# SyncForce Circular PIM Reviews
**Vendor:** SyncForce  
**Category:** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 15
## About SyncForce Circular PIM
SyncForce is a specialized software solution designed to assist Packaged Goods Manufacturers, including those in the Food, Pet Food, and Non-Food sectors, in achieving timely and complete digital product availability while alleviating the administrative burdens typically associated with product information management (PIM). By eliminating the reliance on cumbersome Excel sheets and manual updates, SyncForce streamlines the management of product and packaging data (PPWR, DoC, EPR), allowing manufacturers to focus on their core business activities. The SyncForce Circular PIM platform is tailored for manufacturers facing the complexities of modern product management. It automates and simplifies the flow of product data, ensuring compliance with industry regulations and standards. This is particularly beneficial for companies navigating the increasing demands of eCommerce, Environmental, Social, and Governance (ESG) criteria, and stringent regulatory requirements. By providing a centralized system for data management, SyncForce enhances operational efficiency and reduces the time spent on repetitive administrative tasks. One of the standout features of SyncForce is its advanced data model, which supports the intricate management of packaging components and regulated label information. This capability is essential in today&#39;s market, where sustainability and health considerations are paramount. Manufacturers can ensure that their products meet the necessary compliance standards while also appealing to environmentally conscious consumers. The platform&#39;s ability to manage complex data structures effectively makes it a valuable tool for companies looking to innovate and adapt in a rapidly changing landscape. SyncForce not only simplifies data management but also plays a crucial role in talent retention. By reducing the administrative workload associated with data tasks, it allows employees to focus on more strategic initiatives, fostering a more engaged and productive workforce. This, in turn, contributes to enhanced customer experiences and accelerated organic growth, as manufacturers can respond more swiftly to market demands and optimize their sales processes. The platform is trusted by a range of international A-Brand and Private Label manufacturers, including notable names such as Agristo, Brabantia, Tyson and Heristo. As a certified GS1-GDSN solution provider and a Microsoft Gold Partner, SyncForce stands out in its category by offering robust support and integration capabilities, ensuring that users can leverage the full potential of their product data management strategies.



## SyncForce Circular PIM Pros & Cons
**What users like:**

- Users value the **easy management of digital assets** in SyncForce, streamlining their workflow significantly. (2 reviews)
- Users find SyncForce Circular PIM&#39;s **ease of use** invaluable for efficiently managing digital assets daily. (2 reviews)
- Users appreciate the **easy management of digital assets** in SyncForce, streamlining workflows and enhancing efficiency. (1 reviews)
- Users value the **complete PIM solution** of SyncForce, appreciating its user-friendly interface and continuous improvements. (1 reviews)
- Users value the **easy management of digital assets** in SyncForce, streamlining their workflow and improving efficiency. (1 reviews)
- Interface Design (1 reviews)
- Intuitive (1 reviews)
- Search Functionality (1 reviews)
- Sharing Features (1 reviews)
- Updates (1 reviews)

**What users dislike:**

- Users find the **limited DIY customization** frustrating, as changes can be slow and require third-party assistance. (1 reviews)
- Users face **limited flexibility** with configurations, as changes require approval from SyncForce or an implementation partner. (1 reviews)
- Users experience **slow performance** due to limited DIY configuration options, requiring time-consuming changes through SyncForce or partners. (1 reviews)
- Users find the **time delays** in configuration changes to be frustrating, often relying on SyncForce for adjustments. (1 reviews)

## SyncForce Circular PIM Reviews
  ### 1. Ideal for managing Digital Assets

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pim v. | Marketing Medewerker, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about SyncForce Circular PIM?**

In my job I have to work with a lot of digtal Assets. Images, lineart, videos, pdf files for printed matter etc. All these assets can be managed easy in Syncforce. For images different variants and filetypes are generated and for videos and printed matter localizations can be added. If one of our dealers is looking for an image I can easy send them the digital asset number so they can find what they are looking for.

