--- title: SyncForce Circular PIM Reviews meta_title: 'SyncForce Circular PIM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 27 reviews by the users' company size, role or industry to find out how SyncForce Circular PIM works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 27 scale: '5' date_modified: '2026-11-11' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

SyncForce Circular PIM Reviews & Product Details

Pricing

Pricing provided by SyncForce Circular PIM.

Basic

€1,250.00
Per Feature Per Month

SyncForce Circular PIM Reviews (27)

Reviews

SyncForce Circular PIM Reviews (27)

4.2
27 reviews

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LC
Laurens C.
Digital Marketeer
Mid-Market (51-1000 emp.)
"SyncForce is our solid basis for our product and marketing related data!"
4.5/5
What do you like best about SyncForce Circular PIM?

Spirotech has been working with great satisfaction with SyncForce for many years as the "single source of truth" for our product data and all related data. For us, SyncForce is not only a PIM but also our DAM system. The great thing about working with SyncForce is that the lines between us are very short, and they listen well to the wishes of the customers. Together, also in consultation with other users, we have been able to further improve and expand the functionalities and possibilities. In this way, SyncForce forms a stable and reliable basis for all our communication around products to various channels, such as our websites, 2BA, and Installdata. Additionally, SyncForce forms the basis for other external product data pools that we need to feed with our data. We are looking forward to new developments and applications that will come to gain even more benefits from SyncForce in the future! Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Serving many different target groups/industries can mean that available resources are sometimes under pressure. Especially looking at new regulations and laws that are in the pipeline. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Thank you Laurens for your thoughtful review and the many years of collaboration with Spirotech! It’s great to hear that SyncForce provides a reliable foundation for your product data and digital assets, and that you value the close contact with our team.

We also appreciate your point about resources and keeping pace with new regulations. Please continue sharing your priorities through Club SyncForce. That input helps us understand which developments matter most to your team and plan accordingly.

Rick B.
RB
Rick B.
Lead development E-commerce & IT
Mid-Market (51-1000 emp.)
"All Product Data and Images in One Place, with Handy AI Translation"
4.5/5
What do you like best about SyncForce Circular PIM?

All product data and images in one place. Intuitive design with handy AI translation tool.

Integration with SAP and SFCC needs development from other parties. Documentation Syncforce is up to date. Otherwise consultancy is ready to help you out.

Filtering is quick.

All over pricing is fair. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Exporting documents take some time, but you get a clear Excel sheet for easy/quick adjustments to your data. This is missing in the Syncforce UI itself. You can bulk update certain data, but you can't filter out specific attribute values to change at once or filter based on multiple sku's at once.

This would be very helpful for specific data adjustments. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Thank you, Rick! It’s great to hear that you value having product data and images in one place, the intuitive interface and the AI translation tool.

Thanks also for your feedback on bulk editing and export speed. SyncForce does support updating attributes in bulk. I’ll contact you directly to explain the available options and check how they fit the specific filtering and update scenarios you describe.

Simone S.
SS
Simone S.
IT Business Consultant
Mid-Market (51-1000 emp.)
"System-Based Product Approach with Seamless Project Management Integration"
4/5
What do you like best about SyncForce Circular PIM?

The way it approaches a product as a system: unpacked product + packaging system and Integration with the project management module for new product development Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

The user interface is not always intuitive. E.G. A task can be completed when a deliverable is uncompleted or for a power user to maintain tasks, you will always need to scroll down the page to get back into the total overview Review collected by and hosted on G2.com.

Verified User in Food Production
AF
Verified User in Food Production
Mid-Market (51-1000 emp.)
"Project Manager Makes Progress Tracking Clear and Easy"
4/5
What do you like best about SyncForce Circular PIM?

I only use the Project Manager, as it helps me easily track the process and maintain a clear overview of our progress. That's very important to me. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

I have only recently started working with the Project Manager, and we are still improving and refining things. So far, I haven't experienced any drawbacks. Review collected by and hosted on G2.com.

Verified User in Food Production
EF
Verified User in Food Production
Mid-Market (51-1000 emp.)
Originally submitted 5/22/2024
"Central truth for internal and external use"
5/5
What do you like best about SyncForce Circular PIM?

We are using SyncForce every day for many years now. It provides the tooling to collect all article data during the project phase, enhance that product data further more before sharing it internally and externally via portals, documents and datapools. It gives the tools to be in control of the ever-growing need to exchange more article data. Recently tools were added to collect all information for PPWR and to distribute the Declaration of Conformity to our customers. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Not all aspects of the system can be configured by yourself. You need a support contract. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Thank you for your review and for using SyncForce for so many years. It’s great to hear that having one central source of product data helps your team manage projects and share information with customers and datapools.

We’re making more configuration options available for customers to manage themselves. We’d love to hear which areas are your highest priority, so we can take those into account as we expand these capabilities.

Monique M.
MM
Monique M.
Manager Product and Quality
Mid-Market (51-1000 emp.)
"SyncForce PIM makes Product Management more consistent and efficient"
4/5
What do you like best about SyncForce Circular PIM?

Working with the SyncForce PIM system makes product data easier to manage and significantly improves data consistency. Its structured workflow and straightforward bulk-update capabilities increase efficiency and simplify day-to-day product data management. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

The system has been developed with a clear and thoughtful vision. At times, this structured approach can limit flexibility in how information is displayed and may make integration with existing ERP systems more challenging. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Thank you, Monique! It’s great to hear that SyncForce helps you improve data consistency and makes day-to-day product management more efficient.

We also appreciate your feedback on flexibility in how information is displayed and integration with your ERP system. We’ve since invited you to our office to explore these points together and understand which changes would make your daily work easier. We look forward to that conversation!

