# Best Customer Data Platforms (CDP) - Page 5

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=3435&focus%5B%5D=22329)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Brevo Marketing Platform, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-07T06%3A28%3A49Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D5&secure%5Btoken%5D=ca50c56db932411928a09c0bf2398ae523198e3705dbd3e51a41b761a7829776&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%2F&secure%5Burl_type%5D=company_website)

### [B2Metric](https://www.g2.com/products/b2metric/reviews)

B2Metric is an AI/ML-powered data analytics platform that enables marketing, data analytics, and CRM teams to better understand customer trends and behaviors. B2Metric uses machine learning to automate data analysis and generate predictive insights, which can be used to improve customer engagement, retention, and growth.

**Average Rating:** 4.8/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate B2Metric?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind B2Metric?

- **Seller:** [B2Metric](https://www.g2.com/sellers/b2metric)
- **Year Founded:** 2018
- **HQ Location:** Menlo Park, California
- **Twitter:** @B2Metric  
228 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5805fcb73d88befe64dae8b6971e4fc1217db5a2e336957b521d44746932ca9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fb2metric&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 52% Small, 30% Medium

#### What Do G2 Reviewers Say About B2Metric?

_AI-generated summary from verified user reviews_

##### Pros

- Users value B2Metric for its **powerful problem-solving capabilities** , enabling efficient data-driven decisions and faster reporting.
- Users value the **efficient reporting features** of B2Metric, enhancing data access and accelerating insights for better decision-making.
- Users praise the **powerful AI-driven insights** of B2Metric, enabling effortless data-driven decision-making and enhanced efficiency.
- Users value the **streamlined data visualization** of B2Metric, simplifying data interpretation and enhancing actionable insights.
- Users commend B2Metric's **easy integration** , which simplifies connections and enhances workflow efficiency significantly.

##### Cons

- Users find the **learning curve steep** , requiring extra time and guidance to master B2Metric's features effectively.
- Users find the **complex implementation** of B2Metric challenging, though customer support assists in overcoming these hurdles.
- Users find B2Metric's **difficult learning curve** can make mastering its features and functionalities challenging for newcomers.
- Users find the **high complexity** of B2Metric's numerous modules can make navigation and understanding challenging.
- Users find the **insufficient training** in B2Metric makes onboarding and understanding the platform challenging.

#### What Are Recent G2 Reviews of B2Metric?

**["Fast, Smart and moreover, supported by Artificial Intelligence and Machine Learning!"](https://www.g2.com/survey_responses/b2metric-review-10445187)**

**Rating:** 5.0/5.0 stars

_— Zeynep E._

[Read full review](https://www.g2.com/survey_responses/b2metric-review-10445187)

**["Being CDP and AI/ML based at the same time is something else!"](https://www.g2.com/survey_responses/b2metric-review-10688291)**

**Rating:** 5.0/5.0 stars

_— Erman K._

[Read full review](https://www.g2.com/survey_responses/b2metric-review-10688291)

### [Clientbook](https://www.g2.com/products/clientbook/reviews)

Clientbook is the digital sales assistant for jewelers and other luxury retailers to make more money. We make your team clienteling rockstars by organizing customer data, automating follow-ups, and leveraging AI to create personalized and timely communications to bring customers back into your store. Nearly a thousand jewelers around the country are achieving more repeat business, building deeper customer relationships, and generating more income by using Clientbook. They love having a virtual sales assistant working nonstop helping sales associates to level up and create more opportunities for a sale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Clientbook?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.4/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Clientbook?

- **Seller:** [Clientbook](https://www.g2.com/sellers/clientbook)
- **Year Founded:** 2017
- **HQ Location:** Lehi, UT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7c7c42ee8410f1436f39d912e506cf4d1249b4649cf582201654683dee5ab9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclientbook-retail%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Luxury Goods & Jewelry, Retail
- **Company Size:** 91% Small, 7% Medium

#### What Do G2 Reviewers Say About Clientbook?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy communication** with clients through Clientbook, enhancing sales follow-up and increasing deposit payments.
- Users value the **customer engagement capabilities** of Clientbook, enhancing relationships through personalized communication and insights.
- Users appreciate the **helpful customer support** from Clientbook, enhancing their experience and addressing queries effectively.
- Users find Clientbook **extremely convenient** for managing customer inquiries and capturing sales efficiently every day.
- Users find **Clientbook easy to use** , enabling quick client responses and efficient communication while staying organized.

