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Compare Appcues and Userflow 
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Product Fruits
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At a Glance
Market Segments
Mid-Market (58.0% of reviews)
Small-Business (63.1% of reviews)
Entry-Level Pricing
Free Trial
Free Trial
Appcues
Star Rating
(341)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesUserflow
Star Rating
(106)4.8 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Appcues excels in its "Quality of Support," with a score of 9.1, while Userflow shines even brighter with a score of 9.8, indicating that Userflow provides more responsive and helpful customer service.
- Reviewers mention that Userflow's "Ease of Use" is rated at 9.3, which is higher than Appcues' score of 8.7, suggesting that Userflow may offer a more intuitive interface for new users.
- G2 users highlight that Appcues has a strong "User Segmentation" feature, scoring 8.5, but Userflow matches this score while also providing better "Multi-Language Support" at 8.3 compared to Appcues' 7.1, making Userflow more suitable for diverse user bases.
- Users on G2 report that Appcues' "Audio-visual Walkthroughs" score 8.3, which is lower than Userflow's impressive 9.4, indicating that Userflow may offer more engaging and effective onboarding experiences.
- Reviewers say that while both products offer "Custom Targeting," Appcues scores 8.1, which is slightly lower than Userflow's performance, suggesting that Userflow may provide more robust options for personalized user experiences.
- Users report that Appcues has a lower score of 6.2 in "A/B Testing" compared to Userflow, which does not have a specific score listed but is generally perceived to have better testing capabilities, indicating a potential advantage for Userflow in optimizing user engagement strategies.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
Userflow
Free Trial
Free Trial
We have a free 14 day trial so you can see the power of Userflow
- 14 day free trial
Free Trial
Appcues
Free Trial is available
Userflow
Free Trial is available
Ratings
Meets Requirements
8.6
285
9.2
76
Ease of Use
8.6
288
9.3
77
Ease of Setup
8.3
163
9.3
44
Ease of Admin
8.7
149
9.3
43
Quality of Support
9.1
270
9.8
74
Has the product been a good partner in doing business?
9.2
147
9.7
41
Product Direction (% positive)
9.0
267
9.8
64
Features by Category
User Analysis
8.5
153
8.7
30
7.5
177
7.6
37
User Support
8.5
180
8.6
42
7.0
102
8.3
23
8.1
147
9.0
34
Walkthrough Type
8.1
119
9.3
38
8.9
178
9.8
51
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.4
9
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.5
8
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
Not enough data
7.9
18
Not enough data
8.4
16
Not enough data
9.4
20
Not enough data
Not enough data
Not enough data
Analytics
8.9
15
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
6.7
6
Not enough data
6.4
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
Campaigns
5.8
6
Not enough data
6.9
6
Not enough data
4.7
6
Not enough data
5.0
6
Not enough data
5.8
6
Not enough data
6.9
6
Not enough data
Engagement
5.3
6
Not enough data
Platform
7.5
6
Not enough data
5.8
6
Not enough data
6.9
6
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and Userflow are categorized as Digital Adoption Platform
Unique Categories
Appcues is categorized as Personalization, Mobile App Optimization, Mobile Marketing, Personalization Engines, and Push Notification
Userflow has no unique categories
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Userflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.4%
Information Technology and Services
15.7%
Marketing and Advertising
8.9%
Financial Services
6.5%
Internet
4.7%
Other
30.8%
Computer Software
46.6%
Information Technology and Services
16.5%
Financial Services
6.8%
Marketing and Advertising
2.9%
Internet
2.9%
Other
24.3%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
What are user flows for?
1 Comment
JR
Generally they are used for user onboarding. You can give step-by -step instructions on how to use your software. We also use them for refreshers that people...Read more
Userflow has no more discussions with answers
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