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G2 recognized Userflow
Userflow

By Userflow

4.8 out of 5 stars

How would you rate your experience with Userflow?

Userflow Reviews & Product Details

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Userflow Media

Userflow Demo - Flow builder
Building flows with Userflow is remarkably intuitive. Our builder enables anyone to create sophisticated onboarding experiences without writing a single line of code. Simply click to select elements in your app—the builder displays them visually so you can see exactly where tooltips will appear. ...
Userflow Demo - Onboarding checklist
Userflow's checklists serve as a perfect anchor throughout the onboarding journey. Users can always return to any of your flows, and checklists provide clear guidance on next steps. Tasks automatically mark themselves complete based on simple logic you define, creating a seamless, self-updating e...
Userflow Demo - Welcome modal example
Flows can contain modal steps, which are great for prominent messages and announcements. You can even add fun animated confetti to a congratulatory modal upon completion of a flow to reinforce learning and success.
Userflow Demo - User profile
Watch a real-time activity feed of how users interact with your flows and your app.
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Userflow Reviews (109)

Reviews

Userflow Reviews (109)

4.8
109 reviews

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Marcus P.
MP
"Simplified Onboarding, Enhances User Engagement"
What do you like best about Userflow?

I find Userflow really easy to learn, especially when it comes to building flows or launchers. It's still early days for us, but I love how we can put this in front of our less-technical support staff and get them up and running really fast, building content. This ease of use is a big plus since our engineering department is always super busy. Our support team is more engaged and proactive in dealing with frequently requested support issues, feeling a lot more ownership and involved in the ongoing success of the company. The initial setup was really easy, and our engineers found the technical documentation really easy to follow. It's been great to clearly see what's in staging versus what's published in production and get used to it in a staging environment. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

We can only point Userflow at our public facing HubSpot knowledge base articles, but we do have articles behind the login, and so that is something that's not working too good for us at the moment. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thank you so much for taking the time to share such a thoughtful review, Marcus! This means a lot to our team.

It’s fantastic to hear that Userflow has empowered your support team to build and own content without having to rely on engineering. That cross-functional ownership is exactly what we’re aiming for, and we love hearing that it’s making your team more proactive and engaged. I’m also really glad the setup experience and documentation worked smoothly for your engineers, and that staging vs. production clarity has been helpful.

On your feedback about linking to gated knowledge base content—that’s a really fair callout. I just shared your input with our product team and as we continue to explore better support for more complex documentation setups like yours, we may reach out for additional feedback. This type of input is exactly how we continue improving the product, so we really appreciate you taking the time to share your thoughts :)

Thanks again for being a customer, and we’re excited to grow alongside you! Please don’t hesitate to reach out anytime if there’s more you’d like to see.

-Lauren

James G.
JG
"Highly Customizable, Easy Onboarding Solution"
What do you like best about Userflow?

I like Userflow for its broad range of customizability options, all behind an easy-to-use platform. It enables me to be far more flexible in the way I work and make changes quickly. The auditing of checklists, flows, and guides is great as it facilitates targeted support and assistance. I also appreciate how Userflow integrates with UserWay, a translation tool, allowing me to give support and guides in different languages. The initial setup of Userflow was very easy, which was a plus. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Making flows with AI proved to be a little too automated and lost some specificity that we required. Perhaps a prompt to advise using it for simple user journeys with one pathway, not ones with different options. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thanks so much for the thoughtful review, James! We really appreciate you taking the time to share this.

It’s great to hear that Userflow’s flexibility and ease of setup are helping you move quickly and support your users more effectively, especially during onboarding. We’re also glad the auditing tools and multilingual support are making it easier to deliver more targeted guidance.

And thank you for the honest feedback on AI flow creation via Smartflow. That feedback is really helpful. You’re right that it currently works best for simpler, more straightforward journeys, and your suggestion around setting clearer expectations is a great call. That’s something we’re actively looking at as we continue to improve it, and I have already shared your feedback directly with our product team.

Thanks again for the feedback and for using Userflow. It genuinely helps us make the product better. 🙏

Arlo B.
AB
Systems and Tech Support
Small-Business (50 or fewer emp.)
"Effortless Tour Creation for the Whole Team"
What do you like best about Userflow?

How easy it is to create the tours, no coding is needed which means multiple members of the team can edit or add anything they need to if I'm off (sole creator of the tours)! It's also so easy to implement Userflow into the platform. Special shoutout to Maria who is a CSM at Userflow - she's honestly been amazing! Review collected by and hosted on G2.com.

What do you dislike about Userflow?