##### Cons

- Users experience several **frequent glitches** , but appreciate the prompt resolution and supportive customer service.
- Users express frustration with **data management issues** , particularly difficulties in client addition and language limitations.
- Users experience **poor categorization** in Clientbook, leading to disorganization and missed communications in their inbox.
- Users express frustration with **SMS limitations** , particularly with messages ending up in spam and restrictive tagging options.
- Users find the **system limitations** of Clientbook frustrating, with issues like client availability and edit restrictions.

#### What Are Recent G2 Reviews of Clientbook?

**["I'm Making More Money with Clientbook"](https://www.g2.com/survey_responses/clientbook-review-10444143)**

**Rating:** 5.0/5.0 stars

_— jenna h._

[Read full review](https://www.g2.com/survey_responses/clientbook-review-10444143)

**["Fast, Easy Customer Communication with Reliable Edge Integration"](https://www.g2.com/survey_responses/clientbook-review-12703472)**

**Rating:** 4.5/5.0 stars

_— Kaitlyn A._

[Read full review](https://www.g2.com/survey_responses/clientbook-review-12703472)

#### What Are G2 Users Discussing About Clientbook?

- [What is Clientbook Retail used for?](https://www.g2.com/discussions/what-is-clientbook-retail-used-for)

### [Totango](https://www.g2.com/products/totango/reviews)

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,140

#### How Do G2 Users Rate Totango?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Totango?

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, CSM
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Medium, 22% Small

#### What Do G2 Reviewers Say About Totango?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Totango's interface **easy to use and set up** , enhancing their ability to track accounts efficiently.
- Users value the **excellent customer support** from Totango, enhancing their management experience with valuable insights.
- Users appreciate the **functionality** of Totango, enabling seamless tracking, campaign setup, and reporting in one application.
- Users appreciate the **customization options** in Totango, enhancing their ability to track metrics and engage customers effectively.
- Users value the **efficiency** of Totango, enhancing productivity with seamless integrations and streamlined workflows for customer management.

##### Cons

- Users find the **steep learning curve** challenging due to overwhelming data and a lack of educational resources.
- Users find **integration issues** with Totango challenging, as they can be manual and difficult to maintain.
- Users find the **missing features** in Totango frustrating, particularly for managing complex business models and drafts.
- Users find **limited customization** in Totango, making it challenging to tailor the experience without technical assistance.
- Users find the **steep learning curve** challenging, struggling with collaboration and functionality in Totango's interface.

#### What Are Recent G2 Reviews of Totango?

**["Risk evaluation and health scoring"](https://www.g2.com/survey_responses/totango-review-9508942)**

**Rating:** 4.0/5.0 stars

_— Dragomir L._

[Read full review](https://www.g2.com/survey_responses/totango-review-9508942)

**["Beautiful, Visual Customer Data Platform That Beats Spreadsheets"](https://www.g2.com/survey_responses/totango-review-12594697)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/totango-review-12594697)

#### What Are G2 Users Discussing About Totango?

- [What is Totango used for?](https://www.g2.com/discussions/what-is-totango-used-for) - 1 upvote

### [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews)

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate BuyerGenomics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 9.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.5/10 (Category avg: 8.6/10)
- **Expandability:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind BuyerGenomics?

- **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics)
- **HQ Location:** New York, New York
- **Twitter:** @BuyerGenomics  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741478c7996b9b363e26e62645865037a55ea74ee18162f16458fe6e540ed9cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27236578%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About BuyerGenomics?

_AI-generated summary from verified user reviews_

##### Pros

- Users note the **significant business growth** achieved with BuyerGenomics, aligning perfectly with their budget and customer preferences.
- Users praise **effective business support** from BuyerGenomics, aligning well with budget and customer preferences for success.
- Users praise the **exceptional customer service** of BuyerGenomics, highlighting their responsiveness and support.
- Users commend the **exceptional customer service** of BuyerGenomics, enhancing their overall experience with the product.

##### Cons

- Users experience a **steep learning curve** initially, but the tool becomes beneficial with time and practice.

