Best Attribution Software - Page 2

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 248

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,000+ Authentic Reviews
  • 248+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Everflow, RedTrack.io, and Fibbler.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=everflow&focus%5B%5D=redtrack-io&focus%5B%5D=fibbler)

Constant Contact Advanced Automation

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

Average Rating: 4.4/5.0

Total Reviews: 939

How Do G2 Users Rate Constant Contact Advanced Automation?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.1/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Constant Contact Advanced Automation?

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 80% Small, 17% Medium

What Do G2 Reviewers Say About Constant Contact Advanced Automation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Constant Contact Advanced Automation, simplifying workflows and enhancing efficiency.
  • Users value the intuitive automation of Constant Contact, enhancing email marketing efficiency with behavior-based customer journeys.
  • Users appreciate the easy contact management in Constant Contact Advanced Automation, enhancing workflow efficiency for marketing campaigns.
  • Users appreciate the advanced automation features of Constant Contact, streamlining workflows and enhancing email marketing effectiveness.
  • Users love the easy creation process of Constant Contact Advanced Automation, streamlining email campaigns and lead nurturing effortlessly.
Cons
  • Users find the limited customization options in Constant Contact Advanced Automation restrictive for achieving their desired outcomes.
  • Users find the missing features in Constant Contact Advanced Automation limit its effectiveness compared to other platforms.
  • Users find the limited features of Constant Contact Advanced Automation hinder the complexity and effectiveness of their workflows.
  • Users find editing issues in Constant Contact Advanced Automation challenging, complicating workflows and making modifications cumbersome.
  • Users find the interface outdated and complicated, leading to challenges in email creation and report management.

What Are Recent G2 Reviews of Constant Contact Advanced Automation?

What Are G2 Users Discussing About Constant Contact Advanced Automation?

Phonexa

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.

Average Rating: 4.9/5.0

Total Reviews: 169

How Do G2 Users Rate Phonexa?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Phonexa?

  • Seller: Phonexa
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Glendale, CA
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 86% Small, 10% Medium

What Do G2 Reviewers Say About Phonexa?

AI-generated summary from verified user reviews

Pros
  • Users commend Phonexa's exceptional customer support, noting hands-on assistance and valuable resources for effective campaign management.
  • Users find Phonexa easy to use, with excellent support ensuring smooth campaign setups and management.
  • Users value Phonexa's exceptional customer support, particularly praising team members like Sara for their assistance and guidance.
  • Users are impressed with Phonexa's outstanding customer support, enhancing functionality and providing invaluable assistance throughout the experience.
  • Users value the flexibility and powerful features of Phonexa, enhancing lead distribution and management effortlessly.
Cons
  • Users find the initial setup to have a somewhat steep learning curve, causing some initial confusion.
  • Users note a steep learning curve initially due to the platform's extensive features, but support helps navigate it.
  • Users find the complex setup of Phonexa challenging, seeking more guidance for a smoother learning experience.
  • Users find the difficult learning curve challenging initially, though support is available to help navigate the platform.
  • Users find the user interface confusing, noting a steep learning curve before fully grasping the system's functionality.

What Are Recent G2 Reviews of Phonexa?

What Are G2 Users Discussing About Phonexa?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

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eMas

eMaS is a performance marketing technology platform that helps agencies, brands and advertisers measure, optimize and scale their digital performance. The platform enables companies to build and manage their own affiliate, referral, partner and influencer programs, while tracking clicks, leads and conversions with full visibility across the customer journey. For agencies, eMaS provides a flexible environment to manage multiple clients and campaigns from a single platform, with scalable reporting, attribution and campaign management capabilities. More than technology, eMaS combines data, expertise and ongoing support to help marketing teams make better decisions, optimize performance and identify what truly drives growth. Performance. Technology. Partnership.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate eMas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind eMas?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 13% Large

What Are Recent G2 Reviews of eMas?

Madgicx

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.

Average Rating: 4.6/5.0

Total Reviews: 215

How Do G2 Users Rate Madgicx?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.8/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Madgicx?

