# Top Free Consumer Insights Platforms Check out our list of free Consumer Insights Platforms. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) to ensure you get the right product. ## View Free Consumer Insights Platforms G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **23** Consumer Insights Platforms Products Available View all [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) View all [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) [ ### Qualtrics Strategy & Research ](https://www.g2.com/products/qualtrics-strategy-research/reviews) [By Qualtrics](https://www.g2.com/sellers/qualtrics) [ (3,017)4.4 out of 5 ](https://www.g2.com/products/qualtrics-strategy-research/reviews#reviews "Read Qualtrics Strategy & Research Reviews") Product Description Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the fo **Users:** Student, Research Assistant · **Industries:** Higher Education, Education Management · **Market Segment:** 45% Enterprise, 33% Mid-Market ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time...[Read review](https://www.g2.com/products/qualtrics-strategy-research/reviews/qualtrics-strategy-research-review-541637) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It...[Read review](https://www.g2.com/products/qualtrics-strategy-research/reviews/qualtrics-strategy-research-review-11547028) Year Founded 2002 HQ Location Provo, UT Company Website https://www.qualtrics.com Twitter @Qualtrics LinkedIn® Page https://www.linkedin.com/company/314350/ Ownership NASDAQ: XM Phone 800-340-9194 [ ### Alchemer Feedback Platform ](https://www.g2.com/products/alchemer-feedback-platform/reviews) [By Alchemer](https://www.g2.com/sellers/alchemer) [ (197)4.5 out of 5 ](https://www.g2.com/products/alchemer-feedback-platform/reviews#reviews "Read Alchemer Feedback Platform Reviews") Product Description Alchemer is a customer feedback management platform that helps organizations collect, analyze, and act on customer and employee insights at scale. Built for businesses of all sizes — from growing star **Industries:** Education Management, Higher Education · **Market Segment:** 37% Mid-Market, 35% Small-Business ![Rodrigo V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodrigo V.") RV SurveyGizmo is a software application built to build surveys and evaluations online. It includes easy-to-set functionality to suit your...[Read review](https://www.g2.com/products/alchemer-feedback-platform/reviews/alchemer-feedback-platform-review-4161497) DB 1. Ease of program set up. 2. Ability to build automated communications to customers so the right people in support, sales, customer...[Read review](https://www.g2.com/products/alchemer-feedback-platform/reviews/alchemer-feedback-platform-review-4935352) HQ Location Louisville, CO Company Website https://www.alchemer.com Twitter @AlchemerHQ LinkedIn® Page https://www.linkedin.com/company/712662/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ### Discuss ](https://www.g2.com/products/discuss/reviews) [By Discuss.io](https://www.g2.com/sellers/discuss-io) [ (277)4.7 out of 5 ](https://www.g2.com/products/discuss/reviews#reviews "Read Discuss Reviews") Product Description Discuss is the leading end-to-end qualitative research platform for in-depth market insights, helping teams capture real-time customer and user experience feedback at scale. The best of both world **Users:** Project Manager, Owner · **Industries:** Market Research, Consumer Goods · **Market Segment:** 44% Small-Business, 27% Enterprise DH Easy to use and intuitive even for non-techy types. Has a live support person on for each interview to trouble-shoot tech issues and make sure...[Read review](https://www.g2.com/products/discuss/reviews/discuss-review-10562741) ![Greg H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg H.") GH I have used Discuss and am extremely imperessed both with the company's technology as well as their customer experience. The technical support...[Read review](https://www.g2.com/products/discuss/reviews/discuss-review-10824878) Year Founded 2012 HQ Location Seattle, Washington Company Website https://www.discuss.io/ Twitter @discuss\_io LinkedIn® Page https://www.linkedin.com/company/discuss-io [ ### GWI ](https://www.g2.com/products/gwi/reviews) [By GWI](https://www.g2.com/sellers/gwi) [ (193)4.4 out of 5 ](https://www.g2.com/products/gwi/reviews#reviews "Read GWI Reviews") Product Description GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork w **Industries:** Marketing and Advertising, Market Research · **Market Segment:** 44% Mid-Market, 30% Enterprise ![Jodie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jodie C.") JC GWI shines with its extensive and in-depth consumer data, offering a truly global perspective that's invaluable for understanding diverse...