#### What Are Recent G2 Reviews of BuyerGenomics?

**["On of the best software for marketing"](https://www.g2.com/survey_responses/buyergenomics-review-10626304)**

**Rating:** 5.0/5.0 stars

_— priyanshu r._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304)

**["Obsessed with BG on every level as it pertains to email marketing!"](https://www.g2.com/survey_responses/buyergenomics-review-8524475)**

**Rating:** 5.0/5.0 stars

_— Kristy W._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475)

#### What Are G2 Users Discussing About BuyerGenomics?

- [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for)

### [Blueshift](https://www.g2.com/products/blueshift/reviews)

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

**Average Rating:** 4.4/5.0

**Total Reviews:** 273

#### How Do G2 Users Rate Blueshift?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.4/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Blueshift?

- **Seller:** [Blueshift Labs](https://www.g2.com/sellers/blueshift-labs)
- **Company Website:** blueshift.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @blueshiftlabs  
1,884 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3eb1dabe4e77f181273bcd8dfd1dbe5ba266098b141c4c9ac1ea1072c3278ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3768967%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Email Marketing Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 53% Medium, 34% Small

#### What Do G2 Reviewers Say About Blueshift?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward.
- Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources.
- Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness.
- Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences.
- Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization.

##### Cons

- Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift.
- Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability.
- Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests.
- Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively.
- Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford.

#### What Are Recent G2 Reviews of Blueshift?

**["Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality"](https://www.g2.com/survey_responses/blueshift-review-12824266)**

**Rating:** 5.0/5.0 stars

_— Bryce P._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12824266)

**["Blueshift - Dependable Performance & Seamless Integration"](https://www.g2.com/survey_responses/blueshift-review-10016435)**

**Rating:** 4.0/5.0 stars

_— SALMAN S._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-10016435)

#### What Are G2 Users Discussing About Blueshift?

- [What is Blueshift used for?](https://www.g2.com/discussions/what-is-blueshift-used-for)

### [Catalyst](https://www.g2.com/products/totango-catalyst/reviews)

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!

**Average Rating:** 4.5/5.0

**Total Reviews:** 656

#### How Do G2 Users Rate Catalyst?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.8/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Catalyst?

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 75% Medium, 13% Small

#### What Do G2 Reviewers Say About Catalyst?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of Catalyst, enabling efficient customer management and clear, practical problem-solving.
- Users appreciate the **automation features** of Catalyst, enhancing efficiency and ensuring proactive customer engagement.
- Users value the **exceptional customer engagement** capabilities of Catalyst, enhancing relationships and driving meaningful outcomes.
- Users appreciate the **seamless integrations** of Catalyst, enhancing efficiency and centralizing customer success data effectively.
- Users find Catalyst's interface to be **intuitive and clean** , making navigation and report pulling effortless.

##### Cons

- Users note a notable **learning curve** with Catalyst, especially for those new to customer success platforms.
- Users find significant **integration issues** with Catalyst, hindering workflow efficiency and complicating customer communication.
- Users are frustrated with the **missing integrations and limited features** in Catalyst, hindering effective workflow management.
- Users find Catalyst to be **not intuitive** , complicating simple tasks and leading to frustration with its functionality.
- Users find the **limited customization** options in Catalyst restrict their ability to tailor dashboards to specific needs.

#### What Are Recent G2 Reviews of Catalyst?

**["Chat and Email-to-File Features Make Workflows Effortless"](https://www.g2.com/survey_responses/catalyst-review-12459474)**

**Rating:** 5.0/5.0 stars

_— Kelli W._

[Read full review](https://www.g2.com/survey_responses/catalyst-review-12459474)

**["Customer Health Monitoring That Simplifies Usage Tracking and Renewals"](https://www.g2.com/survey_responses/catalyst-review-12905872)**

**Rating:** 4.0/5.0 stars

_— Jai M._

[Read full review](https://www.g2.com/survey_responses/catalyst-review-12905872)

#### What Are G2 Users Discussing About Catalyst?

- [What makes Cisco different?](https://www.g2.com/discussions/what-makes-cisco-different)
- [Do you need smartnet to upgrade IOS?](https://www.g2.com/discussions/do-you-need-smartnet-to-upgrade-ios)
- [What is a Cisco switch used for?](https://www.g2.com/discussions/what-is-a-cisco-switch-used-for)
- [What is Catalyst in networking?](https://www.g2.com/discussions/what-is-catalyst-in-networking)

### [Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews)

Dynamics 365 Customer Insights is a powerful, real-time customer data platform (CDP) brings together transactional, behavioral, and demographic data to create multi‑dimensional profiles. Activate real‑time insights across the customer journey and on destinations including analytics, marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third‑party applications.