  • Seller: Madgicx
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tel Aviv, Tel Aviv District
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About Madgicx?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Madgicx remarkable, enabling even novices to manage ads effectively.
  • Users appreciate the efficiency of Madgicx, saving time and simplifying ad management for better performance.
  • Users enjoy the 24/7 automation features of Madgicx, significantly enhancing efficiency and confidence in ad optimization.
  • Users appreciate the efficient AI Ad management of Madgicx, which enhances performance while saving time and costs.
  • Users value the time-saving features of Madgicx, streamlining ad management and boosting performance effortlessly.
Cons
  • Users find the learning curve steep, with overwhelming features and unclear navigation for new users at first.
  • Users find that learning difficulty hinders effective use of Madgicx, especially without proper training and guidance.
  • Users find the steep learning curve of Madgicx challenging, especially without proper training for new users.
  • Users find the complexity of the dashboard overwhelming, particularly for new users navigating various features and settings.
  • Users find Madgicx to be expensive, especially for small businesses with limited budgets and fewer resources.

What Are Recent G2 Reviews of Madgicx?

What Are G2 Users Discussing About Madgicx?

Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Saleswings?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Saleswings?

  • Seller: Saleswings
  • Year Founded: 2016
  • HQ Location: Lausanne, Switzerland
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About Saleswings?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Saleswings, enhancing the overall onboarding and user experience.
  • Users appreciate the ease of setup and user-friendly interface, making onboarding and usage smooth and supported.
  • Users commend the easy setup of Saleswings, noting excellent support and a friendly learning curve during onboarding.
  • Users appreciate how SalesWings delivers real insights from engagement, enhancing lead prioritization and improving conversion rates.
  • Users admire the seamless CRM integration of Saleswings, enhancing top-of-funnel visibility and marketing efficiency.
Cons
  • Users find the clunky design of Saleswings challenging, especially with tag and score management becoming cluttered.
  • Users feel that the complex filtering in Saleswings could be more intuitive and efficient, enhancing usability.
  • Users find the filtering issues in Saleswings limit their ability to efficiently manage and locate accounts.
  • Users find layout issues in Saleswings, especially in cluttered tag and score managers without organization options.
  • Users feel the UI limitations of Saleswings, particularly with tag management, hinder their overall experience.

What Are Recent G2 Reviews of Saleswings?

What Are G2 Users Discussing About Saleswings?

ThoughtMetric

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

Average Rating: 4.7/5.0

Total Reviews: 43

How Do G2 Users Rate ThoughtMetric?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind ThoughtMetric?

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 82% Small, 18% Medium

What Do G2 Reviewers Say About ThoughtMetric?

AI-generated summary from verified user reviews

Pros
  • Users praise ThoughtMetric for its accurate attribution tracking that rivals more expensive competitors, enhancing marketing insights.
  • Users value the responsive customer support of ThoughtMetric, enhancing their experience with quick and knowledgeable assistance.
  • Users find ThoughtMetric to be extremely easy to use and set up, enhancing their marketing insights significantly.
  • Users commend the helpful customer support of ThoughtMetric, enhancing their experience with immediate assistance and insights.
  • Users commend the effective attribution tracking of ThoughtMetric, appreciating its ease of use and excellent support.
Cons
  • Users find the inadequate reporting limits detailed analysis of customer data and hinder e-commerce effectiveness.
  • Users find the complex reporting for new customers limits detailed insights, impacting e-commerce analysis effectiveness.
  • Users face data inaccuracy issues, struggling to keep revenue numbers updated due to frequent order changes.
  • Users face data management issues with tracking revenue and leads effectively due to system limitations.
  • Users wish for improved customization options in ThoughtMetric to better track and analyze their unique business needs.

What Are Recent G2 Reviews of ThoughtMetric?

Flowcode

Flowcode is the enterprise platform that turns everyday touchpoints such as packaging, out-of-home ads, in-venue signage, and broadcast media into direct connections between brands and their audiences. Trusted by over 75% of the Fortune 500 and more than 20,000 businesses across retail, sports, entertainment, travel, healthcare, and financial services, Flowcode has powered over 1 billion connections between brands and consumers. The platform gives enterprise marketing, growth, and data teams a single system for launching, tracking, and optimizing branded touchpoints at scale, whether the goal is a single campaign or a global rollout across hundreds of markets and partners. At the core of the platform are three connected products. Flowcodes activate physical placements and route viewers to the right digital destination in real time. FlowURLs extend that same personalization and tracking to digital-only touchpoints like ads, emails, and social posts. FlowHubs give every touchpoint a branded, curated mobile destination that adapts its content based on who is arriving and where they came from. Underneath these sits FlowID, which builds a 360-degree first-party identity for each customer across every interaction, along with pre-built integrations into CRM, analytics, and marketing platforms like Salesforce, Adobe, HubSpot, and Snowflake, plus Workspaces that let enterprise teams manage brand kits, governance, and shared assets across a portfolio of touchpoints. Flowcode addresses the disconnect between offline engagement and online data. Physical and broadcast touchpoints typically give brands little visibility into who is interacting with them or what happens after that interaction, which limits a brand's ability to measure return on investment or personalize follow-up communication. Flowcode captures first-party data at the moment of engagement and feeds it into a brand's existing technology stack, giving marketing teams a real-time view of engagement and conversion across every touchpoint. That data can then be applied to retargeting, campaign optimization, and lifetime value calculations.

