# Appodeal Reviews
**Vendor:** Appodeal  
**Category:** [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 16
## About Appodeal
Appodeal is a growth platform that empowers app creators to launch and scale their mobile businesses. Transparent and 100% unbiased since 2014. Appodeal provides Monetization, Growth Intelligence, Bid & Creative Management services paired with the Accelerator-funding program. A single SDK integration to gain access to 70+ Ad Demand Sources that compete against each other in a real-time auction. Moreover, you will also receive useful tools and resources such as In-app Bidding, Automatic UA Optimization, User Segmentation & A/B Testing, Cross-Promotion and Direct Deals, Instant Payouts, and much more. 150,000+ creators rely on the Appodeal services, provided by a united team of more than 100 professionals worldwide, with HQ in Austin and offices in Barcelona and Warsaw.




## Appodeal Reviews
  ### 1. Appodeal Is One Of The Best For Monetizing Your App

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2022

**What do you like best about Appodeal?**

It is effortless to set up and get it to work. All ad networks are in one place, with more than 70 ad demand sources. Live support is beneficial to beginners. High eCPM and much more.

**What do you dislike about Appodeal?**

Some ad networks don't work correctly to get more clicks on ads, and this situation is harmful to your users. I think the payment threshold should be less than as is now.

**What problems is Appodeal solving and how is that benefiting you?**

I was used to using Admob and frequently getting ad serving limits, and Admob was my only source of ads, so when I get ad serving limits, I couldn't get paid. Now I use Appodeal; if I get an ad serving limit from Admob, it doesn't matter there are other ad sources.

  ### 2. Best ad network solution with mediation!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sanchit S. | Training Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2021

**What do you like best about Appodeal?**

It has almost all of the ad networks integrated with it and we can choose which network we want to use.
One of the best eCPMs in the market.
Customer Support is excellent.

**What do you dislike about Appodeal?**

SDK integration in Unity was really difficult and hectic for the first time.
Setup for Admob and Facebook FAN needs to be done separately.

**What problems is Appodeal solving and how is that benefiting you?**

I have used AppODeal as an Ads network for our game Bladers Multiplayer which is on PlayStore, earlier we used to use Unity Ads and Admob separately but now after integrating AppoDeal our revenue has increased and ads are optimised with using 10 different netoworks. We, at Brahmos Interactive, are using it for all of our apps and are completely satisfied with it.

  ### 3. We're in love with the Appodeal guys!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Iaroslav C. | Product Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2021

**What do you like best about Appodeal?**

They're transparent, reliable, and completely user-centered. Definitively, a partner that you should consider to monetize your apps & games.

**What do you dislike about Appodeal?**

At first, not being aware that they much more than an Ad Mediation tool. Appodeal is a whole Growth Platform where Indie Developers can self-launch their projects. If I knew that before, I would have saved a lot more time.

**What problems is Appodeal solving and how is that benefiting you?**

We've been using it to control all monetization & metrics from one place and find new opportunities to grow some of our clients' games. They have one of the most accessible BI tools we've tried, very convenient to align our ASO efforts with the UA campaigns.

  ### 4. Best experience to optimize earnings from my game

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stefano M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2021

**What do you like best about Appodeal?**

multi ad networks and staff support. They helped me a lot

**What do you dislike about Appodeal?**

at the very beginning I had problems in the Play Store, because there was included an ad network deprecated by Google and it was a little difficult for me to sort it out (I am a single developer and I have only spare time)

**What problems is Appodeal solving and how is that benefiting you?**

Instead of having a single ad network like admob, now Appodeal choose for me the best ad available with the best profit

  ### 5. Used Appodeal ads solution in our games

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex D. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2019

**What do you like best about Appodeal?**

Super responsive and helpful tech support. Good eCPM optimization algorithm.

**What do you dislike about Appodeal?**

Not sure. Everything seems fine, they are good.

**What problems is Appodeal solving and how is that benefiting you?**

Good solution for in-game ADs: all-in-one package. One integration and all platforms are ready.

  ### 6. Best Ad Mediation In The Market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Umair W. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 30, 2018

**What do you like best about Appodeal?**

The choice of different ad networks and the ability to choose what to show and what not is great.
Hassle free integration on both mobile platforms for Unity 3d
Delayed but excellent support. They help you out till your problem gets resolved.

**What do you dislike about Appodeal?**

Delays in answering the queries, even the simplest ones.
More revenue and eCPM for big impressions, not as help for beginners as it should be
Initially, I  don't see much difference as they claim. Did talk to their support rep. They said you have to have a few thousand daily impressions to have the perks of Appodeal at its full scale. This is disappointing for a small startup since they don't have thousands of impressions on daily basis.

**Recommendations to others considering Appodeal:**

If you are a Unity3D developer and looking for all-in-one place ad meditation. Appodeal is a best choice for you compared to other similar services out there.

**What problems is Appodeal solving and how is that benefiting you?**

Consistent Ad revenue for mobile platforms.
"Intelligent Ads Mediation" is a benifit

  ### 7. Easily the best monetization mediator by far.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adrian G. | All, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2018

**What do you like best about Appodeal?**

1. You can include whatever ad network you want when building your app and remove those that are not performing.
2. After the app is live very fine control about what ad providers and format are used based on segments and/or a number of parameters.
3. Historical weekly data on how each of the ad networks has performed across all their clients not just your impressions.
4. Great reporting, for example, you can find out what hours during the day or days of the week your ads perform the best.
5. Great support. They will respond to an e-mail within a day and usually within a few hours.
6. Good eCPM. I have tried so many monetization mediators and none has been able to consistently outperform Appodeal.
7. Free adServer for cross-promotions or any direct deals you might get. And the ability to give the company that purchased your impressions to go into the Appodeal control panel and see only the performance of their impressions.

**What do you dislike about Appodeal?**

They do a terrible job communicating all the features available. I would also love if their S2S server did not require decryption of the payload. Some game service providers do not have any crypt libraries and most S2S rely on some sort of hashed key to verify payload.

**What problems is Appodeal solving and how is that benefiting you?**

It makes it easier to calculate LTV since Appodeal already does the ARPDAU calculation.

  ### 8. Coming Back to App Monetization

**Rating:** 4.5/5.0 stars

**Reviewed by:** David  H. | Cofounder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 07, 2019

**What do you like best about Appodeal?**

What I personally liked was how they tracked the audience and made sure the ad that was ran would leave an impression on the audience that was seeing it.  Instead of wasting money putting out mediocre ads, they select the best one and monetize it on the network. They give immediate payouts and look for prime optimization of ads. They prioritize the publisher and that is the main goal.

**What do you dislike about Appodeal?**

The only thing I dislike is I feel like I have less control since they are choosing the ads. It depends how much you trust Appodeal. The website for Appodeal is also a little bit "in your face" with a lot of different options to look through. They do not give a general cost or even a sample price which is something I would like to see.

**Recommendations to others considering Appodeal:**

Know what you are looking for. If you are ok with giving the reigns to someone else for this part of your app then go with Appodeal. It will save you time and provide more revenue which can help you expand other parts of your company.

**What problems is Appodeal solving and how is that benefiting you?**

It is helping to bring in revenue that wasn't previously there. I like that it is constantly tracking the audience and I do not have to. It saves a lot of time and money when I don't run ads that people are not going to go to and when I do not have to choose the ads.

  ### 9. Good revenue, good support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Martin G. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2018

**What do you like best about Appodeal?**

- If we encounter problems, the support staff reacts fast
- as far as ad-platforms go, it's very transparent
- good revenue, good optimization possibilities
- direct campaigns are possible
- good dashboard

**What do you dislike about Appodeal?**

- it would be good if we could see each and every ad served in our game; this would allow us to disable offensive or fraudulent ads ourselves

**Recommendations to others considering Appodeal:**

A/'B test vs other ad mediation networks

**What problems is Appodeal solving and how is that benefiting you?**

- easy to implement lots of ad-networks

  ### 10. Excellent Mediation Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2018

**What do you like best about Appodeal?**

Great optimization algorithm. One of the first platforms that supports in-app header bidding.
Support always replies within 3 hours.
Robust reporting dashboard, allows advanced filters and break down by many dimensions. 

**What do you dislike about Appodeal?**

Need to add support for more ad networks and SSPs.
Does not do a great job preventing crashes in applications

**What problems is Appodeal solving and how is that benefiting you?**

Appodeal maximize our mobile advertising revenue, allows us to scale user acquisition aggressively.

  ### 11. Very good ad mediation platform.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vladislav S. | CEO & Co-founder, Computer Games, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2017

**What do you like best about Appodeal?**

Very easy to implement and stable. Their support is great and fast. We basically doubled our revenue after we implemented Appodeal. 

**What do you dislike about Appodeal?**

Blackbox mediation algorithm. We don't have report how their algorithm choose ads, so we can't control what is happening. But even like that, eCPM are strong, so we don't find this as some big problem.

**Recommendations to others considering Appodeal:**

I would recommend everyone to try it and compare with other mediation platforms and see how are results. For us, Appodeal works the best, they pay in time, easy to implement, great support and strong eCPM.

**What problems is Appodeal solving and how is that benefiting you?**

We using Appodeal for monetisation through reward video ads. With Appodeal, we were able to double our ads income! This is great and their support is fast. They had some problems in past with stability, but they improved it a lot lately and we are happy with it now. We tried many mediations and it was very heavy, unstable and time consuming to implement. Only Appodeal proved to be very simple, fast with good eCPM. So far, we are most happy with Appodeal and there is no reason to change.

