deliver consistent, impactful local marketing at scale. Designed specifically for franchises, dealerships, resellers, and agencies, CampaignDrive brings together centralized brand management and local customization to create a seamless marketing experience. With CampaignDrive, you can empower local teams to create personalized, on-brand campaigns that resonate with their audiences while ensuring corporate standards are upheld. From automated creative workflows to dynamic content management, our platform helps your organization streamline marketing operations, boost efficiency, and scale with confidence. Why Choose CampaignDrive? Centralized Brand Control: Keep your brand assets secure and organized in one platform, ensuring consistency across every campaign. Customizable Templates: Enable local marketers to personalize marketing materials with easy-to-use, brand-compliant templates designed to protect your brand integrity. Faster Creative Output: Automate repetitive tasks and simplify workflows to get campaigns to market faster than ever. Scalability: Whether you manage 10 or 10,000 locations, CampaignDrive grows with your business, supporting every branch’s unique marketing needs. Actionable Insights: Gain visibility into campaign performance, asset usage, and ROI to make data-driven marketing decisions. With CampaignDrive, you don’t have to choose between brand consistency and local flexibility. Our platform empowers your marketing teams to deliver personalized, impactful campaigns that strengthen your brand and drive results at every single location.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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MediaCentral l Asset Management provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data.
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The hyper Content & Digital Asset Management Server helps organizations to have full control over all their digital assets, to automate processes and cut costs. Our solutions cover Marketing & Brand Asset Management, Product Content & Diversity Management, Commerce Automation & Customer Experience, and Enterprise & Web Content Management.
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StoryStream is the all-in-one User Generated and Social Shopping Experience platform for global brands and retailers. We solve the challenge of engaging modern consumers who seek authentic and personalised experiences when shopping online. We help them discover new products and support their buying decisions. Our AI-powered platform automates the crowdsourcing of authentic imagery and video content from a brand’s community and turns into highly engaging shoppable experiences that can be easily embedded in eCommerce storefronts and social media platforms. Key solutions include: 🖼️ UGC & social content galleries 👗 Shop the look 🛍️ Shoppable video 📹 Livestream video shopping ✅ Visual customer reviews Over 100 innovative brands, including L’Oreal Group, John Lewis, and VW Group, choose StoryStream to deliver a more trusted and authentic digital shopping experience, driving millions of dollars of additional sales revenue. StoryStream is a certified B-Corp company and a member of the MACH alliance. https://storystream.ai/contact-us/
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Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Censhare is a proven omnichannel platform with all the tools, workflows and processes you need to master your content. We make it faster and easier for companies to deliver the right message to the right customer at the right time. And that means on any channel, in any language, locally or globally. All content is managed and processed by the platform’s fully integrated core products: Digital Asset Management (DAM), Product Information Management (PIM) and Content Management (CMS). This lets you take advantage of every opportunity to drive business growth. Censhare technology has been developed and refined over many years. It fits perfectly around your own workflows and infrastructure, giving you a proven platform that develops and grows alongside your organization. Companies like Allianz, Lands’ End, Dyson, IHG Hotels & Resorts and hundreds of others already trust us to help them be more effective in the marketplace and more efficient at work. Censhare. master your content.
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