Best Connected TV (CTV) Advertising Platforms for Small Business

How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?

Total Products under this Category: 59

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: VPlayed (+0.31%) - Among all products in this category, VPlayed recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 4,600+ Authentic Reviews
  • 59+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Connected TV (CTV) Advertising Platforms

G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence

Highlighted products: StackAdapt, Vibe, The Trade Desk, MNTN Performance TV, Simpli.fi, Basis, AdRoll, and Criteo Commerce Growth.

Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=vibe-2026-10-09&focus%5B%5D=the-trade-desk&focus%5B%5D=mntn-performance-tv&focus%5B%5D=simpli-fi&focus%5B%5D=basis&focus%5B%5D=adroll&focus%5B%5D=criteo-commerce-growth&segment=small-business)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 918

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of StackAdapt, noting its straightforward setup and supportive team for effective campaigns.
  • Users commend StackAdapt for its excellent customer support, providing valuable insights and assistance throughout the advertising process.
  • Users value the supportive team at StackAdapt, enhancing campaign success with strategic insights and monitoring assistance.
  • Users appreciate the excellent support and versatility of StackAdapt, enhancing their advertising experience across multiple channels.
  • Users appreciate the ease of use and versatile functionality of StackAdapt, enhancing their marketing efforts significantly.
Cons
  • Users find the reporting limitations of StackAdapt challenging, as manual processes hinder efficient data access and segmentation.
  • Users find reporting cumbersome, often struggling to obtain desired data and navigate the dashboard effectively.
  • Users find the reporting process cumbersome, as it requires manual effort to access desired insights and segmentation.
  • Users find the limited reporting options in StackAdapt hinder effective analysis and campaign optimization efforts.
  • Users find StackAdapt's budget management challenging due to hidden costs and complexity, impacting accessibility for smaller budgets.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

Vibe

Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 premium TV channels and streaming apps. No commitment, starting at only $50/day.

Average Rating: 4.8/5.0

Total Reviews: 183

Who Is the Company Behind Vibe?

  • Seller: Vibe
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Chicago, US
  • LinkedIn® Page: www.linkedin.com
    206 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 70% Small, 26% Medium

What Do G2 Reviewers Say About Vibe?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Vibe, allowing quick campaign launches with excellent support from reps.
  • Users value Vibe's exceptional customer support, providing hands-on guidance and ensuring a successful experience throughout.
  • Users commend the exceptional customer support of Vibe, ensuring ongoing assistance and successful ad optimization.
  • Users find the setup ease of Vibe remarkable, enabling quick ad creation and intuitive navigation.
  • Users commend Vibe for its ease of campaign management, facilitating efficient execution, tracking, and optimization.
Cons
  • Users find reporting limitations, particularly with customization and granular geographic insights, to be frustrating and insufficient.
  • Users find the setup process for Vibe to be difficult to navigate, requiring time and additional training for optimal use.
  • Users find the limited features of Vibe restrict their advertising options and video editing capabilities.
  • Users express frustration over the non-clickable ads and the requirement of a minimum daily ad spend.
  • Users find video editing challenging, facing difficulties in correcting mistakes once campaigns are underway.

What Are Recent G2 Reviews of Vibe?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

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MNTN Performance TV

MNTN Performance TV is a Connected TV advertising platform that offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

Average Rating: 4.8/5.0

Total Reviews: 61

Who Is the Company Behind MNTN Performance TV?

  • Seller: MNTN
  • Year Founded: 2018
  • HQ Location: Austin, Texas, United States
  • LinkedIn® Page: linkedin.com
    837 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Media Production
  • Company Size: 70% Small, 23% Medium

What Do G2 Reviewers Say About MNTN Performance TV?

AI-generated summary from verified user reviews

Pros
  • Users commend the high-quality inventory sources and appreciate the impressive UI and reporting of MNTN Performance TV.
  • Users value the high-quality inventory sources of MNTN Performance TV, enhancing their advertising effectiveness significantly.
  • Users love the high-quality video provided by MNTN Performance TV, enhancing their viewing experience significantly.
Cons
  • Users find the lack of educational content on MNTN Performance TV limits their ability to utilize the platform effectively.

