# B2Metric Reviews **Vendor:** B2Metric **Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Average Rating:** 4.8/5.0 **Total Reviews:** 44 ## About B2Metric B2Metric is an AI/ML-powered data analytics platform that enables marketing, data analytics, and CRM teams to better understand customer trends and behaviors. B2Metric uses machine learning to automate data analysis and generate predictive insights, which can be used to improve customer engagement, retention, and growth. ## B2Metric Pros & Cons **What users like:** - Users find B2Metric to be **very easy to use** , streamlining data connection and enhancing dashboard access. (13 reviews) - Users value the **ease of customer tracking and insightful data analytics** provided by B2Metric for efficient strategies. (13 reviews) - Users value the **productivity improvement** with B2Metric, benefiting from its real-time insights and seamless integrations. (12 reviews) - Users value the **accurate and reliable insights** from B2Metric, enhancing decision-making and operational optimization. (10 reviews) - Users benefit from the **valuable insights** provided by B2Metric, enhancing marketing strategies and optimizing decision-making. (9 reviews) - Easy Integration (7 reviews) - Integrations (7 reviews) - Analytics Expertise (5 reviews) - Automation Efficiency (5 reviews) - Access (4 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and guidance to fully understand B2Metric's features and functionalities. (6 reviews) - Users experience **complex implementation** challenges, requiring technical expertise for effective integration and data tracking. (2 reviews) - Users find B2Metric's **difficult learning curve** challenging, requiring time to master its AI-based features and functionalities. (2 reviews) - Users find B2Metric to have **high complexity** due to its numerous modules and AI-based analytics, causing initial confusion. (2 reviews) - Users find the **insufficient training** for B2Metric challenging, highlighting the need for better onboarding resources. (2 reviews) - Integration Difficulties (2 reviews) - Users feel that **integration issues** hinder the platform's flexibility and accessibility for smaller companies. (2 reviews) - Users find the **technical expertise required** for B2Metric challenging, often needing assistance from their data teams. (2 reviews) - Bug Issues (1 reviews) - Complexity (1 reviews) ## B2Metric Reviews ### 1. Fast, Smart and moreover, supported by Artificial Intelligence and Machine Learning! **Rating:** 5.0/5.0 stars **Reviewed by:** Zeynep E. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2024 **What do you like best about B2Metric?** B2Metric can easily enter the integration process with all the platforms I have used so far. It provides me with the data I want to access with ease of use. It increases my team's reporting speed by overcoming our reporting problems. **What do you dislike about B2Metric?** I haven't come across anything specific that I don't like about B2Metric yet. However, I would say it would be helpful if there was a booklet or help desk to onboard new members of our team. **What problems is B2Metric solving and how is that benefiting you?** B2Metric has been beneficial for me and my team in terms of personalized marketing actions, tracking of machine learning-based customer actions and movements, and customer churn prediction. **Official Response from Can Dinlenç:** > Thank you so much for sharing your feedback on B2Metric! It’s fantastic to hear that our platform has been making a positive impact on your reporting efficiency and helping your team overcome common data challenges. Regarding your suggestion about onboarding resources, that’s valuable input, and we're always working on ways to make onboarding even easier for new users. We took our notes and we will be working for what's further! Thanks again for taking the time to review us! ### 2. Being CDP and AI/ML based at the same time is something else! **Rating:** 5.0/5.0 stars **Reviewed by:** Erman K. | Regional Sales & Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2024 **What do you like best about B2Metric?** Its fast integration and quick actions with other connection points accelerated our work by not having to check all the applications one by one. **What do you dislike about B2Metric?** Maybe some documentation to make it understandable for non-techical teams as well. **What problems is B2Metric solving and how is that benefiting you?** We’ve used B2Metric as CRM Team. By integrating our CRM systems we are able to access all our CRM data in a dashboard. ### 3. B2Metric is leading the right way when it comes to marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Songül G. | Marketing Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2024 **What do you like best about B2Metric?** B2Metric was very easy to use, connect data and access dashboards. B2Metric provided us with ease and speed at this point. The features in the platform gave us more than enough information. **What do you dislike about B2Metric?** Specifically, nothing. B2Metric is leading the way. **What problems is B2Metric solving and how is that benefiting you?** B2Metric help us to reduce churn by 2x within 6 months and analyze customer base more ### 4. I'm surprised at what I've used before! I feel so late! **Rating:** 5.0/5.0 stars **Reviewed by:** Aysenur A. | Strategy & Process Management Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2024 **What do you like best about B2Metric?