Introducing G2.ai, the future of software buying.Try now
Product Avatar Image
G2 recognized Suger
Suger

By Suger.io

4.9 out of 5 stars
3 star
0%
2 star
0%
1 star
0%

How would you rate your experience with Suger?

It's been two months since this profile received a new review
Leave a Review

Suger Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Suger Media

Suger Demo - Suger Console Dashboard
The Suger Console Dashboard is your hub for managing and monitoring your Marketplace transactions. It provides a real-time snapshot of key metrics empowering Suger users with quick access to crucial insights and common tasks.
Suger Demo - Private Offers and Co-Sell in your CRM
You can easily share your opportunities with Cloud Partners using the Suger CRM widget as well as create Private Offers directly from Salesforce or Hubspot.
Suger Demo - Offer Management and Approvals
Track private offer progress and approval stages directly in your CRM. Suger syncs real-time offer statuses, automates approvals, and keeps sales, deal desk, and finance aligned—no manual updates needed.
Suger Demo - Co-Sell with AWS, Azure, and GCP
Share opportunities with cloud partners in one click using the Suger CRM widget. Collaborate seamlessly across AWS, Azure, and GCP—right from your CRM.
Suger Demo - Auto-Fill Details for 1-Click Co-Sell
When sharing an Opportunities with cloud partners, required fields are automatically filled using existing data from your Opportunity or Quote (CPQ) records—no manual entry needed.
Suger Demo - Co-Sell Metrics Dashboard
The Co-Sell Metrics Dashboard comes pre-installed with the CRM Suger Package allowing users to easily track their co-sell data in a consolidated view.
Product Avatar Image

Have you used Suger before?

Answer a few questions to help the Suger community

Suger Reviews (70)

Reviews

Suger Reviews (70)

4.9
70 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Johan D.
JD
Director Partnerships & Channel Growth
Mid-Market (51-1000 emp.)
"Solid tool for marketplace GTM — team listens, delivers, and keeps improving"
What do you like best about Suger?

Clean, intuitive UX

Excellent Slack-based support

Team listens and acts on feedback

Strong coverage for AWS & Azure Marketplace GTM

Integration with Hubspot

Good product, great partner mindset. No BS — they listen and deliver. Review collected by and hosted on G2.com.

What do you dislike about Suger?

Still maturing on analytics depth and marketplace feature parity, but team is listening and acting fast. Mobile consult of reporting could be improved for people on the road. Review collected by and hosted on G2.com.

ZP
Alliance Lead
Mid-Market (51-1000 emp.)
"Streamlined pipeline management with seamless HubSpot integration"
What do you like best about Suger?

Suger has greatly simplified our pipeline management by seamlessly integrating our ACE pipeline with HubSpot. The platform is intuitive and easy to implement, saving our team significant time and manual effort. The automation reduces errors, improves visibility across opportunities, and provides a clear single source of truth for both sales and alliance teams. The customer support has also been responsive and helpful throughout the onboarding process. Review collected by and hosted on G2.com.

What do you dislike about Suger?

So far, we have had a very positive experience with Suger. If anything, I would say that the platform could benefit from adding more customization options for reporting and dashboards to meet diverse team needs. However, this is a minor point compared to the overall value it delivers. Review collected by and hosted on G2.com.

Morgan J.
MJ
Director, Global Cloud Alliances
Enterprise (> 1000 emp.)
"Game-Changer for Our Team - Automation, Efficiency, and Scale"
What do you like best about Suger?

Suger has been a transformative platform for our teams at Harness. It’s drastically reduced manual overhead, streamlined workflows, and allowed us to scale our cloud partnerships with ease. The automation capabilities free up our team to focus on strategic priorities, and the intuitive UI made onboarding seamless.

Their Salesforce and Slack integrations create real-time visibility and ensure business continuity across teams. Suger is now a core driver of efficiency and operational impact for us.

Bonus: their support is best-in-class: fast, helpful, and highly responsive. From product to sales to leadership, the Suger team consistently outperforms others in the space. Review collected by and hosted on G2.com.

What do you dislike about Suger?

Not much - The product evolves quickly, and when we need something, the team is fast to deliver. Review collected by and hosted on G2.com.

Mike G.
MG
Alliance Manager
Mid-Market (51-1000 emp.)
"Suger Makes Managing Marketplace Offers Easy and Efficient"
What do you like best about Suger?

Suger has completely streamlined how we manage private offers on both AWS and Azure Marketplace. The platform is intuitive, saves us time, and removes the complexity we used to deal with when working directly in the cloud portals. The support and guidance from the Suger team is top-notch — they’re responsive, knowledgeable, and always open to feedback. It truly feels like a partnership. We also have it integrated into our other systems like Slack and Salesforce, which makes it even easier to use and track everything in one place. I personally leverage Suger every day — it’s become an essential part of our workflow. Review collected by and hosted on G2.com.

What do you dislike about Suger?

There’s really not much to dislike. Anytime there is something that causes friction with the platform, they are quick to update and or fix if needed. Review collected by and hosted on G2.com.

Andrew D.
AD
Head of Partnerships
Computer & Network Security
Mid-Market (51-1000 emp.)
"With Suger, turns out you can just do stuff"
What do you like best about Suger?

Incredibly responsive and supportive customer service and engineering team -- hugely different experience than what we were getting from the competition. It was quick to implement and they made delightful changes quickly to support some of our needs. Using the product is a straightforward and easy experience for everyone who needs to.

They have a great product, great people, and have helped us navigate both the tactical side of cloud marketplace and CSP co-sell and the strategic side of building a stronger alliance with AWS. Suger is a product we love, but they feel like a partner as well.

I make very few product recommendations, but Suger stands out as an incredibly easy one to make. Review collected by and hosted on G2.com.

