# Best software for personalized account-based digital advertising

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community, I’m curious. What do you think is the best software for running personalized <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-advertising">account-based digital advertising</a> campaigns? I’m trying to build a quality list based on first-hand experience. If you’ve used any of these, or have others you’d recommend, drop your thoughts below. I’d especially love input from anyone using <strong>6sense</strong>, <strong>Demandbase</strong>, or <strong>Terminus for ABM</strong> advertising.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/6sense-revenue-marketing/reviews"><strong>6sense Revenue AI</strong></a>: 6sense leverages predictive analytics and buyer intent data to serve personalized ads to in-market accounts. It enables sales and marketing teams to align on the same target accounts while delivering digital advertising across display, LinkedIn, and other channels. Users often highlight its ability to surface hidden opportunities through intent signals.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/demandbase-one/reviews"><strong>Demandbase One</strong></a>: Demandbase combines AI-driven targeting with account insights to personalize ad campaigns at scale. It connects marketing and sales by linking ad engagement directly to pipeline performance. Teams use it to reach high-value accounts with relevant, tailored messages across channels.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/terminus-by-demandscience/reviews"><strong>Terminus ABM Platform</strong></a>: Terminus offers a full suite of account-based marketing tools, including multi-channel ad targeting, chat, and email. Its personalization features help marketing teams deliver account-focused campaigns while enabling sales to act on engagement data in real time.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/rollworks/reviews"><strong>RollWorks</strong></a>: RollWorks provides a scalable ABM solution designed for mid-market teams. It offers account targeting, display and social ad delivery, and integration with CRMs. Marketing and sales teams can align campaigns with pipeline goals, making it a solid choice for companies growing their ABM maturity.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/foundry-abm/reviews"><strong>Foundry ABM</strong>:</a> Foundry specializes in ABM orchestration, combining personalized ad targeting with website personalization and sales activation tools. It helps companies align messaging across digital channels and tailor campaigns to individual account needs.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What do you think of these suggestions? Have you used any of them (or another platform) that delivered strong results for personalized account-based advertising?</p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Are you wondering about pricing for some of these apps? G2 has pricing &lt;a href=&quot;https://www.g2.com/categories/account-based-advertising?utf8=%E2%9C%93&amp;amp;order=g2_score&amp;amp;filters%5Bpricing_options%5D%5B%5D=1&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;available list&lt;/a&gt; for some of these ABA softwares&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Industry Analyst





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