** B2Metric makes customer tracking and data analytics easier with its features and modules. **What do you dislike about B2Metric?** Using B2Metric was easy and fast. I couldn’t say there is a thing that I dislike. **What problems is B2Metric solving and how is that benefiting you?** We’ve used B2Metric for customer behavior analytics and campaign optimization. With this aim we achieved better segments and campaign groups. ### 5. AI-Based Marketing Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Erol C. | Partnership Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about B2Metric?** B2Metrics follow and adopt new AI technologies to develop applications for their customers. **What do you dislike about B2Metric?** B2Metric should grow worldwide in a short time to support customers in different countries, **What problems is B2Metric solving and how is that benefiting you?** The most important thing in business to understand thoughts and behaviours of customers in a short time to put right policies in marketing and sales policies. If you can do this , you do not lose your existing and potantial customers in your business , and your business grow continoussly , because you can read thoughts of your customers in every moment, B2Metric solve all these our needs by implementing with its AI-Based Marketing Analytics application . **Official Response from Can Dinlenç:** > Thank you for your insightful review! We're excited to hear that you appreciate our commitment to adopting new AI technologies to enhance our applications for customers. We understand your desire for B2Metric to expand globally to better support users in different regions. We're working towards that goal! We're here to support your growth! ### 6. Customer Journey Analytics with AI/ML algorithms? We are here for it! **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Clara F. | Custome success manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about B2Metric?** Having a platform that includes thousands of users also brings with it big data analysis and reporting. At this point, with B2Metric predictive insights and customer journey analytics, our work has become easier in terms of which actions to take at which steps. **What do you dislike about B2Metric?** Being an analysis and data-based platform, it can sometimes be hard to integrate some parts that only some technical people can understand. **What problems is B2Metric solving and how is that benefiting you?** It is easier to access all information and insights in a single dashboard. **Official Response from Can Dinlenç:** > Thank you so much for your feedback! We're really happy to hear that B2Metric’s customer journey analytics and insights are making things easier for you. We totally understand that some of the technical parts can be a bit tricky, and we're always working on making things more user-friendly. We're always here to support you, so feel free to reach out whenever you need anything! ### 7. Speedy, savvy, and supercharged with AI and machine learning power! **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara R. | BDR, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about B2Metric?** B2Metric connects effortlessly with all our platforms, giving us quick access to data and speeding up reporting. It helps us reduce churn by spotting customer patterns early, letting us act proactively. Overall, it boosts our data strategy from all angles. **What do you dislike about B2Metric?** So far, I haven’t encountered any issues or drawbacks with B2Metric. **What problems is B2Metric solving and how is that benefiting you?** B2Metric helped me to understand data, customer behaviors and take marketing actions by predictive analytics. ### 8. Never believed AI can predict every customers’ behaviour! **Rating:** 5.0/5.0 stars **Reviewed by:** Merve Şehbal I. | Senior Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about B2Metric?** The features and integration points B2Metric have is something else. While checking out whether I can use or integrate with another application, B2Metric’s team easily connected. **What do you dislike about B2Metric?** I really like the platform. But receiving help while integration shouldn’t be an option. Still a perfect customer service though. **What problems is B2Metric solving and how is that benefiting you?** As marketing and product teams we are able to create each specific metrics within a dashboard and it helps to present everything at once to our ### 9. AI/ML based platform and hundreds of integrations? Perfect combination! **Rating:** 5.0/5.0 stars **Reviewed by:** Ebru . | Deputy General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about B2Metric?** B2Metric is a product that can truly revolutionize the SaaS field with its hundreds of integrations, ease of use, customer support and number of features. Implementetion process was easy and by that I can use B2Metric dashboards easily. **What do you dislike about B2Metric?** Although B2Metric is easy to use, it can sometimes be complicated and difficult because it is an artificial intelligence-based machine learning analytical platform. **What problems is B2Metric solving and how is that benefiting you?** With B2Metric integrations, we had the chance to view analytics from different sources on a single dashboard. In this way, we were able to take different predictive actions such as customer movement estimation and campaign optimization. **Official Response from Can Dinlenç:** > Thank you for sharing your feedback! It’s great that the implementation process went smoothly, allowing you to dive right into our dashboards and access the insights you need. We also appreciate your note about the complexity that sometimes comes with using an AI-powered analytics platform. Our team is constantly working to improve user experience, so feedback like yours is invaluable in helping us make B2Metric even more intuitive. Thanks again for being part of the B2Metric community, and please don’t hesitate to reach out if we can support you further! ### 10. B2Metric impact on SaaS! **Rating:** 5.0/5.0 stars **Reviewed by:** Simay A. | Customer Support Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about B2Metric?** Being able to access hundreds of data from a single dashboard has made it very easy. By this way, instead of looking at each platform individually, I can handle it with a single dashboard. **What do you dislike about B2Metric?** It is perfect the way it is. But maybe I could recommend having more visual enhancements. Sometimes I found it hard to navigate my actions. **What problems is B2Metric solving and how is that benefiting you?** Identifying customers who are likely to churn or up-sell! **Official Response from Can Dinlenç:** > Thanks for sharing such a great review! 😊 We're more than happy that you love the dashboard and find it easy to navigate multiple data sources in one place. That's exactly what we aim for! And we totally hear you on the visual side of things! We’re always working to make the interface even more intuitive and eye-catching. As for helping you catch those customers likely to churn or go for an upsell, we're so happy it’s making a difference! ### 11. Fast, easy and predictive insights! All together! **Rating:** 5.0/5.0 stars **Reviewed by:** Kemal Y. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about B2Metric?** Data interpretation and visualization have always been difficult. However, B2Metric accelerated this process and facilitated our actions with not only visualization but also predictive insights. **What do you dislike about B2Metric?** In the first use, I felt lost because it contained so many modules. Even having this kind of opportunity is the perfect way to feel FOMO! **What problems is B2Metric solving and how is that benefiting you?** Personalized actions for users likely to churn or cross/up-sell! **Official Response from Can Dinlenç:** > Thanks for the awesome feedback, Kemal! 🎉 We're so happy to hear that B2Metric has made data interpretation and visualization much smoother for you, especially with the added bonus of predictive insights! We get it, having so many modules can feel a bit overwhelming at first, but we’re glad you’re embracing the FOMO in the best way possible. 😊 And it's fantastic that our personalized actions for churn prevention and cross/up-selling are making a difference! We're here to keep supporting you all the way! 🚀 ### 12. Insightful, intuitive, and essential for our SaaS journey! **Rating:** 5.0/5.0 stars **Reviewed by:** Joud G. | Growth Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2024 **What do you like best about B2Metric?** No longer need to compare data from different platforms before cross-sell or up-sell! **What do you dislike about B2Metric?** I can't say that there is anything I don't like about B2Metric. **What problems is B2Metric solving and how is that benefiting you?** It enabled us to take actions such as sending customized deals. **Official Response from Can Dinlenç:** > Thank you so much for sharing your experience! We’re happy to hear that B2Metric has become such an essential part of your SaaS journey. It’s fantastic to hear that we’re helping simplify the data comparison process and enabling customized deals that make a difference. Your feedback means a lot to us, and we’re here to keep supporting your success. Thanks again for being a part of the B2Metric community! ### 13. Exceptional AI-Powered Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2024 **What do you like best about B2Metric?** B2Metric’s AI-driven analytics platform offers powerful insights, helping businesses make data-driven decisions with ease. The platform’s ability to automate complex processes and deliver accurate predictive analytics sets it apart, enhancing overall efficiency and performance. **What do you dislike about B2Metric?** The platform offers such a wide range of features that it can take some time to fully unlock its potential at first. However, once you get through the learning curve, the benefits it provides are absolutely worth it. **What problems is B2Metric solving and how is that benefiting you?** Dashboard **Official Response from Can Dinlenç:** > Thank you for the wonderful feedback! We're thrilled to hear that B2Metric’s AI-powered analytics is helping you make data-driven decisions and boosting your efficiency. 😊 We understand that there’s a learning curve with all the features we offer, but we're so glad to know that the benefits are worth it once you're up and running. Also, it’s great to hear that our dashboard is making things easier for you, streamlining insights is what we aim for! Thanks again for sharing your experience with us, and we’re here to help anytime. 🚀 ### 14. Easy, helpful and predictive! **Rating:** 5.0/5.0 stars **Reviewed by:** Ilgım G. | Customer Service Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about B2Metric?