# Appcues vs Userflow Comparison | | Appcues | Userflow | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.8 out of 5 | | **Total Reviews** | 344 | 115 | | **Largest Market Segment** | Mid-Market (58.4% of reviews) | Small-Business (62.4% of reviews) | | **Entry Level Price** | Free Trial | Free Trial | --- ## Top Pros & Cons ### Appcues Pros: - Ease of Use (37 reviews) - Easy Setup (16 reviews) Cons: - Limitations (6 reviews) - Missing Features (6 reviews) ### Userflow Pros: - Ease of Use (7 reviews) - Customer Support (3 reviews) Cons: - Missing Functionality (2 reviews) - Difficult Customization (1 reviews) --- ## Ratings Comparison | Rating | Appcues | Userflow | |---|---|---| | **Meets Requirements** | 8.6 (288 reviews) | 9.2 (80 reviews) | | **Ease of Use** | 8.6 (290 reviews) | 9.3 (81 reviews) | | **Ease of Setup** | 8.3 (164 reviews) | 9.3 (48 reviews) | | **Ease of Admin** | 8.7 (149 reviews) | 9.4 (47 reviews) | | **Quality of Support** | 9.1 (273 reviews) | 9.8 (78 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (147 reviews) | 9.7 (45 reviews) | | **Product Direction (% positive)** | 9.0 (269 reviews) | 9.8 (68 reviews) | --- ## Pricing ### Appcues #### Entry-Level Pricing Plan: Start Free Price: Free Trial Description: Full-featured, 14-day free trial of Appcues. No credit card required. Key Features: - Boost activation with tailored onboarding - Improve conversion by reducing time to value - Create stickiness with feature adoption [Learn more about Appcues](https://www.g2.com/products/appcues/reviews) #### Free Trial Yes ### Userflow #### Entry-Level Pricing Plan: Free Trial Price: Free Trial Description: Free for 14 days. No credit card required. Key Features: - 14 day free trial [Browse all 4 editions](https://www.g2.com/products/userflow/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Adoption Platform | Product | Score | Reviews | |---|---|---| | **Appcues** | 8.3/10 | 195 | | **Userflow** | 8.8/10 | 59 | #### User Analysis | Feature | Appcues | Userflow | |---|---|---| | **Survey Implementation** | 8.5 (153 reviews) | 8.8 (32 reviews) | | **Data Analysis** | 7.5 (177 reviews) | 7.7 (38 reviews) | #### User Support | Feature | Appcues | Userflow | |---|---|---| | **User Segmentation** | 8.5 (180 reviews) | 8.6 (42 reviews) | | **Multi-Language Support** | 7.0 (102 reviews) | 8.3 (23 reviews) | | **Behavior-responsive Messaging** | 8.1 (147 reviews) | 9.0 (35 reviews) | #### Walkthrough Type | Feature | Appcues | Userflow | |---|---|---| | **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 9.3 (38 reviews) | | **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 9.8 (52 reviews) | #### Platform Basics - Digital Adoption Platform | Feature | Appcues | Userflow | |---|---|---| | **Integration** | 8.9 (9 reviews) | Not enough data | | **Communications** | 9.5 (10 reviews) | Not enough data | #### Analytics - Digital Adoption Platform | Feature | Appcues | Userflow | |---|---|---| | **Analytics** | 7.7 (8 reviews) | Not enough data | #### Functions - Digital Adoption Platform | Feature | Appcues | Userflow | |---|---|---| | **Customer self-service** | 8.1 (8 reviews) | Not enough data | | **In-app guidance** | 8.7 (9 reviews) | Not enough data | #### Agentic AI - Digital Adoption Platform | Feature | Appcues | Userflow | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **Userflow** | N/A | N/A | #### Campaigns | Feature | Appcues | Userflow | |---|---|---| | **Customize** | 8.9 (21 reviews) | Not enough data | | **Scheduling** | 7.9 (18 reviews) | Not enough data | | **Retarget** | 8.4 (16 reviews) | Not enough data | | **Segmentation** | 9.4 (20 reviews) | Not enough data | | **Triggered Notifications** | Not enough data | Not enough data | #### Analytics | Feature | Appcues | Userflow | |---|---|---| | **Campaign Performance** | 8.9 (15 reviews) | Not enough data | | **Audience Insights** | Not enough data | Not enough data | #### Optimization | Feature | Appcues | Userflow | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Rich Notifications** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Push Notification | Feature | Appcues | Userflow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **Userflow** | N/A | N/A | #### Segmentation | Feature | Appcues | Userflow | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | #### Targeting | Feature | Appcues | Userflow | |---|---|---| | **Behavioral Targeting** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Triggered Content | Feature | Appcues | Userflow | |---|---|---| | **Geofencing** | Not enough data | Not enough data | | **Triggered Emails** | Not enough data | Not enough data | | **Triggered Messages** | Not enough data | Not enough data | #### Personalized Content | Feature | Appcues | Userflow | |---|---|---| | **Recommendation Engine** | Not enough data | Not enough data | | **Personalized Discounts** | Not enough data | Not enough data | | **Website Personalization** | Not enough data | Not enough data | #### Agentic AI - Personalization Engines | Feature | Appcues | Userflow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Self-Service | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **Userflow** | N/A | N/A | #### Generative AI | Feature | Appcues | Userflow | |---|---|---| | **AI Text Summarization** | Not enough data | Not enough data | #### Self-Service Experience | Feature | Appcues | Userflow | |---|---|---| | **Knowledge Base** | Not enough data | Not enough data | | **Searchable Articles** | Not enough data | Not enough data | | **Community Forums** | Not enough data | Feature Not Available | | **Mobile Optimization** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | #### Self-Service Platform | Feature | Appcues | Userflow | |---|---|---| | **Branding** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **Artificial Intelligence** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Customer Self-Service | Feature | Appcues | Userflow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **Userflow** | N/A | N/A | #### Agentic AI - Personalization | Feature | Appcues | Userflow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Appcues** | 6.3/10 | 6 | | **Userflow** | N/A | N/A | #### Analysis | Feature | Appcues | Userflow | |---|---|---| | **Application Attribution** | 6.7 (6 reviews) | Not enough data | | **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | | **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | | **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | #### Campaigns | Feature | Appcues | Userflow | |---|---|---| | **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | | **Push Notifications** | 6.9 (6 reviews) | Not enough data | | **Bulk SMS** | 4.7 (6 reviews) | Not enough data | | **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | | **Email Campaigns** | 5.8 (6 reviews) | Not enough data | | **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | #### Engagement | Feature | Appcues | Userflow | |---|---|---| | **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | #### Platform | Feature | Appcues | Userflow | |---|---|---| | **Optimization** | 7.5 (6 reviews) | Not enough data | | **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | #### Agentic AI - Mobile Marketing | Feature | Appcues | Userflow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Appcues** | 7.6/10 | 11 | | **Userflow** | N/A | N/A | #### Variation Testing | Feature | Appcues | Userflow | |---|---|---| | **A/B Testing** | 5.2 (10 reviews) | Not enough data | | **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | | **Conversion Goal** | 7.6 (11 reviews) | Not enough data | | **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | | **Confidence Level** | Feature Not Available | Not enough data | | **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | #### Reporting | Feature | Appcues | Userflow | |---|---|---| | **Segmentation** | 8.5 (11 reviews) | Not enough data | | **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | #### Personalization | Feature | Appcues | Userflow | |---|---|---| | **Standard Targeting** | 8.5 (11 reviews) | Not enough data | | **Custom Targeting** | 8.0 (11 reviews) | Not enough data | | **Data Segmentation** | 7.4 (11 reviews) | Not enough data | #### Administration | Feature | Appcues | Userflow | |---|---|---| | **API / Integrations** | 7.6 (11 reviews) | Not enough data | | **QA Testing** | 7.8 (10 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | | **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Unique to Appcues (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification) **Unique to Userflow (1):** [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service) --- ## Reviewer Demographics ### By Company Size | Segment | Appcues | Userflow | |---|---|---| | **Small-Business** | 33.1% | 62.4% | | **Mid-Market** | 58.4% | 35.8% | | **Enterprise** | 8.5% | 1.8% | ### By Industry #### Appcues - **Computer Software:** 33.2% - **Information Technology and Services:** 15.6% - **Marketing and Advertising:** 8.8% - **Financial Services:** 6.5% - **Internet:** 4.7% - **Education Management:** 1.8% - **E-Learning:** 1.8% - **Hospital & Health Care:** 1.8% - **Computer & Network Security:** 1.5% - **Telecommunications:** 1.5% - **Other:** 22.9% #### Userflow - **Computer Software:** 46.7% - **Information Technology and Services:** 16.8% - **Financial Services:** 6.5% - **Accounting:** 2.8% - **Marketing and Advertising:** 2.8% - **Internet:** 2.8% - **Real Estate:** 1.9% - **Computer & Network Security:** 1.9% - **Education Management:** 1.9% - **Airlines/Aviation:** 0.9% - **Other:** 15.0% --- ## Alternatives ### Alternatives to Appcues - [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (560 reviews) - [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (353 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1765 reviews) - [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (984 reviews) - [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (762 reviews) - [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (528 reviews) - [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) ### Alternatives to Userflow - [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (762 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1765 reviews) - [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (984 reviews) - [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (560 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews) - [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (528 reviews) - [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (353 reviews) - [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews) - [Product Fruits](https://www.g2.com/products/product-fruits/reviews) — 4.7/5 stars (223 reviews) - [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews) --- ## Top Discussions ### Appcues - Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments > **Top comment:** "To build user flows & test pop up flows in your app or sites" - Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..." - Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)* > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. " ### Userflow - Title: [What are user flows for?](https://www.g2.com/discussions/what-are-user-flows-for) — 1 comment > **Top comment:** "Generally they are used for user onboarding. You can give step-by -step instructions on how to use your software. We also use them for refreshers that people..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-userflow)