# Best Data Visualization Tools for Small Business

  *By [Bijou Barry](https://research.g2.com/insights/author/bijou-barry)*

   Products classified in the overall Data Visualization category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Data Visualization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Data Visualization category.

In addition to qualifying for inclusion in the Data Visualization Tools category, to qualify for inclusion in the Small Business Data Visualization Tools category, a product must have at least 10 reviews left by a reviewer from a small business.






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**Sponsored**

### TELUS Trade Promotion Management

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. CPG companies use our offerings to improve trade spend, gain access to new insights and increase efficiency for sustainable business growth. You can rely on our tools and expertise with 25+ years of experience in the CPG industry. With TELUS TPM’s offerings, CPG companies can increase forecast accuracy; plan and approve trade spend; execute promotions; control finances; manage contracts, claims, deductions and analytics; and optimize trade promotions. Learn more at: https://telus.com/tpm Key features & benefits AI assistant Talk to your data like you talk to your colleagues with our AI Assistant. Get help, information and guidance instantly – in plain language. - Provides advanced system guidance: Ask questions and get easy-to-understand answers about promotions, system features and more. - Generates expert insights: Get on-demand and easy-to-understand insights into promotion data with plain-language prompts. Analyze ROI, trade spend and performance metrics. - Enhances user adoption: Skip the training manual and increase your team’s productivity with on-demand assistance. Advanced analytics Transform complex trade promotion data into actionable insights. Key features and capabilities include: - Pre-built dashboards: Get easy access to promotion P&L, forecast accuracy and performance metrics. Enjoy the seamless integration of analytics and core TPM functions. - Custom report builder: Quickly create tailored reports with an easy-to-use drag-and-drop interface. Dissect your data with advanced filtering, and export and share data insights across your teams instantly. - Advanced data exploration: Filter and analyze data across multiple dimensions with instant results. Generate reports with ease and track performance metrics quickly. - Role-based security: Customize views to ensure data compliance and governance. Enjoy secure data access management and consistent data governance across all users. Enterprise scalability TELUS Trade Promotion Management offers: 1. Support for complex global operations 2. Multi-retailer and multi-channel management 3. Integration with major ERP and data systems 4. Cloud-native architecture for rapid deployment 5. Multi-language and multi-currency support Operational advantages When you choose TELUS Trade Promotion Management’s offerings, you can count on: - Simplicity: Streamline your work with user-friendly software, automation, cloud-based hosting and an intuitive interface. - Support: Access a range of services that are designed to enable your team's success. - Scalability: Grow with our flexible and front-end configurable solutions. - Synergy: Power your processes across your sales journey – whether you’re in retail, foodservice or both. Getting started: 1. Dedicated customer success team with CPG industry expertise 2. Comprehensive training and certification programs 3. Pre-built integrations with major retailers and data providers 4. Best practice templates and industry benchmarks Ongoing support: 1. 24/7 global support with guaranteed response times 2. Regular platform updates and feature enhancements 3. User community and industry events 4. Quarterly business reviews and optimization consulting TELUS Trade Promotion Management enhancements We constantly enhance our products and services – guided by user feedback from our global customer base. Here are the latest changes to TELUS TPM: - AI assistant: Work efficiently, improve adoption, boost engagement and gain access to insights. Analyze your promotion ROI, trade spend and performance metrics in plain language. - Refined user interface: Work seamlessly with our enhanced user interface that was designed for efficiency and ease of use. - Advanced analytics and reporting: Analyze your data in detail with built-in reporting powered by Google Cloud Platform. Easily navigate complex data sets with our user-friendly interface. Use our role-based, self-service dashboards to make more data-driven decisions. - Mobile companion app: Access critical promotion details and approve programs on-the-go with just a few taps. Address issues away from your desk and give your in-field teams more flexibility than ever before. Transform your promotions Gain a competitive advantage with our proven technology and deep CPG industry expertise. Discover how TELUS TPM can elevate your promotional performance. Contact us: https://www.telus.com/agcg/en-ca/contact/sales?userGroup=consumer-goods&solution=trade-promotion-management-software



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=208&secure%5Bdisplayable_resource_id%5D=208&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=208&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=67404&secure%5Bresource_id%5D=208&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-visualization-tools%2Fsmall-business&secure%5Btoken%5D=b6d9d544962dc10a179927d11edb24048fa357b7268bb5cc02526d42e6af8c8d&secure%5Burl%5D=https%3A%2F%2Fwww.telus.com%2Fagcg%2Fconsumer-goods%2Ftrade-promotion-management-software%3Futm_source%3Dg2%26utm_medium%3Dreferral%26utm_campaign%3DCG_G226&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Canva](https://www.g2.com/products/canva/reviews)
  Canva is an end-to-end AI-powered visual communication and collaboration platform empowering everyone in the world to design everything from presentations to infographics, videos, documents, websites, social media graphics and more. With pre-templated designs and thousands of stock images, videos, soundtracks, and fonts, Canva is a simple way to create visual content at scale. Canva is available on the web, iOS and Android.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 6,106

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.1/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.7/10 (Category avg: 8.5/10)
- **Formats:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Canva](https://www.g2.com/sellers/canva)
- **Company Website:** https://www.canva.com/
- **Year Founded:** 2012
- **HQ Location:** Sydney
- **Twitter:** @canva (336,707 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2850862/ (13,716 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 66% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1742 reviews)
- Templates (1264 reviews)
- Features (1145 reviews)
- Easy Creation (1062 reviews)
- Template Availability (1055 reviews)

**Cons:**

- Limited Features (585 reviews)
- Limited Options (560 reviews)
- Missing Features (498 reviews)
- Expensive (473 reviews)
- Limited Customization (451 reviews)