[Read review](https://www.g2.com/products/gwi/reviews/gwi-review-11131589) ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM There are many things I like about GWI. The platform’s coverage spans a wide range of markets, making it easy to access global insights in one...[Read review](https://www.g2.com/products/gwi/reviews/gwi-review-11501306) Year Founded 2009 HQ Location London, England Company Website https://www.gwi.com/ Twitter @gwidotcom LinkedIn® Page https://www.linkedin.com/company/2515651/ [ ### UserTesting ](https://www.g2.com/products/usertesting/reviews) [By UserTesting](https://www.g2.com/sellers/usertesting) [ (792)4.4 out of 5 ](https://www.g2.com/products/usertesting/reviews#reviews "Read UserTesting Reviews") Product Description UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By e **Users:** UX Researcher, Product Designer · **Industries:** Computer Software, Financial Services · **Market Segment:** 41% Enterprise, 37% Mid-Market ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Super helpful at gathering quick customer insights across our product life cycle[Read review](https://www.g2.com/products/usertesting/reviews/usertesting-review-10419997) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC User Testing offers a quck and covenient way to recruit non-users for unmoderated tests from their panel. The size and diversity of the panel...[Read review](https://www.g2.com/products/usertesting/reviews/usertesting-review-10778240) Year Founded 2007 HQ Location San Francisco, CA Company Website https://www.usertesting.com Twitter @usertesting LinkedIn® Page https://www.linkedin.com/company/564709/ [ ### Askable ](https://www.g2.com/products/askable/reviews) [By Askable](https://www.g2.com/sellers/askable) [ (50)4.6 out of 5 ](https://www.g2.com/products/askable/reviews#reviews "Read Askable Reviews") Product Description What is Askable? Askable is the #1 AI research insights platform that's revolutionizing how companies gather customer intelligence. Think of it as your research superhero – delivering world-class ins **Industries:** Design · **Market Segment:** 26% Mid-Market, 24% Small-Business ![Claudio P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudio P.") CP I love Askable’s ease of use when setting up studies; the step-by-step instructions are clear and make the process straightforward. I also...[Read review](https://www.g2.com/products/askable/reviews/askable-review-11626337) ![Erica F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica F.") EF I am currently a one-man-band, running all market research needs for the company. Askable's Plus/ Tracks allows me to work with other researchers...[Read review](https://www.g2.com/products/askable/reviews/askable-review-11629163) Year Founded 2016 HQ Location Chicago, United States Company Website https://www.askable.com/ LinkedIn® Page http://www.linkedin.com/company/askable [ ### Appinio ](https://www.g2.com/products/appinio/reviews) [By APPINIO](https://www.g2.com/sellers/appinio) [ (13)4.7 out of 5 ](https://www.g2.com/products/appinio/reviews#reviews "Read Appinio Reviews") Product Description Meet Appinio: Your modern-day market research partner. At Appinio, we combine flexible, on-demand expert guidance with a powerful and easy-to-use tech platform to help you answer the questions that **Market Segment:** 46% Mid-Market, 31% Enterprise ![Verified User in Alternative Dispute Resolution](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Dispute Resolution") PA The option of doing easier surveys myself or opting for a consultant to help out[Read review](https://www.g2.com/products/appinio/reviews/appinio-review-5197964) MT Very competent team that is handling request super quick and gives valuable feedback on input Super fast turnaround of Quantative researches Very...[Read review](https://www.g2.com/products/appinio/reviews/appinio-review-6533278) Year Founded 2014 HQ Location Hamburg, Hamburg Company Website https://www.appinio.com/ LinkedIn® Page https://www.linkedin.com/company/appinio-gmbh [ ### PickFu ](https://www.g2.com/products/pickfu/reviews) [By Pickfu](https://www.g2.com/sellers/pickfu-4af1f041-0296-4072-8545-1f0272e4a07d) [ (110)4.8 out of 5 ](https://www.g2.com/products/pickfu/reviews#reviews "Read PickFu Reviews") Product Description PickFu is a consumer research platform that delivers fast, high-quality insights so teams can make smarter decisions across every aspect of their business. Just ask a question, upload your content **Users:** Owner, Director · **Industries:** Retail, Consumer Goods · **Market Segment:** 94% Small-Business, 5% Mid-Market ![Emily K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily K.") EK I like how incredibly fast and easy it is to get real feedback with PickFu. You can launch a poll in minutes and start seeing thoughtful responses...