Optimal Pricing Overview

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Free Trial

Starter

$199.00

Per Month

Perfect for individuals to gather user insights. Unlimited users. Billed annually.

Enterprise

Per Year

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Custom packages for organizations

The power of user insight, in every team's hands. Fast, intuitive, and built for teams, Optimal’s user insight platform is trusted by the world’s biggest brands, like Apple, Netflix, Lego, Nike, and Toyota.

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful. Choose the plan that fits your needs.

Optimal has 2 pricing editions. A free trial of Optimal is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Optimal is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Optimal must be conducted with the seller.

Pricing information was last updated on October 28, 2025

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Optimal Pricing Reviews

(2)

Verified User in Architecture & Planning

Mid-Market (51-1000 emp.)

10/24/2025

"Optimize with Optimal"

5/5

What do you like best about Optimal?

I can customize adapte to different business needs, also offer seamless integration and work well with other tools. It gives Minimal downtime and consistent performance. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Certain plans or features can be expensive for my businesses. And has Integration Limits, Not all third-party tools may integrate seamlessly. Also drawback in data output and analytics. Review collected by and hosted on G2.com.