**What do you dislike about SyncForce Circular PIM?**

The selection part is something I hardly use... easier to mail somebody with the digital asset number/

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

It is ppssible to link Digital Assets to a product and define who is able to see these assets. This system also the main database for our website.

  ### 2. SyncForce Circular PIM will make your product data work for you

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arjen d. | Technical product specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2024

**What do you like best about SyncForce Circular PIM?**

When using SyncForce your product data will have a safe place with all the possibilities you need to use the data on different places within your organisation.
We use SyncForce every day for updating our product data of at least 8500 uniek products.
All assets, specs, textroles, product development at one place makes SyncForce a uniek PIM system.
SyncForce will seamlessly integrate with your ERP system and tons of other possibilities.

The user interface is very friendly and makes using SyncForce on a daily basis a fun job!
With a lot of knowledge the customer support is handson and straigt to the point.
Users are also involved with new developments trough user groups for your specific field of work, this makes new ideas accessable and reviewable for all users.

**What do you dislike about SyncForce Circular PIM?**

At this point I don't have any dislikes about SyncForce.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Solving a problem is not how I would describe the use of SyncForce, for me it is the best way to have all of the productinformation at one place.

  ### 3. Well structured PIM with lots of possibilities to showcase and/or share (product) content

**Rating:** 4.0/5.0 stars

**Reviewed by:** Wouter v. | PIM Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about SyncForce Circular PIM?**

Well structured platform which allows you to manage your product information in a simple and user friendly way.
Continiously improving the PIM environment, also based on input from the users via the e-community Club SyncForce.
Different modules (Product Portfolio, DAM, Brand Portal, Project Management, ...) to serve the customer needs.

**What do you dislike about SyncForce Circular PIM?**

The limited possibilities to do mass changes (bulk updates) yourself. There is a standard tool available, but it is very limited in its capabilites.
Categorizing products and/or Digital Assets to proposition(s) is not user friendly and very time consuming.
Due to limited available capacity within the SyncForce company improvements and/or requests take a lot of time before they are implemented.
Lacks (live) dashboards possibilities.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Having all the product information available in one program, single source of truth!
A user friendly platform to maintain product information with an audit trail so you can keep track at all the changes made.
Share our product information with dealers and employees via the Brand/Dealer Portal.

  ### 4. Complete PIM solution for our growing business and product assortment

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marco R. | Product Data Specialist, Renewables & Environment, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about SyncForce Circular PIM?**

Complete PIM solution for creating, enriching and maintaining productdata and digital assets with a user friendly user interface. I use SyncForce on a daily basis and the platform is also continuesly being improved with new features (based on input from users, but also for example based on legislation regarding productdata).

**What do you dislike about SyncForce Circular PIM?**

The limited DIY possibilities regarding configuration and/or tweaking the system. These kind of changes must go through SyncForce and/or an implementation partner, which can be sometimes time consuming.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Having all the relevant Digital Assets and Product Data available in one system, which can be used internally and also externally (by connecting the available datapool to other data channels). Good traceability regarding changes in all the Product Data (audit trail).

  ### 5. Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about SyncForce Circular PIM?**

We use SyncForce as our single version of the truth. All our products, specs, images, manuals etc are in the PIM. The programme is easy to use and looks very user friendly. The hardest part is collecting all the information you want in your system and connecting the images to the right product. I use it multiple times a week and our clients have access to the system and they can download images themselves.

**What do you dislike about SyncForce Circular PIM?**

The main downside of the PIM is that it is not possible to download the product information that is in the system. We get a lot of request from clients to sent them for example the logistical information. It's all in the system, but you can't download it or if a client is logged in, they can't download it themselves.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

We used to have multiple excel sheets with product information. Everybody was creating their own and nobody knew if the information was correct. Now we have everything in 1 place.

  ### 6. Central truth for internal and external use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2024

**What do you like best about SyncForce Circular PIM?**

We are using SyncForce every day for many years now. It provides the tooling to collect all article data during the project phase, enhance that product data further more before sharing it internaly and externally  via portals, documents and datapools. It gives the tools to be in control of the ever growing need to exchange more article data.