**Average Rating:** 4.0/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Dynamics 365 Customer Insights?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Dynamics 365 Customer Insights?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Company Size:** 68% Medium, 21% Small

#### What Are Recent G2 Reviews of Dynamics 365 Customer Insights?

**["Microsoft"](https://www.g2.com/survey_responses/dynamics-365-customer-insights-review-8633943)**

**Rating:** 5.0/5.0 stars

_— Nirjal S._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-customer-insights-review-8633943)

**["Customer Insight - Tresure Hunt Made easy"](https://www.g2.com/survey_responses/dynamics-365-customer-insights-review-6980828)**

**Rating:** 4.5/5.0 stars

_— Nayan T._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-customer-insights-review-6980828)

### [Xtremepush](https://www.g2.com/products/xtremepush/reviews)

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

**Average Rating:** 4.4/5.0

**Total Reviews:** 260

#### How Do G2 Users Rate Xtremepush?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 7.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Xtremepush?

- **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush)
- **Company Website:** xtremepush.com
- **Year Founded:** 2012
- **HQ Location:** Dublin
- **Twitter:** @XtremePush  
11,098 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=688d0b2c024976a47d98dc3a77f13d6be2bac8950fd42aed11b4fa24663fa4eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3334885%2F&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 45% Medium, 37% Small

#### What Do G2 Reviewers Say About Xtremepush?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team.
- Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient.
- Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues.
- Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate.
- Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly.

##### Cons

- Users find the **user interface not intuitive** , making navigation and report reading a complex experience.
- Users find the **learning curve steep** , as advanced features and integrations require significant time and training.
- Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options.
- Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools.
- Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation.

#### What Are Recent G2 Reviews of Xtremepush?

**["Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast"](https://www.g2.com/survey_responses/xtremepush-review-12369332)**

**Rating:** 5.0/5.0 stars

_— Raúl A._

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332)

**["Easy Setup and Various Options, with Potential for Improvement in UI"](https://www.g2.com/survey_responses/xtremepush-review-12369277)**

**Rating:** 5.0/5.0 stars

_— Verified User in Gambling & Casinos_

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277)

#### What Are G2 Users Discussing About Xtremepush?

- [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for)

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Diana C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Hull](https://www.g2.com/products/hull/reviews)

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

**Average Rating:** 4.6/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Hull?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 2.5/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Hull?

- **Seller:** [Hull](https://www.g2.com/sellers/hull)
- **Year Founded:** 2013
- **HQ Location:** Atlanta, GA
- **Twitter:** @hull  
2,501 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8152d97a836b55517478f8522791bd238dd7d494fc2cee3ddcbf70084b8b5eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2853032%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 49% Small, 49% Medium

#### What Are Recent G2 Reviews of Hull?

**["Flexibility of connectors is amazing"](https://www.g2.com/survey_responses/hull-review-6799854)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/hull-review-6799854)

**["Hull is awesome to connect all kind of data but reliability..."](https://www.g2.com/survey_responses/hull-review-4442394)**

**Rating:** 4.5/5.0 stars

_— Jordan C._

[Read full review](https://www.g2.com/survey_responses/hull-review-4442394)

### [Lytics](https://www.g2.com/products/lytics/reviews)

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

**Average Rating:** 3.9/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Lytics?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Lytics?

- **Seller:** [Lytics](https://www.g2.com/sellers/lytics)
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @lytics  
1,268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfca0bcb2561cee926a8c6cfb0cbe68cc5104a03897fde611bcfe39082bbeeda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2752977%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 57% Medium, 27% Large

#### What Do G2 Reviewers Say About Lytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Lytics for its **effective audience activation** , enhancing retargeting and segmentation for better targeting outcomes.
- Users value Lytics for its **excellent data management capabilities** , enhancing retargeting and segmentation for effective targeting.
- Users value the **effective segmentation capabilities** of Lytics, enhancing their targeting and retargeting efforts significantly.
- Users value the **flexibility** of Lytics for effective retargeting and segmentation, enhancing their targeting strategies.
- Users value the **journey creation capabilities** of Lytics, enhancing retargeting and segmentation for improved targeting.

