Signal AI Reviews & Product Details

The integration of Dow Jones and The Wall Street Journal has made Signal AI even more valuable and convenient to use. Having access to these trusted sources alongside the platform’s broader media coverage makes it much easier to find everything I need in one place, rather than having to navigate multiple platforms. It has made the overall research and monitoring experience much more seamless and efficient. Review collected by and hosted on G2.com.

There are still a few articles that occasionally get missed because the service provider has not made them available to Signal AI. Currently, when I notice something is missing, I have to reach out to Signal AI, who then contacts the service provider to resolve it. It would be helpful if this process could be more proactive, with Signal AI identifying and addressing these content gaps directly with providers before users need to flag them. Review collected by and hosted on G2.com.

The interface is very intuitive and genuinely “beginner-friendly.” Everything is laid out in a way that’s easy to use and understand, even for new users. The reports and bulletins are also well organised, and the new design looks great.

Performance over the past year has been excellent, and we haven’t run into any major issues. On the few occasions when there were inconsistencies with coverage, it was easy to reach out to support (which is AMAZING!), and everything was fixed or adjusted very quickly.

The AI searches are a great addition to our media monitoring process. It’s refreshing not to have to rely on Boolean searches and Google Alerts to track coverage.

We haven’t had the chance to test the integrations with MCP yet, but we’re excited to see how it could fit into our workflows.

It’s also great that there’s a new feature/addition with Propel that provides access to journalist databases. We don’t have it yet, but we’re very excited to try it, and I think it’s a strong expansion of Signal AI’s capabilities.

As for pricing, I believe Signal AI has one of the most reasonable offers in terms of price, quality, and functionality compared to other media monitoring platforms. Review collected by and hosted on G2.com.

The design of the platform changes often; can be confusing for some users. Review collected by and hosted on G2.com.

Tagging coverage instead of writing full reports makes the job about ten times quicker. Our previous software felt slow, outdated, and hard to customise, whereas Signal AI is the complete opposite. The UI/UX is intuitive and fairly straightforward to get to grips with. The onboarding and support team are always on hand and reply to any queries quickly and efficiently. Review collected by and hosted on G2.com.

Because we use it as part of an EMEA-wide team, there's a lot on there that isn't relevant to us specifically, but our landing page is very busy. When adding custom content, the sentiment and mention position is hidden in a settings menu rather than in a prompted field so it's easy to miss. Review collected by and hosted on G2.com.

I like that it can crawl most news outlets that other media monitoring platforms can’t. It also crawls broadcast segments, which are sometimes needed for client requests. On top of that, I like the platform’s user-friendly interface. Review collected by and hosted on G2.com.

The platform has some limitations when it comes to building searches. While it offers some solid search-building capabilities, there are still a few gaps. For example, you can’t use a NEAR/ operator like in other media monitoring platforms, which means you can’t search for keywords within a certain proximity to a brand’s name. You also can’t restrict a keyword based on capitalization. For instance, I can’t limit "Apple" to be written exactly that way, so the search will also return results that mention "apple". I understand that, in this case, we could use an AI entity for the company name, but not every company has an AI entity available (e.g. some smaller companies with ambiguous names). It would be helpful to have this option as a feature in the future. Review collected by and hosted on G2.com.

It is a one-stop platform and helps me curate media analyses very quickly. Helps me create new tags. Very customizable. Extremely user-friendly. The report section is very clear. Review collected by and hosted on G2.com.

Signal AI can improve on availability of articles from Wall Street Journal and The Australian. It can also improve on keeping the historical articles in the system longer than 15 months. Review collected by and hosted on G2.com.

I find the MCP functionality really useful. I can bring Signal AI’s extensive database into Claude and combine it with Claude’s power to analyze coverage. I also like that I can add searches and folders whenever I need to, track different areas, and set up a new search as a recurring bulletin. Review collected by and hosted on G2.com.

I’d love a mobile app. I found the initial setup tricky at first and it takes some getting your head around, but it’s worth the investment. Review collected by and hosted on G2.com.

I like the team’s work on our quarterly reputation reports and the insights and takeaways they provide. They put a lot of time and diligence into making the reports actionable and clear for our team. The key takeaways up front help us quickly assess reputation changes, where we’re performing strongly or poorly, and where there are opportunities. The team also distills the findings into information our communications team can act on. The initial setup was relatively easy, like any media monitoring platform. Review collected by and hosted on G2.com.

The daily newsletter works well, but sifting through media coverage and the report itself can make more work for our team. I’d like the improvements we’ve recommended to make the report look better and easier for our team to use. I’d also like the quarterly reputation reports to be more actionable, pull out key insights, and give a more holistic view—not just traditional online media, but social and GEO, AI, and LLMs too. It would help to see our reputation by key stakeholder audiences like employees, NGOs, investors, and media. We use separate GEO/LLM tools and brand media-monitoring tools now, and I’d prefer Signal AI to be a one-stop shop. Review collected by and hosted on G2.com.

I use Signal AI for media monitoring and SOV reporting for my global organization. I like having real-time data on how we’re showing up in media, with specific, comprehensive details like how our execs are showing up for certain topics. I can see which topics are most popular for our brand in media coverage, which helps us be better informed as we make decisions about external communications. I also value SOV reporting for article quantity and reach. I can look at competitors directly and see what’s driving their coverage through the comprehensive reading lists. Review collected by and hosted on G2.com.

I sometimes find it hard to trust the data because the numbers can go down month over month in ways that don’t make sense. I’ve spent a lot of time with the customer success team just getting the dashboard to a place where we can use it, and we’re still making dashboard changes a year into using Signal AI. The data also expires, so I can’t review year-over-year data in the dashboard and have to use a third-party platform. I’d like Signal AI to provide comprehensive year-over-year data reviews and make it clearer how the algorithm puts together our article lists. It’s frustrating when the numbers go down even though my manual tracking shows they should be going up. Review collected by and hosted on G2.com.

As a Comms person, it does help with tracking some coverage but I find that if you're not spending a lot of time refining the dashboard, it won't capture everything. There are also some weird limitations on Signal AI's web crawlers that previous vendors like CARMA didn't have. Review collected by and hosted on G2.com.

Constantly having to ask for the same things over and over. Even with AI there is still a level of human involvement needed. Sometimes I feel like the program isn't worth the hefty price. Review collected by and hosted on G2.com.

The UI is easy to use and the platform looks great, meaning the data provided is really useful for reporting and understanding where our clients stand and how they've grown Review collected by and hosted on G2.com.

Sometimes we have trouble with clippings coming through Review collected by and hosted on G2.com.