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Appodeal Reviews & Product Details

User Insights

Average based on 16 real user reviews.

Appodeal Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Appodeal, and what problem is it built to solve?

Appodeal is an ad mediation platform for mobile app developers, built to help maximize ad revenue through real-time bidding and optimized mediation across ad networks.

What languages does Appodeal support?

Appodeal supports 5 languages: English, French, German, Russian, and Spanish.

What company sizes and industries is Appodeal the best fit for?

Appodeal appears most relevant to smaller organizations, particularly those developing games. The strongest company-size and industry clusters are:
  • Company size: Small businesses with 50 or fewer employees.
  • Industry: Computer Games.

Appodeal Reviews (16)

Reviews

Appodeal Reviews (16)

4.7
16 reviews

What do users say?

Generated using AI from real user reviews
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Verified User in Computer Games
AC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
"Appodeal Is One Of The Best For Monetizing Your App"
4/5
What do you like best about Appodeal?

It is effortless to set up and get it to work. All ad networks are in one place, with more than 70 ad demand sources. Live support is beneficial to beginners. High eCPM and much more. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

Some ad networks don't work correctly to get more clicks on ads, and this situation is harmful to your users. I think the payment threshold should be less than as is now. Review collected by and hosted on G2.com.

Sanchit S.
SS
Sanchit S.
Training Coordinator
Small-Business (50 or fewer emp.)
"Best ad network solution with mediation!"
5/5
What do you like best about Appodeal?

It has almost all of the ad networks integrated with it and we can choose which network we want to use. One of the best eCPMs in the market. Customer Support is excellent. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

SDK integration in Unity was really difficult and hectic for the first time. Setup for Admob and Facebook FAN needs to be done separately. Review collected by and hosted on G2.com.

Iaroslav C.
IC
Iaroslav C.
Product Marketing Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
"We're in love with the Appodeal guys!"
5/5
What do you like best about Appodeal?

They're transparent, reliable, and completely user-centered. Definitively, a partner that you should consider to monetize your apps & games. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

At first, not being aware that they much more than an Ad Mediation tool. Appodeal is a whole Growth Platform where Indie Developers can self-launch their projects. If I knew that before, I would have saved a lot more time. Review collected by and hosted on G2.com.

Stefano M.
SM
Stefano M.
Owner
Small-Business (50 or fewer emp.)
"Best experience to optimize earnings from my game"
4.5/5
What do you like best about Appodeal?

multi ad networks and staff support. They helped me a lot Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

at the very beginning I had problems in the Play Store, because there was included an ad network deprecated by Google and it was a little difficult for me to sort it out (I am a single developer and I have only spare time) Review collected by and hosted on G2.com.

Alex D.
AD
Alex D.
Software Engineer
Small-Business (50 or fewer emp.)
"Used Appodeal ads solution in our games"
5/5
What do you like best about Appodeal?

Super responsive and helpful tech support. Good eCPM optimization algorithm. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

Not sure. Everything seems fine, they are good. Review collected by and hosted on G2.com.

UW
Umair W.
Software Engineer
Computer Software
Small-Business (50 or fewer emp.)
"Best Ad Mediation In The Market"
5/5
What do you like best about Appodeal?

The choice of different ad networks and the ability to choose what to show and what not is great. Hassle free integration on both mobile platforms for Unity 3d Delayed but excellent support. They help you out till your problem gets resolved. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

Delays in answering the queries, even the simplest ones. More revenue and eCPM for big impressions, not as help for beginners as it should be Initially, I don't see much difference as they claim. Did talk to their support rep. They said you have to have a few thousand daily impressions to have the perks of Appodeal at its full scale. This is disappointing for a small startup since they don't have thousands of impressions on daily basis. Review collected by and hosted on G2.com.

AG
Adrian G.
All
Small-Business (50 or fewer emp.)
"Easily the best monetization mediator by far."
5/5
What do you like best about Appodeal?

1. You can include whatever ad network you want when building your app and remove those that are not performing.

2. After the app is live very fine control about what ad providers and format are used based on segments and/or a number of parameters.

3. Historical weekly data on how each of the ad networks has performed across all their clients not just your impressions.

4. Great reporting, for example, you can find out what hours during the day or days of the week your ads perform the best.

5. Great support. They will respond to an e-mail within a day and usually within a few hours.

6. Good eCPM. I have tried so many monetization mediators and none has been able to consistently outperform Appodeal.

7. Free adServer for cross-promotions or any direct deals you might get. And the ability to give the company that purchased your impressions to go into the Appodeal control panel and see only the performance of their impressions. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

They do a terrible job communicating all the features available. I would also love if their S2S server did not require decryption of the payload. Some game service providers do not have any crypt libraries and most S2S rely on some sort of hashed key to verify payload. Review collected by and hosted on G2.com.

David  H.
DH
David H.
Cofounder
Small-Business (50 or fewer emp.)
"Coming Back to App Monetization"
4.5/5
What do you like best about Appodeal?

What I personally liked was how they tracked the audience and made sure the ad that was ran would leave an impression on the audience that was seeing it. Instead of wasting money putting out mediocre ads, they select the best one and monetize it on the network. They give immediate payouts and look for prime optimization of ads. They prioritize the publisher and that is the main goal. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

The only thing I dislike is I feel like I have less control since they are choosing the ads. It depends how much you trust Appodeal. The website for Appodeal is also a little bit "in your face" with a lot of different options to look through. They do not give a general cost or even a sample price which is something I would like to see. Review collected by and hosted on G2.com.

Martin G.
MG
Martin G.
CEO
Small-Business (50 or fewer emp.)
"Good revenue, good support"
4.5/5
What do you like best about Appodeal?

- If we encounter problems, the support staff reacts fast

- as far as ad-platforms go, it's very transparent

- good revenue, good optimization possibilities

- direct campaigns are possible

- good dashboard Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

- it would be good if we could see each and every ad served in our game; this would allow us to disable offensive or fraudulent ads ourselves Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Small-Business (50 or fewer emp.)
"Excellent Mediation Platform"
5/5
What do you like best about Appodeal?

Great optimization algorithm. One of the first platforms that supports in-app header bidding. Support always replies within 3 hours. Robust reporting dashboard, allows advanced filters and break down by many dimensions. Review collected by and hosted on G2.com.

What do you dislike about Appodeal?

Need to add support for more ad networks and SSPs. Does not do a great job preventing crashes in applications Review collected by and hosted on G2.com.

Questions about Appodeal? Ask real users or explore answers from the community

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GU
Guest User
•
Last activity about 3 years ago

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