  ### 2. [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews)
  AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insightful reports and live, customizable marketing dashboards that showcase your full marketing impact. Connect and monitor each of your clients’ marketing channels in single, seamless dashboards. AgencyAnalytics integrates with over 80 platforms to track and report on SEO, PPC, Call Tracking, Social media, Email marketing, Ecommerce, Local, and more—all fully white-labeled for your agency. AgencyAnalytics also includes a suite of SEO tools designed to streamline and automate your agency. Track rankings daily, monitor backlinks, and keep up with the competition. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, flexible pricing for every stage of your agency's growth, starting at just $12 per client per month. Try it risk-free for 14 days, no credit card required.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 429

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.8/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [AgencyAnalytics](https://www.g2.com/sellers/agencyanalytics)
- **Company Website:** https://agencyanalytics.com
- **Year Founded:** 2010
- **HQ Location:** Toronto
- **Twitter:** @agencyanalytics (4,022 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3309361/ (148 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 88% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (64 reviews)
- Time Saving (49 reviews)
- Customer Support (48 reviews)
- User-Friendly (42 reviews)
- Integration Capabilities (39 reviews)

**Cons:**

- Integration Issues (31 reviews)
- Limited Features (14 reviews)
- Reporting Issues (13 reviews)
- Connection Issues (12 reviews)
- Learning Curve (12 reviews)

  ### 3. [Looker](https://www.g2.com/products/looker/reviews)
  Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,553

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Dashboards:** 8.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.0/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,840,340 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Data Analyst, Data Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Mid-Market, 20% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (126 reviews)
- Insights (75 reviews)
- Easy Integrations (70 reviews)
- Integrations (70 reviews)
- Data Visualization (62 reviews)

**Cons:**

- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)
- Slow Loading (36 reviews)
- Slow Performance (36 reviews)
- Complexity (32 reviews)

  ### 4. [Looker Studio](https://www.g2.com/products/looker-studio/reviews)
  Looker Studio offers self-service business intelligence with unmatched flexibility for smarter business decisions. Featuring connections to more than 1,000+ data sources, you can create highly visual, intuitive reports and share them with your team with consistent metrics. Looker Studio helps you tell impactful stories by creating and sharing engaging reports and data visualization, showcasing your business metrics and dimensions with intuitive smart reports, with automatic sharing for informed collaboation. Create meaningful, shareable, customizable, charts and graphs with just a few clicks, and now, with Duet AI in Looker, automatically generate reports, visualizations and slides and save countless hours.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 445

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.0/10 (Category avg: 8.5/10)
- **Formats:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,840,340 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Specialist, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 46% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Visualization (13 reviews)
- Easy Integrations (11 reviews)
- Data Visualization (9 reviews)
- Collaborative Sharing (8 reviews)

**Cons:**

- Limited Customization (9 reviews)
- Slow Performance (9 reviews)
- Slow Loading (6 reviews)
- Connectivity Issues (4 reviews)
- Limitations in Storage (4 reviews)

  ### 5. [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews)
  The Elastic Stack, commonly known as the ELK Stack, is a comprehensive suite of open-source tools designed for ingesting, storing, analyzing, and visualizing data in real-time. It comprises Elasticsearch, Kibana, Beats, and Logstash, enabling users to handle data from any source and in any format efficiently. Key Features and Functionality: - Elasticsearch: A distributed, JSON-based search and analytics engine that allows for rapid storage, search, and analysis of large volumes of data. - Kibana: An extensible user interface that provides powerful visualizations, dashboards, and management tools to interpret and present data effectively. - Beats and Logstash: Data ingestion tools that collect and process data from various sources, transforming and forwarding it to Elasticsearch for indexing. - Integrations: A multitude of pre-built integrations that facilitate seamless data collection and connection with the Elastic Stack, enabling quick insights. Primary Value and User Solutions: The Elastic Stack empowers organizations to harness the full potential of their data by providing a scalable and resilient platform for real-time search and analytics. It addresses challenges such as managing large datasets, ensuring high availability, and delivering relevant search results swiftly. By offering a unified solution for data ingestion, storage, analysis, and visualization, the Elastic Stack enables users to gain actionable insights, enhance operational efficiency, and make informed decisions based on their data.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 93

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Elastic](https://www.g2.com/sellers/elastic)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @elastic (64,492 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/814025/ (4,986 employees on LinkedIn®)
- **Ownership:** NYSE: ESTC

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Senior Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 44% Mid-Market, 35% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Flexibility (3 reviews)
- Log Management (3 reviews)
- Search Efficiency (3 reviews)
- Versatility (3 reviews)

**Cons:**

- Resource Management (3 reviews)
- Complexity Issues (2 reviews)
- Expensive (2 reviews)
- High Memory Usage (2 reviews)
- Learning Curve (2 reviews)

  ### 6. [Visme](https://www.g2.com/products/visme/reviews)
  Visme is a comprehensive visual content creation platform that assists teams in developing, managing, and scaling on-brand materials efficiently. It integrates essential features such as design tools, brand governance, collaboration capabilities, and analytics, enabling organizations to communicate their messages consistently and confidently across various channels and touchpoints. Targeted primarily at businesses, marketing teams, educators, and content creators, Visme serves a diverse audience that requires a streamlined approach to visual communication. The platform is particularly beneficial for teams that need to produce a wide range of content types, including interactive presentations, infographics, brand documents, and data visualizations. By providing a centralized solution for these needs, Visme helps users save time and resources while maintaining brand integrity. One of the standout features of Visme is its all-in-one design interface, which allows users to create visually appealing content without needing extensive design skills. The platform offers a rich library of templates, graphics, and design elements that can be easily customized to align with an organization’s branding. This flexibility not only enhances creativity but also ensures that all produced materials adhere to brand guidelines, fostering a cohesive visual identity. Additionally, Visme’s collaboration tools enable teams to work together seamlessly, regardless of their location. Users can invite team members to collaborate in real-time, provide feedback, and make edits, which streamlines the content creation process. The platform also includes analytics features that allow users to track engagement and performance metrics, providing valuable insights into how their content is received by the audience. This data-driven approach helps organizations refine their strategies and improve future content. Overall, Visme stands out in the visual content creation landscape by offering a robust set of features that cater to the diverse needs of modern teams. Its focus on efficiency, collaboration, and brand governance makes it a valuable tool for organizations looking to enhance their visual communication efforts while saving time and resources.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 467

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Dashboards:** 8.6/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.8/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Visme](https://www.g2.com/sellers/visme)
- **Company Website:** https://www.visme.co
- **Year Founded:** 2014
- **HQ Location:** Rockville, Maryland
- **Twitter:** @VismeApp (63,918 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9176693/ (86 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Education Management
  - **Company Size:** 69% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (47 reviews)
- Features (33 reviews)
- Templates (31 reviews)
- Intuitive (29 reviews)
- Simple (29 reviews)

**Cons:**

- Limited Features (13 reviews)
- Missing Features (12 reviews)
- Limited Editing (9 reviews)
- Limited Options (9 reviews)
- Expensive (8 reviews)

  ### 7. [MongoDB Atlas](https://www.g2.com/products/mongodb-atlas/reviews)
  MongoDB Atlas is a developer data platform that provides a tightly integrated collection of data and application infrastructure building blocks to enable enterprises to quickly deploy bespoke architectures to address any application need. Atlas supports transactional, full-text search, vector search, time series and stream processing application use cases across mobile, distributed, event-driven, and serverless architectures.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 346

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Dashboards:** 9.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.9/10 (Category avg: 8.5/10)
- **Formats:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [MongoDB](https://www.g2.com/sellers/mongodb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @MongoDB (502,561 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/783611/ (7,665 employees on LinkedIn®)
- **Ownership:** NASDAQ: MDB

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Senior Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- User Interface (7 reviews)
- Features (6 reviews)
- Scalability (5 reviews)
- Reliability (4 reviews)

**Cons:**

- Expensive Pricing (3 reviews)
- Unclear Pricing (3 reviews)
- Expensive (2 reviews)
- High Memory Usage (2 reviews)
- Latency Issues (2 reviews)

  ### 8. [Swydo](https://www.g2.com/products/swydo/reviews)
  Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customizable marketing reports or dashboards. The user-friendly tool allows digital marketers to generate (client or stakeholders) reports and dashboards combining external data sources in one report. Digital agencies, brands, and franchisors save time creating professional-looking reports while adding more value to analyzing data and gaining actionable insights to improve ROI.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 110

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Dashboards:** 9.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.0/10 (Category avg: 8.5/10)
- **Formats:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Swydo](https://www.g2.com/sellers/swydo)
- **Year Founded:** 2013
- **HQ Location:** Hilversum, NL
- **Twitter:** @swydo (1,355 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/swydo/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Director
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 83% Small-Business, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (45 reviews)
- Customer Support (30 reviews)
- Helpful (26 reviews)
- Time-saving (25 reviews)
- Insights (23 reviews)

**Cons:**

- Missing Features (8 reviews)
- Expensive (7 reviews)
- Lack of Information (6 reviews)
- Limited Customization (6 reviews)
- Integration Issues (4 reviews)

  ### 9. [Whatagraph](https://www.g2.com/products/whatagraph/reviews)
  Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results - without needing technical expertise. Unlike legacy BI tools, third-party connectors, or code-heavy workflows, Whatagraph does the heavy-lifting with AI so you can focus on running impactful campaigns and growth.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Dashboards:** 8.6/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.7/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Whatagraph](https://www.g2.com/sellers/whatagraph)
- **Year Founded:** 2015
- **HQ Location:** Amesterdam, Netherlands
- **Twitter:** @whatagraph (1,280 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9447253/ (56 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 78% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (8 reviews)
- Automation (4 reviews)
- Customizability (4 reviews)
- Ease of Use (4 reviews)
- Easy Integrations (4 reviews)

**Cons:**

- Expensive (3 reviews)
- Slow Loading (2 reviews)
- Compatibility Issues (1 reviews)
- Connection Issues (1 reviews)
- Editing Issues (1 reviews)

  ### 10. [Coefficient](https://www.g2.com/products/coefficient/reviews)
  Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 175

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Coefficient](https://www.g2.com/sellers/coefficient)
- **Company Website:** https://coefficient.io/
- **Year Founded:** 2020
- **HQ Location:** Palo Alto, CA
- **Twitter:** @coefficient_io (351 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/coefficientworks/ (70 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (72 reviews)
- Automation (42 reviews)
- Integrations (42 reviews)
- Time-saving (36 reviews)
- Easy Integrations (31 reviews)

**Cons:**

- Limited Features (18 reviews)
- Feature Limitations (17 reviews)
- Limitations (13 reviews)
- Missing Features (12 reviews)
- Integration Issues (11 reviews)

  ### 11. [Databox](https://www.g2.com/products/databox-databox/reviews)
  Databox is an AI-powered business intelligence and analytics platform for teams that need clear, trusted answers fast. It helps growing companies and agencies move from dashboards to decisions by connecting directly to the tools they already use, standardizing metrics, and making performance easier to understand in the moment. It provides a blend of powerful, but easy-to-use features like: - Connect: Sync all your data from 130+ software tools, APIs, Databases or custom Spreadsheets in seconds. - Data prep (datasets): Curate, prepare, and merge raw data from multiple sources, so your team can analyze with more depth, confidence, and clarity later. - Metrics & KPIs: Track all your company's metrics and KPIs in one place. - Dashboards: Visualize performance in real-time with interactive dashboards (custom or pre-built templates) you can share with anyone. - Reports: Create custom presentations of your data that update automatically. - Goals: Set realistic goals based on historical data, monitor your progress, then achieve them. - Forecast: Forecast what future performance will be for any metric, and see the best and worst-case scenarios. - Genie, AI-Analyst: Ask questions about your performance and get clear, contextual answers in seconds so you can make decisions faster. More than 20,000 growing businesses and agencies use Databox to align teams, save time, and inform predictable growth.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 188

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.9/10 (Category avg: 8.5/10)
- **Formats:** 8.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Databox](https://www.g2.com/sellers/databox)
- **Year Founded:** 2012
- **HQ Location:** Boston, MA
- **Twitter:** @databoxHQ (7,312 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2394209/ (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 70% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Integrations (7 reviews)
- Easy Integrations (6 reviews)
- Customer Support (4 reviews)
- Insights (4 reviews)