Average Rating: 4.6/5.0

Total Reviews: 80

How Do G2 Users Rate Flowcode?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Flowcode?

  • Seller: Flowcode
  • Company Website:
  • Year Founded: 2019
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    137 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 55% Small, 26% Medium

What Do G2 Reviewers Say About Flowcode?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Flowcode, finding it user-friendly for creating and managing QR codes.
  • Users highlight the excellent support and reliability of Flowcode, making it ideal for new businesses exploring QR codes.
  • Users love the customization options of Flowcode, allowing for personalized and branded QR code designs effortlessly.
  • Users love the ease of creating custom QR codes, enabling seamless design and efficient links for branding efforts.
  • Users rave about the easy creation of customized QR codes and the flexibility in design and analytics tracking.
Cons
  • Users find the pricing structure increasingly expensive, with limited flexibility between plans affecting overall satisfaction.
  • Users express concerns about pricing issues, noting rising costs and restrictive tier limits impacting their usage of Flowcode.
  • Users express frustration with limited customization options in Flowcode, hindering design consistency for their projects.
  • Users find the limited options in pricing and plans restricting, feeling pressured to upgrade due to fewer choices.
  • Users find the subscription costs of Flowcode challenging, feeling pressured to upgrade without adequate value for their needs.

What Are Recent G2 Reviews of Flowcode?

What Are G2 Users Discussing About Flowcode?

Northbeam

Northbeam is the marketing intelligence platform for profitable growth. This solution provides brands with media mix modeling, multi-touch attribution, and incrementality, all powered by machine learning and first-party data. With Northbeam's advanced browser-based platforms, brands can attribute sales to ads, forecast marketing revenue, and run more efficient marketing than ever before.

Average Rating: 4.5/5.0

Total Reviews: 16

How Do G2 Users Rate Northbeam?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Northbeam?

  • Seller: Northbeam
  • Year Founded: 2019
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    96 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 69% Small, 19% Large

What Do G2 Reviewers Say About Northbeam?

AI-generated summary from verified user reviews

Pros
  • Users praise the attribution accuracy of Northbeam, confidently tracking performance and driving informed business decisions.
  • Users commend Northbeam for its powerful attribution tracking, simplifying multi-channel marketing and enhancing performance analysis significantly.
  • Users find Northbeam to be easy to use for tracking multi-touch attribution and optimizing revenue effectively.
  • Users value the detailed analytics provided by Northbeam, which enhances decision-making and drives revenue growth.
  • Users praise the responsive customer support of Northbeam, appreciating their knowledge and willingness to assist with inquiries.
Cons
  • Users find Northbeam's complexity to be challenging, sometimes hindering the effective use of its features.
  • Users find the steep learning curve of Northbeam challenging, making onboarding and setup a frustrating experience.
  • Users find Northbeam to be expensive, making it less accessible for smaller eCommerce brands and startups.
  • Users find Northbeam's system to be complex to use, which can complicate the utilization of its features.
  • Users find the complex usage of Northbeam challenging, requiring thorough understanding and support to navigate its features.

What Are Recent G2 Reviews of Northbeam?

adtribute

adtribute is marketing attribution and analytics software for e-commerce brands and lead-gen companies. It combines true first-party tracking with customizable attribution and reporting to deliver accurate and unique insights, and a built-in MCP server connects your data to AI tools like Claude, ChatGPT, and Gemini for trustworthy answers, custom reports, and automation on demand. Not one-size-fits-all but a tailor-made solution, backed by a dedicated data team for setup and ongoing configuration and recommendations. With adtribute, you get the clarity to make the right marketing and business decisions that drive profitable growth. Turn Data Into Your Competitive Advantage!