** With B2Metric, I don’t need to check different types of data or applications. I just use B2Metric dashboards to check all the data and actions that happened lately on other platforms. **What do you dislike about B2Metric?** Specifically there is nothing I dislike about my experience. But maybe I could recommend having more UX based improvements. **What problems is B2Metric solving and how is that benefiting you?** B2Metric helped us develop our marketing actions more efficiently! **Official Response from Can Dinlenç:** > Thank you so much for your words! We're extremely happy to hear that B2Metric's dashboards have made data tracking so much easier and centralized for you. We really appreciate your feedback on UX improvements, our team is always working to enhance the experience, and insights like yours are invaluable in that process. We’re so glad B2Metric is helping you run your marketing actions more efficiently. Thanks again for being part of our journey and for sharing your experience with us! ### 15. AI predict customers’ behaviour **Rating:** 4.5/5.0 stars **Reviewed by:** Metin K. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2024 **What do you like best about B2Metric?** B2Metric makes customer tracking and data analytics easier **What do you dislike about B2Metric?** Almost nothing. Everyhing works fine and service is good. **What problems is B2Metric solving and how is that benefiting you?** It show customer journey and making decisions on journey is easy. ### 16. Understanding Customer Trends and Behaviors with Data Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about B2Metric?** Using this data analytics platform has made it much easier for me to understand customer trends and behaviors. Thanks to AI and machine learning, I can extract incredibly valuable insights from the data. I'm very satisfied as it has made our marketing and CRM strategies more efficient. I definitely recommend it! **What do you dislike about B2Metric?** I found it useful, there is nothing I dislike about it **What problems is B2Metric solving and how is that benefiting you?** Thanks to this data analytics platform, I can better understand customer behaviors and optimize my marketing strategies. It helps me improve my CRM to effectively manage customer relationships, enabling me to conduct more targeted and efficient campaigns. ### 17. Customer Journey Analytics? No, Complete customer footprint tracking! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about B2Metric?** B2Metric exceeded my expectations and really did a great job of tracking the customer and behavioral actions. Also integrated easily. I use B2Metric daily due to ease of use. **What do you dislike about B2Metric?** Customer support helped me through everything but in some cases, I have had a problems with implementation and data tracking. But they helped me to handle this problems. **What problems is B2Metric solving and how is that benefiting you?** As a business owner, the drop off plan easily tracked all users who browsed my website. It implemented integrations and helped me progress easily. **Official Response from Can Dinlenç:** > Thank you so much for sharing your experience with B2Metric! We’re constantly striving to improve, and it’s great to know our platform makes a real difference in how you manage customer insights. It’s also good to hear our customer support team was able to help you out during some of the trickier parts of implementation and data tracking. We’re always looking to improve, so if there’s ever anything else we can help with, please don’t hesitate to reach out. Thanks again for choosing B2Metric! ### 18. B2Metric Experience and Fintech? Such a perfect match! **Rating:** 5.0/5.0 stars **Reviewed by:** Berfin T. | Global Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2024 **What do you like best about B2Metric?** I no longer need to compare data from different platforms before delivering Next Best Offers to customers. **What do you dislike about B2Metric?** Being a data-based platform, of course, it can sometimes be challenging to have it in a format that only some technical people can understand. **What problems is B2Metric solving and how is that benefiting you?** Identifying customers who are likely to churn. Push notifications and personalized offers according to users. **Official Response from Can Dinlenç:** > Thank you so much for your awesome feedback! We’re excited to hear that B2Metric is making it easier for you to deliver Next Best Offers—no more juggling data from different platforms, right? 😊 We totally get what you mean about the technical side, and we’re always looking for ways to simplify things for everyone. It's amazing to hear that our personalized offers and churn prediction are helping out! We really appreciate you sharing your experience, and we're here to keep making things even better for you! Thanks again for sharing your experience with us, and we’re here to help anytime. 🚀 ### 19. Revolutionizing Decision-Making 👍 **Rating:** 5.0/5.0 stars **Reviewed by:** Ezgi S. | Head of Startup Acceleration Programs, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about B2Metric?