Best App Monetization Platforms for Small Business

How Many App Monetization Platforms Products Does G2 Track?

Total Products under this Category: 99

Category Stats (Oct 2026)

  • Average Rating: 4.16/5 The average rating of products in this category, based on all submitted ratings

Last updated: October 01, 2026

How Does G2 Rank App Monetization Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,100+ Authentic Reviews
  • 99+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for App Monetization Platforms

G2 Grid® for App Monetization Platforms plotting products by satisfaction and market presence

Highlighted products: Google AdMob, Opti Digital, Easy Monetization, Meta Audience Network, Google Ad Manager, Unity Ads, Start.io, and Appodeal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-monetization-platforms/grids.json?focus%5B%5D=google-admob&focus%5B%5D=opti-digital&focus%5B%5D=easy-monetization&focus%5B%5D=meta-audience-network&focus%5B%5D=google-ad-manager&focus%5B%5D=unity-ads&focus%5B%5D=start-io&focus%5B%5D=appodeal&segment=small-business)

Google AdMob

Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.

Average Rating: 4.3/5.0

Total Reviews: 66

How Do G2 Users Rate Google AdMob?

  • Ease of Admin: 8.4/10 (Category avg: 8.4/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Quality of Support: 7.3/10 (Category avg: 8.2/10)
  • Ease of Setup: 9.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Google AdMob?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Top Industries: Computer Software, Computer Games
  • Company Size: 81% Small, 17% Medium

What Do G2 Reviewers Say About Google AdMob?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Google AdMob, finding its UI intuitive and the graphs insightful.
  • Users praise the easy-to-navigate UI and great graphs, highlighting impressive eCPM compared to competitors.
Cons
  • Users face insufficient support, as issues like automatic eCPM drops remain unresolved and frustrating.

What Are Recent G2 Reviews of Google AdMob?

What Are G2 Users Discussing About Google AdMob?

Opti Digital

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.

Average Rating: 4.5/5.0

Total Reviews: 39

How Do G2 Users Rate Opti Digital?

  • Ease of Admin: 9.0/10 (Category avg: 8.4/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Quality of Support: 9.3/10 (Category avg: 8.2/10)
  • Ease of Setup: 9.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Opti Digital?

  • Seller: Opti Digital
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Céret, FR
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 57% Small, 40% Medium

What Are Recent G2 Reviews of Opti Digital?

Easy Monetization

Hassle-free service for earning more from your app​. Our experts take care of all the complex ad monetization setups for you, ensuring that your app generates consistent revenue through advertising. Our mission - to help app publishers scale their business and get revenue in high-competitive environment. Focus on what truly matters – offering the best app experience to your users. We'll cover you on the monetization front.

Average Rating: 4.9/5.0

Total Reviews: 17

How Do G2 Users Rate Easy Monetization?

  • Ease of Admin: 9.5/10 (Category avg: 8.4/10)
  • Ease of Use: 9.7/10 (Category avg: 8.5/10)
  • Quality of Support: 9.9/10 (Category avg: 8.2/10)
  • Ease of Setup: 9.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Easy Monetization?

  • Seller: Yandex Ads
  • Year Founded: 2004
  • HQ Location: Dubai
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®
  • Ownership: AppMetrica
  • Total Revenue (USD mm): $218,344

Who Uses This Product?

  • Company Size: 94% Small, 6% Medium

What Are Recent G2 Reviews of Easy Monetization?

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Meta Audience Network

Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads.

Average Rating: 3.9/5.0

Total Reviews: 158

How Do G2 Users Rate Meta Audience Network?

  • Ease of Admin: 8.0/10 (Category avg: 8.4/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Quality of Support: 6.6/10 (Category avg: 8.2/10)
  • Ease of Setup: 7.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Meta Audience Network?

  • Seller: Meta Platforms, Inc
  • Year Founded: 2008
  • HQ Location: Menlo Park, CA
  • Twitter: @Meta
    9,891,711 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164,238 employees on LinkedIn®
  • Ownership: NASDAQ: META

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 30% Medium

What Are Recent G2 Reviews of Meta Audience Network?

What Are G2 Users Discussing About Meta Audience Network?

Google Ad Manager

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

Average Rating: 4.2/5.0

Total Reviews: 232

How Do G2 Users Rate Google Ad Manager?

  • Ease of Admin: 7.9/10 (Category avg: 8.4/10)
  • Ease of Use: 7.8/10 (Category avg: 8.5/10)
  • Quality of Support: 7.0/10 (Category avg: 8.2/10)
  • Ease of Setup: 7.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Google Ad Manager?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 42% Medium, 37% Small

What Are Recent G2 Reviews of Google Ad Manager?