Average Rating: 4.8/5.0

Total Reviews: 24

How Do G2 Users Rate adtribute?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.7/10 (Category avg: 8.9/10)

Who Is the Company Behind adtribute?

Who Uses This Product?

  • Company Size: 67% Small, 17% Medium

What Do G2 Reviewers Say About adtribute?

AI-generated summary from verified user reviews

Pros
  • Users commend the excellent customer support, noting quick responses and detailed assistance for specific needs.
  • Users praise the great customizability of the software, allowing precise adjustments to fit diverse needs effectively.
  • Users highlight the exceptional accuracy in user tracking for precise insights into the customer journey and lead attribution.
  • Users love the great customizability of Adtribute, enabling tailored reports and flexibility for diverse needs.
  • Users find Adtribute's customizable features and responsive customer support exceptionally helpful for tailored reporting and tracking.
Cons
  • Users experience a steep learning curve during initial setup, though excellent support mitigates this challenge.
  • Users report that the initial setup is complex, requiring a learning curve despite excellent support for navigation.
  • Users find the difficult setup process challenging, but appreciate the support that eases the learning curve.
  • Users find the learning difficulty challenging initially, despite supportive resources and improving complexity over time.
  • Users find limited granularity in data and a complex initial setup, affecting their overall experience with Adtribute.

What Are Recent G2 Reviews of adtribute?

Google Attribution

Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

Average Rating: 4.0/5.0

Total Reviews: 19

How Do G2 Users Rate Google Attribution?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind Google Attribution?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Company Size: 63% Small, 32% Medium

What Are Recent G2 Reviews of Google Attribution?

What Are G2 Users Discussing About Google Attribution?

RevSure

RevSure is the only enterprise-scale context layer and AI brain for B2B GTM across Sales, Marketing, and Customer Success. It unifies data, intelligence, and signals across 20+ siloed tools and 7+ handoffs, from first touch to closed-won and beyond, so agents, whether RevSure’s, our customers’, or third-party, can execute autonomous and coordinated actions across the full funnel. Until now, revenue has been run by humans, and the tools have been built for humans. The future is revenue that runs itself, with agents handling demand generation, pipeline generation, pipeline conversion, expansion, and the handoffs between them. Without a common brain like RevSure to harmonize the fragmented GTM tool ecosystem, more agents will only create more noise.

Average Rating: 4.7/5.0

Total Reviews: 49

How Do G2 Users Rate RevSure?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.8/10 (Category avg: 8.9/10)

Who Is the Company Behind RevSure?

  • Seller: RevSure.ai
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    76 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 69% Medium, 20% Large

What Do G2 Reviewers Say About RevSure?

AI-generated summary from verified user reviews

Pros
  • Users commend RevSure's excellent customer support, particularly Francisco's expertise and responsiveness enhancing their overall experience.
  • Users value RevSure's insightful analytics, enabling a deeper understanding of account behaviors and campaign effectiveness.
  • Users value RevSure for its excellent customer support, particularly praising responsive assistance and valuable insights from the team.
  • Users appreciate the exceptional customer support from RevSure, highlighting responsiveness and invaluable insights into marketing performance.
  • Users appreciate the ease of use of RevSure, finding its setup and dashboard navigation straightforward and intuitive.
Cons
  • Users face a significant learning curve with RevSure, necessitating extensive training for effective navigation and use.
  • Users find the complexity of RevSure challenging, requiring expert-level training and extensive time to navigate effectively.
  • Users often face filtering issues that complicate report accuracy, though support from the RevSure team helps.
  • Users find the inadequate reporting of RevSure frustrating, as creating effective reports can be quite challenging.
  • Users find RevSure not intuitive, facing challenges navigating its complex data and requiring extensive training for effective use.

What Are Recent G2 Reviews of RevSure?

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.1/5.0

Total Reviews: 4,596

How Do G2 Users Rate Salesforce Marketing Cloud?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Salesforce Marketing Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Salesforce Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find Salesforce Marketing Cloud user-friendly and easy to integrate, enhancing their marketing and IT collaboration efficiency.
  • Users appreciate the advanced automation features of Salesforce Marketing Cloud, enabling personalized and multi-channel marketing campaigns.
  • Users appreciate the seamless CRM integration that enhances engagement tracking and empowers personalized marketing campaigns.
  • Users appreciate the excellent email engagement and tracking features of Salesforce Marketing Cloud, enhancing marketing strategies effectively.
  • Users value the advanced automation and multi-channel capabilities of Salesforce Marketing Cloud for personalized marketing campaigns.
Cons
  • Users find the steep learning curve of Salesforce Marketing Cloud challenging, requiring technical skills and extensive training.
  • Users struggle with the steep learning curve of Salesforce Marketing Cloud, finding it complex and lacking adequate training resources.
  • Users find the complexity of Salesforce Marketing Cloud overwhelming, requiring technical expertise and extensive training to navigate effectively.
  • Users find Salesforce Marketing Cloud to be expensive, particularly challenging for smaller teams without extensive resources or training.
  • Users find the complex usage of Salesforce Marketing Cloud challenging due to its steep learning curve and non-intuitive UI.

What Are Recent G2 Reviews of Salesforce Marketing Cloud?

What Are G2 Users Discussing About Salesforce Marketing Cloud?

Openprise

Openprise is the AI and data platform for modern go-to-market teams. We help GTM teams turn AI and data investments into measurable revenue growth by cleaning, enriching, and connecting GTM data, automating core go-to-market processes, and putting AI to work across the funnel. With Openprise, Marketing, Growth, Sales, and Ops create more pipeline, increase productivity, and scale growth faster. Teams build sharper audiences, launch campaigns sooner, match and route demand accurately, give sellers stronger account context, and move more AI use cases from pilot to production on a connected, governed foundation. Capabilities include data enrichment and acquistion, cleansing and standardization, deduplication, list loading, lead-to-account matching, routing, segmentation, scoring, and AI-ready execution across CRM, MAP, and the broader GTM stack. Fortune 500 companies and high-growth enterprises rely on Openprise to get more from their technology, data, and AI.

Average Rating: 4.9/5.0

Total Reviews: 63

How Do G2 Users Rate Openprise?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Openprise?

  • Seller: Openprise
  • Year Founded: 2014
  • HQ Location: San Mateo, US
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Large, 34% Medium

What Do G2 Reviewers Say About Openprise?

AI-generated summary from verified user reviews

Pros
  • Users value the booking efficiency of Openprise, benefiting from robust databases and flexible lead routing options.
  • Users value the strong database and storage capabilities of Openprise, enhancing their lead routing strategies effectively.
  • Users value the strong database and storage capabilities of Openprise, enabling sophisticated lead routing options.
  • Users value the flexibility of Openprise, enabling complex lead routing tailored to their needs.
  • Users commend the strong database and flexible lead routing options of Openprise, enhancing their lead generation processes.
Cons
  • Users find poor navigation in Openprise frustrating, indicating a need for improved UI for easier configuration.

What Are Recent G2 Reviews of Openprise?

What Are G2 Users Discussing About Openprise?

Triple Whale

Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.

Average Rating: 4.5/5.0

Total Reviews: 477

How Do G2 Users Rate Triple Whale?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.8/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Triple Whale?

  • Seller: Triple Whale
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Columbus, US
  • LinkedIn® Page: www.linkedin.com
    305 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 88% Small, 13% Medium

What Do G2 Reviewers Say About Triple Whale?

AI-generated summary from verified user reviews

Pros
  • Users commend the fast and helpful customer support of Triple Whale, enhancing their overall experience and satisfaction.
  • Users appreciate the ease of use of Triple Whale, allowing efficient monitoring and decision-making with centralized data.
  • Users value the attribution accuracy of Triple Whale, providing clear insights into conversions and revenue-driving campaigns.
  • Users appreciate the seamless integration of attribution tracking, enhancing clarity on conversions and campaign performance.
  • Users appreciate the clear data attribution provided by Triple Whale, enhancing their understanding of campaign performance.
Cons
  • Users face challenges with data inaccuracy due to buggy metrics and unreliable attribution systems, impacting overall trust.
  • Users find Triple Whale's pricing to be expensive, which may be challenging for smaller businesses to manage.
  • Users express frustration with slow loading speeds, especially when handling large datasets, impacting overall performance.
  • Users face challenges with access restrictions as essential Amazon Sales features are lacking in Triple Whale.
  • Users report attribution issues with Triple Whale, describing it as buggy and unreliable, negatively impacting their experience.

What Are Recent G2 Reviews of Triple Whale?

What Are G2 Users Discussing About Triple Whale?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026