#### What Are Recent G2 Reviews of Lytics?

**["Game-Changer Platform for Marketers"](https://www.g2.com/survey_responses/lytics-review-8360493)**

**Rating:** 5.0/5.0 stars

_— Babita C._

[Read full review](https://www.g2.com/survey_responses/lytics-review-8360493)

**["Simple, Powerful UI with Seamless CDP Integrations"](https://www.g2.com/survey_responses/lytics-review-12639410)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/lytics-review-12639410)

#### What Are G2 Users Discussing About Lytics?

- [What is ActionIQ?](https://www.g2.com/discussions/what-is-actioniq)
- [What is lytics io?](https://www.g2.com/discussions/what-is-lytics-io)
- [What does Simon data do?](https://www.g2.com/discussions/what-does-simon-data-do)
- [What is lytics used for?](https://www.g2.com/discussions/what-is-lytics-used-for)

### [CDP Agent](https://www.g2.com/products/cdp-agent/reviews)

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.

**Average Rating:** 4.1/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate CDP Agent?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CDP Agent?

- **Seller:** [Uniphore](https://www.g2.com/sellers/uniphore)
- **Year Founded:** 2008
- **HQ Location:** Palo Alto , US
- **Twitter:** @uniphore  
2,302 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a034f07a547e1694fce444d7ddee4ed7677d916d65e45d58eb018149267b338&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funiphore&secure%5Burl_type%5D=linkedin_company_website)  
875 employees on LinkedIn®
- **Ownership:** Private

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 56% Large, 22% Medium

#### What Are Recent G2 Reviews of CDP Agent?

**["Great partnership, transparent roadmap, accessible leadership."](https://www.g2.com/survey_responses/cdp-agent-review-8393918)**

**Rating:** 5.0/5.0 stars

_— Michael B._

[Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8393918)

**["Valuable CDP with great Customer Support"](https://www.g2.com/survey_responses/cdp-agent-review-8545844)**

**Rating:** 4.5/5.0 stars

_— Jenna P._

[Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8545844)

#### What Are G2 Users Discussing About CDP Agent?

- [What is the difference between CDP and MDM?](https://www.g2.com/discussions/what-is-the-difference-between-cdp-and-mdm)
- [What does Simon data do?](https://www.g2.com/discussions/actioniq-what-does-simon-data-do)
- [Is ActionIQ a good company?](https://www.g2.com/discussions/is-actioniq-a-good-company)
- [What does ActionIQ do?](https://www.g2.com/discussions/what-does-actioniq-do)

### [Amperity Customer Data Platform](https://www.g2.com/products/amperity-customer-data-platform/reviews)

Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, giving teams accurate, actionable context across marketing, service, analytics, and AI systems. Built for enterprises with complex customer data, Amperity creates continuously updated customer profiles that brands can trust. Marketing and data teams can use this context to build audiences, understand behavior, orchestrate journeys, and make more relevant decisions in real time, while maintaining control, privacy, and governance. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

**Average Rating:** 4.4/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Amperity Customer Data Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Amperity Customer Data Platform?

- **Seller:** [Amperity](https://www.g2.com/sellers/amperity)
- **Company Website:** amperity.com
- **Year Founded:** 2016
- **HQ Location:** Seattle, Washington, United States
- **Twitter:** @amperity  
1,308 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43bf4edb43df8ff396f1148f5e44f332e142a885d1f9a8615be56bdf4b085ae5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famperity%2F&secure%5Burl_type%5D=linkedin_company_website)  
295 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 45% Large, 36% Medium

#### What Do G2 Reviewers Say About Amperity Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Amperity for its **analytics expertise** , providing clear insights from unified customer data for better decision-making.
- Users value the **data accuracy** of Amperity, as it provides a complete view of user behavior and preferences.
- Users appreciate the **ease of use** of Amperity, which simplifies data management and boosts insight generation.
- Users value the **unified customer data** provided by Amperity for clear and actionable insights.
- Users value the **AI-driven identity resolution** in Amperity for its effectiveness in building first-party identity graphs swiftly.

##### Cons

- Users express concerns about **access control issues** , highlighting potential privacy risks and dependence on third parties.
- Users find the **difficult learning curve** challenging, impacting their ability to effectively use Amperity.
- Users find Amperity **expensive** , alongside concerns about its learning curve and potential privacy risks.
- Users find the **learning curve challenging** , which can hinder effective usage and adoption of Amperity.
- Users express dissatisfaction with Amperity's **poor support** , noting unresponsive customer service and limited communication from managers.

