--- title: Suger Reviews meta_title: 'Suger Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 73 reviews by the users' company size, role or industry to find out how Suger works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 73 scale: '5' date_modified: '2026-07-17' parent_category: name: Partnerships Management url: https://www.g2.com/categories/partnerships-management --- # Suger Reviews **Vendor:** Suger.io **Category:** [Cloud GTM Platforms](https://www.g2.com/categories/cloud-gtm-platforms) **Average Rating:** 4.9/5.0 **Total Reviews:** 73 ## About Suger Suger is the modern platform for Cloud Go-To-Market (Cloud GTM). We make it easy to list, transact, and co-sell through cloud marketplaces and partner portals like AWS, Azure, GCP, Snowflake, and Alibaba. Suger automates the manual, cross-functional work behind Cloud GTM—from private offers and CRM syncing to entitlement fulfillment and co-sell execution—so your sales, ops, and finance teams can focus on closing deals, not chasing workflows. Built API-first with 30+ integrations, Suger connects directly to cloud marketplaces and partner portals as well as your business systems—CRM, CPQ, billing & metering, finance, communications, and more—to power your marketplace motion end-to-end. Over 250 software companies—including Intel, Snowflake, Notion, Airtable, Webflow, Glean, ContentSquare, and Fivetran—trust Suger to simplify and scale their marketplace revenue. ## Suger Pros & Cons **What users like:** - Users find Suger to have a **super easy to use** interface that enhances efficiency and integrates seamlessly with other systems. (23 reviews) - Users appreciate the **responsive customer support** from Suger, enhancing their experience and simplifying onboarding. (17 reviews) - Users praise the **easy setup** of Suger, highlighting its intuitive design and seamless integration capabilities. (15 reviews) - Users value the **easy integrations** of Suger with CRM and cloud marketplaces, enhancing collaboration and efficiency. (14 reviews) - Users love the **seamless integrations** of Suger with HubSpot, enhancing efficiency and simplifying marketplace transactions. (13 reviews) - Simple (9 reviews) - Helpful (8 reviews) - Automation (6 reviews) - Speed (4 reviews) - Time-saving (4 reviews) **What users dislike:** - Users note **dashboard issues** , requesting enhanced customization options for better meeting of diverse reporting needs. (2 reviews) - Users find the **difficult setup** of Suger challenging without assistance, highlighting the need for more self-service documentation. (1 reviews) - Users find **insufficient training** challenging, indicating a need for better self-service documentation and support assistance. (1 reviews) - Users note the need for more **customization options** in Suger, particularly for reporting and dashboards. (1 reviews) - Users note the **limited marketplace features** of Suger, though the team is responsive to improvements. (1 reviews) - Users find the **limited reporting** capabilities a minor inconvenience, as some reports need to be created separately. (1 reviews) - Users find the **interface not intuitive** , suggesting a need for better guidance and simplification of user interactions. (1 reviews) - Users suggest that Suger could benefit from a **simplified UI** to enhance navigation and user guidance. (1 reviews) ## Suger Reviews ### 1. Suger has accelerated our cloud GTM and serves as a key thought partner for us. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Suger?** Suger is on the forefront of Cloud GTM and streamlines the different processes that are required from the CSPs. They have great ease of use and implementation was straight-forward. **What do you dislike about Suger?** Nothing to call out. They have been an amazing partner. **What problems is Suger solving and how is that benefiting you?** The CSPs have different policies / processes that are ever-changing. This requires companies to stay on the forefront and ### 2. Great Support Team - Seamless HubSpot Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Suger?** Excellent customer support during setup. Their team made the integration process smooth, and now it automatically syncs with HubSpot without any issues. Saves us time and eliminates manual data entry. **What do you dislike about Suger?** Setup required support assistance - would be difficult to implement without their help. More self-service documentation would be usefu but I continue to see improvements as they've growenl **What problems is Suger solving and how is that benefiting you?** Suger solved our data synchronization challenges between systems and HubSpot. Before, we had manual processes that were time-consuming and error-prone. Now the automatic sync keeps our data consistent across platforms, saving us hours of work each week and reducing data entry mistakes. ### 3. It works well, consistently **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Suger?** It works really well and is really easy to use - that's not something I've heard about other similar tools. The set up was quick and easy once you understand your own CRM system well. It hasn't broken since we've used it and hasn't let us down. **What do you dislike about Suger?** They're still building features, and they're very receptive to feedback, but I do have a wishlist of features that are still yet to come. **What problems is Suger solving and how is that benefiting you?** ACE CRM Integration and Co-Sell ### 4. Simplify marketplace cosell **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Suger?** Ease of submitting deals to AWS marketplace is a game changer and increases the team' efficiency. You can automate most of the items in the deal submission as well. **What do you dislike about Suger?** Suger can work on displaying more analytics of marketplace data for the vendor on dashboard. **What problems is Suger solving and how is that benefiting you?** Suger solves submission of deals to customer via marketplace and co-selling with these large marketplaces. Our teams use both of these solutions. ### 5. Incredible Marketplace Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Suger?** Suger has helped my team scale our hyperscaler marketplace. The ease of use and the ease of implementation are incredibly smooth. They have the best customer support and are able to create custom features. This is easy to integrate into SFDC and my team uses Suger every day. **What do you dislike about Suger?** Analytics dashboard could be more intuitive and expansive **What problems is Suger solving and how is that benefiting you?** Scaling up marketplace offers and the Cloud GTM ### 6. Excellent experience that streamlines the complexity of multiple cloud marketplaces **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Suger?** The platform guides you through the steps that you need to complete with ease and provides good reporting to track progress of the marketplace offers **What do you dislike about Suger?** So far I can't say there is anything I dislike about Suger. Great platform for what I need! **What problems is Suger solving and how is that benefiting you?** Complexity of multiple platforms so it streamlines simplicity ### 7. Customer Success/Partner Manager - “Accelerating Marketplace Activity and Customer GTM Wins” **Rating:** 5.0/5.0 stars **Reviewed by:** Brian R. | Business Catalyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Suger?** Real-time marketplace activity tracking is a game-changer for customer GTM acceleration. **What do you dislike about Suger?** Expanding the depth of marketplace activity insights could unlock even richer customer acceleration strategies **What problems is Suger solving and how is that benefiting you?** Gives us real-time insight into marketplace activity for our customers, allowing us to be proactive in GTM acceleration and sales follow-ups. ### 8. Great Support and Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Suger?** Suger has an intuitive inteface making it easy to use and navigate with minimal training needed. I've also enjoyed the dedicated and responsive support by the team when needed. **What do you dislike about Suger?** The SFDC widget could have some features you only find on the website. **What problems is Suger solving and how is that benefiting you?** It connects our business with our partners quite well. ### 9. Cloud Partner Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Alex P. | Cloud Partner Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Suger?** Clean, intuitive UI; integration with our back end systems and the cloud portals **What do you dislike about Suger?** haven't run into anything that sticks out **What problems is Suger solving and how is that benefiting you?** Automating the process of creating private offers for AWS and GCP as well as CPPO ones ### 10. Suger continues to exceed expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Suger?** Easy of deployment, ease of field mapping, exceptional customer service. Continually adding new features, and open to all feedback. **What do you dislike about Suger?** As a relatively newer product, some features are still being developed. **What problems is Suger solving and how is that benefiting you?** Seamlessly referring our opportunities to Cloud Marketplaces, syncing sales stages, and importing valuable information to our CRM. ### 11. Suger = easy setup, easy to use, and fantastic customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Suger?** Customer Support is the best part about Suger. The Suger team provides support and guidance throughout the setup process. But more importantly, they provide support with walking through private offers, reporting, and more. **What do you dislike about Suger?** Nothing I can think of at this moment. Will update if anything comes up. **What problems is Suger solving and how is that benefiting you?** Cloud Marketplace Management - Single pane of glass to manage AWS, Azure, GCP. Also provides a consolidated view of our marketplace business. ### 12. Smooth Sailing **Rating:** 5.0/5.0 stars **Reviewed by:** Amit E. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Suger?** Easy to onboard, easy to use, great customer support **What do you dislike about Suger?** Pricing mdoel needs to stay more grounded- it's shifted quite a bit. **What problems is Suger solving and how is that benefiting you?** Selling on all three CSP marketplaces- AWS, Azure, GCP ### 13. Cloud marketplace listing and sales process improvement **Rating:** 4.5/5.0 stars **Reviewed by:** YUSUF K. | Chief Information Officer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Suger?