[Read review](https://www.g2.com/products/pickfu/reviews/pickfu-review-11981583) ![Lindsey F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lindsey F.") LF I was impressed by how quickly I received results and how simple the platform was to use. Adjusting my poll was straightforward, whether I wanted...[Read review](https://www.g2.com/products/pickfu/reviews/pickfu-review-12160828) Year Founded 2008 HQ Location San Francisco, CA Company Website https://pickfu.com Twitter @PickFu LinkedIn® Page https://www.linkedin.com/company/pickfu/ [ ### SightX ](https://www.g2.com/products/sightx/reviews) [By SightX](https://www.g2.com/sellers/sightx) [ (50)4.7 out of 5 ](https://www.g2.com/products/sightx/reviews#reviews "Read SightX Reviews") Product Description SightX is the leading go-to-market software solution for consumer insights, product, and brand professionals. Leading brands such as Hersheys, Pabst Brewing, Kellanova, Luxottica, Russel Stover, Home **Industries:** Food & Beverages, Consumer Goods · **Market Segment:** 46% Small-Business, 34% Mid-Market ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") IM The continuous introduction of new functions and also the responsiveness of the support team[Read review](https://www.g2.com/products/sightx/reviews/sightx-review-8573329) BD The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our...[Read review](https://www.g2.com/products/sightx/reviews/sightx-review-9523636) Year Founded 2015 HQ Location New York, New York Company Website https://www.sightx.io Twitter @sightx LinkedIn® Page https://www.linkedin.com/company/9281935/ [ ### aytm ](https://www.g2.com/products/aytm/reviews) [By aytm](https://www.g2.com/sellers/aytm) [ (25)4.7 out of 5 ](https://www.g2.com/products/aytm/reviews#reviews "Read aytm Reviews") Product Description aytm is a consumer insights and market research platform that combines survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting in a single system. Researchers, bran **Market Segment:** 44% Mid-Market, 32% Small-Business ![Jamie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jamie B.") JB This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also,...[Read review](https://www.g2.com/products/aytm/reviews/aytm-review-3184809) ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Best solution for handling analytical data. Better than any other app available in the market[Read review](https://www.g2.com/products/aytm/reviews/aytm-review-3226898) Year Founded 2009 HQ Location Mt. Laurel, US Company Website https://aytm.com/ Twitter @AskYTM LinkedIn® Page https://www.linkedin.com/company/aytm/ [ ### Lyssna ](https://www.g2.com/products/lyssna/reviews) [By Lyssna](https://www.g2.com/sellers/lyssna) [ (178)4.5 out of 5 ](https://www.g2.com/products/lyssna/reviews#reviews "Read Lyssna Reviews") Product Description Lyssna, formerly UsabilityHub, is a remote user research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up unmoderated and **Users:** Senior Product Designer, UX Designer · **Industries:** Information Technology and Services, Marketing and Advertising · **Market Segment:** 38% Small-Business, 37% Mid-Market ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") IL Lyssna is very easy to use and affordable[Read review](https://www.g2.com/products/lyssna/reviews/lyssna-review-12203212) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM I liked how easy it was to set up a user research test. The platform feels real intuitive and has a bunch of features that are actually helpful.[Read review](https://www.g2.com/products/lyssna/reviews/lyssna-review-12316984) Year Founded 2008 HQ Location Collingwood, Victoria Company Website https://www.lyssna.com Twitter @wearelyssna LinkedIn® Page https://www.linkedin.com/company/7576117/ [ ### Market Logic ](https://www.g2.com/products/market-logic/reviews) [By Market Logic Software](https://www.g2.com/sellers/market-logic-software) [ (41)4.3 out of 5 ](https://www.g2.com/products/market-logic/reviews#reviews "Read Market Logic Reviews") Product Description DeepSights by Market Logic Software is an enterprise AI-powered market intelligence and consumer insights platform that transforms organizational knowledge into trusted intelligence that supports fast **Industries:** Consumer Goods · **Market Segment:** 80% Enterprise, 12% Mid-Market ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI One of the best things about this platform is price compared to competition. I also found their social media data to be more accurate. The...