# Best App Monetization Platforms for Small Business *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Products classified in the overall App Monetization Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business App Monetization Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business App Monetization Platforms category. In addition to qualifying for inclusion in the App Monetization Platforms category, to qualify for inclusion in the Small Business App Monetization Platforms category, a product must have at least 10 reviews left by a reviewer from a small business. ## Category Overview **Total Products under this Category:** 91 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,100+ Authentic Reviews - 91+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Opti Digital Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=615&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1405571&secure%5Bresource_id%5D=615&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fapp-monetization-platforms%2Fmid-market&secure%5Btoken%5D=1ffee1406c8545de6ee00cd8a937fb435953ec9d22e0ff0886d0c6f331a01470&secure%5Burl%5D=https%3A%2F%2Foptidigital.com%2Frequest-demo&secure%5Burl_type%5D=book_demo) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Easy Monetization](https://www.g2.com/products/easy-monetization/reviews) Hassle-free service for earning more from your app​. Our experts take care of all the complex ad monetization setups for you, ensuring that your app generates consistent revenue through advertising. Our mission - to help app publishers scale their business and get revenue in high-competitive environment. Focus on what truly matters – offering the best app experience to your users. We'll cover you on the monetization front. **Average Rating:** 4.9/5.0 **Total Reviews:** 17 **User Satisfaction Scores:** - **Ease of Admin:** 9.5/10 (Category avg: 8.3/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Quality of Support:** 9.9/10 (Category avg: 8.2/10) - **Ease of Setup:** 9.5/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d) - **Year Founded:** 2004 - **HQ Location:** Dubai - **LinkedIn® Page:** https://www.linkedin.com/company/yndxforapps (22 employees on LinkedIn®) - **Ownership:** AppMetrica - **Total Revenue (USD mm):** $218,344 **Reviewer Demographics:** - **Company Size:** 94% Small-Business, 6% Mid-Market ### 2. [Google AdMob](https://www.g2.com/products/google-admob/reviews) Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. **Average Rating:** 4.3/5.0 **Total Reviews:** 66 **User Satisfaction Scores:** - **Ease of Admin:** 8.4/10 (Category avg: 8.3/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Quality of Support:** 7.3/10 (Category avg: 8.2/10) - **Ease of Setup:** 9.0/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,885,216 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Top Industries:** Computer Software, Computer Games - **Company Size:** 81% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - User Interface (1 reviews) **Cons:** - Insufficient Support (1 reviews) ### 3. [Opti Digital](https://www.g2.com/products/opti-digital/reviews) Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment. **Average Rating:** 4.6/5.0 **Total Reviews:** 22 **User Satisfaction Scores:** - **Ease of Admin:** 9.0/10 (Category avg: 8.3/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.2/10) - **Ease of Setup:** 9.1/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital) - **Company Website:** https://www.optidigital.com - **Year Founded:** 2018 - **HQ Location:** Céret, FR - **LinkedIn® Page:** https://www.linkedin.com/company/optidigitalsas (42 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small-Business, 39% Mid-Market ### 4. [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs. **Average Rating:** 4.2/5.0 **Total Reviews:** 232 **User Satisfaction Scores:** - **Ease of Admin:** 7.9/10 (Category avg: 8.3/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 7.0/10 (Category avg: 8.2/10) - **Ease of Setup:** 7.6/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,885,216 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 42% Mid-Market, 37% Small-Business ### 5. [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads. **Average Rating:** 3.9/5.0 **Total Reviews:** 156 **User Satisfaction Scores:** - **Ease of Admin:** 8.0/10 (Category avg: 8.3/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Quality of Support:** 6.6/10 (Category avg: 8.2/10) - **Ease of Setup:** 7.9/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,928,984 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (150,070 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 61% Small-Business, 31% Mid-Market ### 6. [Unity Ads](https://www.g2.com/products/unity-ads/reviews) Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase. **Average Rating:** 4.3/5.0 **Total Reviews:** 61 **User Satisfaction Scores:** - **Ease of Admin:** 8.7/10 (Category avg: 8.3/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Quality of Support:** 8.5/10 (Category avg: 8.2/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (112,734 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,133 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Senior Software Engineer - **Top Industries:** Computer Software, Computer Games - **Company Size:** 64% Small-Business, 28% Mid-Market ### 7. [Start.io](https://www.g2.com/products/start-io/reviews) Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 41 **User Satisfaction Scores:** - **Ease of Admin:** 8.9/10 (Category avg: 8.3/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.4/10 (Category avg: 8.2/10) - **Ease of Setup:** 8.9/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Start.io](https://www.g2.com/sellers/start-io) - **Year Founded:** 2010 - **HQ Location:** New York, NY - **Twitter:** @Start_io_ (7,019 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/start-io/ (155 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 49% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Customer Support (2 reviews) - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Innovation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Ineffective Advertising (1 reviews) - Integration Problems (1 reviews) - Poor Reporting (1 reviews) - Required Knowledge (1 reviews) ### 8. [AdGate Media](https://www.g2.com/products/adgate-media/reviews) AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website **Average Rating:** 4.5/5.0 **Total Reviews:** 73 **User Satisfaction Scores:** - **Ease of Admin:** 9.2/10 (Category avg: 8.3/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Quality of Support:** 9.4/10 (Category avg: 8.2/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media) - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @AdGateMedia (1,011 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adgate-media-limited-liability-company/ (11 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software engineer - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 58% Small-Business, 29% Mid-Market ### 9. [Appodeal](https://www.g2.com/products/appodeal/reviews) Appodeal is a growth platform that empowers app creators to launch and scale their mobile businesses. Transparent and 100% unbiased since 2014. Appodeal provides Monetization, Growth Intelligence, Bid & Creative Management services paired with the Accelerator-funding program. A single SDK integration to gain access to 