**Cons:**

- Connection Issues (1 reviews)
- Connectivity Issues (1 reviews)
- Expensive (1 reviews)
- Expensive Pricing (1 reviews)
- Learning Curve (1 reviews)

  ### 12. [Infogram](https://www.g2.com/products/infogram/reviews)
  Infogram is a data visualization company that helps people create infographics, reports, dashboards, maps, charts and social media assets. We show people how to communicate with data in a clear and engaging way. Launched in 2012, Infogram rapidly became the web’s favorite data visualization tool thanks to its simplicity, functionality and strong design aesthetic. We serve a wide range of customers including marketers, educators, journalists, consultants, and business professionals. We support people who see data as a powerful communication tool when visualized effectively. Infogram is used and loved by millions of people around the globe


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 178

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Dashboards:** 9.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.4/10 (Category avg: 8.5/10)
- **Formats:** 9.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Prezi](https://www.g2.com/sellers/prezi)
- **Year Founded:** 2009
- **HQ Location:** Oakland, California
- **Twitter:** @prezi (174,312 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/216295/ (253 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Education Management, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Charting (2 reviews)
- AI Integration (1 reviews)
- Automation (1 reviews)
- Customer Satisfaction (1 reviews)

**Cons:**

- Poor Visualization (1 reviews)
- Template Issues (1 reviews)

  ### 13. [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews)
  With the SAP Analytics Cloud solution, you can bring together analytics and planning with unique integration to SAP applications and smooth access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help you make decisions without doubt.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 729

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Dashboards:** 8.8/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.0/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,024 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Senior Consultant, Consultant
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 49% Enterprise, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (68 reviews)
- Data Analysis (52 reviews)
- Data Visualization (51 reviews)
- Easy Integrations (40 reviews)
- Analytics (39 reviews)

**Cons:**

- Slow Performance (36 reviews)
- Learning Curve (35 reviews)
- Learning Difficulty (33 reviews)
- Performance Issues (32 reviews)
- Large Dataset Handling (30 reviews)

  ### 14. [Domo](https://www.g2.com/products/domo/reviews)
  Domo's AI and Data Products Platform empowers organizations to turn data into actionable insights and solutions. It allows users to seamlessly connect diverse data sources, prepare data for use, and generate dynamic reports and visualizations—all within a single interface. With built-in AI and automation capabilities, teams can easily build and use AI agents, streamline workflows, and create tailored solutions.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 983

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Dashboards:** 8.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Domo](https://www.g2.com/sellers/domo)
- **Company Website:** https://www.domo.com
- **Year Founded:** 2010
- **HQ Location:** American Fork, UT
- **Twitter:** @Domotalk (63,693 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25237/ (1,334 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Data Analyst, Business Analyst
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 49% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (248 reviews)
- Data Visualization (116 reviews)
- Intuitive (95 reviews)
- Easy Integrations (93 reviews)
- Integrations (88 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (59 reviews)
- Data Management Issues (55 reviews)
- Expensive (45 reviews)
- Complexity (43 reviews)

  ### 15. [BrightGauge](https://www.g2.com/products/brightgauge/reviews)
  Your Data, Your KPIs, All in One Place BrightGauge is a powerful, yet easy-to-use data management platform specifically designed for the MSP industry. With BrightGauge, you no longer have to wait for status updates. It visualizes all your company and client data in real-time with fully customizable reports, dashboards, and goal lists. Real-Time Data Visualization BrightGauge provides real-time data visualization, allowing you to see all your important metrics at a glance. Whether it's company performance, client satisfaction, or financial health, BrightGauge brings all your data together in one place. This means you can make informed decisions faster and more efficiently. Customizable Reports and Dashboards With BrightGauge, you can create fully customizable reports and dashboards that suit your specific needs. Whether you need to track KPIs, monitor project progress, or analyze financial data, BrightGauge has you covered. The platform's flexibility ensures that you can tailor your reports and dashboards to display the information that matters most to you. Seamless Integration with Your IT Stack BrightGauge integrates seamlessly with tools from your IT stack, providing better internal visibility and showcasing value to clients. You can add your PSA, RMM, and financial data, along with many other integrations, for a single view of all the metrics that help you run your business. This integration capability ensures that you have a comprehensive view of your operations, enabling you to optimize performance and drive growth. Why Use BrightGauge? Enhanced Client Reporting: Impress your clients with professional, real-time reports that demonstrate the value of your services. BrightGauge's customizable reports and dashboards allow you to present data in a clear and compelling way, helping you build trust and strengthen client relationships. Improved Internal Visibility: Gain a deeper understanding of your business operations with BrightGauge's real-time data visualization. By integrating data from various sources, you can monitor performance, identify trends, and make data-driven decisions that drive success. Streamlined Operations: BrightGauge helps you streamline your operations by providing a single view of all your important metrics. This means you can quickly identify areas for improvement, track progress towards goals, and ensure that your team is aligned and focused on achieving success. Driving value with BrightGauge Efficiency: Save time and effort by having all your data in one place. BrightGauge's real-time data visualization and customizable reports make it easy to access the information you need, when you need it. Accuracy: Ensure that your data is always up-to-date and accurate. BrightGauge's seamless integration with your IT stack means that you can trust the data you're seeing, allowing you to make informed decisions with confidence. Flexibility: Tailor BrightGauge to meet your specific needs. Whether you're tracking KPIs, monitoring project progress, or analyzing financial data, BrightGauge's customizable reports and dashboards provide the flexibility you need to get the job done. BrightGauge is the ultimate data management platform for MSPs, providing real-time data visualization, customizable reports and dashboards, and seamless integration with your IT stack. Optimize your operations, impress your clients, and drive growth with BrightGauge.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ConnectWise](https://www.g2.com/sellers/connectwise)
- **Year Founded:** 1982
- **HQ Location:** Tampa, FL
- **Twitter:** @ConnectWise (14,927 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/48576/ (3,439 employees on LinkedIn®)
- **Phone:** 800-671-6898