[Read review](https://www.g2.com/products/market-logic/reviews/market-logic-review-713574) ![Matthew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew B.") MB I like Market Logic for its ability to provide curated experiences, or knowledge zones, which help associates find the right content efficiently....[Read review](https://www.g2.com/products/market-logic/reviews/market-logic-review-10576967) Year Founded 2006 HQ Location Berlin, Germany Company Website https://www.marketlogicsoftware.com Twitter @market\_logic LinkedIn® Page https://www.linkedin.com/company/market-logic-software/ [ ### Zappi ](https://www.g2.com/products/zappi/reviews) [By Zappistore](https://www.g2.com/sellers/zappistore) [ (19)4.6 out of 5 ](https://www.g2.com/products/zappi/reviews#reviews "Read Zappi Reviews") Product Description Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and cons **Market Segment:** 42% Enterprise, 32% Small-Business ![Taylor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor M.") TM Zappi works in a marvelous way bringing all the solutions that I need everytime a project needs to be started. It provides wonderful insights that...[Read review](https://www.g2.com/products/zappi/reviews/zappi-review-2989101) ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") IM Love the tools offered, plus that norms are available. Easy to set up and test, and very fast results. The automated reporting works for some...[Read review](https://www.g2.com/products/zappi/reviews/zappi-review-3794435) Year Founded 2013 HQ Location Boston, US Company Website https://zappi.io/ Twitter @zappi\_io LinkedIn® Page https://www.linkedin.com/company/2979038/ [ ### Optimal ](https://www.g2.com/products/optimal-optimal/reviews) [By Optimal](https://www.g2.com/sellers/optimal-fac109c2-ffd8-41e0-96ef-9e8c367d9da9) [ (62)4.3 out of 5 ](https://www.g2.com/products/optimal-optimal/reviews#reviews "Read Optimal Reviews") Product Description Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make infor **Industries:** Design, Higher Education · **Market Segment:** 42% Mid-Market, 32% Enterprise MM I like the low barrier to entry and minimal learning curve with Optimal. The added visualizations for the IA studies are really helpful for sharing...[Read review](https://www.g2.com/products/optimal-optimal/reviews/optimal-review-12093393) ![Verified User in Maritime](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Maritime") UM The interface was clean and intuitive. It was very easy to use and become familiar with. It was easy to take up projects and leave them and return...[Read review](https://www.g2.com/products/optimal-optimal/reviews/optimal-review-12468500) Year Founded 2007 HQ Location Wellington, NZ Company Website https://optimalworkshop.com Twitter @optimalworkshop LinkedIn® Page https://www.linkedin.com/company/optimal-workshop/ [ ### OPINATOR ](https://www.g2.com/products/opinator/reviews) [By OPINATOR](https://www.g2.com/sellers/opinator-d99a74c6-1c9f-4195-870a-6cd2e69c9041) [ (13)4.8 out of 5 ](https://www.g2.com/products/opinator/reviews#reviews "Read OPINATOR Reviews") Product Description Most CX platforms give you data. Very few help you act on it fast enough to make a difference. OPINATOR replaces traditional surveys with OPIs (OPINATOR Personalized Interfaces): visual, branded, con **Industries:** Banking · **Market Segment:** 54% Enterprise, 31% Mid-Market ![David N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David N.") DN I have used the Opinator platform for over three years, and the functionality is very user friendly. The Opinator team is very knowledgeable and...[Read review](https://www.g2.com/products/opinator/reviews/opinator-review-4583680) ![Ralph V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ralph V.") RV I'll make it nice and neat: 1. Their team and support quality is the best among the different providers we've worked with. 2. Their XM solutions...[Read review](https://www.g2.com/products/opinator/reviews/opinator-review-4617602) Year Founded 2010 HQ Location Madrid, Community of Madrid Company Website https://web.opinator.com/ Twitter @OPINATOR\_CX LinkedIn® Page https://www.linkedin.com/company/opinator - ‹ Prev‹ Prev - 1 - [2](/categories/consumer-insights-platforms/free?order=g2_score&page=2#product-list) - [Next ›Next ›](/categories/consumer-insights-platforms/free?order=g2_score&page=2#product-list)