** Their artificial intelligence-based active learning platform is contributing our approach to data analytics and decision-making. The platform's ability to collect, clean, and process large-scale datasets significantly enhances our efficiency and accuracy in decision-making processes, thanks to its advanced AI and machine learning capabilities. Moreover, the team at B2Metric AI offers personalized assistance, timely updates, and valuable insights. Overall, I highly recommend B2Metric AI to any company seeking to enhance their data analytics and decision-making capabilities. **What do you dislike about B2Metric?** Dependence on Data Quality: While the platform's ability to clean and process large-scale datasets is a strength, it also relies heavily on the quality of the input data. If the data quality is poor or inconsistent, it may impact the accuracy and effectiveness of the platform's analytics and decision-making capabilities. **What problems is B2Metric solving and how is that benefiting you?** B2Metric AI's product offers a comprehensive solution in enhancing data analytics and decision-making capabilities, ultimately driving business growth and success. ### 20. B2Metric helped our approach with important insights that increased our customer retention. **Rating:** 5.0/5.0 stars **Reviewed by:** Suat G. | Co-Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about B2Metric?** What I like the most about B2Metric is its ability to deliver real-time, actionable insights and it is very easy to use **What do you dislike about B2Metric?** The platform is very user-friendly; therefore, I will not be able to provide a view of what I dislike. **What problems is B2Metric solving and how is that benefiting you?** B2Metric helps to solve the problem of understanding and predicting customer behavior by providing real-time insights. This has greatly helped us by optimizing our marketing strategies, improving customer retention, and reducing churn rates of our Company. ### 21. Customer Success? As Expected! **Rating:** 5.0/5.0 stars **Reviewed by:** Ceren . | CRM Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about B2Metric?** By B2Metric, optimizing our sales and marketing operations become more efficient and more affordable. Thanks to B2Metric Marketing Campaign Cost rates decreased by %20 percent minimum. **What do you dislike about B2Metric?** As a general internet user I wanted to integrate data by myself but I needed my data team to help me because I am a marketer. **What problems is B2Metric solving and how is that benefiting you?** Push notifications and personalized e-mails according to campaigns benefit me the most. **Official Response from Can Dinlenç:** > Thank you for your feedback! We're excited to hear that B2Metric has made your sales and marketing operations more efficient and helped reduce campaign costs by at least 20%. That's a fantastic result! We understand that data integration can be complex, especially for marketers, and we appreciate your honesty. Our goal is to make the process as smooth as possible, and we’re here to support you and your team. If you have any suggestions for improvement or need assistance, please don't hesitate to reach out! ### 22. A Successful Customer Journey Experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about B2Metric?** In the trial stage of B2Metric, I really enjoyed how easy to integrate. Customer support was easy to access and using B2Metric was easy. It was amazing to see number of features and modules it has in it. **What do you dislike about B2Metric?** In the trial stage it was hard to understand the platform. At first I was panicking what's going on when I see advanced AI/ML modules. But then I managed with academy page. **What problems is B2Metric solving and how is that benefiting you?** Data unification was such a big problem for me because I couldn't manage data that in almost every platform. By B2Metric, I easily check all of them in one platform. **Official Response from Can Dinlenç:** > Thank you for your feedback! We're glad to hear that you found B2Metric easy to integrate and appreciated our customer support. We understand the initial learning curve with our AI/ML features, and it's great that our academy helped you along the way. It's fantastic that B2Metric has simplified your data unification process. If you have any further suggestions or need assistance, don't hesitate to reach out. We're here to support you! ### 23. Customer Journey Analytics, from end to end! **Rating:** 5.0/5.0 stars **Reviewed by:** Kenan P. | Customer Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about B2Metric?** By B2Metric, tracking the personalized metrics and viewing all these reports in one user-friendly dashboard was easy. **What do you dislike about B2Metric?** I needed some time to fully grasp all the platform's features and functionalities as a new user **What problems is B2Metric solving and how is that benefiting you?** Understanding how a customer is likely to churn and why is always important when it comes to retail, we are now able to find out! **Official Response from Can Dinlenç:** > Thank you for your review! We're delighted to hear that you find our dashboard user-friendly and appreciate the ability to track personalized metrics easily. We understand that there can be a learning curve for new users, and we’re continuously working to enhance our resources to help you get up to speed faster. If you have any suggestions or need further assistance, feel free to reach out. We're here to support you! ### 24. International Operations Assistant Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Yiğit Alp K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about B2Metric?