Audiense Discover
At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management
Average Rating: 4.5/5.0
Total Reviews: 244
How Do G2 Users Rate Audiense Discover?
- Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.2/10)
- Tracking: 7.9/10 (Category avg: 8.7/10)
- Comparison: 8.3/10 (Category avg: 8.8/10)
- Brand Health: 7.6/10 (Category avg: 8.6/10)
Who Is the Company Behind Audiense Discover?
- Seller: Audiense
- Company Website:
- Year Founded: 2011
- HQ Location: London, England
-
LinkedIn® Page: www.linkedin.com
112 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO
- Top Industries: Marketing and Advertising, Market Research
- Company Size: 50% Small, 33% Medium
What Do G2 Reviewers Say About Audiense Discover?
AI-generated summary from verified user reviews
Pros
- Users appreciate the flexible audience analysis of Audiense Discover, enabling quick insights and easy stakeholder presentations.
- Users value the flexibility and depth of Audiense Discover, enabling rich audience exploration and easy insights sharing.
- Users find Audiense Discover's flexibility and efficiency invaluable for deep audience exploration and stakeholder reporting.
- Users appreciate the flexible analytics of Audiense Discover, enhancing their audience exploration and reporting efficiency.
- Users appreciate the flexible audience segmentation of Audiense, gaining deep insights into behaviors and preferences.
Cons
- Users wish for the ability to refine audience searches directly in Audiense Discover, finding it cumbersome to switch platforms.
- Users find the complex features of Audiense Discover challenging to navigate, leading to an overwhelming experience initially.
- Users find the complexity of navigation challenging at first, as the numerous features can be overwhelming.
- Users note that the data inaccuracy in Audiense Discover can lead to misleading audience insights despite being a good starting point.
- Users note that data limitations in Audiense Discover may not accurately represent the overall audience, affecting insights reliability.
What Are Recent G2 Reviews of Audiense Discover?
Rating: 5.0/5.0 stars
— Verified User in Marketing and Advertising
Rating: 5.0/5.0 stars
— Verified User in Media Production