** For a product manager of a company selling through cloud marketplaces, Suger’s feature of aggregating listings across different channels is useful. The pre-built integration with transactional tools make selling even easier. **What do you dislike about Suger?** The templates we have to work with are fairly basic, and the overall approach doesn’t allow for emphasizing the specific strengths of what we provide. This has a disadvantage particularly in a market where being unique is important and customers are spoilt for choice. **What problems is Suger solving and how is that benefiting you?** Suger is able to address the problem of how to handle listings in a number of different cloud marketplaces. The integration with transactional tools for sales makes our work even easier as they come with pre-built integrations. ### 14. Great partner for our cloud journey with AWS **Rating:** 5.0/5.0 stars **Reviewed by:** Phil S. | VP Alliances and Strategic Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Suger?** Its been great working with Suger to both manage our AWS listing as well as process private offers. Their portal is easy to use, provides great reporting and integrates naturally with AWS ACE as well as our our own CRM. Their support is timely and they have been a great partner helping us optimize our AWS experience co-selling in the field. **What do you dislike about Suger?** It can still be challening booking renewal private offers with active subscriptions but this is most likely an issue with AWS not Suger. **What problems is Suger solving and how is that benefiting you?** Suger saves us alot of time by allowing us to more easily book private offers directly from our CRM that in turn maps directly into AWS Marketplace console. We also use Suger platform to push leads out from our SFDC directly into AWS ACE. They add a ton of efficiency to our overall AWS field co-sell engagement. ### 15. Easy to use, easy to work with, easy to pay for **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Suger?** Ease of use is good, the customer support is exceptional. I love the team there and the results they help us deliver. **What do you dislike about Suger?** It is still early in its journey so the product is still maturing. **What problems is Suger solving and how is that benefiting you?** Suger accelerates and scales co-sell and marketplace transactions. ### 16. Fastest and easiest way to list, transact and co-sell on cloud marketplaces. **Rating:** 5.0/5.0 stars **Reviewed by:** Fazal A. | Founder, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Suger?** Fastest and easiest way to list, transact and co-sell on cloud marketplaces. **What do you dislike about Suger?** It can still be challening booking renewal private offers with active subscriptions but this is most likely an issue with AWS not Suger. **What problems is Suger solving and how is that benefiting you?** Fastest and easiest way to list, transact and co-sell on cloud marketplaces. ### 17. Best Sales 'Person' **Rating:** 5.0/5.0 stars **Reviewed by:** Joanne P. | Office Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Suger?** Sales can be very difficult to keep track of and to follow up on. Sugar makes this process easy. All stages are complete, making sales go up because nothing is lost through the cracks. **What do you dislike about Suger?** I love it all. I feel Sugar provides everything we need. **What problems is Suger solving and how is that benefiting you?** Sugar is helping us improve our loss of sales. ### 18. Excellent Platform Driving Excellent Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Suger?** Suger has enabled our Marketplace co-sell and transaction activity to significantly increase. Within just a few weeks of purchasing Suger, we were able to create a new Marketplace listing and change the way we priced our offering. The ease of integration with Salesforce and partner networks (ex: ACE) then allowed the traffic from our new listing to seamlessly port into our existing workflows. The platform is easy to use and has allowed various teams across finance, sales, operations, and alliances to have a singular view into the offering/usage/listing activity across multiple Marketplaces and listings. The reporting and insights into co-sell activity and engagement have greatly improved the alliances operations and I use the platform daily now as a critical part of my role. **What do you dislike about Suger?** No dislikes - Suger has delivered results across multiple projects and has consistently given us strong customer support and resources. **What problems is Suger solving and how is that benefiting you?** Suger is helping us address finance (billing, disbursements, payments), legal (MP contracts), alliances (co-sell integrations and reporting), operations (Marketplace order status), sales (CRM integration into partner dashboards). ### 19. Suger made integration of our brand into Hyperscaler Marketplaces simple, understandable, and quick. **Rating:** 5.0/5.0 stars **Reviewed by:** Gary M. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2024 **What do you like best about Suger?** We struggled with this process and Suger came to the rescue with expertise, integration and best practices to get us operational **What do you dislike about Suger?