Raptor by Ibexa Reviews & Product Details

Raptor Services is a specialized Personalization and Customer Data Platform (CDP) designed to assist brands in understanding and engaging with their customers more effectively. By leveraging advanced data analytics and user behavior recognition across multiple channels, Raptor empowers businesses to deliver tailored experiences that resonate with their audience. Raptor's CDP is particularly valuable for brands seeking to enhance customer interactions and drive conversion rates through personalized marketing strategies. The target audience for Raptor includes marketing and CRM teams, e-commerce businesses, and customer experience professionals who are focused on optimizing their engagement strategies. With the increasing demand for personalized content and recommendations, brands that utilize Raptor can effectively harness customer data to create meaningful interactions. This is especially crucial in today’s competitive market, where understanding consumer behavior is key to retaining customers and fostering loyalty. Raptor offers a variety of use cases that cater to different aspects of customer engagement. For instance, brands can utilize the platform to analyze user behavior across various touchpoints, allowing for the identification of trends and preferences. This insight enables companies to craft personalized recommendations that enhance the shopping experience. Additionally, the platform facilitates seamless data activation across channels, ensuring that marketing efforts are cohesive and targeted, ultimately leading to improved conversion rates and customer satisfaction. Key features of Raptor include robust data integration capabilities, real-time analytics, and customizable user interfaces. The platform allows businesses to consolidate data from various sources, providing a holistic view of customer interactions. Real-time analytics enable brands to respond promptly to user behavior, making it possible to adjust marketing strategies on the fly. Furthermore, the customizable interface allows users to tailor the platform to their specific needs, ensuring that they can access the information and tools necessary for their unique marketing objectives. By offering a comprehensive solution for personalization and data management, Raptor Services stands out in the market as a vital tool for brands aiming to enhance their customer engagement strategies. The ability to recognize and respond to user behavior across channels not only improves workflows but also enriches the overall user experience, making it an essential resource for any brand looking to thrive in a data-driven landscape.

Seller

Ibexa

Discussions

Raptor by Ibexa Community

Languages Supported

Danish, German, English, French, Spanish

Solution Type

All-in-One

Overview by

Carina Pedersen (Marketing Manager hos Raptor Services)

Used by Qualifio and 2 others

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Pricing

Pricing provided by Raptor by Ibexa.

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Starting at €15,900.00

Per Year

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Raptor by Ibexa Integrations

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Nikolaj E.

Teknisk marketings supporter

Enterprise (> 1000 emp.)

11/14/2025

"The smart and simple way to do personalisation"

4/5

What do you like best about Raptor by Ibexa?

Raptor Services’ personalization solutions for both webshops and email are straightforward to use and consistently deliver impressive results. This makes their advanced personalization tools a valuable and effective asset in my daily work.

The support team at Raptor Services stands out for being both solution-oriented and proactive. Whenever I encounter an edge case, it’s evident that they make every effort to address my needs. They almost always provide an answer, and if they don’t have one immediately, they quickly find a suitable solution. That’s a significant advantage!

Overall, Raptor Services has proven to be a reliable, proactive, and highly competent partner. Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

Honestly, there's nothing negative to say about Raptor Services. Review collected by and hosted on G2.com.

What problems is Raptor by Ibexa solving and how is that benefiting you?

Raptor provides our webshop visitors with a more personalized experience across all our product sliders. In addition, Raptor also displays products in our newsletter that match each permissions interests. This means that all our product recommendations are updated dynamically. A major advantage is that the recommendations are based on user data and interests – not on what we think is best to show. Raptor’s technology saves us a lot of time, as it automatically selects relevant products. If we had to do it manually, it would be a slow and time-consuming process. With Raptor’s services, we can therefore use our resources more efficiently. Review collected by and hosted on G2.com.

Anette B.

Digital Team Manager

Enterprise (> 1000 emp.)

11/11/2025

"A professional partnership – even when things get tough"

4.5/5

What do you like best about Raptor by Ibexa?