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 63% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Easy Creation (2 reviews)
- Automation (1 reviews)
- Data Visualization (1 reviews)
- Ease of Use (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Reporting Issues (1 reviews)
- Slow Loading (1 reviews)

  ### 16. [Explo](https://www.g2.com/products/explo/reviews)
  Explo provides a powerful embedded dashboard and reporting solution. Securely share customizable product analytics, project reports, and KPIs with each of your customers all while seamlessly matching your product's design. Give your users the power to explore their data on their on by editing dashboards and building their own self serve data reports.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 137

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Dashboards:** 9.1/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.9/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Explo](https://www.g2.com/sellers/explo)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, CA
- **Twitter:** @tryexplo (641 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/explo-co (16 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Co-Founder
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 77% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Charting Features (3 reviews)
- Dashboard Customization (3 reviews)
- Ease of Use (3 reviews)
- Easy Creation (3 reviews)
- Customizability (2 reviews)

**Cons:**

- Complexity (1 reviews)
- Complex Usage (1 reviews)
- Initial Difficulty (1 reviews)
- Layout Issues (1 reviews)
- Learning Curve (1 reviews)

  ### 17. [Runway Financial](https://www.g2.com/products/runway-financial/reviews)
  Runway is the modern and intuitive way to model, plan, and align your business for everyone on your team. High-growth companies, including Superhuman, AngelList, and 818 Tequila trust Runway to manage their financial operations and drive strategic decision-making with confidence.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Runway Financial](https://www.g2.com/sellers/runway-financial)
- **Company Website:** https://runway.com
- **Year Founded:** 2020
- **HQ Location:** San Francisco, CA
- **Twitter:** @runwayco (8,088 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/runway/ (83 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 53% Small-Business, 47% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Customer Support (10 reviews)
- Easy Integrations (10 reviews)
- Planning (9 reviews)
- Automation (8 reviews)

**Cons:**

- Difficult Learning (5 reviews)
- Learning Curve (5 reviews)
- Learning Difficulty (5 reviews)
- Complexity (4 reviews)
- Steep Learning Curve (4 reviews)

  ### 18. [JMP](https://www.g2.com/products/jmp/reviews)
  JMP, data analysis software for Mac and Windows, combines the strength of interactive visualization with powerful statistics. Importing and processing data is easy. The drag-and-drop interface, dynamically linked graphs, libraries of advanced analytic functionality, scripting language and ways of sharing findings with others, allows users to dig deeply into their data, with greater ease and speed. Originally developed in the 1980’s to capture the new value in GUI for personal computers, JMP remains dedicated to adding cutting-edge statistical methods and special analysis techniques from a variety of industries to the software’s functionality with each release. The organization's founder, John Sall, still serves as Chief Architect. To see a full list of data connectors please visit https://www.jmp.com/en/software/analytic-workflow/data-connectors


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 206

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Dashboards:** 8.4/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.4/10 (Category avg: 8.5/10)
- **Formats:** 8.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [JMP Statistical Discovery](https://www.g2.com/sellers/jmp-statistical-discovery)
- **Company Website:** https://www.jmp.com
- **Year Founded:** 1989
- **HQ Location:** Cary, North Carolina
- **Twitter:** @JMP_software (2,759 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jmp/ (1,002 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Student
  - **Top Industries:** Higher Education, Information Technology and Services
  - **Company Size:** 42% Enterprise, 33% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Data Visualization (9 reviews)
- Statistical Analysis (5 reviews)
- Visualization (5 reviews)
- User Interface (4 reviews)

**Cons:**

- Expensive (6 reviews)
- Learning Curve (4 reviews)
- Limited Flexibility (4 reviews)
- Learning Difficulty (3 reviews)
- Limitations in Storage (2 reviews)

  ### 19. [Toucan](https://www.g2.com/products/toucan/reviews)
  Toucan is an AI-embedded analytics platform designed to assist independent software vendors (ISVs) and SaaS companies in integrating advanced analytics features directly into their products, eliminating the need for building these capabilities from the ground up. This platform is tailored specifically for customer-facing applications, meaning that the end users are the clients of these companies rather than internal analysts. By enabling product and operations teams to configure and deploy analytics features independently, Toucan streamlines the development process and reduces reliance on data engineering resources. The target audience for Toucan primarily includes ISVs and SaaS companies across various industries, such as fintech, HR tech, and marketing technology. These organizations often seek to enhance their product offerings with sophisticated analytics capabilities that provide value to their users. With Toucan, product teams can quickly implement features that allow end users to interact with data in meaningful ways. This is particularly beneficial for companies looking to differentiate themselves in competitive markets by offering robust analytics without the lengthy development cycles typically associated with such features. Toucan's key capabilities include conversational AI analytics, which empowers end users to pose questions in natural language and receive instant data visualizations. This feature is anchored in a governed semantic layer, ensuring that the insights provided are consistent and reliable. Additionally, the platform offers automatic dashboard generation through AI, allowing users to customize layouts, colors, and metrics without requiring technical expertise. The white-label, multi-tenant embedding options ensure that analytics seamlessly integrate into existing products, creating a native experience for users. Security and compliance are paramount in today's data-driven landscape, and Toucan addresses these concerns with row-level security and granular permissions. This ensures that each end user only accesses their specific data, making it suitable for regulated industries where data privacy is critical. Furthermore, Toucan supports connections to modern data infrastructures, such as PostgreSQL, MySQL, and AWS Redshift, and offers both SaaS and self-hosted deployment options to meet various organizational needs. The platform's no-code builder is a standout feature, enabling product and operations teams to create, edit, and publish dashboards without any coding knowledge. This capability significantly reduces dashboard development time—by up to two-thirds compared to traditional in-house builds—allowing ISVs to launch reporting modules in days instead of months. By embedding analytics as a premium feature, organizations can also create new revenue streams, enhancing their overall product value while minimizing additional development overhead. With over 350 clients already leveraging its capabilities, Toucan is positioned as a powerful solution for companies looking to enhance their analytics offerings.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 179