70+ Ad Demand Sources that compete against each other in a real-time auction. Moreover, you will also receive useful tools and resources such as In-app Bidding, Automatic UA Optimization, User Segmentation & A/B Testing, Cross-Promotion and Direct Deals, Instant Payouts, and much more. 150,000+ creators rely on the Appodeal services, provided by a united team of more than 100 professionals worldwide, with HQ in Austin and offices in Barcelona and Warsaw. **Average Rating:** 4.7/5.0 **Total Reviews:** 15 **User Satisfaction Scores:** - **Ease of Admin:** 8.3/10 (Category avg: 8.3/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Quality of Support:** 9.4/10 (Category avg: 8.2/10) - **Ease of Setup:** 6.7/10 (Category avg: 8.2/10) **Seller Details:** - **Seller:** [Appodeal](https://www.g2.com/sellers/appodeal) - **Year Founded:** 2015 - **HQ Location:** Toronto, CA - **Twitter:** @AppodealStack (5,338 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appodeal/ (198 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Games - **Company Size:** 94% Small-Business, 6% Enterprise ## Parent Category [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## Related Categories - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) - [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) --- ## Buyer Guide ### What You Should Know About App Monetization Platforms ### What are App Monetization Platforms? App monetization platforms help mobile app developers and publishers earn money from their apps through advertising, allowing app creators to offer their products to users for free. However, it is also commonly used to supplement revenue sources such as paid downloads and freemium models. Software developers and mobile publishers use these software platforms to create and format ad units inside the app and streamline selling the ad space through mobile ad networks and exchanges.  App monetization platforms are sold as best-of-breed products specifically for selling mobile apps or as part of a more comprehensive publisher ad management product. These solutions are paralleled by [mobile advertising software](https://www.g2.com/categories/mobile-advertising) advertisers use to purchase the available ad space in apps. [Ad networks](https://www.g2.com/categories/ad-network) and exchanges serve as the bridge between the two. App monetization platforms integrate with them to ensure ads transition smoothly through the online ad buying process. ### What are the Common Features of App Monetization Platforms? The following are some core features within app monetization platforms that can help users identify if this type of software will meet their business needs: **SDK capabilities:** A software development kit, more commonly known as an SDK, is a set of tools that provides a developer or app creator with the capabilities to build a custom app that can be added on, or connected to, another program, like an ad exchange. SDKs allow programmers to develop apps for a specific platform (like Apple or Google Ads).  **Third-party network integrations:** In addition to the SDK, the app monetization platform needs to work on an ad exchange. This component is crucial as it’s how the app will make money. If there is no third-party network, there is no way to publish the ad, making it impossible to monetize.  **Automation of ads:** Once an ad has been created and uploaded, it will have to be run to generate revenue. This should require little to no maintenance on behalf of the developer. Campaigns can be created to run under certain specifications (time frame, etc.), which provides a customizable strategy based on business or revenue goals.  **Track conversions and demographics:** To understand the ads' success and revenue earned, these products should always come with analytics and tracking functionality. These will help you better understand your audience to prepare for future ad production.  ### What are the Benefits of App Monetization Platforms? These products offer many benefits for the implementer. Below are the benefits of using app monetization platforms:  **Consistent revenue generation:** If an app is free to use, there can be a gap in revenue for the creator. When implementing app monetization platforms, the owner can use this as a secondary stream until the app gains enough traction to offer a subscription model or a premium version.  **Cohesive user experience:** Often, the ads run on said apps will be related to the downloaded app's topic or purpose. This can provide users with a more aligned and on-brand experience even though it comes across as an advertisement. This is a common practice across multiple industries, including lifestyle, transportation, and education.  ### Who Uses App Monetization Platforms? While multiple stakeholders can use app monetization platforms, its purpose is very specific.  **Developers or app creators:** The good news is that anyone can create an app. This also means that anyone can also use this software platform. The setup is often easy, and depending on the skill set of the creator, the learning curve might not be as steep as expected.  **Growth marketing managers:** Creating ads that meet the requirements, publication of an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics.  ### Challenges with App Monetization Platforms Often if an app is free or cheap, there is an association that it might be lower quality. Regardless of this, there can be some drawbacks to monetizing an app. Below are the top challenges of using these tools: **Spam:** It’s a common experience among app users to use a free product, and an unwanted ad pops up without warning. These, while annoying, are a type of app monetization. If the ad isn’t carefully crafted to suit the app's interface, it can be considered spam and damage the user experience.  **Quality and quantity:** Similar to the spam effect, an overuse of ads or low-quality content can be more harmful than helpful. If any ads are to be implemented, they should be thoughtfully crafted and not overwhelming to the app itself.  ### Which Companies Should Buy App Monetization Platforms? **Digital marketing agencies or services:** Creating an app costs time and money. Some agencies and independent services provide end-to-end development, deployment, and monetization. Depending on the type of agency and the type of app one is trying to build, it could be more cost-effective to use this type of service when creating and monetizing an app.  **App development firms or start-ups:** A start-up is often tight on manpower and financing, making every penny count when making their investment profitable. Finding software solutions to speed up that process without compromising the product can be invaluable.  ### How to Buy App Monetization Platforms #### Requirements Gathering (RFI/RFP) for App Monetization Platforms For app monetization products, the requirement should be that the software offers mobile application developers and publishers the ability to earn money from their apps through mobile app advertising. #### Compare App Monetization Platform Products **Create a long list** Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential, such as the channels available for publishing or types of content that can be sourced, and remove any app monetization products that don’t include those features. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews and objective third-party analysis.