  ### 12. Up and coming solution for content publishers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joe F. | iPhone Software Design and development, Construction, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2015

**What do you like best about Appodeal?**

As an Mobile app developer I love creating apps.   I don't like trying to figure out how to find advertisers or determine what advertising solutions have the best track record or pay the most.  That's where Appodeal steps in.  They figure out that stuff so I can create apps.

**What do you dislike about Appodeal?**

As a new solution the implementation is still rough around the edges.  (they haven't made it to version 1.0 yet)  I've found some compatibility issues with 3rd party SDK's I use.  What impresses me is the help I receive from the folks at Appodeal.  Additionally I continuously receive emails from the founder himself.  I cannot even name another situation that I even knew the name of the organizational head - let alone receive regular emails from him to check on my satisfaction using his product.

**Recommendations to others considering Appodeal:**

Appodeal is a great concept.  Understand this is not yet version 1.0 yet so there may be some compatibility issues.  However, if you are trying to generate advertising income from your mobile app it's really nice to find a company in my corner.

**What problems is Appodeal solving and how is that benefiting you?**

So far I've found the epm (earning per thousand) I've been getting through Appodeal is about double what I've seen using Apple's iAd.

  ### 13. Great monetization service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eugene K. | CEO, Computer Games, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2015

**What do you like best about Appodeal?**

First of all it is great service itself. It using automatic mediation, so it works more effectively that our own waterfall. I like, that i do not need to switch off my own solution to use this one. And last but not least it is great support, they help me with integration and solve all my questions in online.

**What do you dislike about Appodeal?**

Sometimes i can see some bugs, but i must say, that appodeal release new updates very fast and all known bugs will be closed very fast.

**What problems is Appodeal solving and how is that benefiting you?**

I need good monetization for my service. Previously we are using own server-based semi-automatic waterfall, but appodeal can do it more effectively, so it helps me to make monetization better.

  ### 14. Great service and support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vasiliy V. | Android Game Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2015

**What do you like best about Appodeal?**

Working with appodeal from may 2015. And only great impressions:
- high ecpm(about avg. 2.5$ for android);
- easy integration with troubleshooting section, where I found how to avoid "Dex 65536" problem;
- best support team;
- no need to registering on many different ad networks;
- possibility to request immediate payout(2% fee).

**What do you dislike about Appodeal?**

Bugs with 3rd party libraries. But in last update bugs going to minimum.

**Recommendations to others considering Appodeal:**

Try appodeal if you going to monetize your mobile app with ads.

**What problems is Appodeal solving and how is that benefiting you?**

Saved time and good revenue.

  ### 15. Very great ad monetization service!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alexey V. | COO & Co-founder, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2015

**What do you like best about Appodeal?**

- guys are excelent to work with it is a pleasure. I know them personally;
- support 24/7;
- very flexible system of payments.

**What do you dislike about Appodeal?**

Sometimes there are proplems with SDK, but it is solved fairly quickly

**Recommendations to others considering Appodeal:**

Show your app to Pavel (CEO of AppoDeal) to get some advise.

**What problems is Appodeal solving and how is that benefiting you?**

They closed the issue of advertising monetization of mobile apps globaly. Profit has increased 3 times in comparison with the Google Admob.

  ### 16. The greatest ad team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alexander L. | Android developer, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** November 24, 2015

**What do you like best about Appodeal?**

Professionals, very short time for response, huge problem solving experience.

**What do you dislike about Appodeal?**

Some of third company libraries was buggy. We had to exclude them from projects.

**Recommendations to others considering Appodeal:**

You should try Interstitial ads first

**What problems is Appodeal solving and how is that benefiting you?**

We develop mobile games, with advertisement model.


## Appodeal Discussions
  - [What is Appodeal used for?](https://www.g2.com/discussions/what-is-appodeal-used-for) - 1 upvote

- [View Appodeal pricing details and edition comparison](https://www.g2.com/products/appodeal/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+15%3A49%3A26+-0500&secure%5Bsession_id%5D=035ab875-3014-4b9f-b9f8-4bb0a3bf4a22&secure%5Btoken%5D=78fdc3bedcc27cfac9a8a71a7e88980156ba96ddd065942e3eac5e6228f1ef55&format=llm_user)

## Appodeal Features
**Platform - App Monetization Platforms**
- Automated Tools
- Campaign Management
- Audience Targeting
- In-App Purchases
- Reporting & Dashboards
- A/B Testing
- AI Algorithms
- Integration APIs
- Fraud Prevention
- Cross-Platform Support
- Payment Integration
- User Data Analysis
- Subscription Management
- Performance Analytics
- Multiple Monetization Models

**Advertising - App Monetization Platforms**
- Ad Exchange
- Offerwall
- Bidding
- Ad Mediation
- Ad Formats
- Ad Optimization

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