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.7/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Toucan Toco](https://www.g2.com/sellers/toucan-toco)
- **Company Website:** https://toucantoco.com
- **Year Founded:** 2015
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Toucan_Toco (2,401 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3661933/ (76 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Data Analyst
  - **Top Industries:** Computer Software, Banking
  - **Company Size:** 43% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Easy Integrations (8 reviews)
- Data Visualization (7 reviews)
- Integrations (7 reviews)
- Insights (6 reviews)

**Cons:**

- Complexity (2 reviews)
- Complex Usage (2 reviews)
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)
- Bugs (1 reviews)

  ### 20. [Qeymetrics](https://www.g2.com/products/qeymetrics/reviews)
  HardMetrics optimizes sales, service and operations with business intelligence and operational analytics solutions. We transform enterprise data into actionable information that drives profitability, improves efficiency, and enhances customer satisfaction.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.7/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [iQor](https://www.g2.com/sellers/iqor)
- **Year Founded:** 1998
- **HQ Location:** St. Petersburg, FL
- **Twitter:** @iQor (2,949 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/iqor (24,842 employees on LinkedIn®)
- **Phone:** 800-811-4214

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 61% Small-Business, 26% Mid-Market


  ### 21. [OriginPro](https://www.g2.com/products/originpro/reviews)
  Origin is a user-friendly and easy-to-learn software application that provides data analysis and publication-quality graphing capabilities tailored to the needs of scientists and engineers. OriginPro offers extended analysis tools for Peak Fitting, Surface Fitting, Statistics, Signal Processing and Image Handling. Along with general statistical tools such as descriptive statistics, T-tests, ANOVA, and survival analysis, OriginPro also offers advanced Time Series analysis and Quality Improvement tools including DOE, SPC, and MSA. Users can customize operations such as importing, graphing and analysis, all from the GUI. Graphs, analysis results and reports update automatically when data or parameters change. This allows for batch analysis of multiple files or data sets without the need for programming.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 138

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 7.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 6.7/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [OriginLab Corp.](https://www.g2.com/sellers/originlab-corp)
- **Company Website:** https://www.originlab.com
- **Year Founded:** 1992
- **HQ Location:** Northampton, MA
- **Twitter:** @OriginLab (2,429 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/205815/ (34 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Research Scientist
  - **Top Industries:** Research, Higher Education
  - **Company Size:** 46% Enterprise, 34% Small-Business


#### Pros & Cons

**Pros:**

- Analysis (10 reviews)
- Data Analysis (10 reviews)
- Ease of Use (10 reviews)
- Visualization (10 reviews)
- Graphical Visualization (9 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Not User-Friendly (4 reviews)
- Complexity (3 reviews)
- Expensive (3 reviews)
- Limited Flexibility (3 reviews)

  ### 22. [Adriel](https://www.g2.com/products/adriel/reviews)
  Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Dashboards:** 8.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.5/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Adriel](https://www.g2.com/sellers/adriel)
- **Company Website:** https://www.adriel.com/en
- **Year Founded:** 2017
- **HQ Location:** Austin, Texas
- **Twitter:** @AdrielMarketing (349 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13746025 (59 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 73% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (18 reviews)
- Reporting (13 reviews)
- Customer Support (10 reviews)
- Analytics (9 reviews)
- Insights (9 reviews)

**Cons:**

- Missing Features (4 reviews)
- Complex Setup (3 reviews)
- Data Management (3 reviews)
- Difficult Setup (3 reviews)
- Learning Curve (3 reviews)

  ### 23. [Grow.com](https://www.g2.com/products/grow-com/reviews)
  Grow is a no-code full-stack business intelligence (BI) platform that empowers everyone in your organization to make data-driven decisions. By combining ETL, data warehousing and visualization in one easy-to-use platform, any organization can connect and explore its data to surface insights. Our unlimited-user license model gives everyone access to the answers they need without waiting in line for an analyst. Now everyone can make great decisions in real-time to accelerate their growth.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 265

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Dashboards:** 8.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.9/10 (Category avg: 8.5/10)
- **Formats:** 8.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Epicor](https://www.g2.com/sellers/epicor)
- **Company Website:** https://www.epicor.com
- **Year Founded:** 1972
- **HQ Location:** Austin, TX
- **Twitter:** @Epicor (9,314 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4617/ (6,273 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Data Analyst, Account Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 65% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (28 reviews)
- Data Visualization (15 reviews)
- Easy Integrations (15 reviews)
- User Interface (15 reviews)
- Integrations (13 reviews)

**Cons:**

- Expensive (8 reviews)
- Missing Features (8 reviews)
- Slow Loading (8 reviews)
- Slow Performance (8 reviews)
- Performance Issues (7 reviews)