To be honest I don't really find anything unhelpful or to dislike about Userflow. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thank you so much for the thoughtful review, Arlo! We’re thrilled to hear how easy it’s been for your team to create and manage tours without code, especially knowing it’s helped you scale onboarding beyond a single owner. That’s exactly the kind of flexibility we aim to deliver.

It’s also great to hear that Userflow has helped reduce the time your CSM and Sales teams spend on training and support, while giving users instant guidance right when they need it. And we’ll be sure to pass along the shoutout to Maria. She’ll be so happy to hear it (and we agree—she's amazing!).

Thanks again for taking the time to share your experience. We’re grateful to be part of your onboarding journey and excited to keep supporting your team as you grow!

-Lauren (Head of Marketing) & the rest of the Userflow team

NITIN R.
NR
Senior Manager - Product Marketing
Small-Business (50 or fewer emp.)
"I love Userflow!"
What do you like best about Userflow?

It's very easy to use.

There is a broad variety of use cases for which it can be used.

Their customer support is excellent.

I have been using it since Esben and Sebastian were individually answering queries. Now they have a bigger support team.

They are constantly rolling out new features. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Nothing really. Maybe the price for the pro plan ;-) Review collected by and hosted on G2.com.

Karine H.
KH
Senior Customer Success
Small-Business (50 or fewer emp.)
"It's now a tool I can't go without!"
What do you like best about Userflow?

I like the flexibility it does provide. It's always easy to implement new things to our product with Userflow. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

That we can't report on Analytics. It would be very nice to have more reporting capability. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Awesome tool, awesome support"
What do you like best about Userflow?

It is very user-friendly, and intuitive, and there are a lot of options for customization. Further, the customer support team is always VERY fast, super friendly and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Some options and features are not available (yet), but they will probably come over time, as the product is still evolving. Review collected by and hosted on G2.com.

Marcos M.
MM
CoFounder
Small-Business (50 or fewer emp.)
"Using Userflow we have achieved exceptional onboarding experiences"
What do you like best about Userflow?

We have explored various onboarding platforms in the past, but Userflow stands out as a game-changer. We particularly appreciate its diverse components and interactive features that effectively capture attention and facilitate those crucial "a-ha" moments. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

It would be beneficial to include a session replay feature within the platform to observe and analyze how users interact with the onboarding tours. Review collected by and hosted on G2.com.

Christian M.
CM
Product Developer
Mid-Market (51-1000 emp.)
"A Simple, Focused, User Friendly tool"
What do you like best about Userflow?

The simple, straightforward editing experience is the most important feature. The visual layout gives a good overview, while the properties panel has enough details to handle most scenarios.

The deep multi-language support with xliff import and export, and dev/stage/prod deployments were key for us in choosing userflow for our SaaS solution.

The built in resource center with support for announcements, help articles, search, and chatbots put userflow ahead of chameleon.

Finally the support is second to none. Userflow is not a large company, but they listen and work hard to solve customer issues. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Lack of analytics. Userflow is focused on showing tooltips to users, not on figuring out what cohort liked the new brand color.

They have integrations for mixpanel, amplitude and heap for those who want to figure that stuff out. You can use their api to build your own integration if needed.

The api is ok, but not as rich as it could be. Documentation lashes a bit behind but it's sufficient. Review collected by and hosted on G2.com.

Trevor L.
TL
Small-Business (50 or fewer emp.)
"Intuitive user interface that still supports complex use cases"
What do you like best about Userflow?

The one thing that jumps out most about Userflow is its intuitive user interface. Everything makes sense in an intuitive way, yet allows you to build complex user onboarding flows.

Userflow has also done a great job of continually adding new features. Most recently, the AI Assistant is impressive both in how easy it is to set up and the answers it provides. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Userflow pricing is expensive for small companies. Most notably, the AI Assistant can get pricey fast if your users actually use the chat (which is what you want them to do). Review collected by and hosted on G2.com.

Chris C.
CC
Small-Business (50 or fewer emp.)
"An easy to use product with a clear value add"
What do you like best about Userflow?

It's intuitive to use. Helps us manage onboarding in a seemless way. We haven't had the time to integrate other aspects of the product but I look forward to doing so. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Dynamic updating of HTML components using Next.JS make it difficult to use the click editor. It often can't remember which component you click unless you assign a key to every component in your app.

Other than that it works great and they provided great support for helping figure this out. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Userflow.

Free Trial

Free Trial

Startup

$240.00

Pro

$680.00
Per Year
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Userflow Features
Survey Implementation
Data Analysis
User Segmentation
Multi-Language Support
Behavior-responsive Messaging
Audio-visual Walkthroughs
Text Bubble Walkthroughs
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Userflow