What do you dislike about Suger?

I don't have a single bad thing to say about their product or team. Review collected by and hosted on G2.com.

Kennedy G.
KG
Partner Manager
Mid-Market (51-1000 emp.)
"10/10 From Implementation to in prod - Suger is the right choice to streamline co-sell with clouds"
What do you like best about Suger?

Suger streamlines and consolidates Cloud Marketplace and co-sell engagements. This de-risks private offers, CPPOs, and RPOPs, as well as provides clear line of site to AR to ensure everything is tracked in SFDC.

Upside of Suger is offloading the manual effort of collecting and creating offers / co-sell engagements by integrating with SFDC and providing our team a 1 stop shop directly within each SFDC opp. This allows our team more time to drive activity that creates more cloud sourced opps.

Seamless UI an incredible customer support. My team lives in Suger and or the SFDC integration. Review collected by and hosted on G2.com.

What do you dislike about Suger?

GCP hasn't allowed vendors to integrate with partner advantage, the equivalent of ACE for AWS.

The major gap is manual fund requests within each clouds respective partner portal. If Suger can integrate and have that experience within each SFDC opp, that'd be great. Review collected by and hosted on G2.com.

Dwight A.
DA
Sr. Director - Global Strategic Alliances
Mid-Market (51-1000 emp.)
"A Holistic Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners"
What do you like best about Suger?

Suger.io has become an indispensable tool for our co-sell and marketplace transaction processes with both AWS and Google. The platform's ease of use and intuitive interface stand out immediately, making it incredibly simple to both integrate with and use. From navigating transactions to tracking co-sell opportunities, the application platform excels and is highly efficient, significantly streamlining our workflow.

What truly sets Suger.io apart, however, is the remarkable engagement and responsiveness of their team. They are genuinely committed to the platform's continuous improvement, consistently taking our feedback into account. It’s clear that our suggestions are not just heard—they are acted upon. This proactive approach to continuous enhancements and their dedication to evolving the platform's capabilities have made a significant positive impact on our daily operations.

Suger.io was incredibly easy to deploy in just a matter of hours and several meetings where were up and running with a transfer of all our existing data. Review collected by and hosted on G2.com.

What do you dislike about Suger?

The platform continues to mature to reach edge cases, which are being identified and embraced quickly Review collected by and hosted on G2.com.

Trevor B.
TB
Partner Manager
Mid-Market (51-1000 emp.)
"Streamlined private offers and fantastic customer service"
What do you like best about Suger?

The platform is incredibly easy to use. Sending AWS private offers through the Marketplace portal is a chore and complicated. Suger makes it so simple, and you can even use a widget in SFDC to send offers directly from the opportunity. This integration is game changing.

Suger also makes co-selling a breeze, and basically any feature can be automated through mapping.

Our experience with our customer success team is always the best. We have direct slacks with the team, as well as weekly check ins. Anything we ask for (from bugs to product requests) are handled quickly and correctly. I cannot say enough good things about the team at Suger as well as the product.

I use this platform every day, multiple times a day. I could not be happier with that. Review collected by and hosted on G2.com.

What do you dislike about Suger?

This is very nitpicky, but like any fast moving software company you can have situations where one thing gets fixed and that breaks another thing. This is just growing pains, and they always get fixed. Review collected by and hosted on G2.com.

Amin M.
AM
Sr. Manager Strategic Alliances
Mid-Market (51-1000 emp.)
"Indispensable Tool For Marketplace Mastery"
What do you like best about Suger?

Suger is absolutely mission-critical for anyone aiming to build a sustainable go-to-market (GTM) strategy with AWS, Google, or Microsoft. The application itself is undeniably secure, stable, and feature-rich – these are fundamental requirements. However, what truly differentiates Suger is its exceptional human support.

Individuals like Jon, Chengjun, and Gabriel are incredibly accessible; they feel like an extension of our team. Their expertise ranges from the tactical to the strategic, providing invaluable guidance. We're consistently expanding our use of Suger, aligning it with changes in partner programs and our evolving business needs. Furthermore, our feedback has been directly incorporated into product enhancements, which not only simplifies our work but also strengthens our alliance GTM efforts Review collected by and hosted on G2.com.

What do you dislike about Suger?

There are no major dislikes to speak of at this time. Review collected by and hosted on G2.com.

JK K.
JK
Staff software engineer
Mid-Market (51-1000 emp.)
"Single unified cloud marketplace interface for across various cloud solutions"
What do you like best about Suger?

Suger provides a single, unified interface for cloud marketplaces, eliminating the need to manage the disparate rules and data models of multiple platforms. This approach greatly simplifies our billing systems and integration workflows, easy to setup, and quick to implement. The value proposition is compelling: Suger significantly reduces our operational complexity and paid for itself quickly all the while simultaneously expanding our reach to new customers.

We have been a using Suger since their early stages and it feels like a partnership with them and they are crucial part of our billing system. Review collected by and hosted on G2.com.

What do you dislike about Suger?

- renewal or upsale of the entitlement with entitlement term is still not smooth. Entitlement term feature in general needs more flexibilities

- UI information density can be increased Review collected by and hosted on G2.com.

Discussions related to Suger

Discussions for this product are not available at this time. Be the first one to Start a discussion

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

4 months

Perceived Cost

$$$$$
Suger Comparisons
Product Avatar Image
Clazar Cloud Sales Platform
Compare Now
Product Avatar Image
Tackle Cloud GTM Platform
Compare Now
Product Avatar Image
Labra
Compare Now
Suger Features
Import
Export
APIs
Localization
Marketplaces
Cloud marketplace support
Listing support
Co-selling support
Collaboration
Spend management
Dashboard features
Product Avatar Image
Suger