Best App for Revenue Ops in SaaS Businesses

I want to start a discussion about revenue operations tools—specifically those that help SaaS companies manage forecasting, pipeline visibility, and operational efficiency across go-to-market teams.

These platforms are currently top-rated in G2’s Revenue Operations Intelligence category:

Gong captures and analyzes customer-facing conversations to give revenue teams visibility into deal activity and rep performance. It’s often used to identify pipeline risk, validate forecast confidence, and track how selling behavior aligns with buyer engagement. Popular among SaaS companies focused on improving sales process consistency.

Clari supports end-to-end revenue operations by connecting CRM data, sales activity, and pipeline insights into one forecasting system. For SaaS teams, it’s frequently used to monitor deal momentum, reduce slippage, and create more accurate quarter-end forecasts.

Salesforce Sales Cloud offers a foundational CRM with extensive customization and automation features. For RevOps, it provides reporting, pipeline dashboards, and workflow tools that can scale with a SaaS company’s growth. Best results often come when paired with other ops-specific tools.

This tool brings data sync, automation, and custom workflow management into the HubSpot ecosystem. It’s positioned as a lightweight RevOps solution that supports startups and mid-size SaaS companies looking for flexibility without building out heavy infrastructure.

Apollo.io is known for prospecting, but it also offers pipeline tracking, engagement insights, and outreach automation that support revenue operations. It’s especially useful for SaaS sales teams that prioritize outbound strategies and want unified access to contact data and performance analytics.

Have you used any of these tools for your RevOps function in SaaS? How well do they support pipeline accuracy, rep efficiency, and cross-team visibility? Drop your insights—curious which ones help teams grow with more control.