[ Optimal Reviews ](https://www.g2.com/products/optimal-optimal/reviews) [ Optimal Reviews ](https://www.g2.com/products/optimal-optimal/reviews) # Optimal Pricing Overview [Editedit](https://my.g2.com/optimal-optimal/pricings) Free Trial Enterprise Contact Us Per Year [Request Demo](#) Custom packages for organizations - Everything in Starter, plus: - Administrator controls - Dedicated Customer Success Manager - Private projects - Single Sign-On - Tailored onboarding Show More Starter $199.00 Per Month [Contact Us](#) Perfect for individuals to gather user insights. Unlimited users. Billed annually. - Launch up to 5 studies per year - Prototype testing - Surveys - Live site testing - Usability testing (mixed methods) - Card sorting - Tree testing - First-click testing - Figma integration - AI-powered insights - Qualitative Insights - Video recording Show More The power of user insight, in every team's hands. Fast, intuitive, and built for teams, Optimal’s user insight platform is trusted
by the world’s biggest brands, like Apple, Netflix, Lego, Nike, and Toyota. Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful. Choose the plan that fits your needs. Optimal has 2 pricing editions. A free trial of Optimal is also available. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for Optimal is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Optimal must be conducted with the seller. Pricing information was last updated on June 08, 2026 Show More ## Top-Rated Alternatives [ ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") UserTesting 4.4/5 (734) ](https://www.g2.com/products/usertesting/reviews) [ ![Maze](https://images.g2crowd.com/uploads/product/hd_favicon/1bef06591d0ecd485257391c93174729/maze-maze.svg "Maze") Maze 4.5/5 (108) ](https://www.g2.com/products/maze-maze/reviews) [ ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5 (329) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/optimal-optimal/competitors/alternatives) ## Optimal Pricing Reviews (2) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/13/2025 More Options - - [Respond as Optimal](https://www.g2.com/survey_responses/optimal-review-11535914/official_response/new) "The tree-testing solution" 5/5 What do you like best about Optimal? It is the forerunner in tree testing an card sorting. Review collected by and hosted on G2.com. What do you dislike about Optimal? Nothin! It's great! And it's priced to sell. Review collected by and hosted on G2.com. What problems is Optimal solving and how is that benefiting you? It is establishing tree testing to evaluate new info architecture for new segments we wish to expand in. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Leanne K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leanne K.") LK Leanne K. UX Specialist Small-Business (50 or fewer emp.) 8/21/2025 More Options - - [Respond as Optimal](https://www.g2.com/survey_responses/optimal-review-11577717/official_response/new) "Good for data, bad for surveys and collaboration" 1.5/5 What do you like best about Optimal? - Strong analytics capabilities with clear data visualisations - First-click analysis is straightforward to interpret Review collected by and hosted on G2.com. What do you dislike about Optimal? - Limited survey functionality compared to tools like Qualtrics (advanced logic is weak, even after updates) - Key qualitative features are now locked behind higher-tier subscriptions, despite already high pricing - Very expensive relative to its feature set - Usability is surprisingly poor for a UX-focused product - Affinity mapping lacks collaborative features and doesn’t support subgrouping - Card sorting also does not support subgrouping, limiting the depth of analysis Review collected by and hosted on G2.com. What problems is Optimal solving and how is that benefiting you? It lets me run card sorting, tree tests, and first-click studies in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller Optimal Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ef7508d85c415e3bd152cc0eb52177ae/maze-maze.png "Product Avatar Image") Maze 4.5/5 (111) [ Compare Now ](https://www.g2.com/compare/maze-maze-vs-optimal-optimal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2c76bc59390c8d8eb7065dd8c478a664/usertesting.png "Product Avatar Image") UserTesting 4.4/5 (792) [ Compare Now ](https://www.g2.com/compare/optimal-optimal-vs-usertesting) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e209ec4aad828d8054d52fd43e06a56/lyssna.jpg "Product Avatar Image") Lyssna 4.5/5 (178) [ Compare Now ](https://www.g2.com/compare/lyssna-vs-optimal-optimal) ##### Categories on G2 [ Survey ](https://www.g2.com/categories/survey)[ Enterprise Feedback Management ](https://www.g2.com/categories/enterprise-feedback-management)[ User Research ](https://www.g2.com/categories/user-research) [ Consumer Insights Platforms ](https://www.g2.com/categories/consumer-insights-platforms)[ User Research Repositories ](https://www.g2.com/categories/user-research-repositories) Show More ##### Explore More [ What's the best database management system for software companies ](https://www.g2.com/discussions/what-s-the-best-database-management-system-for-software-companies)[ What is the most affordable PDF editor for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-pdf-editor-for-smbs)[ Which financial audit platforms provide regulatory update support and maintain compliance with changing audit standards? ](https://www.g2.com/discussions/which-financial-audit-platforms-provide-regulatory-update-support-and-maintain-compliance-with-changing-audit-standards) [ Top-rated estimating platforms for large construction firms ](https://www.g2.com/discussions/which-estimating-platforms-are-top-rated-for-large-construction-firms)[ Best security compliance software for small business ](https://www.g2.com/discussions/what-s-the-best-security-compliance-software-for-small-business)[ Pros and Cons Details ](https://www.g2.com/products/optimal-optimal/reviews?qs=pros-and-cons) Show More [ What's the best database management system for software companies ](https://www.g2.com/discussions/what-s-the-best-database-management-system-for-software-companies)[ What is the most affordable PDF editor for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-pdf-editor-for-smbs)[ Which financial audit platforms provide regulatory update support and maintain compliance with changing audit standards? ](https://www.g2.com/discussions/which-financial-audit-platforms-provide-regulatory-update-support-and-maintain-compliance-with-changing-audit-standards) [ Top-rated estimating platforms for large construction firms ](https://www.g2.com/discussions/which-estimating-platforms-are-top-rated-for-large-construction-firms)[ Best security compliance software for small business ](https://www.g2.com/discussions/what-s-the-best-security-compliance-software-for-small-business)[ Pros and Cons Details ](https://www.g2.com/products/optimal-optimal/reviews?qs=pros-and-cons)