Verified User in Manufacturing
AM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"SyncForce: Configurable, User-Friendly PIM with Frequent Releases"
4.5/5
What do you like best about SyncForce Circular PIM?

SyncForce, as a PIM system, offers many configurable models that can be tailored to support your unique business. They are ahead of the curve when it comes to certain legislation, and they deliver software releases every three weeks, which helps keep the system active and up to date with the challenges businesses face today. The system is built in a user-friendly way, enabling everyday business users to complete their part of the work without having to rely on IT or Excel experts to navigate complicated systems or scripting. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

SyncForce has an online roadmap that’s transparent for all customers. With releases every three weeks, it’s great to see steady progress. That said, and understandably, they can only develop and test so much within a single cycle, so you sometimes end up waiting longer than you’d like for certain items. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Thank you for your thoughtful review! It’s great to hear that SyncForce helps you get a better grip on packaging information and enables suppliers to contribute data directly.

We also understand that waiting for requested improvements can be frustrating, even with regular releases and a transparent roadmap. Please keep sharing your priorities and their business impact through Club SyncForce. That context helps us make informed decisions about what to develop next.

Verified User in Building Materials
UB
Verified User in Building Materials
Mid-Market (51-1000 emp.)
Originally submitted 5/27/2024
"SyncForce Circular PIM will make your product data work for you"
4.5/5
What do you like best about SyncForce Circular PIM?

Using SyncForce as a PIM system provides our organization with a central platform for managing product information and digital assets. It helps ensure that product data is organized, accessible, and available across the organization.

One of the strengths of SyncForce is its ability to integrate with other business systems, including e-commerce platforms. Within our organization, product data for more than 10,000 items is automatically shared with our web applications, helping us maintain consistent and up-to-date information across multiple channels.

In addition to supporting our digital channels, SyncForce is also used as the source for producing printed product catalogues. Having a single source of truth for product information significantly reduces manual work and helps improve data consistency.

SyncForce brings together product data, digital assets, content management, and product development within a single platform. The integrated project module provides a central location for managing product-related projects, making it easier for teams to collaborate and track progress without relying on multiple communication channels and disconnected systems.

The user interface is intuitive and easy to learn, which helps employees throughout the organization adopt the platform quickly. This ease of use has contributed positively to the acceptance of the system within our teams.

An additional benefit is the SyncForce Knowledge Club. This online community allows users to exchange ideas, share experiences, and discuss new developments. Feedback from customers plays an important role in the continued development of the platform, and widely supported ideas can be considered for inclusion in the product roadmap.

This collaborative approach helps ensure that the platform continues to evolve alongside customer requirements and changing market demands.

Whenever specific requirements arise, the SyncForce team has shown a willingness to explore suitable solutions and think along with customers. This customer-focused approach has been a valuable aspect of our experience.

We have also been pleasantly surprised by the built-in AI translation functionality. For multilingual organizations, it helps make product information available in multiple languages and supports consistent communication across different markets.

Even for organizations that already have a solid foundation of product data, getting started with SyncForce is straightforward. The available import options and integration capabilities with existing ERP systems make implementation accessible and allow organizations to gradually expand their use of the platform over time.. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

At this point I don't have any dislikes about SyncForce. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Great to hear that you are very happy using SyncForce! Thank you for contributing to new developments with your feedback and ideas!

Frederic L.
FL
Frederic L.
Head of Category
Mid-Market (51-1000 emp.)
"User-Friendly and with enough logic build in"
4/5
What do you like best about SyncForce Circular PIM?

I like that SyncForce Circular PIM is user-friendly and doesn't require a big guidance book to understand. It's easy to use with its intuitive interface. The tool is quite user-friendly, and it works well with AI and build in logic. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Sometimes the speed is not optimal. There's also a hassle with the password management for external parties, making it difficult for them to log in and use our SyncForce environment to add data. The performance could be improved with quicker new developments in the tool. Building developments with support of AI and more/quicker logic increase the speed without old-school investments or big budgets. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

Thank you, Frederic! It’s great to hear that you find SyncForce intuitive and that centralizing product data helps you collect information and share it with customers and GS1.

We also appreciate your candid feedback on performance, external-user access and the pace of development. We’d welcome specific examples of slow responses and login difficulties so we can investigate these with you. Your suggestions on using AI to accelerate improvements are valuable input for our development priorities.

Verified User in Wholesale
AW
Verified User in Wholesale
Mid-Market (51-1000 emp.)
"Complete and flexible PIM system with good integration to GS1 and other recipients/target systems"
4.5/5
What do you like best about SyncForce Circular PIM?

I find SyncForce Circular PIM functionally very complete. The flexible data model can be adapted to our requirements, and we can configure it to our own corporate style so that we offer users and customers a recognizable interface. The integration with GS1 Data Source works excellently. The implementation was fairly straightforward thanks to the good support from implementation partner Innovadis (NL). Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

I find that the user interface can be somewhat overwhelming due to the many options and possibilities. The interface and functions, such as saving data, could be more standardized across different screens and tabs. Review collected by and hosted on G2.com.

Response from Coen Wille of SyncForce Circular PIM

It is good to hear that you find the publication of data to GS1 to work excellent! Thank you for you feedback on the interface, I will share this with our team. Functionalities that are not needed can be deactivated, making the user interface less overwhelming. Innovadis is very good implementation partner indeed, they will be able to assist you with this.

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GU
Guest User
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Last activity over 2 years ago

What is Product Success Platform used for?

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Pricing Options

Pricing provided by SyncForce Circular PIM.

Basic

€1,250.00
Per Feature Per Month
SyncForce Circular PIM Features
User, Role, and Access Management
Brand Portal
Integration with Creative Software
Data Quality
Localization
Collection
Metadata
File Transformation
Versioning