  ### 24. [Reportz](https://www.g2.com/products/reportz/reviews)
  Reportz is a white-label KPIs reporting software solution that helps digital marketing professionals automate and streamline client reporting processes through customizable dashboards. Reportz serves as a comprehensive reporting platform for digital marketing agencies, freelancers, and in-house marketing teams to create, manage, and deliver client-facing performance reports. It belongs to the category of marketing analytics tools specifically designed for automated reporting and data visualization. Key features and benefits include: • Customizable dashboards: Allows users to create tailored reports with relevant KPIs for each client • White-label functionality: Enables branding of reports with agency logos and color schemes • Data integration: Connects with multiple marketing platforms to aggregate data in one place • Automated reporting: Generates and sends reports on a scheduled basis without manual intervention • Client access portal: Provides clients with direct access to their live performance dashboards Reportz addresses several common challenges faced by digital marketing professionals: 1. Time-consuming manual report creation 2. Difficulty in presenting data from multiple sources cohesively 3. Lack of real-time reporting capabilities 4. Need for branded, professional-looking reports 5. Inefficient communication of marketing performance to clients The software is designed to integrate with a wide range of digital marketing tools and platforms, offering compatibility with popular analytics, advertising, and social media services. It provides a user-friendly interface that allows for quick setup and easy maintenance of client reports. Users can expect to benefit from: • Significant time savings through automated report generation • Enhanced client satisfaction with transparent, real-time reporting • Improved data visualization and storytelling capabilities • Consistent branding across all client communications • Scalability to handle reporting for multiple clients or campaigns Reportz offers flexibility in its pricing model, with plans that accommodate various team sizes and reporting needs. The platform supports unlimited users and KPIs within dashboards, allowing for comprehensive reporting without artificial limitations. By centralizing the reporting process and offering extensive customization options, Reportz enables digital marketing professionals to focus more on strategy and less on routine reporting tasks. The tool aims to streamline client communications, demonstrate marketing ROI more effectively, and provide a professional, branded reporting experience for agencies of all sizes.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 10.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Reportz](https://www.g2.com/sellers/reportz)
- **Year Founded:** 2017
- **HQ Location:** New York City, US
- **Twitter:** @ReportzApp (145 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17983541/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Branding (1 reviews)
- Ease of Use (1 reviews)
- Performance Efficiency (1 reviews)
- Useful (1 reviews)
- User Interface (1 reviews)


  ### 25. [Forsta](https://www.g2.com/products/forsta/reviews)
  Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 296

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.4/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Forsta](https://www.g2.com/sellers/forsta)
- **Year Founded:** 1990
- **HQ Location:** London, United Kingdom
- **Twitter:** @Forstaglobal (845 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/forstainfo/ (485 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Project Manager, Manager
  - **Top Industries:** Market Research, Management Consulting
  - **Company Size:** 43% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Insights (4 reviews)
- Customization (3 reviews)
- Data Analysis (3 reviews)
- Efficiency Improvement (3 reviews)

**Cons:**

- Limited Options (3 reviews)
- Poor Performance (3 reviews)
- Time-Consuming (3 reviews)
- Delay Issues (2 reviews)
- Expensive (2 reviews)



## Parent Category

[Business Intelligence Software](https://www.g2.com/categories/business-intelligence)



## Related Categories

- [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)
- [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)



---

## Buyer Guide

### What You Should Know About Data Visualization Tools

### What are Data Visualization Tools?

Data visualization tools are basic analytics platforms for business users to easily consume and interpret data, KPIs, and other critical metrics using dashboards. These dashboards can pull data from a number of sources, including databases and spreadsheets and other applications, such as [CRM](https://www.g2.com/categories/crm) systems and [digital analytics](https://www.g2.com/categories/digital-analytics) tools. Users can build a variety of visuals based on the data sets to easily track and measure important metrics. Such chart types include column charts, bar charts, pie charts, line graphs, tables, general tracking meters, maps for geographical data, and even just raw numbers.

Data visualization software is the most simplistic in the business intelligence category of software. They are built to display data in one central location instead of forcing employees to dig through different solutions to find important metrics. Business intelligence platforms, self-service business intelligence software, and embedded business intelligence software all contain more in-depth analytics features, such as drill-downs, and are most often used by analysts or data scientists. But for companies interested in displaying visual analytics dashboards, data visualization tools are the proper applications.

Setting up and implementing data visualization tools are relatively straightforward compared to implementing other business intelligence tools. It may require a bit of development knowledge to connect the product to a database or third-party application. However, if a non-developer is interested in building a visualization using a spreadsheet, implementation is basic.

Key Benefits of Data Visualization Tools

- Turn complex data into easily understandable graphics
- Track and visualize live and static metrics
- Monitor Key Performance Indicators (KPIs)
- Visualize and compare related metrics
- Provide various options to communicate complex information

### Why Use Data Visualization Tools?

The main reason for using data visualization is to track real-time data, metrics, goals, and KPIs. Businesses frequently set high goals, so tracking each metric as teams and companies progress is essential. By displaying data visualizations of each KPI, businesses can reinforce the importance of these goals and even help prioritize work based on which metrics need the most attention. General business metrics may include web traffic, revenue, and customer acquisition, among others. With data visualization products, it is easy to pull those business metrics from data sources such as digital analytics and CRMs, so that employees do not need to find them on their own.

Outside of this initial benefit of using data visualization software, another advantage is that data visualization tools help users easily understand critical business data. By using data visualization solutions, employees and businesses can easily interpret data. It makes the purpose of the information very evident to all users. If employees understand the business data, they can align around long-term goals and improve overall company growth.

Critical business data differs among every company and industry, so allowing for extensive customization is beneficial. There is no one-size-fits-all business dashboard; therefore, pulling data from a variety of sources is useful and necessary. When new employees start, it is helpful to understand said critical business data, and with the help of data visualization tools, that understanding is simplified.

Data visualization software also allows users to quickly and easily identify trends in business metrics. If certain metrics are not on pace to hit month-end, quarter-end, or year-end goals, companies can see that up front with data visualization tools. Businesses can adjust their strategies and methods for attaining goals based on how KPIs are tracked. Being able to react to data is an important overall strategy for greater business modernization and digital transformation.

### Who Uses Data Visualization Tools?

All employees have an opportunity to utilize data visualization tools; however, there are a number of roles that can use the solutions in different ways. For example:

**C-level executives –** C-suite employees utilize data visualization software such as KPI dashboards to keep a holistic view of all company goals and how they are progressing. Instead of checking in with every team or digging into disparate software for each KPI, a CEO can track all company metrics in one location. If a CFO wants to observe all financial metrics, data visualization is an option instead of going through accounting and CRM products to find necessary information. Additionally, C-level executives may take dashboards into board meetings to help illustrate how the company is performing as a whole.

[**Sales teams**](https://www.g2.com/categories/data-visualization/f/sales) **–** There are many use cases for sales teams when it comes to data visualization solutions, and not just to track revenue numbers or how many deals they have closed. Business development teams often connect [sales acceleration](https://www.g2.com/categories/sales-acceleration) tools as a data source to track how many calls each rep is making or how many meetings they are setting up. Sales managers can track individual account representatives’ performances to see how much revenue and deals each of their employees are closing, and how much they have in the pipeline. They may also set goals and determine how they are tracking on a quarterly or yearly progression. Displaying personal metrics with data visualization tools is one method to help motivate sales employees to hit their quotas.