We are very pleased with our collaboration with Raptor Services. It’s clear to us that their solution – both the website and email recommendations – supports our daily work in a great way. The system is reliable, and we continuously see that the recommendations hit exactly what we need.

Another major strength is the excellent contact and support setup at Raptor. Our main contact person is always friendly, quick to respond, and easy to communicate with, which creates a smooth and trusting collaboration. In addition, we have a skilled technical contact who is thorough and solution-oriented. Whenever we face technical challenges or want to adjust our setup, things are handled professionally and efficiently.

All these elements make the collaboration flexible and genuinely cooperative. We feel like a valued partner, not just another customer. With Raptor Services, we can develop and optimize our digital recommendation flow for both website and email, while feeling confident that strong technical expertise and personal support are always behind us. Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

Although we are generally very happy with our collaboration with Raptor, there have also been some challenges along the way. When we launched our new website, we were moved to a new version of Raptor’s platform at the same time. Unfortunately, the version wasn’t fully tested, and the documentation kept changing without our development agency being informed. This created confusion and resulted in extra development work and many internal hours on our side.

At times, the process felt quite chaotic. That said, we do feel that Raptor learned from the experience and made an effort to compensate us for the inconvenience. It showed us that they take responsibility and are committed to improving their processes. Review collected by and hosted on G2.com.

What problems is Raptor by Ibexa solving and how is that benefiting you?

We use Raptor’s product recommendation engine across both our website and our email marketing, and the results have been very positive. The recommendations are relevant and well-timed, helping us present products that actually match what our customers are interested in. This has noticeably improved our overall performance metrics — including click-through rates and conversions — while also reducing the amount of manual work our team needs to do.

Previously, a lot of effort went into setting up product selections and content. With Raptor’s automated recommendations, this process has become much more efficient, allowing our marketing team to focus on strategy and creativity rather than repetitive tasks. The system runs smoothly, and we can clearly see how it adds value to our digital communication and customer experience.

Looking ahead, we plan to start using Raptor’s CDP in 2026. We expect this will take our personalization even further by giving us a better overview of our customer data and allowing us to connect insights across channels. We see it as a natural next step in our collaboration with Raptor, and we’re excited to explore how the CDP can help us strengthen customer engagement and make our communication even more relevant. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

11/21/2025

"Simple onboarding, easy to use, and endless possibilities"

5/5

What do you like best about Raptor by Ibexa?

Working with Raptor’s CDP has been a very positive experience. The setup process is straightforward and does not require any developer expertise, making it accessible even for teams without dedicated developers. The user-friendly interface turns data management into an enjoyable task rather than an intimidating one.

Additionally, the support team stands out for being genuinely helpful and highly proactive. Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

If I had to point out a drawback, it would be the lack of auto-generated audiences in the CDP when you first start importing data. Having some ready-made audiences could help spark ideas for how to begin working with customer data, since the wide range of options can make it challenging to know where to start. Review collected by and hosted on G2.com.

What problems is Raptor by Ibexa solving and how is that benefiting you?

Raptor Services solves the challenge of fragmented customer data by consolidating information from multiple sources into a single, comprehensive profile. This enables better personalization and more informed decision-making. Additionally Raptor helps clean, standardize, and enrich customer data, reducing errors and inconsistencies. One tool that stands out is the Data Manager, which is extremely helpful in managing and organizing data efficiently. Review collected by and hosted on G2.com.

Louise Guldbæk C.

Technical CRM Specialist

Mid-Market (51-1000 emp.)

6/27/2025

"Makes Personalization Feel Easy"

5/5

What do you like best about Raptor by Ibexa?

Raptor makes it really easy to work with advanced personalization across both triggered emails and campaigns. The setup is clean, the logic is flexible, and we love how fast we can move from idea to execution. It handles complex data really well, but never feels complicated to use. It just works – and that’s gold when you're managing multiple channels and deadlines.

Also, the team behind Raptor is great – they’re super helpful when you run into weird edge cases (which we sometimes do due to our setup), and they’re not afraid to develop new features when something’s missing and it makes sense. They’re proactive, solution-oriented, and genuinely nice to work with! Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

At this point, I honestly don’t have anything negative to say – except maybe that replies can take a little time sometimes. But that’s probably just because they’re busy solving all our tricky questions behind the scenes ;) Review collected by and hosted on G2.com.