#### What Are Recent G2 Reviews of Amperity Customer Data Platform?

**["Unifies Customer Data for Actionable Insights"](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-12128481)**

**Rating:** 5.0/5.0 stars

_— Sahana R._

[Read full review](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-12128481)

**["Amperity - Advanced customer segmentation"](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-8403812)**

**Rating:** 4.0/5.0 stars

_— Sivabalan R._

[Read full review](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-8403812)

#### What Are G2 Users Discussing About Amperity Customer Data Platform?

- [What does Simon data do?](https://www.g2.com/discussions/amperity-what-does-simon-data-do)
- [Is SaaS an Amperity?](https://www.g2.com/discussions/is-saas-an-amperity) - 2 upvotes
- [Is Amperity a CDP?](https://www.g2.com/discussions/is-amperity-a-cdp)
- [What does Amperity do?](https://www.g2.com/discussions/what-does-amperity-do)

### [Solitics](https://www.g2.com/products/solitics/reviews)

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Solitics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 4.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.9/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Solitics?

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97bcb86cf19f025e9b053ae3700e3c1c9ff64680c6b2db11fb7e945506b928eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolitics%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Gambling & Casinos
- **Company Size:** 66% Medium, 31% Small

#### What Do G2 Reviewers Say About Solitics?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **real-time customer engagement** features of Solitics, enhancing personalized outreach and campaign relevance.
- Users value the **easy data segmentation** in Solitics, enhancing personalized campaigns and improving customer engagement significantly.
- Users praise the **user-friendly journey creation** in Solitics, enabling dynamic personalization without technical expertise.
- Users value the **real-time personalization** features of Solitics, enhancing customer engagement and campaign relevance significantly.
- Users highly value the **real-time personalization services** of Solitics, enhancing customer engagement and campaign relevance effortlessly.

##### Cons

- Users find the **learning curve steep** initially, requiring technical help to navigate the setup and interface.
- Users find the **complex reporting** in Solitics challenging, impacting their ability to utilize advanced features efficiently.
- Users find the **initial setup complex** , often requiring technical assistance to navigate effectively.
- Users find the **insufficient guidance** challenging during initial setup, especially for those unfamiliar with data integration.
- Users struggle with a **learning curve for integration** in Solitics, wishing for better onboarding and support.

#### What Are Recent G2 Reviews of Solitics?

**["A powerful and flexible customer engagement platform."](https://www.g2.com/survey_responses/solitics-review-11418360)**

**Rating:** 4.0/5.0 stars

_— ✪ KHaled S._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11418360)

**["Solitics gives us a clear, real-time view of how customers move through our site and apps"](https://www.g2.com/survey_responses/solitics-review-11438733)**

**Rating:** 5.0/5.0 stars

_— Nour E._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11438733)

#### What Are G2 Users Discussing About Solitics?

- [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for)

### [Leadspace](https://www.g2.com/products/leadspace/reviews)

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

**Average Rating:** 4.3/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Leadspace?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.5/10 (Category avg: 8.6/10)
- **Expandability:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Leadspace?

- **Seller:** [Leadspace](https://www.g2.com/sellers/leadspace)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, US
- **Twitter:** @Leadspace  
2,355 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8087fda0e78423713fa7977979ae91a0b295a0c108c06aa5cda0030947ff26b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1493652%2F&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Medium, 45% Large

#### What Are Recent G2 Reviews of Leadspace?

**["Leadspace"](https://www.g2.com/survey_responses/leadspace-review-8926587)**

**Rating:** 4.0/5.0 stars

_— Rajnikant M._

[Read full review](https://www.g2.com/survey_responses/leadspace-review-8926587)

**["Everything I needed to work with leads."](https://www.g2.com/survey_responses/leadspace-review-10238771)**

**Rating:** 4.5/5.0 stars

_— Hichem G._

[Read full review](https://www.g2.com/survey_responses/leadspace-review-10238771)

#### What Are G2 Users Discussing About Leadspace?

- [How has Leadspace impacted your lead generation efforts, and what improvements could be made?](https://www.g2.com/discussions/how-has-leadspace-impacted-your-lead-generation-efforts-and-what-improvements-could-be-made)
- [What is Leadspace used for?](https://www.g2.com/discussions/what-is-leadspace-used-for)

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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