[**Marketing teams**](https://www.g2.com/categories/data-visualization/f/marketing) **–** For marketers, data visualization solutions are ideal for recording real-time data regarding customer and prospect interactions. Users can pull specific digital analytics metrics, such as web traffic, and easily visualize progress. Additionally, marketers can see how email campaigns or advertising campaigns are progressing, whether that be open rates or how many impressions Facebook, Twitter, and other social advertisement campaigns are receiving. Businesses benefit by quickly visualizing conversion rates and cost-per-customer acquisition, among many other key marketing metrics.

**Customer service teams –** There are a variety of different instances where data visualization software is helpful for customer support teams, whether they be in a [contact center](https://www.g2.com/categories/contact-center) or receiving customer inquiries via a [help desk](https://www.g2.com/categories/help-desk), among other scenarios. Representatives at call centers can visualize the number of calls they have taken that day, how many calls are waiting to be answered, and how long the average call has been, among many other business-critical data points. For support teams that use a help desk, users benefit from data visualization by tracking how many tickets they have resolved and how many are still in their queues. [Customer success](https://www.g2.com/categories/customer-success) teams may choose to measure KPIs such as customer retention or churn rates to ensure they are maintaining the appropriate number of customers.

**Human resources teams –** Data is aplenty for recruiters and human resources professionals, so having a single dashboard to display the information is advantageous. [Recruiting](https://www.g2.com/categories/recruiting) coordinators can track how many applications have been submitted for specific roles or monitor how often the career page has been viewed. Other general human resources professionals use it to display [employee engagement](https://www.g2.com/categories/employee-engagement), whether that is an overall satisfaction of work life within a company or a gamification of certain tasks. Even third-party services such as Glassdoor may be a data source for businesses interested in tracking their rating at all times.

**Development teams –** If a business is responsible for running multiple applications and needs to track performance in real time, data visualization tools are an excellent way to keep tabs on all of them simultaneously. This allows development teams to react quickly to potential bugs or issues and ensure that performance is trending in the correct direction. Some data sources valuable to development teams include databases, public cloud [infrastructure as a service](https://www.g2.com/categories/infrastructure-as-a-service-iaas) offering, and [application performance monitoring](https://www.g2.com/categories/application-performance-monitoring-apm) software.

### Data Visualization Tools Features

While data visualization software might seem fairly straightforward, there are some features that impact the user experience with these tools. The main feature, and often most critical component buyers should look for when purchasing data visualization software, is which data sources the tool can integrate with and pull from. Most solutions can pull from SaaS applications, cloud and on-premise databases, and even solutions built in-house. But, if one of the main reasons for a company purchasing a data visualization software is to track marketing campaigns, but the tool cannot integrate with the marketing automation tool the business is already using, then it defeats the purpose.

Tracking real-time data is another important feature of data visualization software. Observing progress and trends in a business’ KPIs in real time ensures that employees can react and improve on strategies and methods.

Data visualization vendors often offer mobile functionality, so users can observe and track business metrics regardless of their physical location. In today’s business world, employees are often on the go, so the ability to see dashboards from mobile phones or tablets is convenient. This is important for C-level employees who might not always be in the office.

The ability to share [dashboards](https://www.g2.com/categories/data-visualization/f/dashboards) is another important feature of data visualization software. If a sales leader needs to send numbers to a company’s board of directors, easily emailing an entire dashboard is quick and easy. It is also beneficial to be able to share metrics internally with teams via email, if employees are unaware of how metrics are progressing.

Other features of data visualization software:[Charts and Graphs](https://www.g2.com/categories/data-visualization/f/charts-and-graphs), [Contact Center](https://www.g2.com/categories/data-visualization/f/contact-center), [Education](https://www.g2.com/categories/data-visualization/f/education), [Finance](https://www.g2.com/categories/data-visualization/f/finance), [IT & Development](https://www.g2.com/categories/data-visualization/f/it-and-development), and [Reports](https://www.g2.com/categories/data-visualization/f/reports).

### Kinds of Data Visualization Tools

Some data visualization solutions target specific industries or teams within a company, making them more unique than general data visualization software. A marketing team may opt to use a marketing analytics solution since they only want to visualize and track progress for specific marketing metrics. There are also sales analytics tools that only track sales metrics.

Additionally, many software products have some data visualization within them. For example, a CRM or help desk tool might have data visualization features, but they differ in the sense that these are simply features, not the product's main function.

### Software and Services Related to Data Visualization Tools

For business users interested in advanced analytics tools that contain more robust features, business intelligence tools are a step up from data visualization. Data analysts or data scientists most often utilize business intelligence platforms.

These platforms often require a good amount of coding or query language knowledge to access necessary data and transform it into visualizations. Self-service business intelligence solutions are aimed more at roles outside of analyst or data scientist, and allow users to perform analysis without a deeper knowledge of the back end. [Embedded business intelligence](https://www.g2.com/categories/embedded-business-intelligence) solutions may have self-service aspects, but these solutions embed the business intelligence capabilities within a third-party application.

The difference between business intelligence products and data visualization tools is that you can perform drill-downs and dig further into the data, right there in the business intelligence product with interactive data visualizations. Business intelligence tools focus more on exploratory data representations than just the raw data or metrics. Data visualization software is really just to see goals and track metric progress, not to dig into the data further and conduct deeper analysis.

For businesses that need to consume large data sets, [big data analytics](https://www.g2.com/categories/big-data-analytics) solutions may be the best option. These products pull mostly unstructured data from [big data processing and distribution](https://www.g2.com/categories/big-data-processing-and-distribution) systems, such as Hadoop, before putting them into big data analytics tools. These products require heavy development knowledge and are mostly utilized by data scientists at larger companies.