What problems is Raptor by Ibexa solving and how is that benefiting you?

Raptor helps us connect behavioral data to personalized email content – without having to build everything from scratch ourselves. It solves the challenge of making our communication timely and relevant based on what users actually do on-site. For us in CRM, it also saves a lot of manual work: we can now quickly build the product assets for our emails, which we used to do manually in Photoshop. In the past, our buyers even selected each product by hand – so having Raptor handle this part dynamically has been a huge time-saver and lets us scale personalization across campaigns and triggers. Review collected by and hosted on G2.com.

Felix S.

Marketing Automation Specialist

Small-Business (50 or fewer emp.)

10/2/2023

"Excellent"

4.5/5

What do you like best about Raptor by Ibexa?

I like the fact that Raptor is one step ahead. Everyone is talking AI today, but when I studied for the Raptor User Certification in 2019 I learned and read all about AI, machine learning, deep learning etc. On top of that I've on and off been a user of Raptor Services in different situations, and I've always succeeded in using the service to our advantage.

I also remember the Raptor team being very cooperative when I implemented Raptor for Salesforce back in 2016-2017-ish and together we succeeded. Even today that is a very valuable memory.

And of course the friendliness and the eagerness to support and assist and to have open, honest discussions are valued a lot! Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

I'm not sure. Maybe the cost as it's moving into (or feeling like) an enterprise solution, but I've never been in charge of negotiations, and those that have, have never felt the need to complain when measuring effect vs cost. Review collected by and hosted on G2.com.

Janni L.

CRM & Loyalty Manager

Mid-Market (51-1000 emp.)

4/2/2025

"Tailored solutions - with outstanding support"

5/5

What do you like best about Raptor by Ibexa?

Raptor has enabled us to build a customized trigger setup tailored to the needs of our business. Their reliable technology and personalization options are instrumental in creating an effective experience for our customers. The team is professional, knowledgeable, and a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

No dislikes so far — great experience and great cooperation. Review collected by and hosted on G2.com.

What problems is Raptor by Ibexa solving and how is that benefiting you?

Raptor helps us solve key challenges around customer segmentation, personalization, and delivers timely product recommendations. By using live triggers - with individual product recommendations - based on real-time behavior, we can engage our customers more effectively and provide a more relevant, tailored shopping experience. This is significantly reflected in our numbers. Review collected by and hosted on G2.com.

Verified User in Textiles

Mid-Market (51-1000 emp.)

4/1/2025

"Saving Time, Driving Engagement—Thanks to Raptor Services"

5/5

What do you like best about Raptor by Ibexa?

By using Raptor, we've been able to deliver personalized triggers and content to our customers while automating previously manual processes—saving us both time and resources. The collaboration has been smooth, and the team is professional and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

We've had a great experience so far, so there are no dislikes at this point Review collected by and hosted on G2.com.

Nikolai .

Co-Founder & Salesforce Marketing Cloud Expert

Small-Business (50 or fewer emp.)

3/11/2025

"Powerful Personalization & CDP for Marketing Automation"

5/5

What do you like best about Raptor by Ibexa?

RaptorServices delivers personalized product recommendations and real-time email triggers. Their Customer Data Platform (CDP) enables seamless data unification and audience segmentation, making it a strong choice for marketing automation. The integration with Salesforce Marketing Cloud makes it an easy choice and the team is highly responsive and knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Raptor by Ibexa?

The platform has a robust feature set, but the initial setup and data mapping can be complex, but once you work just a little bit with it, it becomes second nature. Review collected by and hosted on G2.com.

What problems is Raptor by Ibexa solving and how is that benefiting you?

RaptorServices helps our clients deliver personalized customer experiences through AI-driven recommendations and automated triggers. The CDP ensures data consistency across platforms, enhancing segmentation and campaign effectiveness. This has resulted in improved conversion rates and customer engagement. Review collected by and hosted on G2.com.