What Are Recent G2 Reviews of MNTN Performance TV?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support from Simpli.fi, enhancing their overall experience and satisfaction.
  • Users admire the ease of use of Simpli.fi, appreciating its user-friendly interface and excellent customer support.
  • Users highly value the responsive support team at Simpli.fi, enhancing their experience with timely assistance and guidance.
  • Users appreciate the hyperlocal targeting and seamless integration of Simpli.fi, enhancing campaign effectiveness for local markets.
  • Users value the exceptional helpfulness of the team at Simpli.fi, enhancing their overall experience and campaign success.
Cons
  • Users struggle with the complicated dashboard and its navigation, hindering their ability to utilize Simpli.fi effectively.
  • Users note that Simpli.fi is expensive and lacks pricing transparency, requiring frequent sales contact for quotes.
  • Users find the onboarding and fee transparency lacking, leading to confusion and mistrust in campaign management.
  • Users highlight the complex setup of Simpli.fi, feeling overwhelmed by the challenging interface and lack of transparency.
  • Users experience extra fees due to hidden charges and lack of pricing transparency, complicating the onboarding process.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

Who Is the Company Behind Criteo Commerce Growth?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO
  • Total Revenue (USD mm): $2,072

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

What Are G2 Users Discussing About Criteo Commerce Growth?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®
  • Ownership: NASDAQ: DSP

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend Viant Technology for its fantastic customer support, enhancing their experience with the platform's capabilities.
  • Users appreciate the ease of use of Viant Technology, finding campaign setup and performance tracking straightforward.
  • Users value the easy setup of Viant Technology, enabling seamless campaign implementation and performance tracking.
  • Users value the setup ease of Viant Technology, finding it simple to implement campaigns and track performance.
  • Users commend the helpfulness of Viant's team, noting their responsiveness and expertise in enhancing campaign performance.
Cons
  • Users find the limited reporting abilities of Viant Technology frustrating, particularly when trying to track essential KPIs.
  • Users find the reporting limitations frustrating, especially the lack of clear KPIs and user-friendly navigation.
  • Users find the complex reporting of Viant Technology frustrating and lacking clarity compared to other ad platforms.
  • Users struggle with the editing difficulties in Viant Technology, finding bulk updates and workflows tedious and unintuitive.
  • Users find the steep learning curve frustrating, especially when trying to navigate advanced features and reporting.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Muvi One

Built on top of AWS, Muvi One is a revolutionary all-in-one streaming platform that empowers businesses to launch their own Multi-Screen Streaming Service effortlessly. Packaged with the best of IT Infrastructure as well as power-packed features that allow businesses to configure and launch their own custom video service to meet their vision, from Netflix to Udemy, anything can be achieved in a matter of few clicks. Muvi One includes; Powerful Video CMS Supports Multiple Monetization Formats Subscriber Management Analytics and Reports

Average Rating: 4.6/5.0

Total Reviews: 70

Who Is the Company Behind Muvi One?

  • Seller: Muvi
  • Year Founded: 2013
  • HQ Location: Ashburn, Virginia
  • LinkedIn® Page: www.linkedin.com
    195 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Entertainment, Motion Pictures and Film
  • Company Size: 75% Small, 15% Medium

What Do G2 Reviewers Say About Muvi One?

AI-generated summary from verified user reviews

Pros
  • Users commend Muvi One's excellent customer support, highlighting their helpfulness and responsiveness throughout the process.
  • Users appreciate the ease of use of Muvi One, highlighting its user-friendly interface and supportive customer service.
  • Users praise the customization options of Muvi One, allowing tailored solutions for their OTT needs across platforms.
  • Users appreciate the extensive and user-friendly features of Muvi One, making it ideal for managing OTT content.
  • Users highly praise Muvi One for its exceptional customer satisfaction, highlighting the responsive and supportive team.
Cons
  • Users note some inevitable bugs, but report effective resolution plans to manage them without significant complaints.
  • Users find the complex interface of Muvi One challenging but manageable with some learning and support.
  • Users find the complex setup of Muvi One challenging and time-consuming, making it hard for non-tech-savvy individuals.
  • Users find the difficult setup of Muvi One frustrating, with slow load times and complexity for beginners.
  • Users find Muvi One difficult to use, citing slow loading times and a lengthy implementation process as major drawbacks.

What Are Recent G2 Reviews of Muvi One?

What Are G2 Users Discussing About Muvi One?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 658

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, enabling quick campaign launches and effective audience targeting effortlessly.
  • Users appreciate the accurate audience targeting of AdRoll ABM, leading to relevant outreach and improved engagement rates.
  • Users value the accuracy of targeting with AdRoll ABM, ensuring effective engagement with the right audience.
  • Users appreciate the insights from intent data in targeting and personalizing outreach for better engagement outcomes.
  • Users praise the exceptional customer support from AdRoll ABM, highlighting their helpfulness and effective onboarding process.
Cons
  • Users find the learning curve challenging, noting that additional training resources could greatly enhance the experience.
  • Users note the missing features in AdRoll ABM, like in-depth reporting and individual contact insights for better outreach.
  • Users find AdRoll ABM has limited features for advanced targeting and design constraints that hinder effective ad creation.
  • Users find the slow reporting and campaign ramp-up frustrating, hindering effective optimization and learning experiences.
  • Users find targeting limitations in AdRoll ABM, making audience building and reaching specific demographics challenging.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated