I love how easy and intuitive ThoughtMetric is to navigate daily, giving us crystal-clear attribution without any complicated setup. Whenever we have a question, their support team responds quickly with genuinely helpful, hands-on assistance. Review collected by and hosted on G2.com.

While its standard multi-touch models are solid, it relies heavily on click-based tracking, making it tougher to measure view-through attribution on visual discovery channels like Pinterest where users don't always click immediately. I’d also love more flexibility to compare different attribution models side-by-side without flipping between views. Review collected by and hosted on G2.com.