What Are G2 Users Discussing About Google Ad Manager?

Unity Ads

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

Average Rating: 4.3/5.0

Total Reviews: 61

How Do G2 Users Rate Unity Ads?

  • Ease of Admin: 8.7/10 (Category avg: 8.4/10)
  • Ease of Use: 8.9/10 (Category avg: 8.5/10)
  • Quality of Support: 8.5/10 (Category avg: 8.2/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Unity Ads?

  • Seller: Unity
  • Year Founded: 2010
  • HQ Location: San Fransisco
  • Twitter: @unity
    113,557 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,260 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Software Engineer
  • Top Industries: Computer Software, Computer Games
  • Company Size: 64% Small, 28% Medium

What Are Recent G2 Reviews of Unity Ads?

What Are G2 Users Discussing About Unity Ads?

Start.io

Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth.

Average Rating: 4.5/5.0

Total Reviews: 42

How Do G2 Users Rate Start.io?

  • Ease of Admin: 8.9/10 (Category avg: 8.4/10)
  • Ease of Use: 9.0/10 (Category avg: 8.5/10)
  • Quality of Support: 9.1/10 (Category avg: 8.2/10)
  • Ease of Setup: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Start.io?

  • Seller: Start.io
  • Year Founded: 2010
  • HQ Location: New York, NY
  • Twitter: @Start_io_
    7,012 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    155 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Start.io?

AI-generated summary from verified user reviews

Pros
  • Users value the proactive and professional customer support provided by Start.io, showcasing their knowledgeable team.
  • Users appreciate the real-time audience targeting of Start.io, enhancing ad personalization and effectiveness with AI-driven solutions.
  • Users value the ease of integration with Google Ads, appreciating its straightforward setup and seamless functionality.
  • Users appreciate the efficiency of Start.io, enjoying its seamless integration and consistent performance in Google Ads mediation.
  • Users admire the thoughtful innovation of Start.io, recognizing strong leadership and a commitment to business growth.
Cons
  • Users often find the difficult setup due to thin documentation, leading to time-consuming manual testing.
  • Users express disappointment over the ineffective advertising of Start.io, feeling neglected compared to other partnerships promoted.
  • Users face challenges due to integration problems that hinder their ability to compete effectively in the US market.
  • Users experience occasional reporting issues with Start.io, which impacts their ad management and effectiveness.
  • Users find the documentation lacking, making it sometimes challenging to set up and use effectively.

What Are Recent G2 Reviews of Start.io?

What Are G2 Users Discussing About Start.io?

Appodeal

Appodeal is a growth platform that empowers app creators to launch and scale their mobile businesses. Transparent and 100% unbiased since 2014. Appodeal provides Monetization, Growth Intelligence, Bid & Creative Management services paired with the Accelerator-funding program. A single SDK integration to gain access to 70+ Ad Demand Sources that compete against each other in a real-time auction. Moreover, you will also receive useful tools and resources such as In-app Bidding, Automatic UA Optimization, User Segmentation & A/B Testing, Cross-Promotion and Direct Deals, Instant Payouts, and much more. 150,000+ creators rely on the Appodeal services, provided by a united team of more than 100 professionals worldwide, with HQ in Austin and offices in Barcelona and Warsaw.

Average Rating: 4.7/5.0

Total Reviews: 15

How Do G2 Users Rate Appodeal?

  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Quality of Support: 9.4/10 (Category avg: 8.2/10)
  • Ease of Setup: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Appodeal?

  • Seller: Appodeal
  • Year Founded: 2015
  • HQ Location: Toronto, CA
  • Twitter: @AppodealStack
    5,329 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Games
  • Company Size: 94% Small, 6% Large

What Are Recent G2 Reviews of Appodeal?

What Are G2 Users Discussing About Appodeal?

AdGate Media

AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website

Average Rating: 4.5/5.0

Total Reviews: 72

How Do G2 Users Rate AdGate Media?

  • Ease of Admin: 9.2/10 (Category avg: 8.4/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Quality of Support: 9.4/10 (Category avg: 8.2/10)
  • Ease of Setup: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind AdGate Media?

  • Seller: AdGate Media
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @AdGateMedia
    1,008 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software engineer
  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 58% Small, 29% Medium

What Are Recent G2 Reviews of AdGate Media?

Julie Jung
JJ
Researched and written by Julie Jung
Updated