--- title: Kantar Marketplace Reviews meta_title: 'Kantar Marketplace Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Kantar Marketplace works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 6 scale: '5' date_modified: '2026-09-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Kantar Marketplace Reviews **Vendor:** Kantar **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.7/5.0 **Total Reviews:** 6 ## About Kantar Marketplace Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering results in hours, not days. It features a range of consumer insights tools including both survey and AI-based research solutions. Our best-in-class analytics dashboards give you control of your view, so you can interpret your results effortlessly. Compare results across tests or versus our norms. The platform is built to flex with your needs, so you can tap into the right amount of support for each project, choosing from self-serve, guided self-serve and expert service options. Available in 70+ markets worldwide. ## Kantar Marketplace Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** of Kantar Marketplace, appreciating its quick setup and navigation without technical skills. (2 reviews) - Users praise the **easy accessibility and navigation** of Kantar Marketplace, enhancing their overall experience on the platform. (1 reviews) - Users value the **AI-driven analytics** that enhance market insights, especially in understanding beverage trends. (1 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace for insightful market studies and trend analysis. (1 reviews) - Users commend the **excellent customer support** of Kantar Marketplace, making it easy to resolve issues effectively. (1 reviews) - Users commend the **AI-driven analytics** in Kantar Marketplace for insightful market trend analysis. (1 reviews) - Easy Setup (1 reviews) - Insights (1 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace for insightful market studies and trend analysis. (1 reviews) - Navigation Ease (1 reviews) **What users dislike:** - Users find **integration issues** concerning, as Kantar Marketplace lacks connections with crucial external tools. (1 reviews) - Users feel Kantar Marketplace has **limited features** , particularly lacking integration with other essential tools. (1 reviews) - Users feel that Kantar Marketplace would benefit from a **more flexible pricing plan** to enhance accessibility and satisfaction. (1 reviews) - Users find the **limited integration** with other tools to be a significant drawback of Kantar Marketplace. (1 reviews) - Users find the **missing features** in Kantar Marketplace, particularly the lack of connectivity with other tools, frustrating. (1 reviews) - Users suggest that **more flexible pricing plans** for Kantar Marketplace would enhance accessibility and user satisfaction. (1 reviews) - Users feel that a **more flexible subscription cost** would enhance accessibility and improve the overall experience. (1 reviews) ## Kantar Marketplace Reviews ### 1. Simple and reliable insights platform **Rating:** 5.0/5.0 stars **Reviewed by:** Syed A. | Senior Strategic Account Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** October 13, 2025 **What do you like best about Kantar Marketplace?** It is a easy to use tool that you can quickly setup without any technical knowledge. And it was great with the support team support. We used it often. **What do you dislike about Kantar Marketplace?** Does not has all needed features especially connection with other tools **What problems is Kantar Marketplace solving and how is that benefiting you?** It significantly speeds up the process of gathering consumer insights, which helps us save time and enhances our decision-making process. ### 2. Easy to Use with Great Support, But Needs More Usage Tips **Rating:** 4.0/5.0 stars **Reviewed by:** Ben F. | Account Director, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 03, 2025 **What do you like best about Kantar Marketplace?** It is easy to use, good support team very responsive **What do you dislike about Kantar Marketplace?** It would be good to have more tips about maximising its use **What problems is Kantar Marketplace solving and how is that benefiting you?** Research options for consumer insights, makes it easier to make decisions on product and marketing ### 3. Kantar Marketplace is a great market research tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 16, 2025 **What do you like best about Kantar Marketplace?** The AI adoption done by the team to drive analytics in the platform. It helped us specifically to analyse how the non-alcoholic beverage segment in the US is rising as compared to alcoholic beverages for a market study. **What do you dislike about Kantar Marketplace?** Didn't really dislike anything. It served our purpose well. **What problems is Kantar Marketplace solving and how is that benefiting you?** Kantar Marketplace provides easy and cheap access to consumer insights and market insights through their research done on the backend. We used it primarily for understanding the consumer behaviour in the US market regarding non-alc beverage segment. It provided us with key metrics and user personas and differentiated insights as compared to other platforms. ### 4. Insightful Market Research Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 14, 2024 **What do you like best about Kantar Marketplace?** I would say easy to access, use and navigate across the platform. **What do you dislike about Kantar Marketplace?** Pricing plans - More flexible plan can be introduced by the company **What problems is Kantar Marketplace solving and how is that benefiting you?** I am a digital marketer and constantly have to keep myself up to date with market trends, so here Kantar helps me a lot by sharing consumer insights and the latest market trends. ### 5. Kantar Review by Praveen Tiwari **Rating:** 5.0/5.0 stars **Reviewed by:** Praveen T. | Regional Service Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 22, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Kantar Marketplace?** Quick Resolution and prompt response by the team & always supportive during any hassle. **What do you dislike about Kantar Marketplace?** No any as of now...Since it is going great in all manner & I am using this very frequently. **What problems is Kantar Marketplace solving and how is that benefiting you?** All the relevance requirement is getting delivered on time, key insights and perfect detailing of required data. ### 6. Good market research company **Rating:** 5.0/5.0 stars **Reviewed by:** Dewan M. | Area Credit Operation Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 07, 2022 **What do you like best about Kantar Marketplace?** Provide good platform for products research before launched in market **What do you dislike about Kantar Marketplace?** Some times it's review is not 100% ture with its research **Recommendations to others considering Kantar Marketplace:** Best platform for review branded products **What problems is Kantar Marketplace solving and how is that benefiting you?** Apple latest I phone was reviewed by kantar and I saw the review on this platform ## Kantar Marketplace Discussions - [What is Kantar Marketplace used for?](https://www.g2.com/discussions/what-is-kantar-marketplace-used-for) - [What is next?](https://www.g2.com/discussions/kantar-marketplace-what-is-next) - 1 upvote - [View Kantar Marketplace pricing details and edition comparison](https://www.g2.com/products/kantar-marketplace/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-19+02%3A07%3A41+-0500&secure%5Bsession_id%5D=dcf172f0-e44f-4b04-b3ac-38e64e8ba98c&secure%5Btoken%5D=09b7c6a6b04713e5d1bb7c45efccca776f7b5f161fbb5f257ce825b343540a41&format=llm_user) ## Kantar Marketplace Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Kantar Marketplace Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,563 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (681 reviews)