** First of all , before use to this tool we couldnt reach any marketing figures , extremum points or customers needs , but after that we started to use this tool and we were able to make many things we felt so comforable. **What do you dislike about B2Metric?** Until today I can not say anything negative to related this module. Also we try to improve day by day for our necessaries. **What problems is B2Metric solving and how is that benefiting you?** As I said before we could not reach marketing share in countries also we had spent huge times for marketing research, but now we can do it in 10 minutes also we can determine our critical points. ### 25. Faster, smarter and predictive! **Rating:** 5.0/5.0 stars **Reviewed by:** Ugur D. | Senior Digital Marketing Solutions Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2024 **What do you like best about B2Metric?** It has always been difficult to collect CRM data on retail, data received on Call and data from various advertising channels together. Achieving this has become much easier with B2Metric. **What do you dislike about B2Metric?** When I first used it, I felt lost because it contained so many features. And even this is perfect! **What problems is B2Metric solving and how is that benefiting you?** It is easier to easily review all user data. ### 26. Customer data analysis really saved me! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about B2Metric?** It is quite impressive to collect lots of data on a single platform and take action on customers through each of them. **What do you dislike about B2Metric?** I can't say that there is anything I don't like about B2Metric, but I think it has features that can be improved. **What problems is B2Metric solving and how is that benefiting you?** It was very difficult for us to control so much data and collect them in a single area. For this reason, it helped us analyze customers. **Official Response from Can Dinlenç:** > Thank you for your review! We're more than happy to hear that B2Metric has helped you consolidate customer data and take actionable insights from it. Simplifying data management is a core focus for us, so it’s great to know it's making a difference for you. We appreciate your feedback about potential feature improvements and are always looking for ways to enhance the platform. If you have any specific suggestions or need support, feel free to reach out. We're here to help! ### 27. Ideal for tracking customer behavior! **Rating:** 5.0/5.0 stars **Reviewed by:** Aylin . | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about B2Metric?** This platform helped me better understand customer behaivor and simplified many internal process. **What do you dislike about B2Metric?** I really loved the platform, I have no negative comments. **What problems is B2Metric solving and how is that benefiting you?** Tracking and understanding customer behavior was quite difficult. There was a need for a platform with many functions. The B2metric platform has been extremely helpful. ### 28. An extremely rewarding experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Nisa M. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2024 **What do you like best about B2Metric?** The platform boasts intuitive features that streamline the analysis of usage data, making it both effortless and swift. **What do you dislike about B2Metric?** Some additional guidance would be helpful. It took me some time to fully understand all the features and functionalities of the platform as a new user. **What problems is B2Metric solving and how is that benefiting you?** Tracing and understanding user behavior. Churn prediction ### 29. A Successful Experience for Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Sinem . | Customer Support Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2024 **What do you like best about B2Metric?** Simple to implement, utilizing its features is a breeze. **What do you dislike about B2Metric?** When I first used it, I felt overwhelmed by the many features, but that's what makes it perfect! **What problems is B2Metric solving and how is that benefiting you?** It enabled us to take actions according to our sales and marketing strategies, and now we can understand why a customer might churn. ### 30. Achieving Success: A Positive Journey **Rating:** 4.5/5.0 stars **Reviewed by:** Zeynep K. | Junior Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about B2Metric?** Thanks to B2Metric, our decision-making has shifted significantly, relying more on its accurate and dependable insights, leading to optimized operations. **What do you dislike about B2Metric?** Understanding B2Metric can be quite a task; perhaps some extra guidance would be beneficial? **What problems is B2Metric solving and how is that benefiting you?** Streamlined and accurate data-driven processes. ### 31. The impact of AI on Customer Journey Analytics is truly impressive! **Rating:** 5.0/5.0 stars **Reviewed by:** Beyza K. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about B2Metric?** I can now analyze and deliver offers to customers using a single platform, eliminating the need to compare data from different platforms. **What do you dislike about B2Metric?** I don't have any dislikes that I find unfavorable. **What problems is B2Metric solving and how is that benefiting you?** Tracing and understanding user behavior. ### 32. An Implemantation of Adaptive Learning: Retraining and Scoring campaign models via B2MIQ Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2024 **What do you like best about B2Metric?