**What do you dislike about SyncForce Circular PIM?**

Not all aspects of the system can be configured by yourself. You need a support contract.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Customers require all kind of datapool exchange. SyncForce provides automatic data exchange via several datapools (GS1 (NL, DE, BE), PSinFood, ImpactBuying SIM). 
Article data is everywhere and nowhere. SyncForce provides an easy way to collect all article data from data owners and provides an up to dat view for all.
Project Chaos. SyncForce provides a structed stage and gate project approach, based on templates with all required actions and steps.

  ### 7. Packaged goods manufacturer PIM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maarten P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2024

**What do you like best about SyncForce Circular PIM?**

Dedication to Packaged Goods manufacturer with unique functionalities for Food industry (ingredients, label info, nutrients, allergens and food regulated claims) 
Full support of hierarchy entities; Trade, Consumer unit, Packaging components and (semifinished) food components.
Native integration with datapools & marketplaces for easy data syndication. 
Workflow & process capabilities supporting Product development and Product changes/renovations.

**What do you dislike about SyncForce Circular PIM?**

SyncForce rich and broad set of functionalities requires consultants to secure an optimized set-up / configuration.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Adressing Product Information management & syndication challenges and in the mean time supporing the full process that drives product (and its related information) development/changes. 
Product information is in this context on all dimensions of the product. The Consumer Unit is the central entity but stands in relation to its packaging components, trade items (outer carton, display, pallet,...)

  ### 8. Ideal for product and brand management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about SyncForce Circular PIM?**

It does not require a lot of training to use Syncforce.
Products and digital assets can be linked to eachother in multiple ways.
Automatic calculation of attribute values.
Bulk updates for attribute values.
Automatic generation of multiple digital asset file types.
Automatically generated campaign pages.
They work with a proactive and professional implementation partner (Acterus).

**What do you dislike about SyncForce Circular PIM?**

New attributes can nog be added by yourself.
Translatation possibilites for product data and meta data.
Joint customer development requests can take a long time before implemeted and sometimes require investment from the customer.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

It helps me to have technical & commercial data and digitals assets in one data base and use this date for other publications (website, specsheets, app. etc.)

**Official Response from Hans de Gier:**

> We're glad to hear that you find SyncForce Circular PIM easy to use and that it offers multiple linking and automatic calculation features. We appreciate your feedback on the areas for improvement, such as the ability to add new attributes. With release 312 (that went live on 23 July 2024) multiple features related to mass updating both metadata and product data have become available.

  ### 9. SyncForce is unique in supporting the entire product lifecycle, from design to retire.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about SyncForce Circular PIM?**

The SyncForce platform offers all functionality you would expect of a PIM platform and more. For instance it also includes a Digital Asset Management solution, Product Lifecycle management and various configurable workflow e.g. for artwork approvals. 
Because of the broad functionality, you can achieve more with less systems. Beneficial for both the business users, who work in a single platform as for the IT having to set-up fewer integrations.

**What do you dislike about SyncForce Circular PIM?**

SyncForce is a cloud platform, meaning that functionality is added and made available for all customers. In a situation where you are looking for a fully custimizable solution tailered for your specific needs this might not always fit. Obviously the platform keeps innovating and would cover the majority of processes and integrations expected from a PIM/DAM platform.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

SyncForce enabled our business to reduce the time to market and increase the online exposure. 
Supported by workflows, audit trail and a digital catalog for all artwork, photo's and brochures it's much easier to find and share digital content thru different channels.

  ### 10. SyncForce Circular PIM is a complete solution for our business.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Edgar K. | Director QSTA Food Data, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2024

**What do you like best about SyncForce Circular PIM?**

It is complete solutoin to store information about yout products in de foodbranche. Think about label, logistic and packaging information.

**What do you dislike about SyncForce Circular PIM?**

I miss the flexibility to import new attributes for products. There are new developments thet will make it easier but it is not the final solutions for us.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Publishing data to different markets and selling points. This benefits us to store the data once.