** There is nothing I disliked about Suger. Bravo! **What problems is Suger solving and how is that benefiting you?** The ability to sell, invoice our business services through Hyperscalers to meet client requests and leverage the AWS salese team. ### 20. Fast and Efficient Listing on AWS Marketplace **Rating:** 5.0/5.0 stars **Reviewed by:** Jimmy H. | Senior Solutions Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Suger?** Suger, specifically Gabriel, offered fantastic help and services to getting listed on the AWS Marketplace in efficient time for our firm. The ease of implementation made the process a breeze. **What do you dislike about Suger?** So far, we are happy with Suger's services. **What problems is Suger solving and how is that benefiting you?** Suger allowed us to integrate and get listed on the AWS Marketplace efficiently with their platform and customer service knowledge base. ### 21. They managed to list us at AWS in no time with zero effort on our side. Great company, great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Yaniv C. | Director of business development, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Suger?** - Ease of integration - It was super easy to get listed to AWS marketplace. - Ease of use - Their SaaS platform is super easy to use - Customer support - Vert engaged team. Handholding if needed **What do you dislike about Suger?** no downsides I haven't found any downsides so far **What problems is Suger solving and how is that benefiting you?** - Shortening the procurement process - Unlocking more budget by utilizing prospects' cloud commits spends ### 22. Great Platform for setting up Marketplace Listings **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Suger?** The Suger team has been a great partner in helping us get our marketplace listings up and running much faster than if we were to do it on our own. **What do you dislike about Suger?** Nothing specifically. Looking forward to continued features launching in their platform. **What problems is Suger solving and how is that benefiting you?** They streamlined our initial technical integration and we now have automated deal registration from our CRM. Throughout this process they were always available on Slack and Zoom as needed. They continue to help us understand how to navigate the complex partner Marketplace GTM requirements. ### 23. Excellent support for Azure and AWS Marketplace setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Suger?** Suger.io provided exceptional support in setting up our marketplace services with Microsoft and AWS. Their expertise and clear guidance made the process smooth and efficient. Communication was prompt, and their post-setup support has been fantastic. **What do you dislike about Suger?** No particular issues to highlight: the service was consistently fast and reliable **What problems is Suger solving and how is that benefiting you?** They guided us through every step of the process with clarity and patience, ensuring we understood all the technical requirements and best practices - [View Suger pricing details and edition comparison](https://www.g2.com/products/suger/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+13%3A55%3A20+-0500&secure%5Bsession_id%5D=acaefd9e-43ea-4dd9-b7b3-5dbfc8a7debe&secure%5Btoken%5D=d3a16912438382b0f5456b5117e7c83c8153b026de2dabccc546a1181a7564bd&format=llm_user) ## Suger Integrations - [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Alibaba Cloud](https://www.g2.com/products/alibaba-cloud/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [Azure](https://www.g2.com/products/hopem-azure/reviews) - [Chargebee](https://www.g2.com/products/chargebee/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud](https://www.g2.com/products/google-cloud/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) - [Lago](https://www.g2.com/products/lago-lago/reviews) - [Metronome](https://www.g2.com/products/metronome-metronome/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [Orb](https://www.g2.com/products/orb/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Revenue Hub](https://www.g2.com/products/revenue-hub/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [Stripe Data Pipeline](https://www.g2.com/products/stripe-data-pipeline/reviews) - [Stripe Invoicing](https://www.g2.com/products/stripe-invoicing/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Stripe Revenue Recognition](https://www.g2.com/products/stripe-revenue-recognition/reviews) - [Stripe Tax](https://www.g2.com/products/stripe-tax/reviews) ## Suger Features **Integration** - Import - Export - APIs **Cloud Support - Cloud GTM** - Cloud marketplace support - Listing support - Co-selling support - Advisory services **Store Management** - Localization - Marketplaces **Data Visualization - Cloud GTM** - Collaboration - Spend management - Dashboard features - Real-time data **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration ## Top Suger Alternatives - [Clazar Cloud Sales Platform](https://www.g2.com/products/clazar-cloud-sales-platform/reviews) - 4.9/5.0 (85 reviews) - [Tackle Cloud GTM Platform](https://www.g2.com/products/tackle-cloud-gtm-platform/reviews) - 4.7/5.0 (77 reviews) - [Labra](https://www.g2.com/products/labra-io-labra/reviews) - 4.9/5.0 (62 reviews)