** B2MIQ's open source architecture and its competent employees allow it to easily and quickly integrate any laegacy system and to adapt to our specific and changing needs. It is easy for use and user firendly, it is also easy for implementation. **What do you dislike about B2Metric?** Customer support is weak since b2m is a growing startup. But we also observe rapid improvement in this regard. **What problems is B2Metric solving and how is that benefiting you?** The platform retrains and scores hundreds of campaign\channel propensity models for 20M subscriber according to constantly updated data. Also, it automatically informs us by e-mail throughout the whole process. ### 33. Maximizing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Ecemsu H. | Growth Lead , Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about B2Metric?** - Integration of diverse data repositories (CRM, web & mobile analytics, payment processing, media platforms) - Streamlined reporting processes, accelerating business intelligence generation - Intrinsic segmentation tools for pinpointing high-value clientele, seamlessly interfaced with automation utilities and advertising channels for targeted campaigns. **What do you dislike about B2Metric?** There are no disadvantages that I find unfavorable **What problems is B2Metric solving and how is that benefiting you?** Cultivating Customer Insights Made Effortless with B2Metrics; Streamlined Data Collection and Analysis ### 34. Easy to use and fast integration **Rating:** 5.0/5.0 stars **Reviewed by:** Bilgehan A. | Executive of Venture Capital and Startup Engagement, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about B2Metric?** The churn prediction module was a great convenience for me. Now I can take quick action without losing customers. **What do you dislike about B2Metric?** more people should know about it. You are missing huge opportunities. **What problems is B2Metric solving and how is that benefiting you?** B2Metric has a solution-oriented structure in customer analytics. ### 35. B2Metric Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Deniz G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about B2Metric?** Customer-oriented approach. Ability to analyze customer needs well. Effective customer support. **What do you dislike about B2Metric?** We haven't had any negative experiences not yet. **What problems is B2Metric solving and how is that benefiting you?** Cyber Security consultant meets our outsourcing human resource needs. ### 36. Makes the data analysis incredibly easy for the business team! **Rating:** 4.0/5.0 stars **Reviewed by:** Gözde K. | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about B2Metric?** The platform has user-friendly interface and makes it really easy and quick to analyse the usage data. In addition, it has the advantage that it integrates with various data sources like store reviews, event tracking numbers etc that makes us easy to access and analyse. **What do you dislike about B2Metric?** While the platform's visualization capabilities are really useful, I believe there is room for improvement in terms of customizing the visual elements to align better with our needs. **What problems is B2Metric solving and how is that benefiting you?** The platform helps a lot in terms of analysing and visualisation of the complex data, saving time in management reporting. Also the analyses are very useful for decision-making especially in digital customer journeys. **Official Response from Dilara Holat:** > Gözde thank you so much for using and reviewing our product! We are taking your feedbacks into account and more updates are on the way from our side! Stay tuned! ### 37. We have seized the opportunity to improve our processes in a short time. **Rating:** 5.0/5.0 stars **Reviewed by:** Serkan H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about B2Metric?** Guide us in our marketing efforts **What do you dislike about B2Metric?** Not being able to keep up with the speed after old habits 😀 **What problems is B2Metric solving and how is that benefiting you?** It enabled us to clearly analyze the habits of potential customers. ### 38. Effective data analytics solution **Rating:** 5.0/5.0 stars **Reviewed by:** Anna I. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about B2Metric?** It is a great tool to increase the efficiency of the operation of the business. **What do you dislike about B2Metric?** Some sort of manual will be helpful and will help to get familiar with the app faster **What problems is B2Metric solving and how is that benefiting you?** Collecting and analysing customers' data is very easy with B2Metrics **Official Response from Dilara Holat:** > Thank you so much Anna for using B2Metric and reviewing us! Stay tuned for more updates to ease your use :) ### 39. An accurate search engine optimization service supported by artificial intelligence is offered. **Rating:** 4.5/5.0 stars **Reviewed by:** Zafer Y. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about B2Metric?** Customer Support, Frequency of Use, Uygulama kolaylığı **What do you dislike about B2Metric?** There is no disadvantage that I do not like **What problems is B2Metric solving and how is that benefiting you?** Offers an accurate search engine optimization service supported by artificial intelligence ### 40. Transforming Customer Insights: A Look into B2Metric IQ Analytics Platform **Rating:** 4.5/5.0 stars **Reviewed by:** beyza u. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about B2Metric?** B2Metric IQ Analytics offers an extensive library of pre-built analytical models and algorithms, saving us valuable time in building our own and accelerating our data analysis process **What do you dislike about B2Metric?** As a user who relies heavily on mobile devices, I would appreciate a more robust and feature-rich mobile app for B2Metric IQ Analytics. Currently, the mobile version feels limited in comparison to the web version. **What problems is B2Metric solving and how is that benefiting you?** B2Metric IQ Analytics has provided us with a significant advantage in effortlessly handling large datasets and deriving valuable insights. This enables us to make well-informed business decisions faster than ever before. **Official Response from Dilara Holat:** > Hi Beyza, Thanks for using & reviewing B2Metric! We appreciate your feedback and took it under consideration. Stay tuned for the updates! ### 41. Head of data & analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Yesim S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about B2Metric?** - Ability to merge/unify multiple data sources (CRM, web & mobile analytics, payment system, media) - Reporting automation, efficiency in business insight development - Flexibility in dashboard, ability to add functions and visualization - Built in segmentation features to identify most valuable customers and integration with automation tools and advertisement platforms to activate segments. **What do you dislike about B2Metric?** - There are constant improvements and new feature launches so my data collection, visualization and activation needs are mostly met. **What problems is B2Metric solving and how is that benefiting you?** - It provides reporting automation which saves our company time and allows us to make the most of our data with limited in-house data team - Churn prediction model runs with a 90% accuracy which allows us to take action to not lose customers **Official Response from Dilara Holat:** > Hi Yeşim, Thank you for your review and glad to hear you are enjoying our product. Stay tuned for more updates! ### 42. B2Metric Makes Data Analysis Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmet . | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about B2Metric?** Our decision-making process has become increasingly reliant on B2Metric IQ Analytics. We have been able to identify untapped opportunities and optimize our operations because it provides accurate and reliable insights. **What do you dislike about B2Metric?** Learning B2Metric IQ Analytics can be challenging. I needed some time to fully grasp all the platform's features and functionalities as a new user **What problems is B2Metric solving and how is that benefiting you?** They helped us optimize mileage for our used car rental teams and helped us digitize documents. As a result, we've been able to streamline and optimize our operations in these units. **Official Response from Dilara Holat:** > Glad you liked and reviewed our product Ahmet! We are trying to improve our resources on our new website for easy adaptation to our product- stay tuned! ### 43. The best customer journey analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Oğuzhan S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about B2Metric?** Tracking the right metrics and viewing all these reports in one user-friendly dashboard. **What do you dislike about B2Metric?** B2Metric doesn't track any data.They use our datas for analyses. **What problems is B2Metric solving and how is that benefiting you?** We can understand our customers deeply with B2metric, we cannot track our users all behavior before. **Official Response from Dilara Holat:** > Thanks for using & reviewing our product Oğuzhan! More updates are on the way - stay tuned for updates! ### 44. Faster. Smarter. Predictive Analytics. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about B2Metric?** The robustness of B2Metric IQ Analytics is truly impressive. It can handle large datasets and deliver insights quickly, allowing us to make data-driven decisions faster than ever **What do you dislike about B2Metric?** I've noticed that the platform occasionally experiences minor bugs or glitches, which can disrupt the workflow. More frequent updates addressing these issues would be beneficial. **What problems is B2Metric solving and how is that benefiting you?** B2Metric IQ Analytics has automated previously manual analysis processes, resulting in more efficient and error-free data-driven workflows. **Official Response from Dilara Holat:** > Thanks for reviewing us and using our product! We are trying for more bug-free experience - you'll notice! - [View B2Metric pricing details and edition comparison](https://www.g2.com/products/b2metric/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+01%3A55%3A45+-0500&secure%5Bsession_id%5D=c2842523-6fbb-4958-b544-78851a44a557&secure%5Btoken%5D=6d3aac054650f4f7a03a0f2e1050fcbb6fe861e982b1ff3001970efd4916c948&format=llm_user) ## B2Metric Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Integration - Machine Learning** - Integration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top B2Metric Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,332 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,063 reviews)