  ### 11. SyncForce turned out to be the perfect match for our company with our demand for PIM

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lars J. | Business Development Manager Foodservice & B2B, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2024

**What do you like best about SyncForce Circular PIM?**

SyncForce makes it very easy to manage product data with all the complex rules the market applies. The general user isn't bothered with this complexity and can easily work his way through the friendly user interface.

**What do you dislike about SyncForce Circular PIM?**

Depending on the state of data management, the project towards implementation can be tough. But we did the project fully online in COVID time, so not really representative.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

SyncForce solves the enormous workload and fault rate in product data management. This saves our people time and frustration and improves our customer relations.

  ### 12. The most complete PIM for manufacturers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Coen W. | Business Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about SyncForce Circular PIM?**

The focus on branded goods manufacturers. SyncForce understands the challenges these organizations have and delivers a solution with the business user in mind.

**What do you dislike about SyncForce Circular PIM?**

As an agency we can't always make specific changes ourselves. SyncForce is now extending partner configuration options to solve this.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

It helps manufacturers in creating a single source for product data, but it also understands that the most important driver for changes of this data is product development. The Adaptive Change Orchestration module helps to align product development with data management.

**Official Response from Hans de Gier:**

> Thank you for sharing your feedback. We understand the importance of partner and customers to being able to make specific changes, and we have been actively extending configuration options to address this. We appreciate your patience as we worked on these improvements. As of release 312 (did go live on 23 July 2024)  the options to configure metadata have become available.

  ### 13. Implementation partner for SyncForce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about SyncForce Circular PIM?**

Product information and other content is managed, enriched and centralized using SyncForce. This content includes:
Product specifications
Product commercial texts
Digital assets (images, documents, videos, etc)
Reference projects, success stories, best practices, recipes
Commercial Hierarchies.

**What do you dislike about SyncForce Circular PIM?**

I haven't experienced anything I dislike

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

As it is the single source of record I know the data is consistent througout the organization

  ### 14. Easy to use, user-friendly maintenance program for product information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about SyncForce Circular PIM?**

It is quite customizable if 3rd party implementor is used.

**What do you dislike about SyncForce Circular PIM?**

Some more filters on produc markets and partner markets coul help avoiding wrong publications.

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

Centralized storage of product data, and more responisiblty to the product managers in stead of centralized data manager,

  ### 15. Syncforce adapted

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mano C. | Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 01, 2022

**What do you like best about SyncForce Circular PIM?**

Comprehensive approach, full GS1 connection, many to many connector for datapools and country specific requirements

**What do you dislike about SyncForce Circular PIM?**

complexity of own company structure determines the effort needed to set it up and is usually a lot more work than anticipated

**What problems is SyncForce Circular PIM solving and how is that benefiting you?**

syncing of the silo's, and faster time to markets


## SyncForce Circular PIM Discussions
  - [What is Product Success Platform used for?](https://www.g2.com/discussions/what-is-product-success-platform-used-for) - 1 comment

- [View SyncForce Circular PIM pricing details and edition comparison](https://www.g2.com/products/syncforce-circular-pim/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-16+03%3A41%3A57+-0500&secure%5Bsession_id%5D=f535e175-bca2-4a7f-adf4-5e6a1205f2fd&secure%5Btoken%5D=4295a20a9005051b2e11a7edeae33453890904c349c711b80d8710bb3610a19a&format=llm_user)

## SyncForce Circular PIM Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Data Management**
- Collection
- Cleansing
- Classification
- Access Rights
- Versioning
- Publication
- Digital Assets

**Management**
- Hierarchy Management
- Reference Data Management
- Data Lineage
- Metadata Management

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Optimization**
- Data Quality
- Workflows
- Localization

**Functionality **
- Relationship Mapping

**Security**
- Data Governance
- Data Masking

**Media Types**
- Video
- Audio
- Images

**Analytics**
- Compliance

**Administration**
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Agentic AI - Digital Asset Management**
- Cross-system Integration

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