Fospha
Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.
Average Rating: 4.5/5.0
Total Reviews: 51
How Do G2 Users Rate Fospha?
- Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
- Engagement: 7.8/10 (Category avg: 8.7/10)
- Trending: 8.2/10 (Category avg: 8.4/10)
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
Who Is the Company Behind Fospha?
- Seller: Fospha
- Year Founded: 2017
- HQ Location: Hammersmith, London
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LinkedIn® Page: www.linkedin.com
165 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Retail, Apparel & Fashion
- Company Size: 49% Medium, 39% Small
What Do G2 Reviewers Say About Fospha?
AI-generated summary from verified user reviews
Pros
- Users value the insightful data capture from multiple funnels, enhancing decision-making and strategy development.
- Users appreciate the ease of use of Fospha, benefiting from a clean interface and responsive support.
- Users appreciate the insightful analytics of Fospha, aiding decision-making with intuitive data visualization and support.
- Users value the attribution accuracy of Fospha, enhancing their ability to measure and scale campaigns effectively.
- Users value Fospha for its accurate attribution tracking, enabling significant scaling across multiple channels and improved campaign measurement.
Cons
- Users find filtering issues with Fospha tedious and time-consuming, lacking essential features for data organization.
- Users find the lack of information in Fospha frustrating, leading to time-consuming manual filtering and data extraction.
- Users find Fospha lacks adequate reporting options, limiting customization needed for convincing insights and analysis.
- Users find the missing reporting features limiting for customizing insights to effectively engage leads and markets.
- Users face segmentation issues with Fospha, finding it difficult to extract granular data efficiently.
What Are Recent G2 Reviews of Fospha?
"The Best Attribution Tool on the Market"
Rating: 5.0/5.0 stars
— Jamie E.
"Fospha allows to adequately attribute & invest impactfully across our Channel & Funnel mix"
Rating: 5.0/5.0 stars
— Trushna P.

