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Optimal

By Optimal

4.3 out of 5 stars

How would you rate your experience with Optimal?

Optimal Pricing Overview

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Optimal Pricing Reviews

(2)
Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"The tree-testing solution"
What do you like best about Optimal?

It is the forerunner in tree testing an card sorting. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Nothin! It's great! And it's priced to sell. Review collected by and hosted on G2.com.

Leanne K.
LK
UX Specialist
Small-Business (50 or fewer emp.)
"Good for data, bad for surveys and collaboration"
What do you like best about Optimal?

- Strong analytics capabilities with clear data visualisations

- First-click analysis is straightforward to interpret Review collected by and hosted on G2.com.

What do you dislike about Optimal?

- Limited survey functionality compared to tools like Qualtrics (advanced logic is weak, even after updates)

- Key qualitative features are now locked behind higher-tier subscriptions, despite already high pricing

- Very expensive relative to its feature set

- Usability is surprisingly poor for a UX-focused product

- Affinity mapping lacks collaborative features and doesn’t support subgrouping

- Card sorting also does not support subgrouping, limiting the depth of analysis Review collected by and hosted on G2.com.

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